July 29, 2025 • 31 mins
International jewelry designer Noam Carver joins host Jaron Solomon and Editor-in-Chief Nick Constantino for a deep dive into craftsmanship, legacy, and innovation in bridal jewelry. From hand-carved wax to CAD and the rise of the Luna Collection, this conversation bridges artistry, business, and vision. A must-listen for anyone in the luxury space.
🎙️ Featuring: • Noam Carver (Designer) • Jaron Solomon (Solomon Brothers) • Nick Constantino (Editor-in-Chief)
🔔 Subscribe for more episodes exploring luxury, storytelling, and timeless design.
💡 Key Takeaways
- Noam’s unique hybrid of old-world carving and modern CAD design
- The evolution from solo commissions to large-scale manufacturing with Crown Ring
- What makes the Luna Collection a game-changer in comfort and design
- Differences between North American and European bridal tastes
- The importance of legacy, trust, and authenticity in the jewelry space
- Why independent retailers thrive in an age of e-commerce and disruption
- Future luxury: rarity, storytelling, and the rise of colored stones
#LegacyOfLuxury #NoamCarver #JewelryDesign #LuxuryPodcast #SolomonBrothers #BridalJewelry #CrownRing #LunaCollection #JewelryLegacy #LuxuryBranding #EngagementRings #CreativeProcess #DesignerInterview
patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
Welcome to the legacy of luxury with Salomon Brothers Jewelers.
Host Nick Constantino and SharonSolomon will talk to industry
experts, share captivating stories, and much more.
Don't miss out on this captivating journey through the
world of opulence. Now let's explore the legacy of
luxury with Salomon Brothers Jewelers.
(00:24):
All right, welcome to the Legacyof luxury podcast here.
My Co host, editor in chief NickConstantino is in the background
today. He'll be narrating.
We're really. In the background.
There he is. So I'll be taking a little bit
of the lead here. And I am thrilled to be joined
by Noam, who is sitting in the lovely potential 51st state of
(00:47):
Canada. And no political ads here.
But Noam, thanks for joining us there from Noam Carver.
Crown Ring, a vendor that we'll get into that Salomon Brothers
has been with a lot. But, you know, maybe introduce
yourself to the audience, tell them who you are, your name,
kind of what you do, what you love to do, and then we'll go
from there. Yeah.
Long, long story. I'll try and shorten it a bit,
(01:09):
but my name is Noam Carver. I am a designer.
I'm based in Montreal, QC, Canada and I've been designing
jewelry for about 22 years now. I was born into the industry and
I, you know, had a passion earlyon one and a dream to one day
become an internationally recognized renowned jewelry
designer. So I've worked from day one to
(01:32):
fulfill that dream through peaksand valleys.
And, you know, it's been an incredible journey and the
journey always feels like it's just getting started.
So, you know, I'm happy to sharemy story and my experiences.
Super, you know, honor to be on this talk and to be able to work
with Salomon Brothers. You know, as as you start out
you, you kind of hear of these big industry names, big like
(01:57):
retailers that you dream and aspire that one day they carry
your line and to be here sittingwith you Jaron and to be one of
your featured designers is a dream come true.
I'm honored and you know, it's, it's a great thing to be here.
And, you know, I look forward tomany more years of continued
success and growth. Absolutely.
(02:17):
Well, thank you for saying that.It's very kind words.
Shout out founder Ivan Solomon of Solomon Brothers Jewellers.
I'm just the son here not to screw it up.
And you know, so it's it's greatto bring you into the fold, you
know, into the company and making our company great.
You know, we're having a spotlight month here in the
month of August for a Noam Carver month.
(02:38):
We've got some really cool things coming down the pipe.
But just to go back for a quick second, I think our listeners
will find this interesting. If you can talk about, you know,
were you sketching like on a napkin?
Is that the story? Talk about the little design.
Talk about how old you were maybe when you created your
first design. You know, like, how does
designing work? I mean, I'm not a designer, so
I'm curious myself. How did it?
(02:59):
How did it begin? Well, my parents were in the
industry and I was able to get aglimpse of that industry when I
was really young. We used to travel, I saw some
trade shows. I witnessed the industry and I
saw these big designer brands and that like, sparked an
interest early on. And, you know, like, I had
ideas, I just didn't know how toexecute and to create.
(03:21):
So I was fortunate to meet this Italian master Craftsman in
Montreal, and I started an apprenticeship at the age of 18.
For those that don't know, Treal, kind of similar to New
York, has a storied history of jewelry fabrication.
Henry Burks and Sons was established in the 1800s in
Montreal in Phillips Square, exactly where I I, I first
(03:45):
apprenticed. So working under Paolo Venna,
which was my apprentice or his name, we, we focused on hand
carving, wax carving. This was before 3D design, 3D
printing, CAD work was that was invented and they were he was an
expert in sculpture and hand carving.
(04:08):
We start with a block of wax andcarve out a ring, create all
these intricate designs. It was a very challenging
experience to learn and master. But you know, you start with
takes you 10 times to make a ring and then nine times and
eight times and you work your way down to, you know, kind of
trying to hone the skill. I wouldn't say master it, but be
(04:29):
proficient enough that you can start working and designing
along with wax carving. Just for our listeners out
there, you can physically make aring.
I mean, you physically are a jeweler.
Yes, I am a trained jeweler through wax carving, metal work.
Years later I learned AutoCAD 3Ddesign which took propelled my
skill level to another degree. You know, being able to apply
(04:53):
like engineering principles intothe design process.
It was a really exciting, you know addition.
But all the while, growing up inMontreal, while I was, you know,
mastering my craft, I would takesmall private commissions and
design engagement rings, you know, to help pay the bills and,
you know, pay my rent and then survive.
(05:13):
And you know, I developed a knack for designing like kind of
contemporary cool engagement rings for that Montreal
clientele. And the Montreal clientele is a
well traveled, sophisticated fashion forward clientele.
And it was really an informativeexperience designing one-on-one
with customers, which years later has paid incredible
(05:36):
dividends because, you know, I I'm not a designer who works in
a bubble. I'm a designer who's always
worked one-on-one with the customer.
And when you work one-on-one with the customer, you really
are at the cutting edge of what trends are and what's evolving
because you're designing in collaboration rather than
(05:56):
designing a what I think is nice.
So you know, as you know, Jaron,you know, like when I come to a
trade show, a trunk show at the store and I'm working one-on-one
with customers, I'm able to design on the spot.
It's something really unique forour industry.
It sure is. I mean, you know, there people
need to just to again, highlightthe point and make it clear.
People need to understand that there's designers and then
(06:19):
there's actually Jewelers and people that can manufacture and,
and you're both, which is reallycool and really unique.
And you're, you're kind of wouldyou say?
I mean, I think in a unique spotwhere you took on from, you
know, hand carving wax and you know, to the AutoCAD to being
able to create tons and tons of designs in a moment's notice.
(06:39):
I mean, there's not many people that really are doing what you
do. They either grew up on the
computer and has never gotten their hands dirty, or they only
get their hands dirty and they know nothing about the computer.
Is that kind of Fair to say? Yeah, I got my hands dirty and a
little bloody. But yeah, you know what?
It's like every person in this world has a talent.
(07:01):
Every person has a special talent.
And, you know, you have to be blessed in life to be able to,
you know, discover it and know where your strengths are.
And you know, like I, I know my strength is in design and, you
know, generating ideas, my challenge was always executing
them. So I knew I had these great
(07:21):
ideas when I was starting out, but I just didn't know how to
create them. So that started that journey,
that long journey of learning and trying to master from wax to
metalwork and then CAD. When I switched to CAD, I would
still go back to wax because I felt more comfortable carving
than working on the computer. And that took a while until now
I'm more comfortable on the computer than I was on CAD and
(07:42):
on wax. Throughout all these challenges,
you know, it's like, you know, you have to put yourself in the
fire, right? You know, a couple years later,
after I was apprenticing, I wanted to go back to university.
And, you know, I saw myself having a path in jewelry.
But so I was like, you know what, let me learn something for
fun, for interest. So I went into the arts program
(08:04):
and I studied sculpture. I did a degree in sculpture and
contemporary arts, which was like completely left center from
jewelry. But you know, again through I
threw myself into an uncomfortable environment.
It was a challenge, it was a struggle, but it opened up my
eyes to a whole other world of art and design that I would
never have experienced had I notfaced that that hurdle.
(08:27):
Yeah, that's amazing. And now fast forwarding to
today, let's talk about the company that you're at, the
highlights right here at SalomonBrothers the entire month of
August. Of course, we sell it throughout
the year, but Norm Carver specifically a link to Crown
Ring as well. Talk about kind of where you're
at now, what this company is, where it's made out of, where's
(08:49):
the manufacturing? Talk a little bit about the
process. You know when you because you're
designing now, you went from one-on-one with the customer of
1 customer, one ring and now it's yeah, process the company,
the logistics. So you know, you can only do so
much with two hands. I was very fortunate to link up
(09:10):
with a company out Of Montreal called Crown Ring, which was a
wedding band manufacturer. From early on, we had the shared
vision of building brands and growing.
I brought a component to them, design jewelry, fabrication,
which they didn't have. They were more on the CNC
machine making men's wedding band world.
They had infrastructure, which Idid not.
They had sales reps, they had a great office.
(09:33):
They had a manufacturing facility, You know, through
again, peaks and valleys. We ended up, you know, aligning
our, our visions and creating a line that really worked, which
started off with bridal and it gave me the, the foundation to
launch right. So, you know, you might have
worked with Crown ring before you even know it knew Gnome
(09:54):
Carver. So there was a, there was an
invitation, there was an open door there that I could show you
my collection. You still have to like it.
It still has to be appealing. But you know, there was a door
open that Crown provided me to take my brand, my vision to the
next level. Yeah, that's so cool.
And and getting into the US market, right, you kind of
talked a little bit about Canada.
(10:15):
You know, I think a lot of people would equate, you know,
the Canadian taste a little bit to, you know, the French taste,
right, and the European taste. And so I think you had a lot of,
you know, very bespoke type pieces and things that really
people could appreciate from a design perspective.
But when you came into the American market, into the US,
I'm in the South, right in Atlanta, GA.
(10:36):
Did you find a real difference in terms of the styles that
people liked in Canada versus inAmerica?
It's funny. Not really, and not at all,
actually, because Montreal is unique in its own right.
But Canada and the rest of Canada and America are very
similar, You know, like Western Canada is more like Southern
America. You know, Toronto is a big
(10:57):
metropolitan city just like the Midwest you'd find.
So there's a lot of similaritiesinto buying customer habits and
trends. And also with the advent of
social media globalized, you know, trends.
So a girl's looking at a ring inthe southern tip of America to
the northern tip of Canada are seeing the same things, right?
(11:19):
And so that really kind of blended and, you know, unified
trends across North America. Where I'll say there's still a
stark difference is when you cross the Atlantic and you land
in Europe. Europe is a completely different
animal, different approach to bridal, different styles.
(11:41):
But in terms of like Canada and the US, it's a North American
market and there's a lot of similarities there.
What would you say? I mean, I think the listeners
would find it fascinating. You know what is the difference
between a European engagement ring and an American engagement
ring in in your eyes? Well, OK, so historically it was
engagement rings weren't popularat all.
(12:01):
It was wedding bands. So a couple would get married,
they would get matching wedding bands and like the man would
have like a four 5mm and the woman would have a 2mm and it
would be a set. OK, now since diamonds became
popular and globalized, still there's a huge divide there.
Well, where the the most popular, I would say the most
popular center stone size in thein Europe.
(12:24):
Are you sitting? I would say it's about 1/4
carat. OK listeners, that is .25 of a
carat. OK, that is 1/4 of 1 carat.
So that is fascinating. Some of the more adventurous
brides will go for a 33 pointer,1/3 of a diamond, third of a
carrot. But that is one of the major
(12:44):
differences you see in Europe, in America, North America, women
love, love their diamonds. They love their bling.
You know, it's a great, it's a great thing for us, you know,
just because it gives us more freedom to design and create and
innovate. That's so cool.
Well, yeah, Listen, we're excited here at Salomon Brothers
(13:04):
to have the spotlight on Noam Carver himself.
Super cool to be sitting here with you today and, you know,
having you as our spotlight performer for the month of
August here at Salomon Brothers.And you know, you have designed
for us with a little sneak to the audience here, but we have a
very cool board coming out with all shapes, all sizes, all
(13:28):
thicknesses, you know, truth be told.
The collection that I wanted to ask you about though, if you can
tell the audience a little bit is about the Luna collection
that has been doing extremely well here at Salomon Brothers.
I think it's been doing well around North America.
If you can talk about kind of the Luna collection and you know
where where that came from. Yeah, it's, you know, it's
(13:51):
amazing. Like, you know, like flash
forward to today, I have like several different collections in
the bridal world, each have their own position and you know,
like every year you come up withnew designs and by the end
you're done designing. You're like, what is there left?
I've designed it all. And then a new year starts and
new ideas start trinkling in andlike it's like in and it starts
(14:12):
over again. But then Luna came into
existence, which the crown ring had acquired this patent, which
is a it's a patent on the interior of a ring.
So the inside it's this pillow patent that is quite novel
because it offers minimal pointsof contact on the finger,
creates more airflow. You know, it reduces humidity
(14:34):
and swelling and has a really nice feel to it.
So it's amazing that at this stage in our career, like we can
still find something novel that is like, it's like we never
thought of that. Unbelievable.
But we were very lucky to get myhands on this patent and I
wanted to re innovate and re modernize it.
(14:56):
So I created the brand called Luna.
It's a collection featuring thisinterior patent and you know,
each of my collections have its own world, you know, whereas
Noam Carver bridal is bridal forthe modern bride and it's your
everyday styles, trend setting styles.
Atelier, the Atelier collection is a little more, you know,
(15:17):
geared for larger center stones.There's it's a little bit of a
more robust setting, a little thicker mountings, but you know,
very high end, very luxurious. As I kind of again, working with
customers and seeing trends, I saw the like the bridal world
veering towards gold as a predominant color, wider bands
(15:37):
from which we used to see thicker as our thin and dainty
pave settings to like, you know,free form styles, curved
settings, wider cigar bands. So I was like, you know, what
timing is right? Luna yellow gold, wider trends.
Let's focus on this launch this line and you know, a whole new
(15:58):
merchandising kind of experience, new displays.
I created a display and I showedit to my team and they're like,
what are you doing? It's crazy.
It's like it's not going to work.
I'm like, trust me, trust the process.
It's something completely different.
And, you know, it's we're very blessed that, you know, it
launched with, you know, it was,it was an incredible launch,
credible experience. The Luna category is exploding
(16:20):
MERS. You know, it's like, it's
amazing when you can go into a, you know, a jewelry store, you
can pick a piece of a ring that you like the style and then you
try it on and it actually has a feature that you feel, you know,
through that Luna patent And, you know, so all those elements
create something truly unique inthe Luna collection.
Right. No, that's, that's great.
Yeah, we've been doing great with it.
(16:41):
We love it. I want to leave some time for
questions here, so I'm going to call in the best editor and
chief in the business, Nick. We got some questions from the
audience that we asked people tokind of send in comment on
through social media and throughthe pod.
So what's here? Yeah.
All right, guys. So we got a couple questions.
I got one myself because we haven't exactly covered legacy
(17:03):
yet, which is super important tothe name of this podcast.
And then we got one for some listeners.
Interesting questions. I think it shows kind of the
uncertainty in the industry and like the fear for what's ahead
with the price fluctuation. So let's hit it.
So the first one, we're going toget a little froofy, but it is
what does legacy mean to each ofyou in the context of jewelry,
(17:23):
both second Gen., How important is this legacy into the future
of the industry and the way you design and the way you sell and
the way you curate the experiences?
Yeah. Well, I'll start with the
manufacturer and then I'll take the sales side of it.
Yeah, so listen, I I want to like from day one, I wanted to
my dream of building an international brand and, you
(17:44):
know, and, and what is here, I'll tell you something
interesting. I was listening to this great
podcast and they were talking about, you know, the.
Legacy of luxury, of course. Of course, second, I was going
to do another second best part. As long as we're clear.
They were talking about like luxury versus premier, a premier
brand versus a luxury. And, you know, I always thought
like, oh, I want to be a luxury brand, right?
(18:04):
But like, what's a luxury brand?A luxury is something that
people will pay more than what the value is, right?
Like a designer purse. Now the sum of its parts might
be a $300.00, but the the purse is 3000.
What's a premier brand? A premier brand is an item, a
product that, you know, has a premier price but comes with
(18:25):
premier value, right? Like they gave an example of
like a BMW, it's an expensive car, but what you're getting is
the peak of German engineering. You're getting like a, you know,
incredible interior design, you know, so a number of elements.
And then like, so listening to that, it dawned on me.
I was like, you know what, I want to be a premier brand
because I want to offer our customers a premier product that
(18:47):
has value to them, value to us, that, you know, with our
incredible service, with our warranties, with our designs and
innovation, customers truly feellike they are getting a premier
value in, in, in the products they purchase because you know,
it's, you know, that's, that's the legacy I would like to build
(19:07):
where, you know, our brand name is known for quality and service
and design and innovation. And that, that, that, that
innovation, that, that beauty, that that legacy translates to
the the end user, the customer who buys a ring, which is
probably the most important piece of jewelry they'll ever
own and, you know, is worn everysingle day, is a mess, is a
(19:30):
symbol of their love and their meaning and then passes down
from generation to generation. So, you know, the legacy is
transient, you know, and that's,that's my dream.
And that's what we aspire to. Yeah.
So yeah, no, I'm stole a little bit of the end consumer piece
there for me. But you know, legacy certainly
(19:51):
for me not only carrying on our family name, right.
And you know, dad started this, I'm in it.
I've got family, you know, belowme as well, my kids, my nieces,
my nephews. So certainly there's a legacy as
far as the name goes. But you know what legacy truly
means to me and what I need from.
Know I'm Carver and what I need from my designers and what I
(20:12):
need from my manufacturers is tomake sure that they are
representing us in the right way.
So I'm giving that driver and know what you just said, it
needs to be of great quality, itneeds to be a premier piece and
it needs to be an item that not only has tremendous value,
that's one thing. But the legacy of it is that it
will hold up over time. And, you know, my kids every
(20:34):
single day see my wife's ring onher finger.
That's something that she wears every single day.
And my daughter's going to grow up.
And, you know, one day she's, you know, please, God, my wife
will, you know, pass that ring down to her one day.
And I'll probably have to get her a bigger one, which she does
that. But you know, it'll be it'll be
that that item. I mean, that's what jewelry
means to me. That's what legacy means to me.
(20:55):
And so it's really about passingdown those pieces of jewelry.
But you can't do that unless youhave a quality piece.
So that really speaks to what we're talking about today in the
craft chatsmanship, because without it, nobody wants to pass
down things that fall apart. So that's what legacy on this
topic means for me. Yeah, I love it.
So Jaron, the good news is our listeners are much more
educated. This is a very complex question,
(21:16):
so I'm going to kind of summarize it.
But the long and short of it arewild.
You know, you go online and they're selling you rings for
nothing and they have all these bombastic prices.
It's talking about some of the trust has been eroded from the
industry. And I think lab grown diamonds
play a lot with that because something used to cost 20 grand,
they're like it's $800 now. The summation of the question is
how do you approach building trust with a new generation of
(21:39):
buyers? And I think it's hyper relevant
to both sides because I think with the dollar amounts of what
we're selling, trust is paramount here.
But trust isn't as easy as it used to be with running radio
ads. There's a lot more involved
here. So Jaron, why don't you start?
But how do you, how do you approach building trust with a
brand new generation of consumers?
Yeah. I mean, I think it's just not
compromising, you know, on your morals and I, and I'll throw
(22:00):
this part to know them in terms of the manufacturers.
But you know, there is very cheap ways to do things in order
to get the pricing down and try not to fight the trend of what
you're saying, right of Oh, thisis worth a lot less now.
It should be less. Well, you know what, I'm not
going to compromise on what we do, right?
We're not going to sell, you know, less than 14 karat gold,
(22:22):
right? We're we're not going to sell
something that is cold casting. And then this, that and the
other side. And I'll let know I'm talk a
little bit more about the manufacturing side of it, but
this goes into the quality from from the legacy question.
But you know, it's all about sticking to what we do and
sticking to our processes and the standards that we have for
jewelry in the store. OK, a lab grown diamond, no
(22:45):
problem. You know, it's a lab grown
diamond. It's a natural diamond.
They're both a diamond. But the ring that it's going to
go in, just because gold price is going crazy doesn't mean all
of a sudden we're going to startmaking it in silver.
You know, that's not what we do.That's not the type of, you
know, item to pass down from generation to generation.
So yeah, I don't know if this skirts the question.
(23:05):
I'm not trying to go around it or anything, but we'll deal with
lab grown and natural pricing and whatnot where that's going
to go. But from the jewelry side of
things, you know, I'm not going to all of a sudden lower my
quality on the pieces that we carry just because the lab grown
diamond is $1000. I'm not going down to get the
setting price lower and lower because of that.
(23:26):
We're going to stick to the manufacturing process that we
do. We can only do that with the
vendors that we trust to know them.
I'll talk, you know you let you talk about your processes and
what you're doing. I.
Mean it's just one thing to add to about the retail industry you
know like with the advent of theInternet and online sales and
like the one thing that defied all that across so many
(23:46):
industries is the independent retailer jewelry retailer.
Independent jewelry retail stores are stronger than ever.
The Internet was not able to cuta dent into them because one of
the most important things about purchasing that your most
important ring is reliability and service and knowing that you
have an establishment that can service this ring from year to
(24:09):
year to year. So you know, it's an it's an
incredible, it's a testament to our industry.
You know, it's really an incredible thing to like see so
many industries evolve in the last and completely change in
the last like decade. Yet the jewelry, the traditional
independent jewelry store is stronger than ever.
And you know, customers really value do having a name at the
(24:30):
end of their ring like, you know, they, they know Jaron,
they know your team, they know your sales team.
They can walk in at any time they want and they know they'll
get the best service out of any product line they own in there
in in across their everything they do in life.
So that I think is something that's really unique about our
industry. Now, in terms of adding on to
that is, you know, you guys are the face of our brand, right?
(24:54):
Customers are going into Solomon, they're seeing Norm
Carver only through Solomon. So you know, you guys have to do
you deal with customers. You know, you have to deal with
happy customers, sad customers, whatever it may be, you know,
but it's not like we don't hear it right.
So the stale staff are, you know, our customers and you
know, like we work with you Jaron, but you know, we work
(25:16):
harder with your team because they got to love us.
We got, they got to know that they're they can rely on us.
So if a ring needs a specific due date, if it needs some
specific customizations and there's a customer that has like
really unique needs, they want to know that if they call Noam
Carver, they will get everythingthey're asking for done for them
in a timely manner. And you know, so, so that it
(25:40):
kind of permeates from step to step from industry to industry
and you know, it's something that you can't get around and is
the foundation of our our business.
Yeah, love it. It's great.
Love it. So Noam, you did wonderful.
That was the exact right answer,Jaron.
Unfortunately, you had the incorrect answer.
The correct answer was I hired the best damn chief marketing
officer in the world to fulfill that obligation for me.
(26:00):
So now that we're clear on that,let's proceed to our last
question. So again, I'm going to summate
this one because it can go for long.
What do you believe to be the most important evolution coming
to the luxury jewelry market in the next 5 to 10 years?
So obviously we could talk forever about the changes, but
what do you think in the next 5-10 years is going to really
shake it up? What do you think of the next
evolution that's going to reallybe a big a big point in this
(26:22):
industry. It's like, you know, it's, I
don't know, I, I think the way I've seen it evolve is been
gradual. Like I don't know how like AI is
going to up end the jewelry business because rings still
need to be made, they still needto be customized, bride still
want diamonds. So like, you know, it's like the
way I see it as a designer as every year I'm trying to
(26:44):
innovate in terms of product design, quality design, you
know, and that's my form of innovation.
I don't know, I don't see anything really disrupting that
process. Yeah, that's my perspective, I
think. Yeah, it's a, it's a really good
question. It's a really tough question.
And I'll take it from a, I'm a, I'm a stone guy, right?
(27:05):
So I'll kind of be the, he's thering guy.
I'm a little bit of the stone guy.
And for me, it's all about, I think the future is going to
hold a much higher appreciation for colored diamonds, that
they're getting rarer and rarer and rarer.
And there's not enough for everybody.
There's not enough to go around.And although that price point is
(27:26):
crazy, there's also been nobody willing to dive into it and
sell. No, I'm talking about Europe.
The other, you know, 1/4 carat, 1/3 of a carat, 1/2 a carat.
And I think that that is the next evolution over time, that
red diamond, blue diamond, pink diamond, we already do quite
well with yellow diamond, you know, even on the much smaller
(27:48):
stones that have an entry level into that type of rarity.
The reason why people don't do it is they don't understand it
yet. And I think with lab grown, what
that's actually going to do is help people understand the
rarity of natural even more in the process.
But I'm not to beers. I'm not going to sit here and
tell you that, you know, white diamonds are going out and
(28:08):
you're never going to find them.About Swana is about to take
control of the beers, so that's a whole nother story for another
time. Another time I know.
I saw their king or president atJCK.
Now I know why. Which is wild, but I do.
But but the truth of the matter is, you know, on that side.
And then I think that a secondary part is if you look at
colored gems, meaning sapphire, Ruby, emerald, and you've seen
(28:29):
how much of those have gone up in value, I think value
propositions are going to start mirroring its head.
And all of a sudden size is not going to be the end all be all.
And people actually see the value again in North America.
It's already being done in Europe on the white diamond
side. But I think here in the States,
(28:51):
people will start to actually appreciate the rarity.
And I think lab grown. This is my hot take, Nick.
Okay, hot take here, 2025. I think that lab is actually
going to help all of this come to the forefront when the price
of Labyrinth continues to fall. It's going to permeate the
question of rarity and why natural is actually a really
(29:15):
cool thing. It's is that word is that it's
natural and that it is rare. People try to make other
comparisons, but it's it's not relevant.
Like this is actually a pretty cool thing.
Gold is no different, right? And we're seeing that right now.
Platinum is already going up. So I just think people are going
to understand the rarity and scarcity of it.
(29:37):
Yeah, I love it. Look, you both been great.
I want to end with just simply, why should people listen to this
coming to Salomon Brothers in the month of August.
Shop our Crown ring, Norm CarverSpecial or Luna and why they
should come do it now and why now is the time.
Yeah, well, now is the time because we say it's no, it's
just, you know, listen, we honestly.
Did this podcast. That's why not now.
(29:59):
We're just excited to highlight right Nick Noam Carver and
honestly, it's kind of a a coming moment here of, you know,
Noam and what he's accomplished.We've got a lot of product in
the case. So it's really time to come and
see it, take advantage of some deals that we're having during
this month that we're spotlighting Norm and his entire
(30:19):
product line. But the product line in Salomon
Brothers has never been this robust.
It's never been this different. And so it's just that is why
it's time to come in and see it.You're actually going to see
more than you've ever seen before.
Everything that he mentioned theNoam Carver for the modern
bride, the Luna, the exclusive board just for Salomon brothers
(30:41):
will be coming out with here in August on social media.
It's just very exciting. So that's that's really why to
check it out in August. You're going to get the best
deals because we are highlighting it this month and
you're going to get incredible variety.
So no, I'm I'm. Time is now.
I'm just very thankful, very appreciative of you, the team,
the partnership. It's been wonderful and I'm
(31:03):
excited to build this legacy together.
On that note, yeah, I think that's our end.
So you've been listening to Legacy of Luxury?
No, I'm thank you, Jaron. Thank you.
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Welcome to the legacy of luxury with Salomon Brothers Jewelers.
Host Nick Constantino and SharonSolomon will talk to industry
experts, share captivating stories, and much more.
Don't miss out on this captivating journey through the
world of opulence. Now let's explore the legacy of
luxury with Salomon Brothers Jewelers.
(00:24):
All right, welcome to the Legacyof luxury podcast here.
My Co host, editor in chief NickConstantino is in the background
today. He'll be narrating.
We're really. In the background.
There he is. So I'll be taking a little bit
of the lead here. And I am thrilled to be joined
by Noam, who is sitting in the lovely potential 51st state of
(00:47):
Canada. And no political ads here.
But Noam, thanks for joining us there from Noam Carver.
Crown Ring, a vendor that we'll get into that Salomon Brothers
has been with a lot. But, you know, maybe introduce
yourself to the audience, tell them who you are, your name,
kind of what you do, what you love to do, and then we'll go
from there. Yeah.
Long, long story. I'll try and shorten it a bit,
(01:09):
but my name is Noam Carver. I am a designer.
I'm based in Montreal, QC, Canada and I've been designing
jewelry for about 22 years now. I was born into the industry and
I, you know, had a passion earlyon one and a dream to one day
become an internationally recognized renowned jewelry
designer. So I've worked from day one to
(01:32):
fulfill that dream through peaksand valleys.
And, you know, it's been an incredible journey and the
journey always feels like it's just getting started.
So, you know, I'm happy to sharemy story and my experiences.
Super, you know, honor to be on this talk and to be able to work
with Salomon Brothers. You know, as as you start out
you, you kind of hear of these big industry names, big like
(01:57):
retailers that you dream and aspire that one day they carry
your line and to be here sittingwith you Jaron and to be one of
your featured designers is a dream come true.
I'm honored and you know, it's, it's a great thing to be here.
And, you know, I look forward tomany more years of continued
success and growth. Absolutely.
(02:17):
Well, thank you for saying that.It's very kind words.
Shout out founder Ivan Solomon of Solomon Brothers Jewellers.
I'm just the son here not to screw it up.
And you know, so it's it's greatto bring you into the fold, you
know, into the company and making our company great.
You know, we're having a spotlight month here in the
month of August for a Noam Carver month.
(02:38):
We've got some really cool things coming down the pipe.
But just to go back for a quick second, I think our listeners
will find this interesting. If you can talk about, you know,
were you sketching like on a napkin?
Is that the story? Talk about the little design.
Talk about how old you were maybe when you created your
first design. You know, like, how does
designing work? I mean, I'm not a designer, so
I'm curious myself. How did it?
(02:59):
How did it begin? Well, my parents were in the
industry and I was able to get aglimpse of that industry when I
was really young. We used to travel, I saw some
trade shows. I witnessed the industry and I
saw these big designer brands and that like, sparked an
interest early on. And, you know, like, I had
ideas, I just didn't know how toexecute and to create.
(03:21):
So I was fortunate to meet this Italian master Craftsman in
Montreal, and I started an apprenticeship at the age of 18.
For those that don't know, Treal, kind of similar to New
York, has a storied history of jewelry fabrication.
Henry Burks and Sons was established in the 1800s in
Montreal in Phillips Square, exactly where I I, I first
(03:45):
apprenticed. So working under Paolo Venna,
which was my apprentice or his name, we, we focused on hand
carving, wax carving. This was before 3D design, 3D
printing, CAD work was that was invented and they were he was an
expert in sculpture and hand carving.
(04:08):
We start with a block of wax andcarve out a ring, create all
these intricate designs. It was a very challenging
experience to learn and master. But you know, you start with
takes you 10 times to make a ring and then nine times and
eight times and you work your way down to, you know, kind of
trying to hone the skill. I wouldn't say master it, but be
(04:29):
proficient enough that you can start working and designing
along with wax carving. Just for our listeners out
there, you can physically make aring.
I mean, you physically are a jeweler.
Yes, I am a trained jeweler through wax carving, metal work.
Years later I learned AutoCAD 3Ddesign which took propelled my
skill level to another degree. You know, being able to apply
(04:53):
like engineering principles intothe design process.
It was a really exciting, you know addition.
But all the while, growing up inMontreal, while I was, you know,
mastering my craft, I would takesmall private commissions and
design engagement rings, you know, to help pay the bills and,
you know, pay my rent and then survive.
(05:13):
And you know, I developed a knack for designing like kind of
contemporary cool engagement rings for that Montreal
clientele. And the Montreal clientele is a
well traveled, sophisticated fashion forward clientele.
And it was really an informativeexperience designing one-on-one
with customers, which years later has paid incredible
(05:36):
dividends because, you know, I I'm not a designer who works in
a bubble. I'm a designer who's always
worked one-on-one with the customer.
And when you work one-on-one with the customer, you really
are at the cutting edge of what trends are and what's evolving
because you're designing in collaboration rather than
(05:56):
designing a what I think is nice.
So you know, as you know, Jaron,you know, like when I come to a
trade show, a trunk show at the store and I'm working one-on-one
with customers, I'm able to design on the spot.
It's something really unique forour industry.
It sure is. I mean, you know, there people
need to just to again, highlightthe point and make it clear.
People need to understand that there's designers and then
(06:19):
there's actually Jewelers and people that can manufacture and,
and you're both, which is reallycool and really unique.
And you're, you're kind of wouldyou say?
I mean, I think in a unique spotwhere you took on from, you
know, hand carving wax and you know, to the AutoCAD to being
able to create tons and tons of designs in a moment's notice.
(06:39):
I mean, there's not many people that really are doing what you
do. They either grew up on the
computer and has never gotten their hands dirty, or they only
get their hands dirty and they know nothing about the computer.
Is that kind of Fair to say? Yeah, I got my hands dirty and a
little bloody. But yeah, you know what?
It's like every person in this world has a talent.
(07:01):
Every person has a special talent.
And, you know, you have to be blessed in life to be able to,
you know, discover it and know where your strengths are.
And you know, like I, I know my strength is in design and, you
know, generating ideas, my challenge was always executing
them. So I knew I had these great
(07:21):
ideas when I was starting out, but I just didn't know how to
create them. So that started that journey,
that long journey of learning and trying to master from wax to
metalwork and then CAD. When I switched to CAD, I would
still go back to wax because I felt more comfortable carving
than working on the computer. And that took a while until now
I'm more comfortable on the computer than I was on CAD and
(07:42):
on wax. Throughout all these challenges,
you know, it's like, you know, you have to put yourself in the
fire, right? You know, a couple years later,
after I was apprenticing, I wanted to go back to university.
And, you know, I saw myself having a path in jewelry.
But so I was like, you know what, let me learn something for
fun, for interest. So I went into the arts program
(08:04):
and I studied sculpture. I did a degree in sculpture and
contemporary arts, which was like completely left center from
jewelry. But you know, again through I
threw myself into an uncomfortable environment.
It was a challenge, it was a struggle, but it opened up my
eyes to a whole other world of art and design that I would
never have experienced had I notfaced that that hurdle.
(08:27):
Yeah, that's amazing. And now fast forwarding to
today, let's talk about the company that you're at, the
highlights right here at SalomonBrothers the entire month of
August. Of course, we sell it throughout
the year, but Norm Carver specifically a link to Crown
Ring as well. Talk about kind of where you're
at now, what this company is, where it's made out of, where's
(08:49):
the manufacturing? Talk a little bit about the
process. You know when you because you're
designing now, you went from one-on-one with the customer of
1 customer, one ring and now it's yeah, process the company,
the logistics. So you know, you can only do so
much with two hands. I was very fortunate to link up
(09:10):
with a company out Of Montreal called Crown Ring, which was a
wedding band manufacturer. From early on, we had the shared
vision of building brands and growing.
I brought a component to them, design jewelry, fabrication,
which they didn't have. They were more on the CNC
machine making men's wedding band world.
They had infrastructure, which Idid not.
They had sales reps, they had a great office.
(09:33):
They had a manufacturing facility, You know, through
again, peaks and valleys. We ended up, you know, aligning
our, our visions and creating a line that really worked, which
started off with bridal and it gave me the, the foundation to
launch right. So, you know, you might have
worked with Crown ring before you even know it knew Gnome
(09:54):
Carver. So there was a, there was an
invitation, there was an open door there that I could show you
my collection. You still have to like it.
It still has to be appealing. But you know, there was a door
open that Crown provided me to take my brand, my vision to the
next level. Yeah, that's so cool.
And and getting into the US market, right, you kind of
talked a little bit about Canada.
(10:15):
You know, I think a lot of people would equate, you know,
the Canadian taste a little bit to, you know, the French taste,
right, and the European taste. And so I think you had a lot of,
you know, very bespoke type pieces and things that really
people could appreciate from a design perspective.
But when you came into the American market, into the US,
I'm in the South, right in Atlanta, GA.
(10:36):
Did you find a real difference in terms of the styles that
people liked in Canada versus inAmerica?
It's funny. Not really, and not at all,
actually, because Montreal is unique in its own right.
But Canada and the rest of Canada and America are very
similar, You know, like Western Canada is more like Southern
America. You know, Toronto is a big
(10:57):
metropolitan city just like the Midwest you'd find.
So there's a lot of similaritiesinto buying customer habits and
trends. And also with the advent of
social media globalized, you know, trends.
So a girl's looking at a ring inthe southern tip of America to
the northern tip of Canada are seeing the same things, right?
(11:19):
And so that really kind of blended and, you know, unified
trends across North America. Where I'll say there's still a
stark difference is when you cross the Atlantic and you land
in Europe. Europe is a completely different
animal, different approach to bridal, different styles.
(11:41):
But in terms of like Canada and the US, it's a North American
market and there's a lot of similarities there.
What would you say? I mean, I think the listeners
would find it fascinating. You know what is the difference
between a European engagement ring and an American engagement
ring in in your eyes? Well, OK, so historically it was
engagement rings weren't popularat all.
(12:01):
It was wedding bands. So a couple would get married,
they would get matching wedding bands and like the man would
have like a four 5mm and the woman would have a 2mm and it
would be a set. OK, now since diamonds became
popular and globalized, still there's a huge divide there.
Well, where the the most popular, I would say the most
popular center stone size in thein Europe.
(12:24):
Are you sitting? I would say it's about 1/4
carat. OK listeners, that is .25 of a
carat. OK, that is 1/4 of 1 carat.
So that is fascinating. Some of the more adventurous
brides will go for a 33 pointer,1/3 of a diamond, third of a
carrot. But that is one of the major
(12:44):
differences you see in Europe, in America, North America, women
love, love their diamonds. They love their bling.
You know, it's a great, it's a great thing for us, you know,
just because it gives us more freedom to design and create and
innovate. That's so cool.
Well, yeah, Listen, we're excited here at Salomon Brothers
(13:04):
to have the spotlight on Noam Carver himself.
Super cool to be sitting here with you today and, you know,
having you as our spotlight performer for the month of
August here at Salomon Brothers.And you know, you have designed
for us with a little sneak to the audience here, but we have a
very cool board coming out with all shapes, all sizes, all
(13:28):
thicknesses, you know, truth be told.
The collection that I wanted to ask you about though, if you can
tell the audience a little bit is about the Luna collection
that has been doing extremely well here at Salomon Brothers.
I think it's been doing well around North America.
If you can talk about kind of the Luna collection and you know
where where that came from. Yeah, it's, you know, it's
(13:51):
amazing. Like, you know, like flash
forward to today, I have like several different collections in
the bridal world, each have their own position and you know,
like every year you come up withnew designs and by the end
you're done designing. You're like, what is there left?
I've designed it all. And then a new year starts and
new ideas start trinkling in andlike it's like in and it starts
(14:12):
over again. But then Luna came into
existence, which the crown ring had acquired this patent, which
is a it's a patent on the interior of a ring.
So the inside it's this pillow patent that is quite novel
because it offers minimal pointsof contact on the finger,
creates more airflow. You know, it reduces humidity
(14:34):
and swelling and has a really nice feel to it.
So it's amazing that at this stage in our career, like we can
still find something novel that is like, it's like we never
thought of that. Unbelievable.
But we were very lucky to get myhands on this patent and I
wanted to re innovate and re modernize it.
(14:56):
So I created the brand called Luna.
It's a collection featuring thisinterior patent and you know,
each of my collections have its own world, you know, whereas
Noam Carver bridal is bridal forthe modern bride and it's your
everyday styles, trend setting styles.
Atelier, the Atelier collection is a little more, you know,
(15:17):
geared for larger center stones.There's it's a little bit of a
more robust setting, a little thicker mountings, but you know,
very high end, very luxurious. As I kind of again, working with
customers and seeing trends, I saw the like the bridal world
veering towards gold as a predominant color, wider bands
(15:37):
from which we used to see thicker as our thin and dainty
pave settings to like, you know,free form styles, curved
settings, wider cigar bands. So I was like, you know, what
timing is right? Luna yellow gold, wider trends.
Let's focus on this launch this line and you know, a whole new
(15:58):
merchandising kind of experience, new displays.
I created a display and I showedit to my team and they're like,
what are you doing? It's crazy.
It's like it's not going to work.
I'm like, trust me, trust the process.
It's something completely different.
And, you know, it's we're very blessed that, you know, it
launched with, you know, it was,it was an incredible launch,
credible experience. The Luna category is exploding
(16:20):
MERS. You know, it's like, it's
amazing when you can go into a, you know, a jewelry store, you
can pick a piece of a ring that you like the style and then you
try it on and it actually has a feature that you feel, you know,
through that Luna patent And, you know, so all those elements
create something truly unique inthe Luna collection.
Right. No, that's, that's great.
Yeah, we've been doing great with it.
(16:41):
We love it. I want to leave some time for
questions here, so I'm going to call in the best editor and
chief in the business, Nick. We got some questions from the
audience that we asked people tokind of send in comment on
through social media and throughthe pod.
So what's here? Yeah.
All right, guys. So we got a couple questions.
I got one myself because we haven't exactly covered legacy
(17:03):
yet, which is super important tothe name of this podcast.
And then we got one for some listeners.
Interesting questions. I think it shows kind of the
uncertainty in the industry and like the fear for what's ahead
with the price fluctuation. So let's hit it.
So the first one, we're going toget a little froofy, but it is
what does legacy mean to each ofyou in the context of jewelry,
(17:23):
both second Gen., How important is this legacy into the future
of the industry and the way you design and the way you sell and
the way you curate the experiences?
Yeah. Well, I'll start with the
manufacturer and then I'll take the sales side of it.
Yeah, so listen, I I want to like from day one, I wanted to
my dream of building an international brand and, you
(17:44):
know, and, and what is here, I'll tell you something
interesting. I was listening to this great
podcast and they were talking about, you know, the.
Legacy of luxury, of course. Of course, second, I was going
to do another second best part. As long as we're clear.
They were talking about like luxury versus premier, a premier
brand versus a luxury. And, you know, I always thought
like, oh, I want to be a luxury brand, right?
(18:04):
But like, what's a luxury brand?A luxury is something that
people will pay more than what the value is, right?
Like a designer purse. Now the sum of its parts might
be a $300.00, but the the purse is 3000.
What's a premier brand? A premier brand is an item, a
product that, you know, has a premier price but comes with
(18:25):
premier value, right? Like they gave an example of
like a BMW, it's an expensive car, but what you're getting is
the peak of German engineering. You're getting like a, you know,
incredible interior design, you know, so a number of elements.
And then like, so listening to that, it dawned on me.
I was like, you know what, I want to be a premier brand
because I want to offer our customers a premier product that
(18:47):
has value to them, value to us, that, you know, with our
incredible service, with our warranties, with our designs and
innovation, customers truly feellike they are getting a premier
value in, in, in the products they purchase because you know,
it's, you know, that's, that's the legacy I would like to build
(19:07):
where, you know, our brand name is known for quality and service
and design and innovation. And that, that, that, that
innovation, that, that beauty, that that legacy translates to
the the end user, the customer who buys a ring, which is
probably the most important piece of jewelry they'll ever
own and, you know, is worn everysingle day, is a mess, is a
(19:30):
symbol of their love and their meaning and then passes down
from generation to generation. So, you know, the legacy is
transient, you know, and that's,that's my dream.
And that's what we aspire to. Yeah.
So yeah, no, I'm stole a little bit of the end consumer piece
there for me. But you know, legacy certainly
(19:51):
for me not only carrying on our family name, right.
And you know, dad started this, I'm in it.
I've got family, you know, belowme as well, my kids, my nieces,
my nephews. So certainly there's a legacy as
far as the name goes. But you know what legacy truly
means to me and what I need from.
Know I'm Carver and what I need from my designers and what I
(20:12):
need from my manufacturers is tomake sure that they are
representing us in the right way.
So I'm giving that driver and know what you just said, it
needs to be of great quality, itneeds to be a premier piece and
it needs to be an item that not only has tremendous value,
that's one thing. But the legacy of it is that it
will hold up over time. And, you know, my kids every
(20:34):
single day see my wife's ring onher finger.
That's something that she wears every single day.
And my daughter's going to grow up.
And, you know, one day she's, you know, please, God, my wife
will, you know, pass that ring down to her one day.
And I'll probably have to get her a bigger one, which she does
that. But you know, it'll be it'll be
that that item. I mean, that's what jewelry
means to me. That's what legacy means to me.
(20:55):
And so it's really about passingdown those pieces of jewelry.
But you can't do that unless youhave a quality piece.
So that really speaks to what we're talking about today in the
craft chatsmanship, because without it, nobody wants to pass
down things that fall apart. So that's what legacy on this
topic means for me. Yeah, I love it.
So Jaron, the good news is our listeners are much more
educated. This is a very complex question,
(21:16):
so I'm going to kind of summarize it.
But the long and short of it arewild.
You know, you go online and they're selling you rings for
nothing and they have all these bombastic prices.
It's talking about some of the trust has been eroded from the
industry. And I think lab grown diamonds
play a lot with that because something used to cost 20 grand,
they're like it's $800 now. The summation of the question is
how do you approach building trust with a new generation of
(21:39):
buyers? And I think it's hyper relevant
to both sides because I think with the dollar amounts of what
we're selling, trust is paramount here.
But trust isn't as easy as it used to be with running radio
ads. There's a lot more involved
here. So Jaron, why don't you start?
But how do you, how do you approach building trust with a
brand new generation of consumers?
Yeah. I mean, I think it's just not
compromising, you know, on your morals and I, and I'll throw
(22:00):
this part to know them in terms of the manufacturers.
But you know, there is very cheap ways to do things in order
to get the pricing down and try not to fight the trend of what
you're saying, right of Oh, thisis worth a lot less now.
It should be less. Well, you know what, I'm not
going to compromise on what we do, right?
We're not going to sell, you know, less than 14 karat gold,
(22:22):
right? We're we're not going to sell
something that is cold casting. And then this, that and the
other side. And I'll let know I'm talk a
little bit more about the manufacturing side of it, but
this goes into the quality from from the legacy question.
But you know, it's all about sticking to what we do and
sticking to our processes and the standards that we have for
jewelry in the store. OK, a lab grown diamond, no
(22:45):
problem. You know, it's a lab grown
diamond. It's a natural diamond.
They're both a diamond. But the ring that it's going to
go in, just because gold price is going crazy doesn't mean all
of a sudden we're going to startmaking it in silver.
You know, that's not what we do.That's not the type of, you
know, item to pass down from generation to generation.
So yeah, I don't know if this skirts the question.
(23:05):
I'm not trying to go around it or anything, but we'll deal with
lab grown and natural pricing and whatnot where that's going
to go. But from the jewelry side of
things, you know, I'm not going to all of a sudden lower my
quality on the pieces that we carry just because the lab grown
diamond is $1000. I'm not going down to get the
setting price lower and lower because of that.
(23:26):
We're going to stick to the manufacturing process that we
do. We can only do that with the
vendors that we trust to know them.
I'll talk, you know you let you talk about your processes and
what you're doing. I.
Mean it's just one thing to add to about the retail industry you
know like with the advent of theInternet and online sales and
like the one thing that defied all that across so many
(23:46):
industries is the independent retailer jewelry retailer.
Independent jewelry retail stores are stronger than ever.
The Internet was not able to cuta dent into them because one of
the most important things about purchasing that your most
important ring is reliability and service and knowing that you
have an establishment that can service this ring from year to
(24:09):
year to year. So you know, it's an it's an
incredible, it's a testament to our industry.
You know, it's really an incredible thing to like see so
many industries evolve in the last and completely change in
the last like decade. Yet the jewelry, the traditional
independent jewelry store is stronger than ever.
And you know, customers really value do having a name at the
(24:30):
end of their ring like, you know, they, they know Jaron,
they know your team, they know your sales team.
They can walk in at any time they want and they know they'll
get the best service out of any product line they own in there
in in across their everything they do in life.
So that I think is something that's really unique about our
industry. Now, in terms of adding on to
that is, you know, you guys are the face of our brand, right?
(24:54):
Customers are going into Solomon, they're seeing Norm
Carver only through Solomon. So you know, you guys have to do
you deal with customers. You know, you have to deal with
happy customers, sad customers, whatever it may be, you know,
but it's not like we don't hear it right.
So the stale staff are, you know, our customers and you
know, like we work with you Jaron, but you know, we work
(25:16):
harder with your team because they got to love us.
We got, they got to know that they're they can rely on us.
So if a ring needs a specific due date, if it needs some
specific customizations and there's a customer that has like
really unique needs, they want to know that if they call Noam
Carver, they will get everythingthey're asking for done for them
in a timely manner. And you know, so, so that it
(25:40):
kind of permeates from step to step from industry to industry
and you know, it's something that you can't get around and is
the foundation of our our business.
Yeah, love it. It's great.
Love it. So Noam, you did wonderful.
That was the exact right answer,Jaron.
Unfortunately, you had the incorrect answer.
The correct answer was I hired the best damn chief marketing
officer in the world to fulfill that obligation for me.
(26:00):
So now that we're clear on that,let's proceed to our last
question. So again, I'm going to summate
this one because it can go for long.
What do you believe to be the most important evolution coming
to the luxury jewelry market in the next 5 to 10 years?
So obviously we could talk forever about the changes, but
what do you think in the next 5-10 years is going to really
shake it up? What do you think of the next
evolution that's going to reallybe a big a big point in this
(26:22):
industry. It's like, you know, it's, I
don't know, I, I think the way I've seen it evolve is been
gradual. Like I don't know how like AI is
going to up end the jewelry business because rings still
need to be made, they still needto be customized, bride still
want diamonds. So like, you know, it's like the
way I see it as a designer as every year I'm trying to
(26:44):
innovate in terms of product design, quality design, you
know, and that's my form of innovation.
I don't know, I don't see anything really disrupting that
process. Yeah, that's my perspective, I
think. Yeah, it's a, it's a really good
question. It's a really tough question.
And I'll take it from a, I'm a, I'm a stone guy, right?
(27:05):
So I'll kind of be the, he's thering guy.
I'm a little bit of the stone guy.
And for me, it's all about, I think the future is going to
hold a much higher appreciation for colored diamonds, that
they're getting rarer and rarer and rarer.
And there's not enough for everybody.
There's not enough to go around.And although that price point is
(27:26):
crazy, there's also been nobody willing to dive into it and
sell. No, I'm talking about Europe.
The other, you know, 1/4 carat, 1/3 of a carat, 1/2 a carat.
And I think that that is the next evolution over time, that
red diamond, blue diamond, pink diamond, we already do quite
well with yellow diamond, you know, even on the much smaller
(27:48):
stones that have an entry level into that type of rarity.
The reason why people don't do it is they don't understand it
yet. And I think with lab grown, what
that's actually going to do is help people understand the
rarity of natural even more in the process.
But I'm not to beers. I'm not going to sit here and
tell you that, you know, white diamonds are going out and
(28:08):
you're never going to find them.About Swana is about to take
control of the beers, so that's a whole nother story for another
time. Another time I know.
I saw their king or president atJCK.
Now I know why. Which is wild, but I do.
But but the truth of the matter is, you know, on that side.
And then I think that a secondary part is if you look at
colored gems, meaning sapphire, Ruby, emerald, and you've seen
(28:29):
how much of those have gone up in value, I think value
propositions are going to start mirroring its head.
And all of a sudden size is not going to be the end all be all.
And people actually see the value again in North America.
It's already being done in Europe on the white diamond
side. But I think here in the States,
(28:51):
people will start to actually appreciate the rarity.
And I think lab grown. This is my hot take, Nick.
Okay, hot take here, 2025. I think that lab is actually
going to help all of this come to the forefront when the price
of Labyrinth continues to fall. It's going to permeate the
question of rarity and why natural is actually a really
(29:15):
cool thing. It's is that word is that it's
natural and that it is rare. People try to make other
comparisons, but it's it's not relevant.
Like this is actually a pretty cool thing.
Gold is no different, right? And we're seeing that right now.
Platinum is already going up. So I just think people are going
to understand the rarity and scarcity of it.
(29:37):
Yeah, I love it. Look, you both been great.
I want to end with just simply, why should people listen to this
coming to Salomon Brothers in the month of August.
Shop our Crown ring, Norm CarverSpecial or Luna and why they
should come do it now and why now is the time.
Yeah, well, now is the time because we say it's no, it's
just, you know, listen, we honestly.
Did this podcast. That's why not now.
(29:59):
We're just excited to highlight right Nick Noam Carver and
honestly, it's kind of a a coming moment here of, you know,
Noam and what he's accomplished.We've got a lot of product in
the case. So it's really time to come and
see it, take advantage of some deals that we're having during
this month that we're spotlighting Norm and his entire
(30:19):
product line. But the product line in Salomon
Brothers has never been this robust.
It's never been this different. And so it's just that is why
it's time to come in and see it.You're actually going to see
more than you've ever seen before.
Everything that he mentioned theNoam Carver for the modern
bride, the Luna, the exclusive board just for Salomon brothers
(30:41):
will be coming out with here in August on social media.
It's just very exciting. So that's that's really why to
check it out in August. You're going to get the best
deals because we are highlighting it this month and
you're going to get incredible variety.
So no, I'm I'm. Time is now.
I'm just very thankful, very appreciative of you, the team,
the partnership. It's been wonderful and I'm
(31:03):
excited to build this legacy together.
On that note, yeah, I think that's our end.
So you've been listening to Legacy of Luxury?
No, I'm thank you, Jaron. Thank you.
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