June 11, 2025 • 27 mins
In this special episode of Legacy of Luxury, we take you behind the scenes of JCK Las Vegas 2025 — the jewelry industry’s biggest event of the year. From couture showcases to the “gypsy underbelly,” we share raw reflections, favorite finds, and what it’s like to experience the show for the first time. Hear about the trends, tech, and timeless craftsmanship that define the future of luxury jewelry.
🔑 Key Takeaways:
- First-time impressions of JCK Las Vegas from a newcomer’s perspective
- The difference between Couture, Luxury, and JCK show floors
- Emerging trends: thicker gold, bold bridal designs, and curated collections
- The importance of storytelling, innovation, and tech in jewelry retail
- Highlights from interviews with Noam Carver, Simon G, A. Jaffe, and more
- The family feel and relationship-driven nature of the jewelry industry
- Real-time content creation and the value of involving customers in the buying process
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Transcript
Episode Transcript
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(00:00):
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details. Welcome to the legacy of luxury
with Salomon Brothers Jewelers. Host Nick Constantino and Sharon
Solomon will talk to industry experts, share captivating
(00:42):
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Now let's explore the legacy of luxury with Salomon Brothers
Jewelers. Welcome to Legacy of Luxury.
We are in the fabulous Las Vegas.
We are winded down a little bit.It has been busy.
(01:03):
Jeremy, man, it's been a pleasure.
First of all, thank you. Thank you for having me.
This is quite an experience for somebody who's been in the
industry for three months to seeit this way.
And I do remember early I was like, Oh my God, Jaren, I have
to be trained. I need GI.
You're like shut up, you'll figure it out.
Wait till you see the show. And now that I see it, I know
exactly what you meant because this is crash Course.
(01:23):
Unbelievable, unbelievable. So to set the frame, we're in
the Palazzo. We got the pool behind us.
We're waiting on a beer. It's been run and gun.
But now we're finally got a chance to chill.
We're going to kind of recaps and.
It just just for our listeners real quick, right, we're at JCK
luxury Couture, the AGTA show, all this for everyone listening
and watching the pod. Basically, this is where the
(01:46):
whole industry gets together. I mean, so yes, we're in Vegas.
I know that sounds fun. Yeah, and and it is we've got a
class and we'll get into that. But just for the listeners, I
mean, this is where everybody comes together from, you know,
colored stone, diamonds and we're going to talk about all
that, but. I think this is the best way to
explain this. I walk through and I have
several people this in the worldof all the new jewelry that is
(02:09):
in the world, what percentage doyou think is earn these
confines? I'm thinking 30 to 50% in the
whole world this year. And if you think about it, the
insurance policies on the stuff that is in this thing is the GDP
of not Mauritius, real countriesGDP wise, just the amount of the
insurance policies. If something was that in this,
the insurance policy, we have tobankrupt the world like that
(02:30):
much. So all that being said, you know
this is 2025, a lot of change inthe industry, a lot of
disruption, probably a lot more tech guys, but some things that
you saw that were different thisyear that were really points of
focus. Yeah, I mean, listen wise,
right, We got to see a lot more gold and thicker gold and we
just got done with shy creationsand you know, some of the stuff
they're coming out with some of the thicker gold with diamonds
(02:52):
and that they were able to keep their price points.
Obviously, you know, tariffs have been a big part of the
discussion and price point. And honestly, from what I've
seen, those people have been able to keep the price point
relatively normal, I would say. And I don't think the consumer
is really going to see it a lot.I think what we've heard from a
lot of people that, you know, they're eating the tariff on the
one end and then our vendors eating on the other and some
(03:14):
brothers doesn't have to eat at all.
So I'm really happy to hear that.
Interested to hear that, you know, some bridal again.
We're just seeing bigger pieces,bigger side stones.
You know, the thin solitaire hasbeen hot for so long.
Yeah, and it's still hot. It's in the showcase.
Like you see more variation on that I thought so when they say
thicker, a millimeter thicker, just trying to creep up, you
(03:35):
know, to point out two things topoint out.
I think one, I've realized how important supply and demand is
to all of this. But two, I can tell that the,
the, the brands are really trying to innovate faster
because in the short attention span generation, we have that
innovation because that's the social media campaigns and
that's how you get on the, and that it's celebrities and the
influencers. So I can tell that the ones that
(03:57):
are able to pull the lines out the quickest and have a
coordinated launch are the ones that are succeeding right now
from the outside looking in. So you see a lot of emphasis
there, you know, just for some from the difference between
couture luxury and JCCK because that is a huge it was like
different worlds. Give me some some update on the
difference just. Between look, it's different
people, right? I mean, so for the three shows,
(04:18):
it's, you know, we are lucky andblessed.
It's solemn brothers to carry a lot of really, really high end
stuff. So that's your couture.
We're lucky to carry really highquality and good price points in
the luxury show. It's a lot of our bridal vendors
and some of our fashion. And then at JCJ, it's kind of
open to everybody. And, you know, I mean, did you
(04:41):
go downstairs? Underbelly baby.
That was my favorite part. Tell her.
Let's say a little bit about that.
So when I say Gypsy, I mean I imagine like a Moroccan flea
market with everybody just yelling at you and trying to
sell you the wares that they hadfrom like these little colored
Bengals for 80 bucks to like, I think someone tried to sign me
(05:01):
and will sell me a $1.6 million diamond just on the side of the
road, right? Like the the swaths of vary
variety there. But like obviously they find
value and there's a reason. But today, because JCK started
today was when I really saw the full rush of people come in,
like the lines were wrapped around.
And it's just it also helps you understand the difference in the
caliber of like what a fine jewelry store is versus some of
(05:23):
these gypsy slaggers, which again, it was cool.
And you know that I also got to see the tech part of it though,
and you see how a a family industry that doesn't have a lot
of external money, how they adopt A little slower to tech
it. Some of the conversations I was
having with people like, whoa, dude, slow down.
It says tech on your thing. What do you mean slow down?
Yeah. So, you know, tell me a little
bit And and look, we represent alot of brands, so we don't have
(05:45):
to get specific on what brands, but what really stood out?
What were some of the things that the brands did that made
their experiences better or worse than other people?
Like it's sometimes it's just the way it's designed.
Sometimes we're talking about one of them, how they were just
on it. They had the boxes coming out,
they were coordinated, it was inout RFP scanner like that stuff.
I. Think yeah, the vendors that do
the best are the ones to use your favorite word in the world
(06:08):
that they have a curated. It's been said 55 times that
every time he looks at me with the look of and then I explained
to him all curation means is I want someone else to do my job
for me. You curated tell me what to do
with. I will put it up because I don't
know. So that is what I mean by
curated. Curated, but you've got, you've
got to be able to tell a story in the case, right?
Our customers are coming in and they want to know what does that
(06:28):
ring go with? What kind of band does it go
with? Can it go with multiple bands?
I saw one of our vendors that wewent to just had a beautiful,
like, bangle bar set up that wassaying, hey, here's how you
should stack the bangle bracelets so, you know, if you
come in. Yeah.
And truly me, I mean, I've been doing it for a while.
But, you know, when Mary Ellen wants something, you know, it's
like, boom, there it is. Like yeah, I want to get her
(06:50):
more than one thing because I can spend X amount of hours.
You come from a family. I mean, you have boys, right?
You grew up in a family of boys.So the feminine nature of what
to look for, it doesn't just come to you.
You don't. You have an eye for what we'll
sell in our store. But what a girl would like you?
I have no idea in the world. And how to put them next to each
other like there were Bengals tobe, to give an example at the
(07:11):
show that I was like, oh, that'snot that great looking.
And then they put it in between two others.
I'm like, boom, that is. And and that's that Pandora
effect now, because you're buying multiple pieces for
different times in your life andyou want to keep going and
buying and buying that first andsecondary and and for a store,
that's the dream, right? You get them in with one and
they keep buying more for sure. So so I they look, they're using
(07:33):
data probably more than ever, but you can see compared to a
lot of other industries, it's still a touch and feel business,
which is a nice thing. You're still very everyone's got
to feel it and see it. You've got some.
Great friends at this trip mate.Pugs, I have two things so we've
come to the conclusion that Jaron hired me because I look
racially ambiguous and like if we're with the Persians or the
(07:54):
Turkish or the Israelis, like what about with this guy?
And it just blends in. I had 300 people be like, don't
I know you from somewhere? And I'm like, I don't think so.
That probably is impossible. But, but very warm people, like
they're all in the family. And it's like, once you're in
the family, even by just showingup one day as the marketing guy,
you're in the family. Yes.
And, and it's, it's really a rewarding nice feeling.
(08:15):
And it kind of shows me like whythe industry's insular because
there is a barrier to entry to get in, to be at these shows.
A lot of it's, you know, there'ssecrets, there's trade secrets
that just can't be shared with everybody, right?
You know, I sat for that displayabout how the colored diamonds
work. I mean, you want to talk about
overload of like Gia has all these certifications.
There's 3 levels with five subcategories at each that GA
(08:37):
doesn't mention. So you could have two diamonds
that are a different price of 50% with a certificate that
doesn't even explain why. 50% they tell them the kind of
dollars of that. Oh, you're talking 6, $3000 a
carrot, a carrot, a carrot and you're they're showing 568
carrot stones to give you an idea of those dollar amounts.
Yes, Yeah. Look, it's fascinating.
Talk a little bit about who we met with and some of the
interviews we're going to do, because after this we're going
(08:58):
to run right into the interviews.
You're going to see a lot of thepeople.
So we started early. We had our boy Pat, like go
through with some of those interviews.
Yeah. We had some really cool
interviews. The Godfather of Vegas coming up
here shortly. The Godfather.
That took us to the chef's tableat Delmonico's 3 1/2 hour meal
with $600.00 bottles of wine. I mean, we have to throw it in
there. It's not the brag, it's a brag.
Shout out Chef, Chef's kiss lastnight.
That was awesome, man. No, we've had some.
(09:21):
We've got a lot of fun and you're going to see these
interviews with these different folks from the fashion side and
the bridal side and. Sumi from Jaffe was really
smart. You had Noam Carver, which one
we just finished up. He did really good to Corey.
One went fantastic. It's always great.
I've known Paul for so long. And they're so interested in it.
I think what's really fascinating, we tried really
hard to shoot a lot of content, but we've been trying to get it
(09:44):
out quickly too, because the hashtags are live now.
This is not about some polished lovely thing three months down
the road. This is see the, see the
backside of see what it looks like, see with the effort that
Jaron's putting in and Mike is putting in to pick out what you
want from someone. You know, we don't just buy it
online, we're picking it out. We're shopping like you do,
which I think is really important.
And that's, that's the only eyesthat I look at it from is, you
(10:05):
know, it doesn't seem like a good deal.
Is it a good value for our consumer?
Again, didn't say price. Is it a good value?
Do they buy this? And it's something they will
love and church and they will have that Peace of Mind.
It's not about price. It's not oh, this looks cheap.
This is about the value proposition and you have to do
it and they have to do it and someone trying to sell it to us.
Just like us, you know, when we were looking today, I never
(10:27):
looked at the price. I looked at the products first
and then I would look at the price.
Yeah. And if I was got that feeling
inside, oh, that's pretty. Good, No, it was blatantly clear
if you liked it or not or you thought the value of proposition
was there. Your face, it's not hiding
anything. And then I feel like you have
like different sounds either if you know it or not.
It's like a bad poker toe. So like and you can watch these
(10:49):
sounds, but but again, you've done it for a long time.
I think what's really cool is the rapport.
I mean, there was some heated conversations that went on, but
like, it's all in fun. You know, everyone wants to sell
everyone selling something, right?
Of course we're selling them. We want Co-op doll, we want
this, we want this. But ultimately everyone hugs
after no harm, no foul. We'll try to get business done.
So it was, it was absolutely, absolutely.
(11:10):
That's such a great family feel,right?
For sure. Everyone here, I don't think we
went to anybody that's not family for sure, owned and
operated for sure about so. I mean, I got 10% Gypsy at me,
so we definitely, they were evenfamily down there for sure.
So anyway, but I can't say enough about it.
You know when you spend really, I woke up at 5:00 AM to kind of
get videos out of it. I work till ten 11:00 at night
(11:32):
and you have this much fun. It just shows you how good of a
job. They do.
What was your favorite part of the show, Nick?
I mean, this is your first time here, You know, I remember my
first time here and it was just overwhelming sensory overload.
Like it just it's a lot. You know, my favorite part of
the entire thing, and it's a summation.
It wasn't one moment, but it wasthe culmination of so many
people looking at me and being like accepting of somebody who
(11:55):
so clearly has only done this for a short amount of time.
And and it's whether because youare my advocate and you're like,
this is my guy, which makes themimmediately kind of trust or
just maybe because I come in with an external point of view.
So the flash and the doesn't mean anything.
So. But I feel like as far as being
productive goes, this is going to sound so stupid, but like I
felt like the productivity that I got out of it was by far the
(12:17):
best part of it. Yeah.
It's a fun show. And I mean, you know, I just
want to brag on my dad for a quick second.
I mean, how cool is it that everyone looks at us?
They stop. Eating brothers, you know, just
only nice things to say and sucha testament to him and my uncles
and just and what they've built and and what you and I are
getting to do now. And getting to extend that like
(12:38):
this out there. So and again, like you said,
like I feel, and I ran into people who I met for one night
for 10 minutes who stopped me inthe hallways.
Like, like it's so hard. This is my first time I'm
meeting 100 people. Like it's impossible for me to
remember. Names and faces are great.
But, and I think people genuinely care.
Like, look, I'm not saying that if they're competitors, they
don't want you to burn and crashand burn, but they generally
(12:59):
care about the health of the overall industry.
And when you find those people that realize that you can be a
good partner to help them grow and you can grow together,
that's all you need. And I felt a real sense of
optimism. Nobody seemed down.
No one seemed desperate. I think if I'm being fair, I
think we created a sense of optimism in the places we go.
I think we walked in with some high energy.
We're joking around the entire time.
(13:21):
We seem like we have our shit together.
We don't know if we do, but we seem like we do.
So when we walk in, it's more ofa the conversation, just higher.
I bet you there are some weird conversations going on with
people. I looked over at some that were
just awful boring. So so you know, so, so anyway, I
think let's close your remarks. We're going to run all the
interviews, but but what are youexcited for now that we saw
this? We come back every year.
(13:41):
What are you excited for for next year?
Oh, my goodness. For next year.
I mean, listen, I'm not a designer, you know, I rely on
these guys to have their finger on the pulse and the trends, and
it's just really exciting to seesome of these designs that are
coming back in the bridal space.Yeah.
I saw a lot of like, I feel likeit was art Deco, like that
square with the flush on it. It looked like the 1930s and it
(14:02):
came back in the 90s from what Iunderstand.
Sylvies new ring with all that pave on the top, that kind of
thicker look. So I'm just excited.
You know, my life alleys first ring was like a little bit of a
thicker, more diamond intent to bring and then it completely
went out of style and it seems like it's coming back.
So I'm just excited to see wherethat trend goes and and what's
happening. And I'm excited for our
(14:23):
consumers to see what we bought.It's always exciting when the
shop starts coming in. For sure.
And you'll see some surveys. We're going to pick pieces.
We're going to let you guys pickwhich of the things we should
get. We had some nice colored, some
emeralds against some turquoise and you pick what it is.
And it sounds crazy, but we really ran that because we want
you to be involved in the process, which I don't think
anyone else is doing, to be honest with you.
I know there were cameras, but those people were doing
(14:44):
professional things that won't see the light of day for weeks.
We are live right here. We're going to get this out
ASAP, which is best because we really, we don't exist without
you guys. So I'm Jaron again, thank you.
Thank you guys for listening. Check out these interviews
afterwards. And you've been listening to
Legacy of Luxury. We'll catch you next.
Big news, pepperoni fans, Marco's Pizza is celebrating
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(15:26):
time only price of participationMayberry Pizza restrictions may
apply. See participating source for
details. This is Legacy of Luxury with
Sharon Solomon and Nick Constantino from Salomon
Brothers Jewelers. Is day three here of the show
here at Luxury? I am standing next to none other
than Noam Carver. That is the brand itself.
(15:48):
We are so excited. We just sat down, looked at a
bunch of new rings, bought a bunch of rings, but one that
caught my eye in particular, andI'm told that this won an award.
Can you tell us about this ring?This just won first place in the
in Store Design awards in the bridal category.
It's a super cool, innovative new design that has a gold
(16:09):
yellow gold bezel, but also a hidden Halo and as we all know,
gold is really hot right now wider bands, you know, bigger
bold looks and this is a twist on the Halo with something new.
It's something modern. It's in satin finish and it took
first place. Mother, you're always.
Coming up with new ideas, new things, are we sketching them
(16:30):
out or like how do you you come up with a new design?
You think about it, What are we doing?
We, yeah, often sketch it out, do some different design
options, then we go into CAD, we'll design some rings, we'll
3D print them, we'll check them out, we'll see if we like them,
and then we'll put it into production.
And usually they come out as we desire.
Love that and you know like I mean you look at it and you're
like that's going to be a winneror Oh my gosh, what was I
(16:52):
thinking? There's the.
Intuition, right? Like in general, like for the
competitions, I'm always trying to push the limits and create
and innovate and usually that translates nicely into our
collections that are featured atSalomon Brothers.
So and you know, we've had a lotthe success with innovating and
creating contemporary bridal that brides love.
(17:13):
That's exactly right. Noam Carver Contemporary Bridal.
We've brought in at Solemn Brothers in a big way, getting
bigger and bigger in the showcase.
Thank you so much for the partnership.
You're amazing. All right, everybody live here
at Couture in Las Vegas. I am sitting next to none other
than the main man, Paul Takorian.
What's up, brother? Always good to be with you.
(17:34):
It's so exciting to be here in Vegas again or at the beautiful
Corey booth here, and we've got some new things that we're
doing. And Paul is actually paying
attention to Salomon Brothers customers.
That said, those eternity bands,those halfway bands, we want
them lower profile. Paul shows what we got going on
here here. Is our newest collection.
It's the founders classic Crescent eternity band
(17:56):
collection anniversary bands andwhat we've done is if I compare
the 2 is our original collectionhas the classic iconic to Corey
Crescent with a high higher profile.
What we've done here is created lower profiles still
incorporating the iconic Corey Crescent, but with this eternity
band with a slightly more comfortable, actually much more
comfortable. That's right.
And this has actually been something that they've been
(18:17):
requesting in store and here we are and you just create it.
You're like, I hear you. And we listen to our.
And talk a little bit about the quality, I mean, because when I
say to Corey, right, we've been carrying in the store for what
almost 3 decades, yes. And when our customers, I think
hear to Corey, they think quality, but why is it such
quality? What's that?
I'll tell you a funny story, Sharon.
(18:38):
If you recall, we spoke a while back and you said, you know,
Paul, you guys are a great brand, but anybody can make a
ring like you can one ring. A jeweler can make just like the
same quality. But the question is, can they
make thousands of rings of the same quality every single day?
What we have at our design studios are the best Jewelers in
the world. There are other best Jewelers in
the world, but we have the best.So they're not better than us.
(19:00):
And so we take meticulous attention to crafting every
single one of our pieces at our design studios always made in
America. We take great pride in making
our product here in the USA. And we have the highest quality
diamonds and materials like we have UVSGF colored diamonds that
we use. And if you come to our design
studios, Jaron, you can, I foundit interesting.
We have a diamond setter that's been with us for 20 years.
(19:20):
And if you think about this ringpotentially having 50 diamonds.
Right, Zach? Jeweler, do you know how long it
takes to be an expert at something?
10,000. Hours, 10,000 hours.
This guy's worked over 20,000 hours and set millions of
diamonds into a ring. They are the best experts and
that's what we do that makes us so special.
I love it. Well, listen, it's amazing
partnering with Sakura. It's amazing being here with you
(19:40):
again. And you know, one of my favorite
brands in the store always, never causes a problem.
Always beautiful, always reliable.
You've been a great friend and agreat partner.
Same, my brother. We love Salomon Brothers.
We love you, Sir. All right, live here at JCK and
Luxury in Las Vegas. Salomon Brothers here at the A
Jaffe booth. You can see such a beautiful
(20:02):
booth they have here. Unbelievable.
In 2025. I'm here with the main man, the
guy who runs it all, Sumi at A Jaffe.
He's got some incredible men's bands collection that he wants
to tell you about. Some cool quilted interiors that
I'm just obsessed with coming to.
Salomon Brothers Sumi tell them about Quilt.
This is some of our best sellersand it's got a patented quilted
(20:23):
interior allows the air to flow through between your ring and
your finger extremely comfortable.
There is no ring that is more comfortable than these quilted
men's vans. When you put it on, it allows
the finger to fluctuate and evenif you're a.
Size half a size. Larger or smaller, it will still
fit perfectly on. Do guys care about comfort?
(20:45):
100 percent, 100%. It's outselling all other men's
bands right now in our collections.
We do have the classic ones, we have the expandables, but the
quilted men's bands are our bestsellers right now.
And hey, Jaffe here, guys already in the ladies game.
We sell a ton of engagement rings, wedding bands, but coming
out with this new innovative wayto do men's bands, Sumi, I'm
(21:06):
thrilled to carry it. Thank you for all your support.
Thank all my brothers. It's gonna.
We're excited. I'm excited too.
Thank you so much. OK, awesome.
Coming at you live here from thePlum Club here at CK.
I'm with my boy AJ, owner operator, Benchmark rings.
We've been carrying him in Salomon Brothers for a couple
decades. You know, AJ goes way back with
(21:27):
my uncle Anthony, the whole family.
We're thrilled to carry it in the store.
AJ, unfortunately, he is an Alabama fan.
Benchmark is based in Tuscaloosa, AL.
But as a big bulldog and proud partner of the Georgia Bulldogs
now, AJ made me a pretty cool ring.
AJ, why don't you tell him a little bit about this wonderful
(21:47):
future national championship 20252026 right here.
Jaron's request. I made this ring.
It's half a Ruby, half black diamond.
The metal is black tantalum and it is one-of-a-kind just like
Jaron. And I mean AJ, this is what you
guys can do. I mean you make tons of rings
and you customize and all in America, all made in America,
(22:08):
all made unfortunately in Roll Tide.
Love that go dogs Roll Tide. Appreciate it, AJ Oh, as you see
champs this year, obviously the dogs we got bam at home.
Let's go let's go all right, we are live here at the Simon G
booth here in luxury in Las Vegas and I am staying next to
(22:29):
none other than Simon himself here, the owner, the creator,
the man behind all the means. And not only that he he sure
does he's a happy man he's got ajewelry background here.
Salomon brothers has just taken on this new stretchable
collection. Simon, tell me how the MUCH
collection works. Tell me about these bracelets
here. Absolutely.
(22:49):
So nice to talk to you, Jaron. We are a great company, Solomon
Brothers working for so many years.
So what we do here, everything will make it like here, flexible
to make it very easy wearable Inside there is a titanium,
surgical titanium pieces. So when you wear it, you can
wear it comfortably. You don't have to.
Struggle with the. Lot and everything here you can
(23:12):
see how I'm going to wear this one.
So relax here, like very, very nice, nice and like it's very,
very safe and you can wear it and remove it without putting a
lot, without struggling. Thank you, Jared, nice to talk
to you. Always pleasure to see you and.
You're the best. Thank you for the business.
Thank you for the partnership. They're welcome.
All right, guys, we got legacy of luxury.
(23:33):
Here we are at luxury, look perfect for it.
Look at that legacy of luxury atJCK.
We're here. We're at Shy creation.
We're doing our thing. We're talking, we're checking
out new pieces. Jeremiah, man, what we got going
on here? Listen, Nick, we are here at
luxury shy creation. You know Salomon Brothers has
always been known for our bridaland we've had the best diamonds
(23:54):
and rings. Here is the absolute best
fashion in the business. Just check it out, you know,
come on up Nick and let's. Let's walk through.
Let's kind of take a look at allthis.
Absolutely. I mean so much sparkles, but
stackable bracelets, Bengals, we've got earrings, we've got
long earrings, studs, clusters, single stones, pearls.
Shy just carries this like vast amount of jewelry and it's every
(24:20):
single topic that you could wantto be involved in, right?
The stackable topic on the finger, on the wrist, on the
ear. I mean, we just bought some
amazing chandelier earrings thatare absolutely stunning.
Our guy at the table over there was like, what are those like
$7000? No, they were 3500.
I love it. You give an idea.
So a lot of this stuff will be in the store right around the
(24:40):
holidays, right? So we're trying to curate and
pick some stuff for the fall andthe holidays.
So what's some of the favorite stuff that you picked out that
you're excited for for your customers to get their eyes on?
Nick, you said it perfectly curated selections that we want
to have at Salomon Brothers, youknow, making sure that
everything works with one another, right?
So if I've got earrings or I've got a necklace, I've got a
bracelet. I want them to all go together.
And we're here sitting in June right now, so we're going to get
(25:03):
this stuff shipped here in October, just in time for the
holidays. And Shy is just always on top of
his game when it comes to these designs.
I'm just blown away at some of the stuff that he's doing this
year. And he's found a way with gold
price being as high as it is. The price points are.
Surprisingly good here, Nick. I mean, we've talked about on
the pod before, you know, platinum, gold and all this kind
(25:26):
of stuff. And platinum being at 3300 an
ounce, I'm shocked at the pricesI'm seeing today.
They're unbelievable. But they're hot right now.
Shy's hot. They got some buying power.
They're able to go do some things that others aren't.
So it's a yeah. And it look, it's a great, it's
an absolutely great point. I think, you know, one of the
questions I think a lot of people have we are known and his
engagement and a bridal snare. OK.
So why should people come think of us as a fine jewelry store?
(25:50):
Why should they come see us talkabout low price guarantee?
There's so much we have going for us.
We've just done so well with bridal for so long.
I want people to know we are a fashion house and partners like
Shy allow us to do that. And look Nick, a lot about it is
commitment, right? And Salomon Brothers is
committed and we have went and sought out shy creation.
We've had them for now about 2 1/2 years and we just love
having them in the store. So it's all about the commitment
(26:11):
to the inventory. So when you walk in, we've
talked about inventory before, our vast diamond inventory, well
now in the fashion size coming and and you're going to see
price points from $200 in shy all the way up to $18,000.
I mean the variety and the vast nature of the price point is
what makes it so incredible. And we're fully committed to
(26:32):
showing that type of, you know, variation, if you will in the
jewelry. I mean, we just walked around
this place and I mean, what do we cover?
1000 skews in a few steps? Unbelievable.
Best prices, selection, trust, reason to come from us, get to
see the pictures online. We're gonna have 3D renderings.
We're gonna have videos going. So come check us about Salomon
Brothers again coming to you at Live from Luxury at Jason K
(26:55):
Jared, my man, final closing words.
Hey, it is the legacy of luxury,everybody, and I'm here in a
luxurious booth here at JCK Luxury.
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America's favorite topping the best way we know how.
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Pizzoli handheld or go big with our iconic Pepperoni Magnifico
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(00:21):
only during Marco's Pepperoni Fest.
Use code. Pepfest California residents use
code Pepest California California prices higher Limited
time Limited time only price of participation Mayberry Pizza
restrictions may apply. See participating source for
details. Welcome to the legacy of luxury
with Salomon Brothers Jewelers. Host Nick Constantino and Sharon
Solomon will talk to industry experts, share captivating
(00:42):
stories, and much more. Don't miss out on this
captivating journey through the world of opulence.
Now let's explore the legacy of luxury with Salomon Brothers
Jewelers. Welcome to Legacy of Luxury.
We are in the fabulous Las Vegas.
We are winded down a little bit.It has been busy.
(01:03):
Jeremy, man, it's been a pleasure.
First of all, thank you. Thank you for having me.
This is quite an experience for somebody who's been in the
industry for three months to seeit this way.
And I do remember early I was like, Oh my God, Jaren, I have
to be trained. I need GI.
You're like shut up, you'll figure it out.
Wait till you see the show. And now that I see it, I know
exactly what you meant because this is crash Course.
(01:23):
Unbelievable, unbelievable. So to set the frame, we're in
the Palazzo. We got the pool behind us.
We're waiting on a beer. It's been run and gun.
But now we're finally got a chance to chill.
We're going to kind of recaps and.
It just just for our listeners real quick, right, we're at JCK
luxury Couture, the AGTA show, all this for everyone listening
and watching the pod. Basically, this is where the
(01:46):
whole industry gets together. I mean, so yes, we're in Vegas.
I know that sounds fun. Yeah, and and it is we've got a
class and we'll get into that. But just for the listeners, I
mean, this is where everybody comes together from, you know,
colored stone, diamonds and we're going to talk about all
that, but. I think this is the best way to
explain this. I walk through and I have
several people this in the worldof all the new jewelry that is
(02:09):
in the world, what percentage doyou think is earn these
confines? I'm thinking 30 to 50% in the
whole world this year. And if you think about it, the
insurance policies on the stuff that is in this thing is the GDP
of not Mauritius, real countriesGDP wise, just the amount of the
insurance policies. If something was that in this,
the insurance policy, we have tobankrupt the world like that
(02:30):
much. So all that being said, you know
this is 2025, a lot of change inthe industry, a lot of
disruption, probably a lot more tech guys, but some things that
you saw that were different thisyear that were really points of
focus. Yeah, I mean, listen wise,
right, We got to see a lot more gold and thicker gold and we
just got done with shy creationsand you know, some of the stuff
they're coming out with some of the thicker gold with diamonds
(02:52):
and that they were able to keep their price points.
Obviously, you know, tariffs have been a big part of the
discussion and price point. And honestly, from what I've
seen, those people have been able to keep the price point
relatively normal, I would say. And I don't think the consumer
is really going to see it a lot.I think what we've heard from a
lot of people that, you know, they're eating the tariff on the
one end and then our vendors eating on the other and some
(03:14):
brothers doesn't have to eat at all.
So I'm really happy to hear that.
Interested to hear that, you know, some bridal again.
We're just seeing bigger pieces,bigger side stones.
You know, the thin solitaire hasbeen hot for so long.
Yeah, and it's still hot. It's in the showcase.
Like you see more variation on that I thought so when they say
thicker, a millimeter thicker, just trying to creep up, you
(03:35):
know, to point out two things topoint out.
I think one, I've realized how important supply and demand is
to all of this. But two, I can tell that the,
the, the brands are really trying to innovate faster
because in the short attention span generation, we have that
innovation because that's the social media campaigns and
that's how you get on the, and that it's celebrities and the
influencers. So I can tell that the ones that
(03:57):
are able to pull the lines out the quickest and have a
coordinated launch are the ones that are succeeding right now
from the outside looking in. So you see a lot of emphasis
there, you know, just for some from the difference between
couture luxury and JCCK because that is a huge it was like
different worlds. Give me some some update on the
difference just. Between look, it's different
people, right? I mean, so for the three shows,
(04:18):
it's, you know, we are lucky andblessed.
It's solemn brothers to carry a lot of really, really high end
stuff. So that's your couture.
We're lucky to carry really highquality and good price points in
the luxury show. It's a lot of our bridal vendors
and some of our fashion. And then at JCJ, it's kind of
open to everybody. And, you know, I mean, did you
(04:41):
go downstairs? Underbelly baby.
That was my favorite part. Tell her.
Let's say a little bit about that.
So when I say Gypsy, I mean I imagine like a Moroccan flea
market with everybody just yelling at you and trying to
sell you the wares that they hadfrom like these little colored
Bengals for 80 bucks to like, I think someone tried to sign me
(05:01):
and will sell me a $1.6 million diamond just on the side of the
road, right? Like the the swaths of vary
variety there. But like obviously they find
value and there's a reason. But today, because JCK started
today was when I really saw the full rush of people come in,
like the lines were wrapped around.
And it's just it also helps you understand the difference in the
caliber of like what a fine jewelry store is versus some of
(05:23):
these gypsy slaggers, which again, it was cool.
And you know that I also got to see the tech part of it though,
and you see how a a family industry that doesn't have a lot
of external money, how they adopt A little slower to tech
it. Some of the conversations I was
having with people like, whoa, dude, slow down.
It says tech on your thing. What do you mean slow down?
Yeah. So, you know, tell me a little
bit And and look, we represent alot of brands, so we don't have
(05:45):
to get specific on what brands, but what really stood out?
What were some of the things that the brands did that made
their experiences better or worse than other people?
Like it's sometimes it's just the way it's designed.
Sometimes we're talking about one of them, how they were just
on it. They had the boxes coming out,
they were coordinated, it was inout RFP scanner like that stuff.
I. Think yeah, the vendors that do
the best are the ones to use your favorite word in the world
(06:08):
that they have a curated. It's been said 55 times that
every time he looks at me with the look of and then I explained
to him all curation means is I want someone else to do my job
for me. You curated tell me what to do
with. I will put it up because I don't
know. So that is what I mean by
curated. Curated, but you've got, you've
got to be able to tell a story in the case, right?
Our customers are coming in and they want to know what does that
(06:28):
ring go with? What kind of band does it go
with? Can it go with multiple bands?
I saw one of our vendors that wewent to just had a beautiful,
like, bangle bar set up that wassaying, hey, here's how you
should stack the bangle bracelets so, you know, if you
come in. Yeah.
And truly me, I mean, I've been doing it for a while.
But, you know, when Mary Ellen wants something, you know, it's
like, boom, there it is. Like yeah, I want to get her
(06:50):
more than one thing because I can spend X amount of hours.
You come from a family. I mean, you have boys, right?
You grew up in a family of boys.So the feminine nature of what
to look for, it doesn't just come to you.
You don't. You have an eye for what we'll
sell in our store. But what a girl would like you?
I have no idea in the world. And how to put them next to each
other like there were Bengals tobe, to give an example at the
(07:11):
show that I was like, oh, that'snot that great looking.
And then they put it in between two others.
I'm like, boom, that is. And and that's that Pandora
effect now, because you're buying multiple pieces for
different times in your life andyou want to keep going and
buying and buying that first andsecondary and and for a store,
that's the dream, right? You get them in with one and
they keep buying more for sure. So so I they look, they're using
(07:33):
data probably more than ever, but you can see compared to a
lot of other industries, it's still a touch and feel business,
which is a nice thing. You're still very everyone's got
to feel it and see it. You've got some.
Great friends at this trip mate.Pugs, I have two things so we've
come to the conclusion that Jaron hired me because I look
racially ambiguous and like if we're with the Persians or the
(07:54):
Turkish or the Israelis, like what about with this guy?
And it just blends in. I had 300 people be like, don't
I know you from somewhere? And I'm like, I don't think so.
That probably is impossible. But, but very warm people, like
they're all in the family. And it's like, once you're in
the family, even by just showingup one day as the marketing guy,
you're in the family. Yes.
And, and it's, it's really a rewarding nice feeling.
(08:15):
And it kind of shows me like whythe industry's insular because
there is a barrier to entry to get in, to be at these shows.
A lot of it's, you know, there'ssecrets, there's trade secrets
that just can't be shared with everybody, right?
You know, I sat for that displayabout how the colored diamonds
work. I mean, you want to talk about
overload of like Gia has all these certifications.
There's 3 levels with five subcategories at each that GA
(08:37):
doesn't mention. So you could have two diamonds
that are a different price of 50% with a certificate that
doesn't even explain why. 50% they tell them the kind of
dollars of that. Oh, you're talking 6, $3000 a
carrot, a carrot, a carrot and you're they're showing 568
carrot stones to give you an idea of those dollar amounts.
Yes, Yeah. Look, it's fascinating.
Talk a little bit about who we met with and some of the
interviews we're going to do, because after this we're going
(08:58):
to run right into the interviews.
You're going to see a lot of thepeople.
So we started early. We had our boy Pat, like go
through with some of those interviews.
Yeah. We had some really cool
interviews. The Godfather of Vegas coming up
here shortly. The Godfather.
That took us to the chef's tableat Delmonico's 3 1/2 hour meal
with $600.00 bottles of wine. I mean, we have to throw it in
there. It's not the brag, it's a brag.
Shout out Chef, Chef's kiss lastnight.
That was awesome, man. No, we've had some.
(09:21):
We've got a lot of fun and you're going to see these
interviews with these different folks from the fashion side and
the bridal side and. Sumi from Jaffe was really
smart. You had Noam Carver, which one
we just finished up. He did really good to Corey.
One went fantastic. It's always great.
I've known Paul for so long. And they're so interested in it.
I think what's really fascinating, we tried really
hard to shoot a lot of content, but we've been trying to get it
(09:44):
out quickly too, because the hashtags are live now.
This is not about some polished lovely thing three months down
the road. This is see the, see the
backside of see what it looks like, see with the effort that
Jaron's putting in and Mike is putting in to pick out what you
want from someone. You know, we don't just buy it
online, we're picking it out. We're shopping like you do,
which I think is really important.
And that's, that's the only eyesthat I look at it from is, you
(10:05):
know, it doesn't seem like a good deal.
Is it a good value for our consumer?
Again, didn't say price. Is it a good value?
Do they buy this? And it's something they will
love and church and they will have that Peace of Mind.
It's not about price. It's not oh, this looks cheap.
This is about the value proposition and you have to do
it and they have to do it and someone trying to sell it to us.
Just like us, you know, when we were looking today, I never
(10:27):
looked at the price. I looked at the products first
and then I would look at the price.
Yeah. And if I was got that feeling
inside, oh, that's pretty. Good, No, it was blatantly clear
if you liked it or not or you thought the value of proposition
was there. Your face, it's not hiding
anything. And then I feel like you have
like different sounds either if you know it or not.
It's like a bad poker toe. So like and you can watch these
(10:49):
sounds, but but again, you've done it for a long time.
I think what's really cool is the rapport.
I mean, there was some heated conversations that went on, but
like, it's all in fun. You know, everyone wants to sell
everyone selling something, right?
Of course we're selling them. We want Co-op doll, we want
this, we want this. But ultimately everyone hugs
after no harm, no foul. We'll try to get business done.
So it was, it was absolutely, absolutely.
(11:10):
That's such a great family feel,right?
For sure. Everyone here, I don't think we
went to anybody that's not family for sure, owned and
operated for sure about so. I mean, I got 10% Gypsy at me,
so we definitely, they were evenfamily down there for sure.
So anyway, but I can't say enough about it.
You know when you spend really, I woke up at 5:00 AM to kind of
get videos out of it. I work till ten 11:00 at night
(11:32):
and you have this much fun. It just shows you how good of a
job. They do.
What was your favorite part of the show, Nick?
I mean, this is your first time here, You know, I remember my
first time here and it was just overwhelming sensory overload.
Like it just it's a lot. You know, my favorite part of
the entire thing, and it's a summation.
It wasn't one moment, but it wasthe culmination of so many
people looking at me and being like accepting of somebody who
(11:55):
so clearly has only done this for a short amount of time.
And and it's whether because youare my advocate and you're like,
this is my guy, which makes themimmediately kind of trust or
just maybe because I come in with an external point of view.
So the flash and the doesn't mean anything.
So. But I feel like as far as being
productive goes, this is going to sound so stupid, but like I
felt like the productivity that I got out of it was by far the
(12:17):
best part of it. Yeah.
It's a fun show. And I mean, you know, I just
want to brag on my dad for a quick second.
I mean, how cool is it that everyone looks at us?
They stop. Eating brothers, you know, just
only nice things to say and sucha testament to him and my uncles
and just and what they've built and and what you and I are
getting to do now. And getting to extend that like
(12:38):
this out there. So and again, like you said,
like I feel, and I ran into people who I met for one night
for 10 minutes who stopped me inthe hallways.
Like, like it's so hard. This is my first time I'm
meeting 100 people. Like it's impossible for me to
remember. Names and faces are great.
But, and I think people genuinely care.
Like, look, I'm not saying that if they're competitors, they
don't want you to burn and crashand burn, but they generally
(12:59):
care about the health of the overall industry.
And when you find those people that realize that you can be a
good partner to help them grow and you can grow together,
that's all you need. And I felt a real sense of
optimism. Nobody seemed down.
No one seemed desperate. I think if I'm being fair, I
think we created a sense of optimism in the places we go.
I think we walked in with some high energy.
We're joking around the entire time.
(13:21):
We seem like we have our shit together.
We don't know if we do, but we seem like we do.
So when we walk in, it's more ofa the conversation, just higher.
I bet you there are some weird conversations going on with
people. I looked over at some that were
just awful boring. So so you know, so, so anyway, I
think let's close your remarks. We're going to run all the
interviews, but but what are youexcited for now that we saw
this? We come back every year.
(13:41):
What are you excited for for next year?
Oh, my goodness. For next year.
I mean, listen, I'm not a designer, you know, I rely on
these guys to have their finger on the pulse and the trends, and
it's just really exciting to seesome of these designs that are
coming back in the bridal space.Yeah.
I saw a lot of like, I feel likeit was art Deco, like that
square with the flush on it. It looked like the 1930s and it
(14:02):
came back in the 90s from what Iunderstand.
Sylvies new ring with all that pave on the top, that kind of
thicker look. So I'm just excited.
You know, my life alleys first ring was like a little bit of a
thicker, more diamond intent to bring and then it completely
went out of style and it seems like it's coming back.
So I'm just excited to see wherethat trend goes and and what's
happening. And I'm excited for our
(14:23):
consumers to see what we bought.It's always exciting when the
shop starts coming in. For sure.
And you'll see some surveys. We're going to pick pieces.
We're going to let you guys pickwhich of the things we should
get. We had some nice colored, some
emeralds against some turquoise and you pick what it is.
And it sounds crazy, but we really ran that because we want
you to be involved in the process, which I don't think
anyone else is doing, to be honest with you.
I know there were cameras, but those people were doing
(14:44):
professional things that won't see the light of day for weeks.
We are live right here. We're going to get this out
ASAP, which is best because we really, we don't exist without
you guys. So I'm Jaron again, thank you.
Thank you guys for listening. Check out these interviews
afterwards. And you've been listening to
Legacy of Luxury. We'll catch you next.
Big news, pepperoni fans, Marco's Pizza is celebrating
America's favorite topping the best way we know how.
(15:05):
It's Marco's Pepperoni Fest withthree pepperoni stuffed show
stoppers. Sink your teeth into to our new
pepperoni bread for just 5 bucks, grab a cheesy Pepperoni
Pizzoli handheld or go big with our iconic Pepperoni Magnifico
Pizza. Get all these bold pepperoni
flavors at prices worth cheeringfor only during Marco's
Pepperoni Fest. Use Coat Pepfest California
residents Use Coat Pepfest CA California Prices higher Limited
(15:26):
time only price of participationMayberry Pizza restrictions may
apply. See participating source for
details. This is Legacy of Luxury with
Sharon Solomon and Nick Constantino from Salomon
Brothers Jewelers. Is day three here of the show
here at Luxury? I am standing next to none other
than Noam Carver. That is the brand itself.
(15:48):
We are so excited. We just sat down, looked at a
bunch of new rings, bought a bunch of rings, but one that
caught my eye in particular, andI'm told that this won an award.
Can you tell us about this ring?This just won first place in the
in Store Design awards in the bridal category.
It's a super cool, innovative new design that has a gold
(16:09):
yellow gold bezel, but also a hidden Halo and as we all know,
gold is really hot right now wider bands, you know, bigger
bold looks and this is a twist on the Halo with something new.
It's something modern. It's in satin finish and it took
first place. Mother, you're always.
Coming up with new ideas, new things, are we sketching them
(16:30):
out or like how do you you come up with a new design?
You think about it, What are we doing?
We, yeah, often sketch it out, do some different design
options, then we go into CAD, we'll design some rings, we'll
3D print them, we'll check them out, we'll see if we like them,
and then we'll put it into production.
And usually they come out as we desire.
Love that and you know like I mean you look at it and you're
like that's going to be a winneror Oh my gosh, what was I
(16:52):
thinking? There's the.
Intuition, right? Like in general, like for the
competitions, I'm always trying to push the limits and create
and innovate and usually that translates nicely into our
collections that are featured atSalomon Brothers.
So and you know, we've had a lotthe success with innovating and
creating contemporary bridal that brides love.
(17:13):
That's exactly right. Noam Carver Contemporary Bridal.
We've brought in at Solemn Brothers in a big way, getting
bigger and bigger in the showcase.
Thank you so much for the partnership.
You're amazing. All right, everybody live here
at Couture in Las Vegas. I am sitting next to none other
than the main man, Paul Takorian.
What's up, brother? Always good to be with you.
(17:34):
It's so exciting to be here in Vegas again or at the beautiful
Corey booth here, and we've got some new things that we're
doing. And Paul is actually paying
attention to Salomon Brothers customers.
That said, those eternity bands,those halfway bands, we want
them lower profile. Paul shows what we got going on
here here. Is our newest collection.
It's the founders classic Crescent eternity band
(17:56):
collection anniversary bands andwhat we've done is if I compare
the 2 is our original collectionhas the classic iconic to Corey
Crescent with a high higher profile.
What we've done here is created lower profiles still
incorporating the iconic Corey Crescent, but with this eternity
band with a slightly more comfortable, actually much more
comfortable. That's right.
And this has actually been something that they've been
(18:17):
requesting in store and here we are and you just create it.
You're like, I hear you. And we listen to our.
And talk a little bit about the quality, I mean, because when I
say to Corey, right, we've been carrying in the store for what
almost 3 decades, yes. And when our customers, I think
hear to Corey, they think quality, but why is it such
quality? What's that?
I'll tell you a funny story, Sharon.
(18:38):
If you recall, we spoke a while back and you said, you know,
Paul, you guys are a great brand, but anybody can make a
ring like you can one ring. A jeweler can make just like the
same quality. But the question is, can they
make thousands of rings of the same quality every single day?
What we have at our design studios are the best Jewelers in
the world. There are other best Jewelers in
the world, but we have the best.So they're not better than us.
(19:00):
And so we take meticulous attention to crafting every
single one of our pieces at our design studios always made in
America. We take great pride in making
our product here in the USA. And we have the highest quality
diamonds and materials like we have UVSGF colored diamonds that
we use. And if you come to our design
studios, Jaron, you can, I foundit interesting.
We have a diamond setter that's been with us for 20 years.
(19:20):
And if you think about this ringpotentially having 50 diamonds.
Right, Zach? Jeweler, do you know how long it
takes to be an expert at something?
10,000. Hours, 10,000 hours.
This guy's worked over 20,000 hours and set millions of
diamonds into a ring. They are the best experts and
that's what we do that makes us so special.
I love it. Well, listen, it's amazing
partnering with Sakura. It's amazing being here with you
(19:40):
again. And you know, one of my favorite
brands in the store always, never causes a problem.
Always beautiful, always reliable.
You've been a great friend and agreat partner.
Same, my brother. We love Salomon Brothers.
We love you, Sir. All right, live here at JCK and
Luxury in Las Vegas. Salomon Brothers here at the A
Jaffe booth. You can see such a beautiful
(20:02):
booth they have here. Unbelievable.
In 2025. I'm here with the main man, the
guy who runs it all, Sumi at A Jaffe.
He's got some incredible men's bands collection that he wants
to tell you about. Some cool quilted interiors that
I'm just obsessed with coming to.
Salomon Brothers Sumi tell them about Quilt.
This is some of our best sellersand it's got a patented quilted
(20:23):
interior allows the air to flow through between your ring and
your finger extremely comfortable.
There is no ring that is more comfortable than these quilted
men's vans. When you put it on, it allows
the finger to fluctuate and evenif you're a.
Size half a size. Larger or smaller, it will still
fit perfectly on. Do guys care about comfort?
(20:45):
100 percent, 100%. It's outselling all other men's
bands right now in our collections.
We do have the classic ones, we have the expandables, but the
quilted men's bands are our bestsellers right now.
And hey, Jaffe here, guys already in the ladies game.
We sell a ton of engagement rings, wedding bands, but coming
out with this new innovative wayto do men's bands, Sumi, I'm
(21:06):
thrilled to carry it. Thank you for all your support.
Thank all my brothers. It's gonna.
We're excited. I'm excited too.
Thank you so much. OK, awesome.
Coming at you live here from thePlum Club here at CK.
I'm with my boy AJ, owner operator, Benchmark rings.
We've been carrying him in Salomon Brothers for a couple
decades. You know, AJ goes way back with
(21:27):
my uncle Anthony, the whole family.
We're thrilled to carry it in the store.
AJ, unfortunately, he is an Alabama fan.
Benchmark is based in Tuscaloosa, AL.
But as a big bulldog and proud partner of the Georgia Bulldogs
now, AJ made me a pretty cool ring.
AJ, why don't you tell him a little bit about this wonderful
(21:47):
future national championship 20252026 right here.
Jaron's request. I made this ring.
It's half a Ruby, half black diamond.
The metal is black tantalum and it is one-of-a-kind just like
Jaron. And I mean AJ, this is what you
guys can do. I mean you make tons of rings
and you customize and all in America, all made in America,
(22:08):
all made unfortunately in Roll Tide.
Love that go dogs Roll Tide. Appreciate it, AJ Oh, as you see
champs this year, obviously the dogs we got bam at home.
Let's go let's go all right, we are live here at the Simon G
booth here in luxury in Las Vegas and I am staying next to
(22:29):
none other than Simon himself here, the owner, the creator,
the man behind all the means. And not only that he he sure
does he's a happy man he's got ajewelry background here.
Salomon brothers has just taken on this new stretchable
collection. Simon, tell me how the MUCH
collection works. Tell me about these bracelets
here. Absolutely.
(22:49):
So nice to talk to you, Jaron. We are a great company, Solomon
Brothers working for so many years.
So what we do here, everything will make it like here, flexible
to make it very easy wearable Inside there is a titanium,
surgical titanium pieces. So when you wear it, you can
wear it comfortably. You don't have to.
Struggle with the. Lot and everything here you can
(23:12):
see how I'm going to wear this one.
So relax here, like very, very nice, nice and like it's very,
very safe and you can wear it and remove it without putting a
lot, without struggling. Thank you, Jared, nice to talk
to you. Always pleasure to see you and.
You're the best. Thank you for the business.
Thank you for the partnership. They're welcome.
All right, guys, we got legacy of luxury.
(23:33):
Here we are at luxury, look perfect for it.
Look at that legacy of luxury atJCK.
We're here. We're at Shy creation.
We're doing our thing. We're talking, we're checking
out new pieces. Jeremiah, man, what we got going
on here? Listen, Nick, we are here at
luxury shy creation. You know Salomon Brothers has
always been known for our bridaland we've had the best diamonds
(23:54):
and rings. Here is the absolute best
fashion in the business. Just check it out, you know,
come on up Nick and let's. Let's walk through.
Let's kind of take a look at allthis.
Absolutely. I mean so much sparkles, but
stackable bracelets, Bengals, we've got earrings, we've got
long earrings, studs, clusters, single stones, pearls.
Shy just carries this like vast amount of jewelry and it's every
(24:20):
single topic that you could wantto be involved in, right?
The stackable topic on the finger, on the wrist, on the
ear. I mean, we just bought some
amazing chandelier earrings thatare absolutely stunning.
Our guy at the table over there was like, what are those like
$7000? No, they were 3500.
I love it. You give an idea.
So a lot of this stuff will be in the store right around the
(24:40):
holidays, right? So we're trying to curate and
pick some stuff for the fall andthe holidays.
So what's some of the favorite stuff that you picked out that
you're excited for for your customers to get their eyes on?
Nick, you said it perfectly curated selections that we want
to have at Salomon Brothers, youknow, making sure that
everything works with one another, right?
So if I've got earrings or I've got a necklace, I've got a
bracelet. I want them to all go together.
And we're here sitting in June right now, so we're going to get
(25:03):
this stuff shipped here in October, just in time for the
holidays. And Shy is just always on top of
his game when it comes to these designs.
I'm just blown away at some of the stuff that he's doing this
year. And he's found a way with gold
price being as high as it is. The price points are.
Surprisingly good here, Nick. I mean, we've talked about on
the pod before, you know, platinum, gold and all this kind
(25:26):
of stuff. And platinum being at 3300 an
ounce, I'm shocked at the pricesI'm seeing today.
They're unbelievable. But they're hot right now.
Shy's hot. They got some buying power.
They're able to go do some things that others aren't.
So it's a yeah. And it look, it's a great, it's
an absolutely great point. I think, you know, one of the
questions I think a lot of people have we are known and his
engagement and a bridal snare. OK.
So why should people come think of us as a fine jewelry store?
(25:50):
Why should they come see us talkabout low price guarantee?
There's so much we have going for us.
We've just done so well with bridal for so long.
I want people to know we are a fashion house and partners like
Shy allow us to do that. And look Nick, a lot about it is
commitment, right? And Salomon Brothers is
committed and we have went and sought out shy creation.
We've had them for now about 2 1/2 years and we just love
having them in the store. So it's all about the commitment
(26:11):
to the inventory. So when you walk in, we've
talked about inventory before, our vast diamond inventory, well
now in the fashion size coming and and you're going to see
price points from $200 in shy all the way up to $18,000.
I mean the variety and the vast nature of the price point is
what makes it so incredible. And we're fully committed to
(26:32):
showing that type of, you know, variation, if you will in the
jewelry. I mean, we just walked around
this place and I mean, what do we cover?
1000 skews in a few steps? Unbelievable.
Best prices, selection, trust, reason to come from us, get to
see the pictures online. We're gonna have 3D renderings.
We're gonna have videos going. So come check us about Salomon
Brothers again coming to you at Live from Luxury at Jason K
(26:55):
Jared, my man, final closing words.
Hey, it is the legacy of luxury,everybody, and I'm here in a
luxurious booth here at JCK Luxury.
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