178. MARKETING INSIGHTS FROM A CAPITAL INVESTMENT ADVISOR

Nick welcomes Holly Wasson, the Chief Marketing Officer of Capital Investment Advisors. Holly shares her journey and experiences in the marketing world, particularly her time at Turner Broadcasting. They discuss the distinct cultures of Turner and Coca-Cola, the evolution of cable TV, and the impact of the internet and social media on marketing strategies. Holly also shares her experiences at CNN, including significant events like the Monica Lewinsky scandal and the Columbine shooting. The conversation covers the challenges of marketing in a regulated industry, the importance of showing ROI, and the significance of knowing your audience. Holly emphasizes the value of meaningful content that connects with the audience and drives engagement.

Key Takeaways:

1. Distinct cultures of Turner and Coca-Cola.
2. The evolution of cable TV in the 90s.
3. The impact of the internet and social media on marketing strategies.
4. Challenges of marketing in a regulated industry.
5. The importance of showing ROI.
6. Knowing your audience and creating meaningful content.
7. The significance of local actions within a global brand.
8. Building trust and relationships in new markets.

Hashtags:

• #MarketingMadmen
• #MarketingStrategies
• #TurnerBroadcasting
• #CocaCola
• #CableTV
• #SocialMediaMarketing
• #ROI
• #ContentCreation
• #AudienceEngagement
• #LocalBranding
• #NewMarkets
• #MarketingInsights

Meta Description:

In this episode, Nick Constantino and Holly Wasson discuss marketing strategies, challenges in regulated industries, the evolution of cable TV, and more. #MarketingMadmen

Focus Keyword:

Marketing Strategies

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