AI is changing the way websites are built, optimized, and ranked—but what does that mean for businesses? In this episode of The Marketing Madmen, Nick Constantino sits down with Jason Cyr to explore how AI-driven web design, SEO shifts, and local search optimization are reshaping the digital world. From AI-generated content to the decline of organic search and the future of website conversions, they break down the biggest trends in digital marketing for 2025.
Key Takeaways:
- AI tools are reshaping website design, making it faster but challenging creativity.
- SEO is evolving—Google’s AI-driven results are reducing organic traffic by up to 95%.
- Local SEO is more critical than ever, with Google favoring reviews & verified listings.
- Conversion-focused strategies matter more than search rankings for business success.
- Businesses must shift their approach—prioritizing trust, engagement, and clear CTAs.
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