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March 4, 2025 39 mins

How does the ICCFA adapt to ever-evolving consumer needs in the funeral profession?

Nadira Baddeliyanage, executive director of ICCFA, discusses the association's commitment to adaptive change and support for industry members. Founded in 1887, ICCFA has expanded from cemeteries to include funeral homes and cremation to remain relevant. By networking, legislative advocacy, and educational events like Dead Talks, ICCFA ensures the profession serves families and communities effectively.

Key Takeaways

1. Nadira explains the history and evolution of the ICCFA, emphasizing its role as an umbrella organization that serves cemeteries, funeral homes, and other related professions. The key takeaway is its ongoing relevance and adaptability to industry changes and consumer needs.

2. The importance of associations like ICCFA for networking and learning is highlighted, particularly for professionals new to the industry. Associations provide opportunities to share best practices, build relationships, and prevent professional burnout.

3. The pandemic posed significant challenges for funeral directors, and ICCFA played a crucial role in navigating those challenges. The association helped facilitate essential resources and support for last responders during a critical time.

4. ICCFA’s involvement in legislative matters is crucial for the funeral industry. The association works to address federal and state regulations, ensuring they are applicable and beneficial to industry needs. This advocacy helps maintain professional standards and protect both providers and consumers.

Timestamped Overview

00:00 Exploring ICCFA's Industry Role

05:07 Historic Cemeterians' Society Origins

09:27 Adapting in Death Care Industry

13:23 Passion Meets Understanding

16:41 Funeral Directors: Community Servants 24/7

20:22 Overwhelmed Food Supply Task Force

22:09 Vaccination Support and International Challenges

24:30 "Understanding Last Responders' Role"

29:54 "Tackling Hidden Fees in Regulations"

31:54 Cremation Hidden Fees Uncovered

36:15 ICCFA Convention Reimagined

39:51 ICCFA: Embracing New Opportunities

41:22 Gratitude for Mentors and Team

Learn more about ICCFA HERE.

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