November 17, 2025 • 51 mins
In part 2 of this chat with Daniel Mac the man behind the explosive International Brawling Championship for his first deep and raw conversation about the rise of IBC, the journey from rock bottom to national broadcast deals, and the resilience required to build something from nothing.
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Speaker 1 (00:05):
H approache production.
Speaker 2 (00:23):
For the record.
Speaker 3 (00:24):
I'm done trying to make y'all comfortable for the record.
You ain't trying to grow any stuff for.
Speaker 4 (00:29):
Your for the record, laugh on me going all the
way for the record.
Speaker 1 (00:34):
Ain't trying to link.
Speaker 3 (00:35):
No, tryme to waste stuff.
Speaker 4 (00:36):
For the record, for the record, for the for the record,
for the.
Speaker 3 (00:43):
Right, for the record, for the record.
Speaker 2 (00:49):
For the record.
Speaker 3 (00:50):
I'm don't trying to make y'all comfortable.
Speaker 4 (00:52):
Right, h.
Speaker 1 (01:00):
Mm hmm.
Speaker 5 (01:02):
Yeah.
Speaker 6 (01:02):
I think we're just becoming a bit too so often.
We need more of this sort of exposure to realize
that it's normal to go through hardship.
Speaker 5 (01:10):
Guys.
Speaker 6 (01:11):
No one's got an easy Social media's created a bullshit
platform for people think that their list perfect and it's not.
Speaker 1 (01:17):
And this is the reality. I think that we've got
to start to talk about again. See, the thing was,
it was all good to talk about change, you know,
coming off the back of that fucking reset.
Speaker 2 (01:28):
And that's all I'll call it. I'm not going to
go down the Ramo cap what the fuck. I couldn't
care what you call it.
Speaker 1 (01:33):
But to me, there was a world reset. It was
to take control.
Speaker 2 (01:36):
I'll leave it at that.
Speaker 1 (01:38):
But what it did is where is a society started
to change the way that we perceived or seen and
lived life. We started to allow things that so left
field in what we have grown to known and have
been raised to believe as young men young women.
Speaker 2 (02:00):
We do need to still.
Speaker 1 (02:02):
Have that humble, that heart, that compassion, but also that
warrior within. And I'm gonna say, and I had Hayes,
the Huntsman, come on here and big shout out Hayes.
Fantastic effort made over in Italy just recently. And unfortunately
the eyelid definitely.
Speaker 2 (02:19):
Not your fault.
Speaker 5 (02:20):
But what a great great.
Speaker 2 (02:23):
He said.
Speaker 1 (02:24):
That's bare knuckle and mate, he had him.
Speaker 2 (02:28):
But you know, you talk about Manna.
Speaker 1 (02:30):
And you talk about a man who stands on on
his feet, you know what I mean back in his word,
a very very proud man and a great leader as well.
Speaker 2 (02:40):
He's a great community man and.
Speaker 1 (02:43):
Calls it for what it is.
Speaker 2 (02:44):
But his heart's huge.
Speaker 1 (02:47):
He you know, makes it very clear about that warrior within.
You're speaking on the same language, and I have to agree.
I feel that you know, we need to and for
me personally, my children raised in muy Thai, around muy Thai,
Jim's learned to be very humble, learn to not fear,
(03:08):
but also learned respect and to be kind and compassion.
Like when they get in the spa, they don't go
in there to bash each other, and if they hurt
one another, even though they've got pads on as young kids,
they'll always stop. And not many people would probably take
note of this. They'll always stop and check are you okay?
(03:30):
We as adults will spa and we'll get a couple
of shots on and then it may sort of rattle
your sparring partner.
Speaker 2 (03:37):
You're right, bro, you're good.
Speaker 1 (03:39):
Touch gloves sweet, or there may be a bit of
a cut. It happens, but it's not a disrespect by
any means. Giving our young people men and women, that
space to become confident with in who they are, to
be able to stand on their own two feet, to
not be belittled, not to be And I think it's
(03:59):
relevant to with DV and we won't sort of go
down that rabbit hole once again. But I want to
touch on it because I feel that we as men,
I don't give a fuck who you are. I believe
we're all guilty of some way being aggressive in our relationships,
whether it be physical, verbal. We've all done it, don't
tell me you haven't. And I believe women more also too. Yeah,
(04:26):
it's not right either way, but if I can say that,
what this could possibly do is give women, especially confidence,
because we do lose a lot of women through DV,
confidence to be able to learn a martial art and
also get in there and show that they I'm not
to be fucked with either, absolutely, you.
Speaker 2 (04:44):
Know, and I like that.
Speaker 1 (04:46):
I like I think that that's that's appealing. You know
that A strong woman, a strong lug. What's her name?
She just defended a belt last week or the week before.
She's a mum, so des Robinson. Yes, I think she's
from up here, Yes.
Speaker 5 (04:59):
Right from Logan. Wow, that's legend of the.
Speaker 1 (05:03):
Words she used at the conference. She's not here to
fucking lose because it's taken food off my kid's plate.
Speaker 2 (05:09):
Yeah, that's what she said.
Speaker 1 (05:12):
I'm here and I will not lose because if I lose,
my kids aren't eaten.
Speaker 5 (05:17):
Champion.
Speaker 1 (05:17):
Absolutely, what a mindset champion. What a woman? You know, like,
what a woman. Let's raise these beautiful people to become warriors,
but humble warrior.
Speaker 5 (05:28):
Yeah, yeah, definitely.
Speaker 1 (05:29):
With IBC you're opening up avenues and doors for this
to occur, And I'm going to let you explain that.
Speaker 6 (05:36):
Yeah, look definitely, And this is the bonus of a
combat spot like this is we're not a typical professional
martial artist sort of style fighting, right, We're rough, We're brawlers.
Speaker 5 (05:52):
We're just scrappers, you know.
Speaker 6 (05:53):
So we as you and I touched on earlier before, like,
our kids aren't going to come from the same part
as we did, right, and they've got a lot better life,
better quality of life.
Speaker 2 (06:07):
You know.
Speaker 6 (06:08):
But the thing is they can become victims of the
crime and stuff that are now. They're not going to contribute,
but they can be the victim of a right So
I really wanted to create something where we can try
and change the narrative. So we've got My goal is
to I'm trying to get in touch with the right
people at somewhere like way Coal, the Juvenile Department and
(06:28):
Justice Apartment, and I'd like to create a second chance
program for these sort of seventeen year olds that are
looking at transitioning where they go from JUVI to mainstream.
Speaker 2 (06:39):
Have you met Joey Kwanna?
Speaker 5 (06:41):
I haven't.
Speaker 1 (06:42):
Oh Joey, I love you mate, he's doing massive things
in Australia at the moment. Yep con confit it's called
okay and they go. And he did seven or eight years.
He was actually a guest during the early stages. Did
seven or eight years, jail came out. He travels the world
now at the Geneva like he's spoke and on phenomenal
(07:08):
levels to elite people about change, incarceration. How do we
then help those that have had to go through this
and come out the other side? What options are there?
What can we what can we give that's going to
be something great for.
Speaker 5 (07:26):
Them to maybe to chat you can set up, because
that's that's my goal. That's what i want to do.
Speaker 1 (07:31):
I'd love to be details I'm going to because that
right there is the door that he can open.
Speaker 6 (07:38):
That's what I'd like because why can't we give these
kids an opportunity? A lot of these kids are in
there and I'm sorry to say, but the the current
idea of the approach the government has is I'll get
them back to their homes.
Speaker 5 (07:51):
But I'm sorry, that's where the problem starts. You know,
that's that's that's where it starts. You don't know what
there the d V, the abuse, the section you know,
we can go into about the levels of ship that
can happen in those hunts.
Speaker 2 (08:05):
It's heartbreaking, that's right.
Speaker 5 (08:06):
So one these kids have got no hope, right, They've
got the people that they brought them into this life
have burnt them.
Speaker 6 (08:14):
What hope is some stranger that's going there for a
job saying, you know, you need to get home.
Speaker 5 (08:18):
And they got no idea, right.
Speaker 6 (08:20):
So a lot of the out a lot of their
their outrage is like the the outburst of isrelent right,
So all right, why don't we control that and say, hey, listen,
you can't go and fight on the street anymore.
Speaker 5 (08:34):
You can't go do this, do that. This is a
structured program you need to do. This is the gym
you need to train it. Right, We'll provide cover your memberships.
Do this like that, and guess what, you stick to
this for twelve weeks, we can get you on TV.
You can fight, you can be you can fight. Is correct.
There's a different and it's not like.
Speaker 6 (08:56):
It's not like and the boxing tried to do it,
and I understand it's so much harder because there's so
much more that goes into boxing than there is brawling, right,
so the PC y C gyms and stuff like that.
But we live in a TikTok society, right they need
instant fucking gratification.
Speaker 1 (09:13):
Yeah, I mean they don't even wait for their internet.
Have a TikTok account. I fucking hate it that much.
Speaker 5 (09:17):
But mate, they don't even wait for their internet to
dial up, do you know what I mean? Like the
ship we had to wait for.
Speaker 1 (09:24):
So he is to get eggs thrown at your ways
standing in the phone boxes, what do you do?
Speaker 5 (09:29):
Yeah? So we need to create platforms that kids are
getting a lot faster results than what they would if
they were in trying to be a boxer and stuff
like that. So this is the platform for that.
Speaker 1 (09:44):
Here's a little something for you. And I'll give these
guys a shout out because I did voluntary work for
four years with Project Bullyarde and the Rise program here
in Queensland and I would go in three quarter of
the way through a twelve ten twelve week development program
for troublesome young young people and we would break.
Speaker 2 (10:05):
It on down and pull it apart, and you know
it was it was a great day, great opportunity.
Speaker 1 (10:12):
My conversations with the educators and the support people around
these young people. Is if Johnny's a great car thief,
why are you trying to get him back into school
where he doesn't want to be.
Speaker 2 (10:23):
Why can't we get him in with a panel beater
or a spray.
Speaker 1 (10:25):
Painter or somewhere that has, you know, like a business
with whole He be dumped cars out the back and says, right,
what will.
Speaker 2 (10:36):
Do for you?
Speaker 1 (10:38):
You do your you do your apprenticeship or your trainee ship,
and in the meantime, in your spare time, we're going
to give you that car. You can build that car,
and when you've built it, you can sell it, or
you can own it and do whatever you want with it.
But that is your reward for your hard effort and commitment.
By the time that young person has gone through learnt
(10:59):
the skill sets, and I'm sure they already have plenty
that they do know which contribute a lot more course
efficiently to what they want to achieve in the end,
which is a great asset. Yeah, for sure, this is
what you can have as an end result.
Speaker 5 (11:15):
Yeah, fucking how cool?
Speaker 1 (11:18):
How cool is that? It's exactly what you just said
in reference to Instead of those young people and I
can relate once again to those young people because they
were deep conversations we would have of what these fourteen
and fifteen year old young people were going through at home,
and it is absolutely heartbreaking if you can think of
(11:41):
the worst case scenarios these young people are living in it. So,
as far as I'm concerned, you fucking parents out there,
you're the ones that need to pull your heads in
and take the ownership. Myself and Jeremy Donovan went on
a trip to Townsvill the start of this year to
make a difference in community up there because of the
high crime rate of troubled youth. Yes, that ain't the
(12:02):
fucking truth up there, it's not.
Speaker 2 (12:04):
The troubled youth.
Speaker 1 (12:05):
They're coming together to support each other and now I
use this word loosely support because they don't feel accepted
anywhere else. So they're coming together in unity to be
that family to each other. Now, within that, yes, they're
committing crimes, some serious and most of it minor, stupid
(12:27):
optimistic crime. So you know, like take that away from it,
find out what they're good at. For example, the kid
that goes out there, we've got this aggression build up
within him. Dan's getting a phone call. We've got a
kid that we reckon. If we put him in some training,
he's got a future. Dan's let's get him into it.
(12:52):
Exactly the same way door open. He had a problem.
Someone believed in him and took a direction with him
that was going to give him a pathway.
Speaker 5 (13:02):
That's it.
Speaker 1 (13:03):
How can you not win?
Speaker 5 (13:06):
And as you say, and that's why.
Speaker 6 (13:10):
So like the one of the rules is that I
don't I don't like the punching on the ground, like
coming down and coming over the top.
Speaker 5 (13:16):
I wanted to bring those gentlemen rules back, like the old.
Speaker 6 (13:19):
Days that we'll go like you punch on, get up,
go again, or you call it a day, like you
know that move on, you know. So that was sort
I really wanted to because we are really our demographic
that we've built this sport for is the average moms
and dads and you know, just the average punter.
Speaker 5 (13:41):
You know that's going to watch the show.
Speaker 6 (13:43):
So it's going to be in a much more wider
community of kids watching it, et cetera, et cetera. And
kids repeat what they see, right, so if they know
they start, if they do start doing these little scraps
here and there, they're gonna go. Don't punch on the
ground like them, stand back up, reset, go again.
Speaker 5 (14:03):
We can only hope anyway you like. At the end
of the day before we're not trying.
Speaker 1 (14:07):
I think the thing is do you've got to do it,
and if you don't do it, no one's going to
do it. On the bottom line is then everyone's going
to point the finger and blame. So everyone's quick enough
to go, oh, we've got a problem. Okay, what's the
resolution to the problem. Where is the core of the problem,
and how do we then really set create pathways, which
is what IBC is doing. Two becoming something great exactly,
(14:31):
you're offering a platform here for someone and this is
the beautiful thing. Guys. Some of the greatest fighters were
the most scared people you've ever met. They literally feared
being hit, pushed, shoved, timid, bullied. There comes a time, though,
where you mentally will click and it's how you deal
(14:55):
with that emotion to whether or not it's a positive
or negative. Unfortunately, some people do take it too far
because of that build up of a and there are
things that do occur which then cost them them freedom
or and sometimes they can't handle and they can't deal
with their own person, they their own life exactly, you know,
(15:17):
and it's horrific. The numbers are through the roof. I
believe that International Brawling Championship is something that can make
a difference in that respect, and obviously so does all the.
Speaker 2 (15:29):
Pay per view channels. Like how how do you feel now?
Speaker 1 (15:36):
Like you know you've created this baby, You're nurturing it,
you're feeding it, you're giving it a little bit of love.
It's piste on you, shut on you, you know what
I mean? And then all of a sudden's teething and
you're starting to sort of go, it's eating solids. Now,
get a mate, it's it's it's your little sun at
(15:59):
a five eight and he's driving a car now side
exactly and this is ib see yeah, it is so
where we heading' what's.
Speaker 5 (16:10):
It's it's it's My saying from the get go has
been it's a it's a billion dollars or bankrupt, like
we're going Enlighteness and likeness means you to where where
we're here for a global takeover? Is I expect to
be and takeover as I mean, I'm not here to
try and derail any other sport.
Speaker 1 (16:31):
To take over. That's his name, Bill and Sydney. I
say underworld, underworld something I say, if you can please, brother.
Speaker 2 (16:47):
So I'm here to take over.
Speaker 6 (16:49):
It's not to derail any other combat sport, but I'm
here for for huge success. I'm here to create something
that no one's ever done. There's one thing like Dana White,
probably the biggest inspiration to myself. He's when he's taken
over and yeah, a little bit, But I think the
(17:10):
difference here is that he didn't create it either.
Speaker 5 (17:13):
See the difference here is that I created. I created this.
Speaker 1 (17:16):
He did. He bought.
Speaker 5 (17:18):
They bought the UFC, and they've seen the way that
no one's made it. Right. I've invented this.
Speaker 6 (17:26):
This is this is it's it's very different, right. So
for me to build it to that is what I
want because then I'll go down in history as probably
the greatest promoter ever to build something from scratch to
then selling it off for leave it. Who knows what
(17:48):
happens down that down that path. But the ambition is
to be a solidified, recognized combat sport that is up
there with the likes of boxing and UFC and and
the big dogs.
Speaker 1 (18:01):
Talk about promoters. I've just watched recently doctor documentary, the
father and Son documentary.
Speaker 5 (18:09):
Now that's the Eddie.
Speaker 1 (18:11):
Hernan And I was just about to say Eddie Hearn.
Speaker 5 (18:16):
Barry Barry is a barrier.
Speaker 1 (18:19):
That's where I was holding back because I wanted to
say that right now, have a Google, we can pull
the Google out here, and so I actually obviously knew
of them. But I'm extremely impressed, you know, like rightfully say,
(18:43):
his dad's been there since.
Speaker 5 (18:44):
The get go, his dad started.
Speaker 1 (18:48):
And from nothing now and I think this, this is
what fascinates me when you talk about promotions.
Speaker 2 (18:57):
They've taken a sport such.
Speaker 1 (18:58):
As darts boring as fuck, really like not now, but
it's just a game where.
Speaker 5 (19:05):
He still beats boxing revenue though my point.
Speaker 1 (19:09):
And snooker. Yeah, I sit there and I've watched the
doco and I watched the audience and there's blokes there
at the stirker to pay for tickets. Yeah, you're a
sleep there's another blate that you're watching, and he just
yawns about oh ten times, looks around the room, and
then leans back in and watches the game. Yawn. What
(19:33):
I'm getting as the simplification of these pub sports, if
you will old man, old woman type like you know,
like it's like balls, lawn bowls. I think the youngest
the world champion is like early thirties. No one can
beeting is he like I'm fit? I mean he's not
a kid, he's a man, but he's a young fella.
Speaker 5 (19:56):
But it's impressive because he's thirty year old and he
likes Paul. Do you know what I mean? It's not
This is my point, Like you know, so.
Speaker 1 (20:05):
Why can't we start a generational thing with ib C
and have it grow to say you've got your own
method and your own so about it. But there's no
reason why it can't be. And it's different and each
of those for example, the darts okay, look at the
darts audience. What a crazy time? Like I personally think
(20:29):
if you went to one of those events, you'd have
the time of your life. Whether you drank out, it's.
Speaker 5 (20:36):
It's it's NonStop jugs of beer. It's like it's a party,
a party. It's like unreal.
Speaker 1 (20:42):
And when you said before we talked, you talk from
a how do I get you if I use the
word audience. I don't think you used that word audience,
But oh I'm just for the sake of it.
Speaker 5 (20:54):
How do I.
Speaker 2 (20:56):
How do I get them? You know?
Speaker 1 (20:58):
How do I be them and create something for them?
Because as we spoke, there's all these events that are
for the fighters.
Speaker 2 (21:07):
Correct.
Speaker 6 (21:08):
Well, you have a look now, especially in Australian boxing, right,
there's no real hard fights. A lot of them now
they're controlled records.
Speaker 5 (21:19):
A lot like that, right, A lot of them are like,
I don't.
Speaker 6 (21:21):
Want to fight him, you know, because what happened is
the way that boxing promotions.
Speaker 5 (21:28):
And I know, look, I always keep going back to boxing.
This isn't I think about.
Speaker 6 (21:31):
It's just boxing was the where I come from. Those things,
So that's what I'm saying. But I know more tie
and everything or else are the same, right, But what
happens is that these they've been structured to all right,
we're going to put him on because he sells five
hundred tickets, and we're going to put him on because
he sells two hundred.
Speaker 5 (21:50):
What about this guy? He's a mad fighter? What's his following?
Speaker 6 (21:53):
He's not very big, maybe you get his friends and
family fit, what about him? So these good fighters and
stuff are getting left behind because they're not selling tickets.
So the way when I structure it and obviously created
that spectator sport. So now I won't build fighters, you'll
match a.
Speaker 5 (22:13):
Fifty to fifty. And the difference is because can.
Speaker 1 (22:17):
You just explain that for the listener just a little.
Speaker 6 (22:19):
Bit, So fifty to fifty is that your capabilities are
the same, and we go through all your stature might
be a little bit older, but you're fitter than the
younger guy. Like, so we really break it down. So
we know that it's going to be a very good
fight and it's a.
Speaker 5 (22:33):
Fifty to fifty chance either way.
Speaker 6 (22:36):
Either way, right, because who wins there, it's the audience
that wins. Now, when the audience wins, the audience returns.
Speaker 2 (22:43):
It's entertainment, that's right.
Speaker 6 (22:45):
So we're going for the entertainment factor. Now what happens
is I don't reward results. I reward effort for my choes.
So I don't care if I've got a fighter that's
lost three times, two times, whatever, It doesn't bother me.
I will still put you on because I know that
there's a portion of that audience that know you're going.
Speaker 5 (23:04):
To come to fire every single time you walk in there.
Speaker 1 (23:07):
And that moment that you have that comeback will be
the biggest night that anyone's been. I will never forget
that night that Johnny came out after four losses and
knocked a fucking hundred and I was there, did you
see that?
Speaker 6 (23:22):
But the other narrative is you go back to ibsir
one and I had a lot of veterans from the
game there and they said, we have never in our
life seen so many fighters happy that they'd lost. And
I said, well, of course, I said, because they both
went in there and fought like gladiators, gave everything they got.
(23:43):
The best man got his hand raised. They didn't walk
in there and go fuck, I got set up man.
My coach said he wasn't that good and he got
picked a part.
Speaker 5 (23:50):
And such like. Do you know what I mean? They
went in there and both left, and every single person
in the crowd was on the edge of their seat
clapping the log they're going up to the loser's gone.
That was the best thing I've ever seen in my life.
Well done, Pride. You're in different league to these people
that are there supporting you. You're a gladiator, so there's
no loser. I mean, yeah, it's it's respect. It's a
(24:15):
respect of this.
Speaker 1 (24:18):
Industry. We talked about this earlier and I have a
real issue with it, which goes respect being even to
the point of face off some wanes. Why the fuck
you want to throw something in someone's face or push
and shove or snatch a belt.
Speaker 2 (24:31):
You're a fucking flop. Like, it doesn't show character.
Speaker 1 (24:35):
It sells tickets because it's But.
Speaker 6 (24:37):
That's the problem, right, because but it's it's it's there's
society now, it's society that wants the drama aspect of
more the actual.
Speaker 1 (24:48):
So how do you then keep up with that to
maintain your viewing?
Speaker 5 (24:52):
Well, I think that's not.
Speaker 1 (24:54):
What I see you as a part of whatever.
Speaker 5 (24:56):
No, but that's the difference.
Speaker 6 (24:58):
I'm not keeping up with that aspect because my show
is what's the entertainment factor?
Speaker 5 (25:04):
Right?
Speaker 6 (25:04):
You watch you watch most of your combat sports fight nights. Now,
out of a ten card show, two of the fights
were grouse, most.
Speaker 5 (25:14):
Of I don't and steal, That's what I'm saying, right,
So I.
Speaker 1 (25:18):
Can't be by playing fifteen to sixty bucks.
Speaker 6 (25:20):
But that's the thing, because like there's no entertainment aspect,
people go to follow the fighter. Now, people that jump
onto these shows are there because they're invested. Though they
know the fighter, they sponsored the fighter or whatever it is.
Nine times out of ten you'll see it. A fighter
will halfway through the pack. You've got a fighter that
sold one hundred seats. Right, they come in there, their
(25:44):
fight's gone. You watch the one hundred seats get out
and leave. They've still got a comin event and a
main event to go, but they've just lost one hundred,
one hundred fifty people of their crowd. Why because they
don't give a fuck about the show. They're there for
that particular person.
Speaker 5 (25:59):
Right. We had our first show, I had a thousand people,
we'd sold out. I done marketing, nobody even knew what
they were coming to see. We done nothing.
Speaker 6 (26:09):
I had the venue nearly pulled the pull the show
on me a week earlier because I go, oh, it's
we're getting scared because like bere knuckled, it sounds brutal.
That's why I actually didn't do press conference and way
and so I've just done it privately, which I ended
up really enjoying and liking. Right, But that's why we
didn't do it, because I'm the fuck they're going to
pull it.
Speaker 5 (26:28):
And as much as like when they said, oh, Dan,
we're thinking.
Speaker 6 (26:30):
I said, listen, you're going to make my life amazing
because I'll make I'll make I'll actually make money if
you guys pull the event, because I'll sue.
Speaker 5 (26:38):
The ass off you. I go, but I want the
event to go on because I know in hindsight I
need it.
Speaker 2 (26:44):
To happen, right, And what a great venue to have
it at?
Speaker 1 (26:46):
It too?
Speaker 6 (26:46):
Well, that was the thing, and this was this was
their first event, like they'd never never had it, hosted
a fight night there before, you know.
Speaker 5 (26:53):
What I mean.
Speaker 6 (26:53):
So they were nervous and scared and so on and so forth.
But essentially we obviously got through it and done well.
Speaker 5 (27:02):
But we sold out. We sold out, and we did
zero marketing. We had three I think I had three
thousand followers or something on fight night, right, and I'd
done two point one million views on the first night.
Speaker 1 (27:16):
Wow.
Speaker 5 (27:18):
So since the first event, we're at now eight thy
two hundred followers. Wow, right, so.
Speaker 2 (27:26):
Huge.
Speaker 1 (27:26):
That is phenomenal. Congratulations, thank you, that is awesome.
Speaker 5 (27:30):
Thank you.
Speaker 1 (27:30):
I want to ask you and and tell me to
mind my own business. Other fighters getting paid, Yeah.
Speaker 5 (27:37):
Of course, of course, I even I even pay my.
Speaker 1 (27:42):
I haven't paid I think everybody would like to know
the question.
Speaker 6 (27:45):
We do so undercards, even our amateurs get paid, and
I know that they don't in any of the other sports.
Speaker 1 (27:50):
And is each fight negotiated according to the fighters' level records?
I mean, you say, imagers get foot.
Speaker 6 (27:59):
We're not allowed to pay unless you're a professional fighter, correct, right?
But so what I do is I do a contribution
to their fight camp.
Speaker 1 (28:09):
Okay, yes, right, So that's how I do.
Speaker 6 (28:12):
I say, listen, we'll give you one thousand dollars towards
your fight camp, so you guys can take your by
the quip to the correct which is so we'll do
a spot. We'll basically do a sponsorship for our undercards,
and then it'll go into a tier of three round
events for less experience, four round events for experienced fighters,
(28:34):
and then we do five five round events for a
title fight, and so on and so forth.
Speaker 1 (28:39):
Right, I it, I wasn't there live, it wasn't invited,
Thanks very much. Yes, I got I wasn't invited, so
fucking stick. But no, I must admit, and I won't lie,
(29:00):
as I said. I generally I get frustrated paying out
all this money.
Speaker 2 (29:05):
To watch pay per views.
Speaker 1 (29:06):
I really do, especially here in Australia. There are some
fighters who I absolutely think the world of and they
know who they are. Big glove to you. All I
will back is I'd rather throw two fifty three hundred
towards your camp than pay seventy bucks on the night
to some anka that's putting on a show that glitches
and doesn't come through properly the commentary shit, I just
(29:29):
want to turn it off or turn it down and
just watch my mate's bang.
Speaker 2 (29:32):
YEP.
Speaker 1 (29:35):
I was hesitant when I went over to yours and
I was like, you know what, because it was free
the starters and I remember seeing I'm not going to
say I don't want to bag any sort of production
teams out there, but there's been plenty of times they're
both in muy timebox and where I've wanted to just
(29:57):
and they have, oh, call this number if you've got
a problem.
Speaker 2 (30:00):
You know what we fucking called.
Speaker 1 (30:03):
Because that's not nice and I'm not going to sit
there and be nice about it. I'm going to call
it for what it is. You show ship, yeah, you know,
like you charge all this money, then provide a great
viewing service. You guys charge nothing. You provided a phenomenal show.
I was captivated from the get go. I didn't get
(30:25):
lost at all between and what I found is it
just rolled in, it kept moving. There was none of
this bullshit ring girl Tits and your little g banger
and her card, and there was none of this auction.
And like, I'm all good for that, Like the auction
good for a bit of tit and bump as well,
(30:45):
but really I'm beyond it. I'm all for those auctions
and they're needed at times and great places to do
it to raise money for people in need.
Speaker 2 (30:55):
I love it, I actually do.
Speaker 1 (30:56):
I'm big on that sort of thing.
Speaker 6 (30:57):
I think for local shows, yes, but I think we're
going an international scale.
Speaker 1 (31:02):
And we're different ball game.
Speaker 5 (31:03):
We're a Tier one promotion.
Speaker 1 (31:06):
But you weren't trying to win people over by doing
those things. Is to the point where a lot of
lot of events will do that to try and just
gain that momentum of people staying engaged, keeping around. As
you said, Johnny's fought one hundred Johnny's mates up and left,
but hang on, they all bought tickets within the raffle.
You know, there's a couple of thousand dollars worth of
(31:26):
opportunities here that they could win. Oh, they'll stand and
have a few more drinks. Get the raffle fuck off.
There's none of that show. It's just back to back
to back to back to back.
Speaker 4 (31:36):
Blood.
Speaker 1 (31:39):
Let's go, and the energy and the way that that.
I know what we've spoken about in reference to how
you want to better your next show and every show
after that. But it wasn't a bad show from anybody
else's point of view, only you, because you're going to
pull it apart.
Speaker 2 (31:57):
It's your job to do that.
Speaker 1 (31:58):
You've invested in it, and those who ever invested with
you have the right to sit there and go, how
do we better this? But as a viewer, wow, yeah,
I appreciate that it was cool.
Speaker 2 (32:11):
Yeah, it was super cool.
Speaker 1 (32:14):
What I want to I would like not to want.
What I would like you to do is explain why
it's so cool, because I know, I know what I've seen,
I know how it's structured, I know what comes to
the middle. You guys have got no idea if you
haven't seen the first one. IVC some serious fucking shit
(32:38):
like go for it.
Speaker 5 (32:40):
Look, I think I think I took I took all
the bullshit out of the sports that we love. I
took it all out. I created a platform.
Speaker 6 (32:50):
Where we can get muytai, kickboxing, boxing all to come
into the one place. And it's fair game, right, It's
fair game. It's not mixed Marshal last week, get more
of a boxer and then a multi guy come in,
so he's got a bit more like you're just throwing fists.
Speaker 1 (33:08):
That I was about to say, so why for the
audience that doesn't know, for our guests, because you're gonna
have a lot of people that are going to come
across to you from this. Gotcha now people are going
to actually go It's just another fucking boxing, It's just
another muy hear people all the time talk about how
boring moy to is because the first two rounds is
like slow, and well they don't understand it because it
is so important those first two rounds to the final rounds. Yeah,
(33:33):
boxing very similar. First round, it's it's it's very much.
It's just step up, step up, step up, momentum, get
a feel, get your range in action. Absolutely you guys,
it's just touched gloves.
Speaker 5 (33:48):
It's swinging fast. You got two minute rounds. Two minute rounds,
so you're in and out.
Speaker 1 (33:57):
Two minute rounds, rounds three, two.
Speaker 6 (33:59):
And so we give them starts off with three twos,
four two, five twos, but we can a ninety second
rest in the middle, So got an extra thirty seconds.
The rest just gives them a chance more so to
the point like there's a bit of safety behind that too.
So a lot of the times that we've seen in
boxing shows and other combat sports is I mean, it's
not long enough to really assess whether are fighters I
(34:22):
personally don't coherent enough, right, So sometimes they've got sent
out and then you're going, fuck, he wasn't right, and
then all of a sudden clipped and he's gone right
where really it should have been a call for the corner.
Speaker 5 (34:31):
So you're not gone out.
Speaker 6 (34:32):
Yeah, right, So give him that extra thirty seconds and
it gives a little bit.
Speaker 5 (34:36):
More time to I know you are coherent, you're all good.
Speaker 6 (34:39):
Off you go right, And on top of that, they
get a little bit of an extra break, they're a
bit fresher the next round, and every round is exciting.
Speaker 1 (34:48):
From that point of view, I have to agree with you.
I think from a fighter's point of view of someone
that's gone over the ropes, yep, I found that the
longer the gap, which they're all the same amount of time,
but it does feel longer after Yeah, because you're a
adrenaline's pumping.
Speaker 2 (35:06):
Absolutely, your focus is on your opponent.
Speaker 5 (35:09):
Yep.
Speaker 2 (35:09):
Yes, you've got to listen near corner.
Speaker 5 (35:11):
You know.
Speaker 1 (35:12):
I don't even like to sit. I stand, and for me,
I don't drink. It's weird, like I'll sit water, I'll
spin strap.
Speaker 2 (35:19):
But I don't drink it.
Speaker 1 (35:20):
Yeah, I would rather you tip it over me. My
head's always generally quite hot. But I just want to go.
I just want to keep going. It's like squash. I
play squash and in between matches they say, do you
want to have a break? No, just keep going? Yeah,
three games in a row and then you lose.
Speaker 5 (35:36):
Yeah, yeah, I should have taken the break.
Speaker 1 (35:42):
But with the fighting side of it, do you ever
hear fighters sort of say that it is a little
bit too long in ninety seconds or do you find
that it's.
Speaker 5 (35:51):
Always concerned that it was?
Speaker 6 (35:52):
Yeah, but I didn't notice it on the fine and
I actually stood back and I'm like.
Speaker 5 (35:57):
Did anyone else notice in ninety seconds?
Speaker 6 (35:59):
Yes, because I think because every round was so impactful.
Speaker 5 (36:04):
For the audience, so shocked to going like, did you
fucking see that?
Speaker 1 (36:09):
Like?
Speaker 5 (36:09):
These got like at the.
Speaker 1 (36:11):
Shots after the in between the round.
Speaker 6 (36:13):
You know what, why I knew I was onto it
because you have a look around all the fights on.
There is not one phone you cannot see one person's
face right, which means there's no fucking phone screen on.
Speaker 5 (36:27):
You've got this right, or you've got this. They were
the two.
Speaker 6 (36:31):
They were the two Like, and I was walking past
my mate's wives and stuff that are there that didn't
want to come because they.
Speaker 5 (36:38):
Didn't like it. They go, this is the best thing
I've ever seen.
Speaker 1 (36:41):
See. That's the difference between you and others is your observation.
So not only you're paying attention to what's happening at
your event, but you're taking note as you're walking around
of people's body language, of course, the crowd, their reactions,
how they're engaging.
Speaker 2 (36:59):
This is why you will be successful.
Speaker 5 (37:01):
Yeah, well it's we have to and not everybody does.
And then they wonder why their product's not working.
Speaker 6 (37:09):
How can you expect to sell? How can you expect
the general public to buy something If you're not considering.
Speaker 5 (37:14):
What they're like and what they want, then they get
them in the middle and absolutely swack.
Speaker 1 (37:20):
Where did that come?
Speaker 6 (37:21):
So the inspiration, the inspiration come from the greatest piece
of combat sport history was Max Holloway and Justin Gaigee
point to the ground, greatest thing to ever see. So
I said, where why not make this a bit game
show we in a sense and have something inside the fight.
(37:42):
And that's what brought the diamond to us. And that
was like, let's make a diamond that stands in the middle,
because it's our logo. They stand in their time pauses, right,
So once you can only access it from the second round, right,
So from the second round on woods.
Speaker 1 (37:58):
If we run out, because it is actually a little
bit confusing, correct, right, So when I got confused the
first couple of fights.
Speaker 6 (38:05):
So the first so from the second round onwards, fighters
can access the diamond one time per round, right, And
what happens is they both agree to stand into the
middle and bang, the arena gets blacked out. Time pauses.
You get a diamond light that gets shot down to
the middle. Right, both fighters are boarding to the center.
Speaker 5 (38:26):
And they're instructed the brawl. Now what happens is there's
two scenarios here.
Speaker 6 (38:31):
If the dime, if the person gets pushed out of
the diamond, they get deducted at a point pushed us in.
Speaker 1 (38:37):
So if they stepped I noticed that there was a
couple there that their foot had just stepped out, so
they took the shot.
Speaker 6 (38:42):
So that that was the problem with the first one.
I said, if one foot comes out, it's declared. And
obviously watching that back set, No, that's not right because
they were just stepping to pivot and then come through, right.
Speaker 1 (38:53):
It looked a little bit older, And I thought that's
a bit of a I did. I thought that that
was a bit shit go because I'm like, correct, this
guy's having a crack. Correct, and he's just lost the
point his foot just touching the line.
Speaker 5 (39:04):
Yeah, so dissip, like you know, you live and learn,
all right.
Speaker 6 (39:07):
So now it's both feet have to step outside and
what that happens, You come out, then you lose your
point or obviously you get caught, have a nap slept
you know, yeah, have a nap. So that's that's basically it.
Speaker 1 (39:23):
Yeah, and there's extra points at the end of the fight,
isn't there for the winner of How does that work? No?
Speaker 6 (39:31):
No, So all it'll be is that it'll get summed
up and if he had a if they take it
to the diamond and one stepped out, then he obviously
gets a de duct pointer from that round.
Speaker 1 (39:38):
So no one gets knocked out. And what is it
a minute in the diamond?
Speaker 5 (39:42):
No, you can go. So if you get knocked out,
you're out.
Speaker 1 (39:45):
No, but if you don't, that's more points. So if
you don't, neither party gets dropped to the point where
they slept. Yeah, no one goes out of there. They
just how long can they stand there banging for times?
Speaker 5 (39:55):
Pause? Bro, you're stand there for twenty minutes. I don't
care times? Yeah, Bro, time is paused?
Speaker 1 (40:02):
No way?
Speaker 2 (40:02):
Yeah?
Speaker 5 (40:04):
Yeah.
Speaker 1 (40:04):
The changes the whole board changed about who can.
Speaker 6 (40:06):
Put someone because who wants You've seen at the UFC
they they both watched the clock off five seconds to go.
Speaker 1 (40:12):
You want to do now?
Speaker 6 (40:13):
And there's gay because it stops in five seconds. So
this is a game showing side.
Speaker 5 (40:19):
This is a fight inside the fight, right, So you
got this and that's why that's why for IBC too,
it's a five thousand dollars cast.
Speaker 1 (40:27):
Wary are you going to because obviously there was a
couple of tactical moves there in the first one.
Speaker 5 (40:32):
So it's five thousand dollars for the best diamond fight
of the night, and then obviously five thousand dollars for
the best fight of the.
Speaker 1 (40:39):
Night, best diamond.
Speaker 2 (40:42):
That's a cracker.
Speaker 1 (40:44):
So therefore, okay, so let me ask you you had
and we won't go into the fighters names is no
neat But there was two fights, I believe where they
didn't even go near the diamond, and there was one
that one one wanted to and one just wouldn't have
a crack at the diamond. Now they were commentators were
(41:04):
talking more strategic move and all this sort of stuff,
And I get it. I get it because you know,
there was I think there was this round or two
to go, and it was very early in the stage.
Is that right? There was a four or five round
one of them, yep, And in that moment.
Speaker 2 (41:17):
He would have gassed.
Speaker 1 (41:18):
Well, they're both were going to gas, so I had
to give their all.
Speaker 5 (41:21):
Yep.
Speaker 1 (41:21):
That would have left the last couple rounds probably the
worst couple of rounds of a fucking whole night because
of that, rightfully, say, did I think that either lease
two were probably going to go to sleep? Possibly one
in particular, Yeah, I reckon he could have put the
shot on the other bloke, I reckon he just had
a big set of nuts.
Speaker 5 (41:40):
Yeah.
Speaker 2 (41:41):
I just wanted to just.
Speaker 1 (41:43):
Give it his all. Yeah, because he was just random
that just was keen to bang. Yeah. And you know
like now you got that that that cash bonus.
Speaker 2 (41:55):
Yes, what do you expecting?
Speaker 6 (41:57):
Look, I think I'm going to expect something totally different
now because we're bought in a whole new caliber of fighter,
because we've proven our method. So a lot of the times,
like it was a perfect example, we've we've had a
couple of fighters who well, I feel like maybe they're
gate keeped a little bit and told like, oh, go.
Speaker 5 (42:18):
I do this ship? What are you doing this for?
Speaker 2 (42:20):
Da Dad?
Speaker 5 (42:20):
It's not gonna last. It's a gimmick.
Speaker 6 (42:22):
And then they obviously they come through and seen the
show and they've gone, fuck, I want to be a
part of it. I had one person even off and
not to not to get a purse.
Speaker 5 (42:33):
He said, mate, please give me, just give me. I said, mate,
you're putting your fucking life on the line, in your
heart and something.
Speaker 2 (42:40):
I'll play a game so you get paid.
Speaker 5 (42:43):
Don't stress. You're fine.
Speaker 6 (42:45):
So that we've put them on, but We've got guys
now coming in. They're seeing the road.
Speaker 5 (42:50):
To success here. So we've got kids that are coming
and they're hungry and they know this is their platform.
You know.
Speaker 6 (42:57):
You look at Chuck Ladal and Randy your Tears and
all these guys that started from the ground up with
with UFC and now they're they're great.
Speaker 1 (43:05):
They are they're great. And there were no ones and
yeah back then and really they won't getting paid ship.
Speaker 2 (43:11):
It was all for a belt, wouldn't it all?
Speaker 1 (43:14):
You know, the glory of being the baddest motherfucker on
the planet.
Speaker 2 (43:17):
Correct, And there.
Speaker 6 (43:19):
Were and now they're they're fighting on what is deemed
now the fastest growing combat sport in the world, because
there's no other combat sport that's secured a.
Speaker 5 (43:28):
Network deal globally.
Speaker 2 (43:31):
After one show I've seen karate, what is it?
Speaker 5 (43:37):
Combat ARATEI combat? Yep.
Speaker 1 (43:40):
Once again, I'm not here to put anyone down and
credit to everybody out that it's having a game, but.
Speaker 2 (43:46):
I don't think quite doesn't grab me.
Speaker 5 (43:50):
Look, and I think that's that's the whole point.
Speaker 1 (43:52):
Of commentator or the owner or the promoter that stands
behind there with all the fucking Hollywood facials yeah, you
know what I mean, like, come on, man, we don't
need the Oh wow, yeah.
Speaker 5 (44:05):
I look to be fair. Look, that's and that's the
difference between I think us over the top, like us
Ossie is an American. I think they're very very much
like that over there, very charismatic, you know, They're just
they're like that.
Speaker 1 (44:23):
How do you think you'll go though, having been the
man you are, having what you're created with the International
Brawling Championship. How do you think.
Speaker 2 (44:36):
That that? Okay, so we we talk about.
Speaker 1 (44:40):
Here, and I'll use the word being humble.
Speaker 2 (44:42):
Because I think that it's a really powerful word. And
what you do, you've.
Speaker 1 (44:47):
Created a brand. Yes, it is a violent sport, so
is any other sport out there, any contact sports, violance
sport doesn't matter what you play, of course, So let's
not get into more.
Speaker 5 (44:59):
Than the sport though, just putting out there cycling is
killed more more.
Speaker 1 (45:03):
Fin chops out at snapper something.
Speaker 2 (45:07):
Split eyes in the boxing.
Speaker 1 (45:08):
Yeah, I mean, like the amount of stitches they give
out there when the surf's pumping is phenomenal. So let's
not even go down that rabbit hole. But I just think,
how is the rest of the world.
Speaker 2 (45:22):
Going to take IBC.
Speaker 1 (45:26):
Honestly, what's your I mean in Australia, we're in love.
It's it's working, it's happening, it's going to be phenomenal.
Speaker 5 (45:33):
We've had thirteen international broadcast companies.
Speaker 6 (45:38):
By the rights to televise our show. Right, We've we've
done something right, you know.
Speaker 5 (45:46):
So I think that the first for violence is global.
You know what I mean, It's like money.
Speaker 6 (45:55):
Everyone understands it, understands violence. It's just I think we
control it.
Speaker 2 (46:01):
You know, we we we keep.
Speaker 6 (46:04):
It safe, we look after our fighters, We do the
right thing. I think we get the same opening arms
in every country.
Speaker 2 (46:14):
State, wherever we go. We're raised worries. Absolutely.
Speaker 1 (46:18):
You know, humans have been fighting since the day we're
basically stepped onto whatever you want to call this planet.
Speaker 2 (46:24):
World, galaxy.
Speaker 1 (46:26):
The fights within us all. You know, it's a part
of life. Controlled violence I think is very important because
it teaches so much and I believe it can eliminate
so much negativity.
Speaker 5 (46:40):
From the streets, absolutely save lives.
Speaker 1 (46:44):
Mental health. I think it's fantastic for mental health. As
a grown man, I love it because of that reason.
You know, we all have our traumas, we all have
our moments where we're unsure of how we're going to
react to situations.
Speaker 2 (46:58):
If we learn that we.
Speaker 1 (46:59):
Can have our training bag or speedball, whatever it might be,
just hanging out there, and you know, because that's what
we do, why don't we walk over there and put
our gloves on and start just venting on the bag
instead of walking out their front gate, slamming the gate,
going catching up with the boys, getting on the pierce
the coke, speed was whatever you're getting.
Speaker 2 (47:18):
One of them's got a knife.
Speaker 1 (47:19):
You're all off chops. You're in the middle of fucking
some parties district. You bump into four two to seven
fucking against six five five. Next minute, some kids lost
his life, or because it initiated from someone having a
shit day that didn't know how to control that anger,
didn't know where to exert those emotions, had no one
(47:40):
to talk to, wasn't shown a better way, and we
have these these results. You guys are creating a platform
and yeah, Okay, there's going to be people out here
that going to say, oh, yes, but it's violence, of course,
it is what isn't violent today and there is education
(48:01):
around what we're talking about. This is the beautiful thing
there is so much discipline that goes into it. There
is so much respect, there is so much honor, and
there's so much there that teaches us. And I'll use
this because of we have such a high DV right.
(48:22):
Teaches men to be better men, not bash women, attack women. Correct,
Go to your local gym, go and throw on the gloves,
spa with another bloat.
Speaker 2 (48:32):
Okay, you're going to have verbal altercation. That's life. Doesn't
matter any male firm. I'll say what I'm saying.
Speaker 1 (48:37):
But you're providing that platform and you by taking that
into those institutions or creating even the gym. You what's
to say that IBC doesn't have like UFC does, a
safe place, gym, a venue where people can come and train.
Next minute, you've got fighters everywhere or wanting to be
(48:58):
the champion of IBC. Wow.
Speaker 2 (49:02):
Yeah, that's right.
Speaker 5 (49:04):
It's unbelievable.
Speaker 2 (49:05):
Wow, what a dream come true.
Speaker 1 (49:08):
Well, brother, I'm going to say to you, I'm honored
to have you in here. I'm excited for what's to come.
Give us the rundown of what is actually happening next
with IBC, please so and how everybody can get involved.
Where you can buy tickets what are we going to do.
Speaker 5 (49:22):
November twenty eighth, miss and arena here in Brisbane. It's
a it's a big one for us.
Speaker 1 (49:28):
With tickets a ticket tech online?
Speaker 6 (49:32):
Yeah, online and also good to know that for every
online purchase they'll get a fifty dollars jed up voucher
for their Black Friday drop on November twenty eight.
Speaker 5 (49:43):
So let everyone know a big man.
Speaker 2 (49:46):
Yeah, so in his pocket again.
Speaker 5 (49:48):
Yeah.
Speaker 6 (49:48):
So it's it's it's pretty exciting, it's it's definitely one
to miss. I think it's this is where we really
create history and we paveway for the future of IBC.
Speaker 2 (49:58):
What do you expecting numbers wise?
Speaker 1 (50:00):
Look, I'm hopeful, I reckon we're going to be around
the three and.
Speaker 5 (50:03):
A half thousand and four thousand mark.
Speaker 2 (50:05):
And how many belts?
Speaker 5 (50:06):
Just one belt?
Speaker 2 (50:07):
I'm sorry, sorry, I'm not a Kiwi bro.
Speaker 5 (50:10):
Sorry, it's like.
Speaker 1 (50:14):
Fourteen for lounging on summertime.
Speaker 5 (50:18):
So fourteen fights we've gone on.
Speaker 2 (50:20):
Fourteen fights, fourteen fights.
Speaker 1 (50:21):
How many amateurs we have?
Speaker 5 (50:24):
Four amateurs ye?
Speaker 2 (50:25):
And then ten main card ten main card.
Speaker 1 (50:29):
Well, there you have a guys, it's going to be
a crack a night and hopefully I get invited this time.
Speaker 7 (50:34):
If you're already on that, you had to be an
influencer to get in there, and I'm just not fucking influencer, honestly,
the mate.
Speaker 1 (50:45):
It is an absolute honor. I'm grateful and guys, we
will definitely be back for sure with a part three
because this is going to be a phenomenal journey. I
do feel very honored and very grateful to have Dan
here today, to be able to sit down with me
and openly have this conversation here on the clink. It
(51:06):
is the first and to be able to publicly acknowledge
and also put it out there that we are going worldwide.
Iv C is worldwide and it all starts here in Brisbane, Queensland.
With you.
Speaker 5 (51:19):
Thank you down mate, brother brother. I appreciate you, thank
you very thanks for your time. Guys, thank you Photo Record.
Speaker 3 (51:26):
Don't try and make you uncomfortable, Photo Record. You ain't
trying world and stuff for your photo record. Lab on
me going harder work, photo Record, ain't trying to link,
no trying to waste stuff.
Speaker 4 (51:38):
For the record, for the record, for the record, for
the radon for the record, for the record.
Speaker 1 (51:50):
H
H approache production.
Speaker 2 (00:23):
For the record.
Speaker 3 (00:24):
I'm done trying to make y'all comfortable for the record.
You ain't trying to grow any stuff for.
Speaker 4 (00:29):
Your for the record, laugh on me going all the
way for the record.
Speaker 1 (00:34):
Ain't trying to link.
Speaker 3 (00:35):
No, tryme to waste stuff.
Speaker 4 (00:36):
For the record, for the record, for the for the record,
for the.
Speaker 3 (00:43):
Right, for the record, for the record.
Speaker 2 (00:49):
For the record.
Speaker 3 (00:50):
I'm don't trying to make y'all comfortable.
Speaker 4 (00:52):
Right, h.
Speaker 1 (01:00):
Mm hmm.
Speaker 5 (01:02):
Yeah.
Speaker 6 (01:02):
I think we're just becoming a bit too so often.
We need more of this sort of exposure to realize
that it's normal to go through hardship.
Speaker 5 (01:10):
Guys.
Speaker 6 (01:11):
No one's got an easy Social media's created a bullshit
platform for people think that their list perfect and it's not.
Speaker 1 (01:17):
And this is the reality. I think that we've got
to start to talk about again. See, the thing was,
it was all good to talk about change, you know,
coming off the back of that fucking reset.
Speaker 2 (01:28):
And that's all I'll call it. I'm not going to
go down the Ramo cap what the fuck. I couldn't
care what you call it.
Speaker 1 (01:33):
But to me, there was a world reset. It was
to take control.
Speaker 2 (01:36):
I'll leave it at that.
Speaker 1 (01:38):
But what it did is where is a society started
to change the way that we perceived or seen and
lived life. We started to allow things that so left
field in what we have grown to known and have
been raised to believe as young men young women.
Speaker 2 (02:00):
We do need to still.
Speaker 1 (02:02):
Have that humble, that heart, that compassion, but also that
warrior within. And I'm gonna say, and I had Hayes,
the Huntsman, come on here and big shout out Hayes.
Fantastic effort made over in Italy just recently. And unfortunately
the eyelid definitely.
Speaker 2 (02:19):
Not your fault.
Speaker 5 (02:20):
But what a great great.
Speaker 2 (02:23):
He said.
Speaker 1 (02:24):
That's bare knuckle and mate, he had him.
Speaker 2 (02:28):
But you know, you talk about Manna.
Speaker 1 (02:30):
And you talk about a man who stands on on
his feet, you know what I mean back in his word,
a very very proud man and a great leader as well.
Speaker 2 (02:40):
He's a great community man and.
Speaker 1 (02:43):
Calls it for what it is.
Speaker 2 (02:44):
But his heart's huge.
Speaker 1 (02:47):
He you know, makes it very clear about that warrior within.
You're speaking on the same language, and I have to agree.
I feel that you know, we need to and for
me personally, my children raised in muy Thai, around muy Thai,
Jim's learned to be very humble, learn to not fear,
(03:08):
but also learned respect and to be kind and compassion.
Like when they get in the spa, they don't go
in there to bash each other, and if they hurt
one another, even though they've got pads on as young kids,
they'll always stop. And not many people would probably take
note of this. They'll always stop and check are you okay?
(03:30):
We as adults will spa and we'll get a couple
of shots on and then it may sort of rattle
your sparring partner.
Speaker 2 (03:37):
You're right, bro, you're good.
Speaker 1 (03:39):
Touch gloves sweet, or there may be a bit of
a cut. It happens, but it's not a disrespect by
any means. Giving our young people men and women, that
space to become confident with in who they are, to
be able to stand on their own two feet, to
not be belittled, not to be And I think it's
(03:59):
relevant to with DV and we won't sort of go
down that rabbit hole once again. But I want to
touch on it because I feel that we as men,
I don't give a fuck who you are. I believe
we're all guilty of some way being aggressive in our relationships,
whether it be physical, verbal. We've all done it, don't
tell me you haven't. And I believe women more also too. Yeah,
(04:26):
it's not right either way, but if I can say that,
what this could possibly do is give women, especially confidence,
because we do lose a lot of women through DV,
confidence to be able to learn a martial art and
also get in there and show that they I'm not
to be fucked with either, absolutely, you.
Speaker 2 (04:44):
Know, and I like that.
Speaker 1 (04:46):
I like I think that that's that's appealing. You know
that A strong woman, a strong lug. What's her name?
She just defended a belt last week or the week before.
She's a mum, so des Robinson. Yes, I think she's
from up here, Yes.
Speaker 5 (04:59):
Right from Logan. Wow, that's legend of the.
Speaker 1 (05:03):
Words she used at the conference. She's not here to
fucking lose because it's taken food off my kid's plate.
Speaker 2 (05:09):
Yeah, that's what she said.
Speaker 1 (05:12):
I'm here and I will not lose because if I lose,
my kids aren't eaten.
Speaker 5 (05:17):
Champion.
Speaker 1 (05:17):
Absolutely, what a mindset champion. What a woman? You know, like,
what a woman. Let's raise these beautiful people to become warriors,
but humble warrior.
Speaker 5 (05:28):
Yeah, yeah, definitely.
Speaker 1 (05:29):
With IBC you're opening up avenues and doors for this
to occur, And I'm going to let you explain that.
Speaker 6 (05:36):
Yeah, look definitely, And this is the bonus of a
combat spot like this is we're not a typical professional
martial artist sort of style fighting, right, We're rough, We're brawlers.
Speaker 5 (05:52):
We're just scrappers, you know.
Speaker 6 (05:53):
So we as you and I touched on earlier before, like,
our kids aren't going to come from the same part
as we did, right, and they've got a lot better life,
better quality of life.
Speaker 2 (06:07):
You know.
Speaker 6 (06:08):
But the thing is they can become victims of the
crime and stuff that are now. They're not going to contribute,
but they can be the victim of a right So
I really wanted to create something where we can try
and change the narrative. So we've got My goal is
to I'm trying to get in touch with the right
people at somewhere like way Coal, the Juvenile Department and
(06:28):
Justice Apartment, and I'd like to create a second chance
program for these sort of seventeen year olds that are
looking at transitioning where they go from JUVI to mainstream.
Speaker 2 (06:39):
Have you met Joey Kwanna?
Speaker 5 (06:41):
I haven't.
Speaker 1 (06:42):
Oh Joey, I love you mate, he's doing massive things
in Australia at the moment. Yep con confit it's called
okay and they go. And he did seven or eight years.
He was actually a guest during the early stages. Did
seven or eight years, jail came out. He travels the world
now at the Geneva like he's spoke and on phenomenal
(07:08):
levels to elite people about change, incarceration. How do we
then help those that have had to go through this
and come out the other side? What options are there?
What can we what can we give that's going to
be something great for.
Speaker 5 (07:26):
Them to maybe to chat you can set up, because
that's that's my goal. That's what i want to do.
Speaker 1 (07:31):
I'd love to be details I'm going to because that
right there is the door that he can open.
Speaker 6 (07:38):
That's what I'd like because why can't we give these
kids an opportunity? A lot of these kids are in
there and I'm sorry to say, but the the current
idea of the approach the government has is I'll get
them back to their homes.
Speaker 5 (07:51):
But I'm sorry, that's where the problem starts. You know,
that's that's that's where it starts. You don't know what
there the d V, the abuse, the section you know,
we can go into about the levels of ship that
can happen in those hunts.
Speaker 2 (08:05):
It's heartbreaking, that's right.
Speaker 5 (08:06):
So one these kids have got no hope, right, They've
got the people that they brought them into this life
have burnt them.
Speaker 6 (08:14):
What hope is some stranger that's going there for a
job saying, you know, you need to get home.
Speaker 5 (08:18):
And they got no idea, right.
Speaker 6 (08:20):
So a lot of the out a lot of their
their outrage is like the the outburst of isrelent right,
So all right, why don't we control that and say, hey, listen,
you can't go and fight on the street anymore.
Speaker 5 (08:34):
You can't go do this, do that. This is a
structured program you need to do. This is the gym
you need to train it. Right, We'll provide cover your memberships.
Do this like that, and guess what, you stick to
this for twelve weeks, we can get you on TV.
You can fight, you can be you can fight. Is correct.
There's a different and it's not like.
Speaker 6 (08:56):
It's not like and the boxing tried to do it,
and I understand it's so much harder because there's so
much more that goes into boxing than there is brawling, right,
so the PC y C gyms and stuff like that.
But we live in a TikTok society, right they need
instant fucking gratification.
Speaker 1 (09:13):
Yeah, I mean they don't even wait for their internet.
Have a TikTok account. I fucking hate it that much.
Speaker 5 (09:17):
But mate, they don't even wait for their internet to
dial up, do you know what I mean? Like the
ship we had to wait for.
Speaker 1 (09:24):
So he is to get eggs thrown at your ways
standing in the phone boxes, what do you do?
Speaker 5 (09:29):
Yeah? So we need to create platforms that kids are
getting a lot faster results than what they would if
they were in trying to be a boxer and stuff
like that. So this is the platform for that.
Speaker 1 (09:44):
Here's a little something for you. And I'll give these
guys a shout out because I did voluntary work for
four years with Project Bullyarde and the Rise program here
in Queensland and I would go in three quarter of
the way through a twelve ten twelve week development program
for troublesome young young people and we would break.
Speaker 2 (10:05):
It on down and pull it apart, and you know
it was it was a great day, great opportunity.
Speaker 1 (10:12):
My conversations with the educators and the support people around
these young people. Is if Johnny's a great car thief,
why are you trying to get him back into school
where he doesn't want to be.
Speaker 2 (10:23):
Why can't we get him in with a panel beater
or a spray.
Speaker 1 (10:25):
Painter or somewhere that has, you know, like a business
with whole He be dumped cars out the back and says, right,
what will.
Speaker 2 (10:36):
Do for you?
Speaker 1 (10:38):
You do your you do your apprenticeship or your trainee ship,
and in the meantime, in your spare time, we're going
to give you that car. You can build that car,
and when you've built it, you can sell it, or
you can own it and do whatever you want with it.
But that is your reward for your hard effort and commitment.
By the time that young person has gone through learnt
(10:59):
the skill sets, and I'm sure they already have plenty
that they do know which contribute a lot more course
efficiently to what they want to achieve in the end,
which is a great asset. Yeah, for sure, this is
what you can have as an end result.
Speaker 5 (11:15):
Yeah, fucking how cool?
Speaker 1 (11:18):
How cool is that? It's exactly what you just said
in reference to Instead of those young people and I
can relate once again to those young people because they
were deep conversations we would have of what these fourteen
and fifteen year old young people were going through at home,
and it is absolutely heartbreaking if you can think of
(11:41):
the worst case scenarios these young people are living in it. So,
as far as I'm concerned, you fucking parents out there,
you're the ones that need to pull your heads in
and take the ownership. Myself and Jeremy Donovan went on
a trip to Townsvill the start of this year to
make a difference in community up there because of the
high crime rate of troubled youth. Yes, that ain't the
(12:02):
fucking truth up there, it's not.
Speaker 2 (12:04):
The troubled youth.
Speaker 1 (12:05):
They're coming together to support each other and now I
use this word loosely support because they don't feel accepted
anywhere else. So they're coming together in unity to be
that family to each other. Now, within that, yes, they're
committing crimes, some serious and most of it minor, stupid
(12:27):
optimistic crime. So you know, like take that away from it,
find out what they're good at. For example, the kid
that goes out there, we've got this aggression build up
within him. Dan's getting a phone call. We've got a
kid that we reckon. If we put him in some training,
he's got a future. Dan's let's get him into it.
(12:52):
Exactly the same way door open. He had a problem.
Someone believed in him and took a direction with him
that was going to give him a pathway.
Speaker 5 (13:02):
That's it.
Speaker 1 (13:03):
How can you not win?
Speaker 5 (13:06):
And as you say, and that's why.
Speaker 6 (13:10):
So like the one of the rules is that I
don't I don't like the punching on the ground, like
coming down and coming over the top.
Speaker 5 (13:16):
I wanted to bring those gentlemen rules back, like the old.
Speaker 6 (13:19):
Days that we'll go like you punch on, get up,
go again, or you call it a day, like you
know that move on, you know. So that was sort
I really wanted to because we are really our demographic
that we've built this sport for is the average moms
and dads and you know, just the average punter.
Speaker 5 (13:41):
You know that's going to watch the show.
Speaker 6 (13:43):
So it's going to be in a much more wider
community of kids watching it, et cetera, et cetera. And
kids repeat what they see, right, so if they know
they start, if they do start doing these little scraps
here and there, they're gonna go. Don't punch on the
ground like them, stand back up, reset, go again.
Speaker 5 (14:03):
We can only hope anyway you like. At the end
of the day before we're not trying.
Speaker 1 (14:07):
I think the thing is do you've got to do it,
and if you don't do it, no one's going to
do it. On the bottom line is then everyone's going
to point the finger and blame. So everyone's quick enough
to go, oh, we've got a problem. Okay, what's the
resolution to the problem. Where is the core of the problem,
and how do we then really set create pathways, which
is what IBC is doing. Two becoming something great exactly,
(14:31):
you're offering a platform here for someone and this is
the beautiful thing. Guys. Some of the greatest fighters were
the most scared people you've ever met. They literally feared
being hit, pushed, shoved, timid, bullied. There comes a time, though,
where you mentally will click and it's how you deal
(14:55):
with that emotion to whether or not it's a positive
or negative. Unfortunately, some people do take it too far
because of that build up of a and there are
things that do occur which then cost them them freedom
or and sometimes they can't handle and they can't deal
with their own person, they their own life exactly, you know,
(15:17):
and it's horrific. The numbers are through the roof. I
believe that International Brawling Championship is something that can make
a difference in that respect, and obviously so does all the.
Speaker 2 (15:29):
Pay per view channels. Like how how do you feel now?
Speaker 1 (15:36):
Like you know you've created this baby, You're nurturing it,
you're feeding it, you're giving it a little bit of love.
It's piste on you, shut on you, you know what
I mean? And then all of a sudden's teething and
you're starting to sort of go, it's eating solids. Now,
get a mate, it's it's it's your little sun at
(15:59):
a five eight and he's driving a car now side
exactly and this is ib see yeah, it is so
where we heading' what's.
Speaker 5 (16:10):
It's it's it's My saying from the get go has
been it's a it's a billion dollars or bankrupt, like
we're going Enlighteness and likeness means you to where where
we're here for a global takeover? Is I expect to
be and takeover as I mean, I'm not here to
try and derail any other sport.
Speaker 1 (16:31):
To take over. That's his name, Bill and Sydney. I
say underworld, underworld something I say, if you can please, brother.
Speaker 2 (16:47):
So I'm here to take over.
Speaker 6 (16:49):
It's not to derail any other combat sport, but I'm
here for for huge success. I'm here to create something
that no one's ever done. There's one thing like Dana White,
probably the biggest inspiration to myself. He's when he's taken
over and yeah, a little bit, But I think the
(17:10):
difference here is that he didn't create it either.
Speaker 5 (17:13):
See the difference here is that I created. I created this.
Speaker 1 (17:16):
He did. He bought.
Speaker 5 (17:18):
They bought the UFC, and they've seen the way that
no one's made it. Right. I've invented this.
Speaker 6 (17:26):
This is this is it's it's very different, right. So
for me to build it to that is what I
want because then I'll go down in history as probably
the greatest promoter ever to build something from scratch to
then selling it off for leave it. Who knows what
(17:48):
happens down that down that path. But the ambition is
to be a solidified, recognized combat sport that is up
there with the likes of boxing and UFC and and
the big dogs.
Speaker 1 (18:01):
Talk about promoters. I've just watched recently doctor documentary, the
father and Son documentary.
Speaker 5 (18:09):
Now that's the Eddie.
Speaker 1 (18:11):
Hernan And I was just about to say Eddie Hearn.
Speaker 5 (18:16):
Barry Barry is a barrier.
Speaker 1 (18:19):
That's where I was holding back because I wanted to
say that right now, have a Google, we can pull
the Google out here, and so I actually obviously knew
of them. But I'm extremely impressed, you know, like rightfully say,
(18:43):
his dad's been there since.
Speaker 5 (18:44):
The get go, his dad started.
Speaker 1 (18:48):
And from nothing now and I think this, this is
what fascinates me when you talk about promotions.
Speaker 2 (18:57):
They've taken a sport such.
Speaker 1 (18:58):
As darts boring as fuck, really like not now, but
it's just a game where.
Speaker 5 (19:05):
He still beats boxing revenue though my point.
Speaker 1 (19:09):
And snooker. Yeah, I sit there and I've watched the
doco and I watched the audience and there's blokes there
at the stirker to pay for tickets. Yeah, you're a
sleep there's another blate that you're watching, and he just
yawns about oh ten times, looks around the room, and
then leans back in and watches the game. Yawn. What
(19:33):
I'm getting as the simplification of these pub sports, if
you will old man, old woman type like you know,
like it's like balls, lawn bowls. I think the youngest
the world champion is like early thirties. No one can
beeting is he like I'm fit? I mean he's not
a kid, he's a man, but he's a young fella.
Speaker 5 (19:56):
But it's impressive because he's thirty year old and he
likes Paul. Do you know what I mean? It's not
This is my point, Like you know, so.
Speaker 1 (20:05):
Why can't we start a generational thing with ib C
and have it grow to say you've got your own
method and your own so about it. But there's no
reason why it can't be. And it's different and each
of those for example, the darts okay, look at the
darts audience. What a crazy time? Like I personally think
(20:29):
if you went to one of those events, you'd have
the time of your life. Whether you drank out, it's.
Speaker 5 (20:36):
It's it's NonStop jugs of beer. It's like it's a party,
a party. It's like unreal.
Speaker 1 (20:42):
And when you said before we talked, you talk from
a how do I get you if I use the
word audience. I don't think you used that word audience,
But oh I'm just for the sake of it.
Speaker 5 (20:54):
How do I.
Speaker 2 (20:56):
How do I get them? You know?
Speaker 1 (20:58):
How do I be them and create something for them?
Because as we spoke, there's all these events that are
for the fighters.
Speaker 2 (21:07):
Correct.
Speaker 6 (21:08):
Well, you have a look now, especially in Australian boxing, right,
there's no real hard fights. A lot of them now
they're controlled records.
Speaker 5 (21:19):
A lot like that, right, A lot of them are like,
I don't.
Speaker 6 (21:21):
Want to fight him, you know, because what happened is
the way that boxing promotions.
Speaker 5 (21:28):
And I know, look, I always keep going back to boxing.
This isn't I think about.
Speaker 6 (21:31):
It's just boxing was the where I come from. Those things,
So that's what I'm saying. But I know more tie
and everything or else are the same, right, But what
happens is that these they've been structured to all right,
we're going to put him on because he sells five
hundred tickets, and we're going to put him on because
he sells two hundred.
Speaker 5 (21:50):
What about this guy? He's a mad fighter? What's his following?
Speaker 6 (21:53):
He's not very big, maybe you get his friends and
family fit, what about him? So these good fighters and
stuff are getting left behind because they're not selling tickets.
So the way when I structure it and obviously created
that spectator sport. So now I won't build fighters, you'll
match a.
Speaker 5 (22:13):
Fifty to fifty. And the difference is because can.
Speaker 1 (22:17):
You just explain that for the listener just a little.
Speaker 6 (22:19):
Bit, So fifty to fifty is that your capabilities are
the same, and we go through all your stature might
be a little bit older, but you're fitter than the
younger guy. Like, so we really break it down. So
we know that it's going to be a very good
fight and it's a.
Speaker 5 (22:33):
Fifty to fifty chance either way.
Speaker 6 (22:36):
Either way, right, because who wins there, it's the audience
that wins. Now, when the audience wins, the audience returns.
Speaker 2 (22:43):
It's entertainment, that's right.
Speaker 6 (22:45):
So we're going for the entertainment factor. Now what happens
is I don't reward results. I reward effort for my choes.
So I don't care if I've got a fighter that's
lost three times, two times, whatever, It doesn't bother me.
I will still put you on because I know that
there's a portion of that audience that know you're going.
Speaker 5 (23:04):
To come to fire every single time you walk in there.
Speaker 1 (23:07):
And that moment that you have that comeback will be
the biggest night that anyone's been. I will never forget
that night that Johnny came out after four losses and
knocked a fucking hundred and I was there, did you
see that?
Speaker 6 (23:22):
But the other narrative is you go back to ibsir
one and I had a lot of veterans from the
game there and they said, we have never in our
life seen so many fighters happy that they'd lost. And
I said, well, of course, I said, because they both
went in there and fought like gladiators, gave everything they got.
(23:43):
The best man got his hand raised. They didn't walk
in there and go fuck, I got set up man.
My coach said he wasn't that good and he got
picked a part.
Speaker 5 (23:50):
And such like. Do you know what I mean? They
went in there and both left, and every single person
in the crowd was on the edge of their seat
clapping the log they're going up to the loser's gone.
That was the best thing I've ever seen in my life.
Well done, Pride. You're in different league to these people
that are there supporting you. You're a gladiator, so there's
no loser. I mean, yeah, it's it's respect. It's a
(24:15):
respect of this.
Speaker 1 (24:18):
Industry. We talked about this earlier and I have a
real issue with it, which goes respect being even to
the point of face off some wanes. Why the fuck
you want to throw something in someone's face or push
and shove or snatch a belt.
Speaker 2 (24:31):
You're a fucking flop. Like, it doesn't show character.
Speaker 1 (24:35):
It sells tickets because it's But.
Speaker 6 (24:37):
That's the problem, right, because but it's it's it's there's
society now, it's society that wants the drama aspect of
more the actual.
Speaker 1 (24:48):
So how do you then keep up with that to
maintain your viewing?
Speaker 5 (24:52):
Well, I think that's not.
Speaker 1 (24:54):
What I see you as a part of whatever.
Speaker 5 (24:56):
No, but that's the difference.
Speaker 6 (24:58):
I'm not keeping up with that aspect because my show
is what's the entertainment factor?
Speaker 5 (25:04):
Right?
Speaker 6 (25:04):
You watch you watch most of your combat sports fight nights. Now,
out of a ten card show, two of the fights
were grouse, most.
Speaker 5 (25:14):
Of I don't and steal, That's what I'm saying, right,
So I.
Speaker 1 (25:18):
Can't be by playing fifteen to sixty bucks.
Speaker 6 (25:20):
But that's the thing, because like there's no entertainment aspect,
people go to follow the fighter. Now, people that jump
onto these shows are there because they're invested. Though they
know the fighter, they sponsored the fighter or whatever it is.
Nine times out of ten you'll see it. A fighter
will halfway through the pack. You've got a fighter that
sold one hundred seats. Right, they come in there, their
(25:44):
fight's gone. You watch the one hundred seats get out
and leave. They've still got a comin event and a
main event to go, but they've just lost one hundred,
one hundred fifty people of their crowd. Why because they
don't give a fuck about the show. They're there for
that particular person.
Speaker 5 (25:59):
Right. We had our first show, I had a thousand people,
we'd sold out. I done marketing, nobody even knew what
they were coming to see. We done nothing.
Speaker 6 (26:09):
I had the venue nearly pulled the pull the show
on me a week earlier because I go, oh, it's
we're getting scared because like bere knuckled, it sounds brutal.
That's why I actually didn't do press conference and way
and so I've just done it privately, which I ended
up really enjoying and liking. Right, But that's why we
didn't do it, because I'm the fuck they're going to
pull it.
Speaker 5 (26:28):
And as much as like when they said, oh, Dan,
we're thinking.
Speaker 6 (26:30):
I said, listen, you're going to make my life amazing
because I'll make I'll make I'll actually make money if
you guys pull the event, because I'll sue.
Speaker 5 (26:38):
The ass off you. I go, but I want the
event to go on because I know in hindsight I
need it.
Speaker 2 (26:44):
To happen, right, And what a great venue to have
it at?
Speaker 1 (26:46):
It too?
Speaker 6 (26:46):
Well, that was the thing, and this was this was
their first event, like they'd never never had it, hosted
a fight night there before, you know.
Speaker 5 (26:53):
What I mean.
Speaker 6 (26:53):
So they were nervous and scared and so on and so forth.
But essentially we obviously got through it and done well.
Speaker 5 (27:02):
But we sold out. We sold out, and we did
zero marketing. We had three I think I had three
thousand followers or something on fight night, right, and I'd
done two point one million views on the first night.
Speaker 1 (27:16):
Wow.
Speaker 5 (27:18):
So since the first event, we're at now eight thy
two hundred followers. Wow, right, so.
Speaker 2 (27:26):
Huge.
Speaker 1 (27:26):
That is phenomenal. Congratulations, thank you, that is awesome.
Speaker 5 (27:30):
Thank you.
Speaker 1 (27:30):
I want to ask you and and tell me to
mind my own business. Other fighters getting paid, Yeah.
Speaker 5 (27:37):
Of course, of course, I even I even pay my.
Speaker 1 (27:42):
I haven't paid I think everybody would like to know
the question.
Speaker 6 (27:45):
We do so undercards, even our amateurs get paid, and
I know that they don't in any of the other sports.
Speaker 1 (27:50):
And is each fight negotiated according to the fighters' level records?
I mean, you say, imagers get foot.
Speaker 6 (27:59):
We're not allowed to pay unless you're a professional fighter, correct, right?
But so what I do is I do a contribution
to their fight camp.
Speaker 1 (28:09):
Okay, yes, right, So that's how I do.
Speaker 6 (28:12):
I say, listen, we'll give you one thousand dollars towards
your fight camp, so you guys can take your by
the quip to the correct which is so we'll do
a spot. We'll basically do a sponsorship for our undercards,
and then it'll go into a tier of three round
events for less experience, four round events for experienced fighters,
(28:34):
and then we do five five round events for a
title fight, and so on and so forth.
Speaker 1 (28:39):
Right, I it, I wasn't there live, it wasn't invited,
Thanks very much. Yes, I got I wasn't invited, so
fucking stick. But no, I must admit, and I won't lie,
(29:00):
as I said. I generally I get frustrated paying out
all this money.
Speaker 2 (29:05):
To watch pay per views.
Speaker 1 (29:06):
I really do, especially here in Australia. There are some
fighters who I absolutely think the world of and they
know who they are. Big glove to you. All I
will back is I'd rather throw two fifty three hundred
towards your camp than pay seventy bucks on the night
to some anka that's putting on a show that glitches
and doesn't come through properly the commentary shit, I just
(29:29):
want to turn it off or turn it down and
just watch my mate's bang.
Speaker 2 (29:32):
YEP.
Speaker 1 (29:35):
I was hesitant when I went over to yours and
I was like, you know what, because it was free
the starters and I remember seeing I'm not going to
say I don't want to bag any sort of production
teams out there, but there's been plenty of times they're
both in muy timebox and where I've wanted to just
(29:57):
and they have, oh, call this number if you've got
a problem.
Speaker 2 (30:00):
You know what we fucking called.
Speaker 1 (30:03):
Because that's not nice and I'm not going to sit
there and be nice about it. I'm going to call
it for what it is. You show ship, yeah, you know,
like you charge all this money, then provide a great
viewing service. You guys charge nothing. You provided a phenomenal show.
I was captivated from the get go. I didn't get
(30:25):
lost at all between and what I found is it
just rolled in, it kept moving. There was none of
this bullshit ring girl Tits and your little g banger
and her card, and there was none of this auction.
And like, I'm all good for that, Like the auction
good for a bit of tit and bump as well,
(30:45):
but really I'm beyond it. I'm all for those auctions
and they're needed at times and great places to do
it to raise money for people in need.
Speaker 2 (30:55):
I love it, I actually do.
Speaker 1 (30:56):
I'm big on that sort of thing.
Speaker 6 (30:57):
I think for local shows, yes, but I think we're
going an international scale.
Speaker 1 (31:02):
And we're different ball game.
Speaker 5 (31:03):
We're a Tier one promotion.
Speaker 1 (31:06):
But you weren't trying to win people over by doing
those things. Is to the point where a lot of
lot of events will do that to try and just
gain that momentum of people staying engaged, keeping around. As
you said, Johnny's fought one hundred Johnny's mates up and left,
but hang on, they all bought tickets within the raffle.
You know, there's a couple of thousand dollars worth of
(31:26):
opportunities here that they could win. Oh, they'll stand and
have a few more drinks. Get the raffle fuck off.
There's none of that show. It's just back to back
to back to back to back.
Speaker 4 (31:36):
Blood.
Speaker 1 (31:39):
Let's go, and the energy and the way that that.
I know what we've spoken about in reference to how
you want to better your next show and every show
after that. But it wasn't a bad show from anybody
else's point of view, only you, because you're going to
pull it apart.
Speaker 2 (31:57):
It's your job to do that.
Speaker 1 (31:58):
You've invested in it, and those who ever invested with
you have the right to sit there and go, how
do we better this? But as a viewer, wow, yeah,
I appreciate that it was cool.
Speaker 2 (32:11):
Yeah, it was super cool.
Speaker 1 (32:14):
What I want to I would like not to want.
What I would like you to do is explain why
it's so cool, because I know, I know what I've seen,
I know how it's structured, I know what comes to
the middle. You guys have got no idea if you
haven't seen the first one. IVC some serious fucking shit
(32:38):
like go for it.
Speaker 5 (32:40):
Look, I think I think I took I took all
the bullshit out of the sports that we love. I
took it all out. I created a platform.
Speaker 6 (32:50):
Where we can get muytai, kickboxing, boxing all to come
into the one place. And it's fair game, right, It's
fair game. It's not mixed Marshal last week, get more
of a boxer and then a multi guy come in,
so he's got a bit more like you're just throwing fists.
Speaker 1 (33:08):
That I was about to say, so why for the
audience that doesn't know, for our guests, because you're gonna
have a lot of people that are going to come
across to you from this. Gotcha now people are going
to actually go It's just another fucking boxing, It's just
another muy hear people all the time talk about how
boring moy to is because the first two rounds is
like slow, and well they don't understand it because it
is so important those first two rounds to the final rounds. Yeah,
(33:33):
boxing very similar. First round, it's it's it's very much.
It's just step up, step up, step up, momentum, get
a feel, get your range in action. Absolutely you guys,
it's just touched gloves.
Speaker 5 (33:48):
It's swinging fast. You got two minute rounds. Two minute rounds,
so you're in and out.
Speaker 1 (33:57):
Two minute rounds, rounds three, two.
Speaker 6 (33:59):
And so we give them starts off with three twos,
four two, five twos, but we can a ninety second
rest in the middle, So got an extra thirty seconds.
The rest just gives them a chance more so to
the point like there's a bit of safety behind that too.
So a lot of the times that we've seen in
boxing shows and other combat sports is I mean, it's
not long enough to really assess whether are fighters I
(34:22):
personally don't coherent enough, right, So sometimes they've got sent
out and then you're going, fuck, he wasn't right, and
then all of a sudden clipped and he's gone right
where really it should have been a call for the corner.
Speaker 5 (34:31):
So you're not gone out.
Speaker 6 (34:32):
Yeah, right, So give him that extra thirty seconds and
it gives a little bit.
Speaker 5 (34:36):
More time to I know you are coherent, you're all good.
Speaker 6 (34:39):
Off you go right, And on top of that, they
get a little bit of an extra break, they're a
bit fresher the next round, and every round is exciting.
Speaker 1 (34:48):
From that point of view, I have to agree with you.
I think from a fighter's point of view of someone
that's gone over the ropes, yep, I found that the
longer the gap, which they're all the same amount of time,
but it does feel longer after Yeah, because you're a
adrenaline's pumping.
Speaker 2 (35:06):
Absolutely, your focus is on your opponent.
Speaker 5 (35:09):
Yep.
Speaker 2 (35:09):
Yes, you've got to listen near corner.
Speaker 5 (35:11):
You know.
Speaker 1 (35:12):
I don't even like to sit. I stand, and for me,
I don't drink. It's weird, like I'll sit water, I'll
spin strap.
Speaker 2 (35:19):
But I don't drink it.
Speaker 1 (35:20):
Yeah, I would rather you tip it over me. My
head's always generally quite hot. But I just want to go.
I just want to keep going. It's like squash. I
play squash and in between matches they say, do you
want to have a break? No, just keep going? Yeah,
three games in a row and then you lose.
Speaker 5 (35:36):
Yeah, yeah, I should have taken the break.
Speaker 1 (35:42):
But with the fighting side of it, do you ever
hear fighters sort of say that it is a little
bit too long in ninety seconds or do you find
that it's.
Speaker 5 (35:51):
Always concerned that it was?
Speaker 6 (35:52):
Yeah, but I didn't notice it on the fine and
I actually stood back and I'm like.
Speaker 5 (35:57):
Did anyone else notice in ninety seconds?
Speaker 6 (35:59):
Yes, because I think because every round was so impactful.
Speaker 5 (36:04):
For the audience, so shocked to going like, did you
fucking see that?
Speaker 1 (36:09):
Like?
Speaker 5 (36:09):
These got like at the.
Speaker 1 (36:11):
Shots after the in between the round.
Speaker 6 (36:13):
You know what, why I knew I was onto it
because you have a look around all the fights on.
There is not one phone you cannot see one person's
face right, which means there's no fucking phone screen on.
Speaker 5 (36:27):
You've got this right, or you've got this. They were
the two.
Speaker 6 (36:31):
They were the two Like, and I was walking past
my mate's wives and stuff that are there that didn't
want to come because they.
Speaker 5 (36:38):
Didn't like it. They go, this is the best thing
I've ever seen.
Speaker 1 (36:41):
See. That's the difference between you and others is your observation.
So not only you're paying attention to what's happening at
your event, but you're taking note as you're walking around
of people's body language, of course, the crowd, their reactions,
how they're engaging.
Speaker 2 (36:59):
This is why you will be successful.
Speaker 5 (37:01):
Yeah, well it's we have to and not everybody does.
And then they wonder why their product's not working.
Speaker 6 (37:09):
How can you expect to sell? How can you expect
the general public to buy something If you're not considering.
Speaker 5 (37:14):
What they're like and what they want, then they get
them in the middle and absolutely swack.
Speaker 1 (37:20):
Where did that come?
Speaker 6 (37:21):
So the inspiration, the inspiration come from the greatest piece
of combat sport history was Max Holloway and Justin Gaigee
point to the ground, greatest thing to ever see. So
I said, where why not make this a bit game
show we in a sense and have something inside the fight.
(37:42):
And that's what brought the diamond to us. And that
was like, let's make a diamond that stands in the middle,
because it's our logo. They stand in their time pauses, right,
So once you can only access it from the second round, right,
So from the second round on woods.
Speaker 1 (37:58):
If we run out, because it is actually a little
bit confusing, correct, right, So when I got confused the
first couple of fights.
Speaker 6 (38:05):
So the first so from the second round onwards, fighters
can access the diamond one time per round, right, And
what happens is they both agree to stand into the
middle and bang, the arena gets blacked out. Time pauses.
You get a diamond light that gets shot down to
the middle. Right, both fighters are boarding to the center.
Speaker 5 (38:26):
And they're instructed the brawl. Now what happens is there's
two scenarios here.
Speaker 6 (38:31):
If the dime, if the person gets pushed out of
the diamond, they get deducted at a point pushed us in.
Speaker 1 (38:37):
So if they stepped I noticed that there was a
couple there that their foot had just stepped out, so
they took the shot.
Speaker 6 (38:42):
So that that was the problem with the first one.
I said, if one foot comes out, it's declared. And
obviously watching that back set, No, that's not right because
they were just stepping to pivot and then come through, right.
Speaker 1 (38:53):
It looked a little bit older, And I thought that's
a bit of a I did. I thought that that
was a bit shit go because I'm like, correct, this
guy's having a crack. Correct, and he's just lost the
point his foot just touching the line.
Speaker 5 (39:04):
Yeah, so dissip, like you know, you live and learn,
all right.
Speaker 6 (39:07):
So now it's both feet have to step outside and
what that happens, You come out, then you lose your
point or obviously you get caught, have a nap slept
you know, yeah, have a nap. So that's that's basically it.
Speaker 1 (39:23):
Yeah, and there's extra points at the end of the fight,
isn't there for the winner of How does that work? No?
Speaker 6 (39:31):
No, So all it'll be is that it'll get summed
up and if he had a if they take it
to the diamond and one stepped out, then he obviously
gets a de duct pointer from that round.
Speaker 1 (39:38):
So no one gets knocked out. And what is it
a minute in the diamond?
Speaker 5 (39:42):
No, you can go. So if you get knocked out,
you're out.
Speaker 1 (39:45):
No, but if you don't, that's more points. So if
you don't, neither party gets dropped to the point where
they slept. Yeah, no one goes out of there. They
just how long can they stand there banging for times?
Speaker 5 (39:55):
Pause? Bro, you're stand there for twenty minutes. I don't
care times? Yeah, Bro, time is paused?
Speaker 1 (40:02):
No way?
Speaker 2 (40:02):
Yeah?
Speaker 5 (40:04):
Yeah.
Speaker 1 (40:04):
The changes the whole board changed about who can.
Speaker 6 (40:06):
Put someone because who wants You've seen at the UFC
they they both watched the clock off five seconds to go.
Speaker 1 (40:12):
You want to do now?
Speaker 6 (40:13):
And there's gay because it stops in five seconds. So
this is a game showing side.
Speaker 5 (40:19):
This is a fight inside the fight, right, So you
got this and that's why that's why for IBC too,
it's a five thousand dollars cast.
Speaker 1 (40:27):
Wary are you going to because obviously there was a
couple of tactical moves there in the first one.
Speaker 5 (40:32):
So it's five thousand dollars for the best diamond fight
of the night, and then obviously five thousand dollars for
the best fight of the.
Speaker 1 (40:39):
Night, best diamond.
Speaker 2 (40:42):
That's a cracker.
Speaker 1 (40:44):
So therefore, okay, so let me ask you you had
and we won't go into the fighters names is no
neat But there was two fights, I believe where they
didn't even go near the diamond, and there was one
that one one wanted to and one just wouldn't have
a crack at the diamond. Now they were commentators were
(41:04):
talking more strategic move and all this sort of stuff,
And I get it. I get it because you know,
there was I think there was this round or two
to go, and it was very early in the stage.
Is that right? There was a four or five round
one of them, yep, And in that moment.
Speaker 2 (41:17):
He would have gassed.
Speaker 1 (41:18):
Well, they're both were going to gas, so I had
to give their all.
Speaker 5 (41:21):
Yep.
Speaker 1 (41:21):
That would have left the last couple rounds probably the
worst couple of rounds of a fucking whole night because
of that, rightfully, say, did I think that either lease
two were probably going to go to sleep? Possibly one
in particular, Yeah, I reckon he could have put the
shot on the other bloke, I reckon he just had
a big set of nuts.
Speaker 5 (41:40):
Yeah.
Speaker 2 (41:41):
I just wanted to just.
Speaker 1 (41:43):
Give it his all. Yeah, because he was just random
that just was keen to bang. Yeah. And you know
like now you got that that that cash bonus.
Speaker 2 (41:55):
Yes, what do you expecting?
Speaker 6 (41:57):
Look, I think I'm going to expect something totally different
now because we're bought in a whole new caliber of fighter,
because we've proven our method. So a lot of the times,
like it was a perfect example, we've we've had a
couple of fighters who well, I feel like maybe they're
gate keeped a little bit and told like, oh, go.
Speaker 5 (42:18):
I do this ship? What are you doing this for?
Speaker 2 (42:20):
Da Dad?
Speaker 5 (42:20):
It's not gonna last. It's a gimmick.
Speaker 6 (42:22):
And then they obviously they come through and seen the
show and they've gone, fuck, I want to be a
part of it. I had one person even off and
not to not to get a purse.
Speaker 5 (42:33):
He said, mate, please give me, just give me. I said, mate,
you're putting your fucking life on the line, in your
heart and something.
Speaker 2 (42:40):
I'll play a game so you get paid.
Speaker 5 (42:43):
Don't stress. You're fine.
Speaker 6 (42:45):
So that we've put them on, but We've got guys
now coming in. They're seeing the road.
Speaker 5 (42:50):
To success here. So we've got kids that are coming
and they're hungry and they know this is their platform.
You know.
Speaker 6 (42:57):
You look at Chuck Ladal and Randy your Tears and
all these guys that started from the ground up with
with UFC and now they're they're great.
Speaker 1 (43:05):
They are they're great. And there were no ones and
yeah back then and really they won't getting paid ship.
Speaker 2 (43:11):
It was all for a belt, wouldn't it all?
Speaker 1 (43:14):
You know, the glory of being the baddest motherfucker on
the planet.
Speaker 2 (43:17):
Correct, And there.
Speaker 6 (43:19):
Were and now they're they're fighting on what is deemed
now the fastest growing combat sport in the world, because
there's no other combat sport that's secured a.
Speaker 5 (43:28):
Network deal globally.
Speaker 2 (43:31):
After one show I've seen karate, what is it?
Speaker 5 (43:37):
Combat ARATEI combat? Yep.
Speaker 1 (43:40):
Once again, I'm not here to put anyone down and
credit to everybody out that it's having a game, but.
Speaker 2 (43:46):
I don't think quite doesn't grab me.
Speaker 5 (43:50):
Look, and I think that's that's the whole point.
Speaker 1 (43:52):
Of commentator or the owner or the promoter that stands
behind there with all the fucking Hollywood facials yeah, you
know what I mean, like, come on, man, we don't
need the Oh wow, yeah.
Speaker 5 (44:05):
I look to be fair. Look, that's and that's the
difference between I think us over the top, like us
Ossie is an American. I think they're very very much
like that over there, very charismatic, you know, They're just
they're like that.
Speaker 1 (44:23):
How do you think you'll go though, having been the
man you are, having what you're created with the International
Brawling Championship. How do you think.
Speaker 2 (44:36):
That that? Okay, so we we talk about.
Speaker 1 (44:40):
Here, and I'll use the word being humble.
Speaker 2 (44:42):
Because I think that it's a really powerful word. And
what you do, you've.
Speaker 1 (44:47):
Created a brand. Yes, it is a violent sport, so
is any other sport out there, any contact sports, violance
sport doesn't matter what you play, of course, So let's
not get into more.
Speaker 5 (44:59):
Than the sport though, just putting out there cycling is
killed more more.
Speaker 1 (45:03):
Fin chops out at snapper something.
Speaker 2 (45:07):
Split eyes in the boxing.
Speaker 1 (45:08):
Yeah, I mean, like the amount of stitches they give
out there when the surf's pumping is phenomenal. So let's
not even go down that rabbit hole. But I just think,
how is the rest of the world.
Speaker 2 (45:22):
Going to take IBC.
Speaker 1 (45:26):
Honestly, what's your I mean in Australia, we're in love.
It's it's working, it's happening, it's going to be phenomenal.
Speaker 5 (45:33):
We've had thirteen international broadcast companies.
Speaker 6 (45:38):
By the rights to televise our show. Right, We've we've
done something right, you know.
Speaker 5 (45:46):
So I think that the first for violence is global.
You know what I mean, It's like money.
Speaker 6 (45:55):
Everyone understands it, understands violence. It's just I think we
control it.
Speaker 2 (46:01):
You know, we we we keep.
Speaker 6 (46:04):
It safe, we look after our fighters, We do the
right thing. I think we get the same opening arms
in every country.
Speaker 2 (46:14):
State, wherever we go. We're raised worries. Absolutely.
Speaker 1 (46:18):
You know, humans have been fighting since the day we're
basically stepped onto whatever you want to call this planet.
Speaker 2 (46:24):
World, galaxy.
Speaker 1 (46:26):
The fights within us all. You know, it's a part
of life. Controlled violence I think is very important because
it teaches so much and I believe it can eliminate
so much negativity.
Speaker 5 (46:40):
From the streets, absolutely save lives.
Speaker 1 (46:44):
Mental health. I think it's fantastic for mental health. As
a grown man, I love it because of that reason.
You know, we all have our traumas, we all have
our moments where we're unsure of how we're going to
react to situations.
Speaker 2 (46:58):
If we learn that we.
Speaker 1 (46:59):
Can have our training bag or speedball, whatever it might be,
just hanging out there, and you know, because that's what
we do, why don't we walk over there and put
our gloves on and start just venting on the bag
instead of walking out their front gate, slamming the gate,
going catching up with the boys, getting on the pierce
the coke, speed was whatever you're getting.
Speaker 2 (47:18):
One of them's got a knife.
Speaker 1 (47:19):
You're all off chops. You're in the middle of fucking
some parties district. You bump into four two to seven
fucking against six five five. Next minute, some kids lost
his life, or because it initiated from someone having a
shit day that didn't know how to control that anger,
didn't know where to exert those emotions, had no one
(47:40):
to talk to, wasn't shown a better way, and we
have these these results. You guys are creating a platform
and yeah, Okay, there's going to be people out here
that going to say, oh, yes, but it's violence, of course,
it is what isn't violent today and there is education
(48:01):
around what we're talking about. This is the beautiful thing
there is so much discipline that goes into it. There
is so much respect, there is so much honor, and
there's so much there that teaches us. And I'll use
this because of we have such a high DV right.
(48:22):
Teaches men to be better men, not bash women, attack women. Correct,
Go to your local gym, go and throw on the gloves,
spa with another bloat.
Speaker 2 (48:32):
Okay, you're going to have verbal altercation. That's life. Doesn't
matter any male firm. I'll say what I'm saying.
Speaker 1 (48:37):
But you're providing that platform and you by taking that
into those institutions or creating even the gym. You what's
to say that IBC doesn't have like UFC does, a
safe place, gym, a venue where people can come and train.
Next minute, you've got fighters everywhere or wanting to be
(48:58):
the champion of IBC. Wow.
Speaker 2 (49:02):
Yeah, that's right.
Speaker 5 (49:04):
It's unbelievable.
Speaker 2 (49:05):
Wow, what a dream come true.
Speaker 1 (49:08):
Well, brother, I'm going to say to you, I'm honored
to have you in here. I'm excited for what's to come.
Give us the rundown of what is actually happening next
with IBC, please so and how everybody can get involved.
Where you can buy tickets what are we going to do.
Speaker 5 (49:22):
November twenty eighth, miss and arena here in Brisbane. It's
a it's a big one for us.
Speaker 1 (49:28):
With tickets a ticket tech online?
Speaker 6 (49:32):
Yeah, online and also good to know that for every
online purchase they'll get a fifty dollars jed up voucher
for their Black Friday drop on November twenty eight.
Speaker 5 (49:43):
So let everyone know a big man.
Speaker 2 (49:46):
Yeah, so in his pocket again.
Speaker 5 (49:48):
Yeah.
Speaker 6 (49:48):
So it's it's it's pretty exciting, it's it's definitely one
to miss. I think it's this is where we really
create history and we paveway for the future of IBC.
Speaker 2 (49:58):
What do you expecting numbers wise?
Speaker 1 (50:00):
Look, I'm hopeful, I reckon we're going to be around
the three and.
Speaker 5 (50:03):
A half thousand and four thousand mark.
Speaker 2 (50:05):
And how many belts?
Speaker 5 (50:06):
Just one belt?
Speaker 2 (50:07):
I'm sorry, sorry, I'm not a Kiwi bro.
Speaker 5 (50:10):
Sorry, it's like.
Speaker 1 (50:14):
Fourteen for lounging on summertime.
Speaker 5 (50:18):
So fourteen fights we've gone on.
Speaker 2 (50:20):
Fourteen fights, fourteen fights.
Speaker 1 (50:21):
How many amateurs we have?
Speaker 5 (50:24):
Four amateurs ye?
Speaker 2 (50:25):
And then ten main card ten main card.
Speaker 1 (50:29):
Well, there you have a guys, it's going to be
a crack a night and hopefully I get invited this time.
Speaker 7 (50:34):
If you're already on that, you had to be an
influencer to get in there, and I'm just not fucking influencer, honestly,
the mate.
Speaker 1 (50:45):
It is an absolute honor. I'm grateful and guys, we
will definitely be back for sure with a part three
because this is going to be a phenomenal journey. I
do feel very honored and very grateful to have Dan
here today, to be able to sit down with me
and openly have this conversation here on the clink. It
(51:06):
is the first and to be able to publicly acknowledge
and also put it out there that we are going worldwide.
Iv C is worldwide and it all starts here in Brisbane, Queensland.
With you.
Speaker 5 (51:19):
Thank you down mate, brother brother. I appreciate you, thank
you very thanks for your time. Guys, thank you Photo Record.
Speaker 3 (51:26):
Don't try and make you uncomfortable, Photo Record. You ain't
trying world and stuff for your photo record. Lab on
me going harder work, photo Record, ain't trying to link,
no trying to waste stuff.
Speaker 4 (51:38):
For the record, for the record, for the record, for
the radon for the record, for the record.
Speaker 1 (51:50):
H
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