Join host Nick Constantino as he chats with the team from Zero FG, a dynamic startup energy drink company. Discover how Zero FG emerged during the COVID-19 pandemic and created a unique lifestyle brand. Learn about their product development journey, marketing strategies, and the challenges they've faced in the competitive energy drink market. With insights from Sara Lynn (Director of Social Media), Brandon Grubbs (Director of Operations), and Jack Spencer (Marketing), this episode offers a fascinating look into the world of energy drinks and the drive behind Zero FG.
#MarketingMadMen #ZeroFG #EnergyDrinks #StartupJourney #Branding #LifestyleMarketing #CaffeineCulture #COVID19Innovation
Key Takeaways:
- Insights into the rise of the energy drink industry
- The unique origin story of Zero FG
- Balancing product health considerations and flavor
- Strategies for driving consumer action through marketing
- The impact of NIL deals on brand visibility and growth
Discover Zero FG's journey in the energy drink industry, from product development to marketing strategies, on Marketing MadMen with Nick Constantino. #ZeroFG #MarketingMadMen
patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/
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