One of the biggest needle movers for construction companies and custom home builders that want to scale is mastering a proven sales process.
Tune in today to hear how successful residential builders are implementing sales systems into their businesses - with profit-boosting results.
You’ll hear the story of Ben, a custom home builder from Victoria, who installed a professional quoting and sales process into his construction business and dramatically improved his income and profit margins - going from under 20% to 25% gross.
You'll also discover:
✅ The power of showing vs telling when dealing with prospects - and how this can add tremendous value to your construction proposals
✅ Specific ways you can justify charging for quotes as a builder, without losing clients
✅ Practical tools like lookbooks, questionnaires, and project schedules that position your building business as premium
✅ How to hold sales meetings with potential clients that convert at 70 to 80% (instead of the typical 20–30%)
Key Moments:
00:01:49 Building sales process overview
00:03:28 The problem with incomplete plans
00:06:39 Professional Service Agreements explained
00:08:41 First impressions and client journey
00:10:12 Show don't tell in sales presentations
00:12:21 Premium proposals command premium prices
00:13:57 Confidence to charge higher margins
00:15:15 Preparation and leadership in sales
Ready to stop competing on price and start commanding what you're worth?
Listen now to learn the exact sales blueprint for transforming your building business into a professional construction company that clients trust (and happily pay premium prices to work with).
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Builders Summit 2025: https://www.builderssummit.co.nz/
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Our construction business coaching has helped 2,500+ building companies succeed.
Subscribe to The Builder’s Ladder Podcast for weekly, actionable insights — tailored to help you grow a profitable construction business.
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