October 1, 2025 • 15 mins
Nick Constantino sits down with SEO expert Chris Williams to unpack the fast-changing world of digital marketing. From Google Business Profiles to AI-driven search, this episode dives deep into how local businesses can compete with national giants, why structured data matters, and how AI is reshaping consumer behavior. Whether you're a marketer, entrepreneur, or tech enthusiast, this episode is packed with insights you can use today.
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Episode Transcript
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(00:00):
They say marketing is a mad man's game, so now we turned it
over to the Marketing Madman with Nick Constantino and Trip
Joe. Welcome to a special edition of
the Marketing Mad Men. And we are doing our SEO then
AEO now Geo, check up with our boy, Chris Williams.
Chris, how you doing, bud? Doing good.
It's good to have you. And this is like a hair club for
(00:21):
men moment because not only is he somebody who's talking on
here, he actually does our SEO now.
So like he's a member and the president now.
So I love it. All right, Chris, So I've
learned a lot. The change of pace.
It feels like it speeds up everytime.
I got some thoughts. But tell me what you think
people need to be looking out for right now, man.
People need to be looking out for the Google Business page.
(00:42):
This is the, you know, before it's video, everything is going
into tick tock and all that kindof stuff.
And it's very important. But now making sure that you
have your Google Business page optimized, claimed, and then,
yeah, let's start there. Yes, a whole conversation within
the link that the recent links policy update where you actually
have to have a link to your website, no social profile Yes,
(01:03):
you can't have any meeting linksbecause.
People were manipulating the system.
They were trying to take addresses to make them seem like
they're more prominent than theywere.
There's there's reasons behind it.
Exactly. So if you have a location,
different location has to have its own location page, which is.
Exhausting because we have 3 andthey're very different places
and they don't want to see the same pictures.
They Ding you. If the stories have the same
(01:25):
pictures. It's got to be its own.
It's it's wild. Which is where the money is
right today. Claiming your local, your
profile, optimizing it and getting the reviews to your
page. It's really a big.
Conversation. Yeah.
And look, I think it goes so many ways because people try to
get out ahead of themselves. And you can't run ads if you
don't have your GMB profile running, right?
(01:45):
If you don't know how your tag manager is set up for what your
conversions are, then none of these things work.
So what they do is they teach itthe wrong way, right?
They teach you the ads. They don't realize all the other
things that go into that becauseall they want you to do is spend
money. That's a mechanism for making
money. So you know, I would say there
if you're a business that spends$10,000 a month and zero, you
can make up for that 10,000 witha good GMB profile.
(02:07):
Absolutely. Now you would hope the person
spending 10 grand would also be ready for it, but it just
doesn't work that way. It doesn't.
And the thing about it is, is that when you're doing any type
of paid marketing, you have to have some type of SEO to back it
up. Yeah, you should not pay for all
of your traffic because if you're paying for every single
click that comes in when the next competitor comes in, your
traffic goes up 20%. You know the cost is going to
continue for us every time a newperson enters a market.
(02:30):
Yeah, it's the wildest thing is,is that when I started looking
at Google as a market research platform, because again, you
know how she used to have to payto do market research, like a
$5000 ad campaign is equivalent to a $50,000 study back in the
day. So I don't want to say I'm
wasting money because I'm still using it for ads.
But then I know what all my competitors are doing.
And what we found is I am digitally much more cognizant
(02:52):
now of the brilliant earths and the the larger corporate
entities than I am of the local jewelry stores.
And just in six months, our business model has changed
because of some changes we made internally.
So now we're going up against those big boys.
So now the strategy changes because now you're not trying to
show scale, you're trying to show locality, which what do you
go back to? GMB.
So you need it. And you taught me about schema
(03:12):
and what we were doing with how the Sharpsburg page was really
living on its own, not it was anextension of Atlanta not living
on its own. So it was assigning us with
Atlanta, where it's not a different world.
Which makes it difficult for it to compete against the local
market out there, so you have togive it its own Google.
Didn't even acknowledge the competitors there because it was
looking to Atlanta. So like, it's much deeper.
And I think that there's some level of like they don't want
(03:33):
you to know, right, Because theydon't want you to know the
algorithm because they want to change it and keep them ahead of
everybody. But I think once the web starts
getting clear and you're seeing how all this stuff works in with
each other. And that's why I strongly
recommend to do as much as you can in house.
In house is huge. That's such a good point because
if you understand what your goalis right, what you're in plan is
(03:54):
when you hire someone, you can deguide them what they got to
do. Because a lot of times you know
the people that's doing the work, you're limited to the
experience that they have. If they have great experience
then you want to miss out when or the.
Industry that they've been trained on, right like one of
the mistakes that was made so often with us is because we had
products online like e-commerce,so yeah, we make 99.999% of our
(04:16):
money like no one decided to askthat question just because you
see products you think that we're we're selling that way
yeah, it gets. Which is the assumption that you
make. Commerce and assumption is the
root of all evil that right and that's what pissed me off.
Just ask. So obviously, you know, there
was all this uproar about about Google and the way it was
stopping to go out to links and it was starting to do the the AI
(04:37):
submarines. Now, luckily, one of the reasons
I strongly push everyone to brand marketing.
A lot of people look for us by name so Google can't mess with
us. You can't AI around the name.
But what are you seeing out there?
A lot of these I know smaller businesses that used to get a
lot of links that way. We're losing some of their
leverage because Google was making a summation and it was
going into all these other places to find it.
(04:58):
And So what what? What advice do you have to do?
You know, everybody was so upsetend of May, beginning of June,
when the AI overview came out, people were just so terrified.
It's settling down now because they're recognizing that the
people who were getting information from the AI overview
weren't shopping. They were just trying to get
information, right. The people who need to a
service, they're still going to the websites, right?
(05:18):
So when they land on your website, you have a more
interested buyer now because they already got the information
they were looking for on the research.
They click on your website, they're more likely to want to
spend some money or, you know, ask questions.
And so which brings us to the importance of having some type
of way to communicate to a chat bot or something when they lend
because it's that hand off, right?
Because Google is giving a higher level of service with
(05:41):
their AIO review. So now your website has a
responsibility now to be able tomake it a little bit more
convenient. I was recently shopping for some
software and you know, I don't have a lot of time to research,
you know, this particular software that I'm trying to
find. So I have 20 pages open and I'm
like, I can't call everyone, youknow, I can't fill out a form.
You can't. Call me the agent.
(06:01):
So then I'm just like, OK, so I go to each profile and I'm I'm
typing in questions. So like tell me take me to this
party website. I can't click through all these
links. Take me to the party.
So that these a depending on theagent that can take me through
the website actually help make the the basically the product
that had the best agent 1. Yeah.
And that's that's the next phaseof all this is it used to be we
(06:22):
wanted to enter the person's consideration set and now we
have to enter the AIS consideration set.
You know, what I found fascinating is it used to be
Google was looking towards the places with the most, influenced
by those, had the most. It doesn't work that way
anymore, right? It'll actually look to my page
and pull stuff about me from my page because it's the best
structured data. So really when you talk about
(06:43):
the machines, it's really looking for ones and zeros.
It's not necessarily relevant. It's structure and format and so
that's been really hard. But that being said, the person
that's putting out the most wellstructured content is still
going to win because volume these days is the most important
thing you can have because it's in so many different places.
Press releases which were dying down a little while, have been
(07:03):
hugely rewarding for us. And then getting as much
editorial content and as many awards and things like that as
you can. Anything tied right, Google
doesn't. Like in the well, they.
Don't like they don't like subjectivity.
They want objectivity. So five star reviewed is easy to
understand, right, good at this and that that's not easy to
understand. They almost want it to be ones
(07:24):
and zeros. So, you know, it's been
fascinating, I think. That's what's measurable, right?
It's hard to measure what you call that.
There's a bitch, right? I mean, you know, we can do all
we can to, you know, show whatever words to describe what
he's won. But seeing it on another
website, seeing it, you know recognized from Forbes or seeing
it from or Atlanta magazine or whatever you located, it does a
(07:46):
world of a different than just you.
Now now that being said as a consumer don't believe most of
it because all the people are doing is paying to have those
placements. But look, everything auto
adjusts and regresses to. Me so.
We're going to cut, we're going to, we're going to normalize.
I think the the trick is, is that you got to have your hands
in so much and experiment with so much nowadays, but you need
(08:08):
guides because like one of the things I always go to you for is
like, hey, I got 16 crazy ideas.Tell me which one is the most
feasible and will make the most impact.
Because like you said, I don't have time and AI, it's not there
with this stuff yet. The answers it gives me.
And I didn't realize how bad it was and told me until it told me
Stefan Diggs was still on the Buffalo Bills.
And I'm like, man, you don't know anything.
Like, are we kidding me? Like that's like the most public
(08:29):
domain on Earth. So I was like, OK, maybe we take
a step back. Here it's probably ASE order
programmed it in and this still reading from that old art.
That's the point. So that's why I said like you,
you got to, you got to go fast, you got to move, you got to
absorb, but you also got to planfor the future and look back to
the past same time, which is just a lot looking.
Back to the past to find out theorigin of the search engine and
(08:53):
exactly what is the goal of the search results, right?
You got to understand why Googleis creating the content, which
is why you got the results you have and then how what?
How is AI learning? What's the best kind?
And it learns different from every market, every area,
everything. All right, so you're qualified
(09:14):
of this conversation. From what I stand, the last time
we talked, you were #9 in Atlanta on your ranking for.
So tell everybody. I hear rumors that you might
have made into #1 tell everybody, first of all, how
hard that is. How many people in a market like
this are fighting for that? Don't real veil the secrets but
just give a little tint of how you did it and then why they
should trust you because you know you were able to do it
(09:34):
yourself in a very competitive space.
Well, you know, since you pull him on leg to talk about it.
He means to say it was because he started working with me and
that's why it all. Changed so we're number one in
Atlanta for Atlanta website design and yeah, it's very
tough. It took me about 6-7, eight
months to get their. Tedious of.
Content tedious. Ending the market?
Tedious work. People think that everything is
(09:56):
now a strategy and 30,000 foot. I know the work you were doing.
It is tedious, time consuming grunt work to do this.
And what I learned ultimately was because I was talking about
current events, it made me more relevant than some of the other
sites because a lot of them callthem sleeping giants, right?
Where you have been dominant forso long, you don't have to work
(10:19):
as hard as everyone else, right?And that's what's so special
about the Internet right now is that it's open for you.
If you're just starting out, if you're willing to put in the
work, you can get great strides.Yeah, short amount of time,
yeah, but you really just got toput in the work.
I'm willing to 300 pages of content.
I'm willing to bet that one of my advantages is I've really
only done this for six months, which means I don't have the bad
(10:41):
habits that most do. So I'm seeing things with this
perspective of now they're stuckback years ago.
I mean like that the way they'rethe strategies and the
techniques, like the way it works out.
You don't need 50 keywords, right?
Pick your best 10 keywords and then optimize.
You don't need jewelry store earring jewelry store, right?
No one's searching specifically.If they are, they're searching
(11:02):
for the keyword earring, not a jewelry store that sells
earrings. Every jewelry store sells
earrings. So you've got to be smart where
you approach, where you dip. And I think you also got to be
aware of what your competitors are doing top down, top down
because like when it's Christmas, they're going to all
Jack up the amount of money, which is going to drive my
auction prices up. Why am I playing that game?
I'll find another place to advertise around Christmas and I
know they're not on. So I think that that's the other
(11:23):
part of this is you got to balance that.
Understanding your market, understanding your competitors,
which is a big thing about in this space.
So one of the things that I did to kind of gain some additional
visibility was understanding what Google's trying to do right
now. Google other than make money
because I know what they're trying to do, make money.
Definitely want to make money, but they're creating a social
media field, yeah. I've heard that dance before.
(11:45):
I remember Hangouts. I remember all their failed
attempts. What was the other one?
The pink little pixel that they had, The red one that they were
trying to do. And they had like the Google,
what was it called? There was an.
Actual social network yeah, I remember as I'm saying, plus
plus Google plus was actually and one of the things the
funniest things I you know, ChatGPT comes out there,
Google's going down. I'm like you has I think I think
you're underestimating. And every time that they have
(12:08):
been talked about negatively, they have The Dirty number one
dude. Gemini has already surpassed
ChatGPT on Apple out of all things right now and it
surpassed it, which is not to think about and it's not even as
good of a model. Now that being said, they
botched GPT 5. Can we talk about this for a
second? I don't even know if this was on
the itinerary. It is slow.
It doesn't even know what it's doing.
It freezes the the machines werecoming.
(12:30):
The machines are coming. How do we go backwards from 4:00
to 5:00? Like I think everyone's got to
also take a step back and say like what this is, these are
self learning models, but where you get better.
So how you learn how to interactwith.
It's not going to get better. It will get better at look what
artwork has gotten much better. If I say here's a description, I
need a rendering. It used to not even be close.
That stuff it's getting better at, but that's not thinking,
(12:51):
that's just taking context. In that in that process, what it
has grown in is being able to think for longer periods of
time. Getting more consistent effort a
rendering is hard to translate and draw.
Exactly. So when you doing your your
research or whatever, if you have something that that
requires systematic, you'll see if you look at it thinking, I'll
(13:12):
say a person is asking for this,what is their intent?
And they'll actually process theinformation.
And the what has gotten better with is being able to speak,
think for in some case I've had to work for me for 40 minutes.
Yeah, you know what I'm saying? Yeah, kind of process to a task,
although that's what it's gotten.
Oh. Dude, I've run, I've run
spreadsheets with 70,000 cells that I'll have to get matched up
(13:32):
against. It's a good several minutes I've
been running and I'm like dude, did I just break this thing?
Is it coming and it still says working and it'll eventually
give it to you? That's where I was not able to
and GP 5 is better than 4 than that and how it's I think, but
it's not self learning. It's just getting better at the
instances of what it's doing. So and again, and they're not
going to botch 6, we know that, but I think they've rushed it
(13:53):
out there and I think Sam Altmanknew it.
But definitely need to be said with the other part about that
is the agent. Have you had a chance to use the
check to? Me I use Copiah but yes it's
built on GPT 5 so yes absolutelyagent.
That they have where you can actually assign a task.
The the coolest thing that I just recently had to do I I told
(14:13):
it I wanted to sell this item. I had an item at a home that I
wanted to sell. I took a picture of it, uploaded
it to my GPT. It actually took and created.
I had to log into my account sure created me a profile on
eBay and it actually posted the description of the project and
everything took like maybe 15 minutes and it was ready to go
and gave me the post try to sellit.
No, I gave it a week. I gave it a week but it has
(14:36):
started the process to create so.
Here's the one thing that it will not understand.
It's just like the stock market.Human emotion is nuts. eBay,
there are things I've I've sold hundreds of items on eBay and
there's a watch. I'm like this watch, I'm like,
this is going to go for it goes for $200 and $2000, not 3000.
And there's a watch, I think it's going to go for 1200 and
just caught an auction at the right time and it goes for
$2500. You cannot predict human
(14:56):
behavior. So yes, if you said sell this
and you put in an attractive price point, it would sell the
crap out of it, right? But who wants to take $1000 hit
and selling something to give itto AI?
So that's where I think that is the key.
And I think people are also getting smarter as to they can
tell it's an AI and they don't give the same attention as one
that's handwritten. So again, all these things are
going to play. Out The thing is is that I
didn't tell that how to sell it right.
(15:18):
So that's the part that's you, right, because that it actually
came up with its own idea, but. Had you, it probably would have
been better if you asked it to give you 4 or five questions as
to what your content is from it.It probably would.
But then again, it takes time and you're training it and
you're so well, Chris, my man, as always, it's wonderful.
How long was that? We probably went for a much
longer than we thought we were gonna, but I think we check in
right around the holidays. I think doing a nice holiday
(15:39):
episode because that's going to be the fastest pace of change
anyone's ever seen. This year, this this next three
months is going to be. Epic.
All right, you've heard it. You listen to the market, Man.
Man, thank you so much. He's a brazer.
Yes, Sir.
They say marketing is a mad man's game, so now we turned it
over to the Marketing Madman with Nick Constantino and Trip
Joe. Welcome to a special edition of
the Marketing Mad Men. And we are doing our SEO then
AEO now Geo, check up with our boy, Chris Williams.
Chris, how you doing, bud? Doing good.
It's good to have you. And this is like a hair club for
(00:21):
men moment because not only is he somebody who's talking on
here, he actually does our SEO now.
So like he's a member and the president now.
So I love it. All right, Chris, So I've
learned a lot. The change of pace.
It feels like it speeds up everytime.
I got some thoughts. But tell me what you think
people need to be looking out for right now, man.
People need to be looking out for the Google Business page.
(00:42):
This is the, you know, before it's video, everything is going
into tick tock and all that kindof stuff.
And it's very important. But now making sure that you
have your Google Business page optimized, claimed, and then,
yeah, let's start there. Yes, a whole conversation within
the link that the recent links policy update where you actually
have to have a link to your website, no social profile Yes,
(01:03):
you can't have any meeting linksbecause.
People were manipulating the system.
They were trying to take addresses to make them seem like
they're more prominent than theywere.
There's there's reasons behind it.
Exactly. So if you have a location,
different location has to have its own location page, which is.
Exhausting because we have 3 andthey're very different places
and they don't want to see the same pictures.
They Ding you. If the stories have the same
(01:25):
pictures. It's got to be its own.
It's it's wild. Which is where the money is
right today. Claiming your local, your
profile, optimizing it and getting the reviews to your
page. It's really a big.
Conversation. Yeah.
And look, I think it goes so many ways because people try to
get out ahead of themselves. And you can't run ads if you
don't have your GMB profile running, right?
(01:45):
If you don't know how your tag manager is set up for what your
conversions are, then none of these things work.
So what they do is they teach itthe wrong way, right?
They teach you the ads. They don't realize all the other
things that go into that becauseall they want you to do is spend
money. That's a mechanism for making
money. So you know, I would say there
if you're a business that spends$10,000 a month and zero, you
can make up for that 10,000 witha good GMB profile.
(02:07):
Absolutely. Now you would hope the person
spending 10 grand would also be ready for it, but it just
doesn't work that way. It doesn't.
And the thing about it is, is that when you're doing any type
of paid marketing, you have to have some type of SEO to back it
up. Yeah, you should not pay for all
of your traffic because if you're paying for every single
click that comes in when the next competitor comes in, your
traffic goes up 20%. You know the cost is going to
continue for us every time a newperson enters a market.
(02:30):
Yeah, it's the wildest thing is,is that when I started looking
at Google as a market research platform, because again, you
know how she used to have to payto do market research, like a
$5000 ad campaign is equivalent to a $50,000 study back in the
day. So I don't want to say I'm
wasting money because I'm still using it for ads.
But then I know what all my competitors are doing.
And what we found is I am digitally much more cognizant
(02:52):
now of the brilliant earths and the the larger corporate
entities than I am of the local jewelry stores.
And just in six months, our business model has changed
because of some changes we made internally.
So now we're going up against those big boys.
So now the strategy changes because now you're not trying to
show scale, you're trying to show locality, which what do you
go back to? GMB.
So you need it. And you taught me about schema
(03:12):
and what we were doing with how the Sharpsburg page was really
living on its own, not it was anextension of Atlanta not living
on its own. So it was assigning us with
Atlanta, where it's not a different world.
Which makes it difficult for it to compete against the local
market out there, so you have togive it its own Google.
Didn't even acknowledge the competitors there because it was
looking to Atlanta. So like, it's much deeper.
And I think that there's some level of like they don't want
(03:33):
you to know, right, Because theydon't want you to know the
algorithm because they want to change it and keep them ahead of
everybody. But I think once the web starts
getting clear and you're seeing how all this stuff works in with
each other. And that's why I strongly
recommend to do as much as you can in house.
In house is huge. That's such a good point because
if you understand what your goalis right, what you're in plan is
(03:54):
when you hire someone, you can deguide them what they got to
do. Because a lot of times you know
the people that's doing the work, you're limited to the
experience that they have. If they have great experience
then you want to miss out when or the.
Industry that they've been trained on, right like one of
the mistakes that was made so often with us is because we had
products online like e-commerce,so yeah, we make 99.999% of our
(04:16):
money like no one decided to askthat question just because you
see products you think that we're we're selling that way
yeah, it gets. Which is the assumption that you
make. Commerce and assumption is the
root of all evil that right and that's what pissed me off.
Just ask. So obviously, you know, there
was all this uproar about about Google and the way it was
stopping to go out to links and it was starting to do the the AI
(04:37):
submarines. Now, luckily, one of the reasons
I strongly push everyone to brand marketing.
A lot of people look for us by name so Google can't mess with
us. You can't AI around the name.
But what are you seeing out there?
A lot of these I know smaller businesses that used to get a
lot of links that way. We're losing some of their
leverage because Google was making a summation and it was
going into all these other places to find it.
(04:58):
And So what what? What advice do you have to do?
You know, everybody was so upsetend of May, beginning of June,
when the AI overview came out, people were just so terrified.
It's settling down now because they're recognizing that the
people who were getting information from the AI overview
weren't shopping. They were just trying to get
information, right. The people who need to a
service, they're still going to the websites, right?
(05:18):
So when they land on your website, you have a more
interested buyer now because they already got the information
they were looking for on the research.
They click on your website, they're more likely to want to
spend some money or, you know, ask questions.
And so which brings us to the importance of having some type
of way to communicate to a chat bot or something when they lend
because it's that hand off, right?
Because Google is giving a higher level of service with
(05:41):
their AIO review. So now your website has a
responsibility now to be able tomake it a little bit more
convenient. I was recently shopping for some
software and you know, I don't have a lot of time to research,
you know, this particular software that I'm trying to
find. So I have 20 pages open and I'm
like, I can't call everyone, youknow, I can't fill out a form.
You can't. Call me the agent.
(06:01):
So then I'm just like, OK, so I go to each profile and I'm I'm
typing in questions. So like tell me take me to this
party website. I can't click through all these
links. Take me to the party.
So that these a depending on theagent that can take me through
the website actually help make the the basically the product
that had the best agent 1. Yeah.
And that's that's the next phaseof all this is it used to be we
(06:22):
wanted to enter the person's consideration set and now we
have to enter the AIS consideration set.
You know, what I found fascinating is it used to be
Google was looking towards the places with the most, influenced
by those, had the most. It doesn't work that way
anymore, right? It'll actually look to my page
and pull stuff about me from my page because it's the best
structured data. So really when you talk about
(06:43):
the machines, it's really looking for ones and zeros.
It's not necessarily relevant. It's structure and format and so
that's been really hard. But that being said, the person
that's putting out the most wellstructured content is still
going to win because volume these days is the most important
thing you can have because it's in so many different places.
Press releases which were dying down a little while, have been
(07:03):
hugely rewarding for us. And then getting as much
editorial content and as many awards and things like that as
you can. Anything tied right, Google
doesn't. Like in the well, they.
Don't like they don't like subjectivity.
They want objectivity. So five star reviewed is easy to
understand, right, good at this and that that's not easy to
understand. They almost want it to be ones
(07:24):
and zeros. So, you know, it's been
fascinating, I think. That's what's measurable, right?
It's hard to measure what you call that.
There's a bitch, right? I mean, you know, we can do all
we can to, you know, show whatever words to describe what
he's won. But seeing it on another
website, seeing it, you know recognized from Forbes or seeing
it from or Atlanta magazine or whatever you located, it does a
(07:46):
world of a different than just you.
Now now that being said as a consumer don't believe most of
it because all the people are doing is paying to have those
placements. But look, everything auto
adjusts and regresses to. Me so.
We're going to cut, we're going to, we're going to normalize.
I think the the trick is, is that you got to have your hands
in so much and experiment with so much nowadays, but you need
(08:08):
guides because like one of the things I always go to you for is
like, hey, I got 16 crazy ideas.Tell me which one is the most
feasible and will make the most impact.
Because like you said, I don't have time and AI, it's not there
with this stuff yet. The answers it gives me.
And I didn't realize how bad it was and told me until it told me
Stefan Diggs was still on the Buffalo Bills.
And I'm like, man, you don't know anything.
Like, are we kidding me? Like that's like the most public
(08:29):
domain on Earth. So I was like, OK, maybe we take
a step back. Here it's probably ASE order
programmed it in and this still reading from that old art.
That's the point. So that's why I said like you,
you got to, you got to go fast, you got to move, you got to
absorb, but you also got to planfor the future and look back to
the past same time, which is just a lot looking.
Back to the past to find out theorigin of the search engine and
(08:53):
exactly what is the goal of the search results, right?
You got to understand why Googleis creating the content, which
is why you got the results you have and then how what?
How is AI learning? What's the best kind?
And it learns different from every market, every area,
everything. All right, so you're qualified
(09:14):
of this conversation. From what I stand, the last time
we talked, you were #9 in Atlanta on your ranking for.
So tell everybody. I hear rumors that you might
have made into #1 tell everybody, first of all, how
hard that is. How many people in a market like
this are fighting for that? Don't real veil the secrets but
just give a little tint of how you did it and then why they
should trust you because you know you were able to do it
(09:34):
yourself in a very competitive space.
Well, you know, since you pull him on leg to talk about it.
He means to say it was because he started working with me and
that's why it all. Changed so we're number one in
Atlanta for Atlanta website design and yeah, it's very
tough. It took me about 6-7, eight
months to get their. Tedious of.
Content tedious. Ending the market?
Tedious work. People think that everything is
(09:56):
now a strategy and 30,000 foot. I know the work you were doing.
It is tedious, time consuming grunt work to do this.
And what I learned ultimately was because I was talking about
current events, it made me more relevant than some of the other
sites because a lot of them callthem sleeping giants, right?
Where you have been dominant forso long, you don't have to work
(10:19):
as hard as everyone else, right?And that's what's so special
about the Internet right now is that it's open for you.
If you're just starting out, if you're willing to put in the
work, you can get great strides.Yeah, short amount of time,
yeah, but you really just got toput in the work.
I'm willing to 300 pages of content.
I'm willing to bet that one of my advantages is I've really
only done this for six months, which means I don't have the bad
(10:41):
habits that most do. So I'm seeing things with this
perspective of now they're stuckback years ago.
I mean like that the way they'rethe strategies and the
techniques, like the way it works out.
You don't need 50 keywords, right?
Pick your best 10 keywords and then optimize.
You don't need jewelry store earring jewelry store, right?
No one's searching specifically.If they are, they're searching
(11:02):
for the keyword earring, not a jewelry store that sells
earrings. Every jewelry store sells
earrings. So you've got to be smart where
you approach, where you dip. And I think you also got to be
aware of what your competitors are doing top down, top down
because like when it's Christmas, they're going to all
Jack up the amount of money, which is going to drive my
auction prices up. Why am I playing that game?
I'll find another place to advertise around Christmas and I
know they're not on. So I think that that's the other
(11:23):
part of this is you got to balance that.
Understanding your market, understanding your competitors,
which is a big thing about in this space.
So one of the things that I did to kind of gain some additional
visibility was understanding what Google's trying to do right
now. Google other than make money
because I know what they're trying to do, make money.
Definitely want to make money, but they're creating a social
media field, yeah. I've heard that dance before.
(11:45):
I remember Hangouts. I remember all their failed
attempts. What was the other one?
The pink little pixel that they had, The red one that they were
trying to do. And they had like the Google,
what was it called? There was an.
Actual social network yeah, I remember as I'm saying, plus
plus Google plus was actually and one of the things the
funniest things I you know, ChatGPT comes out there,
Google's going down. I'm like you has I think I think
you're underestimating. And every time that they have
(12:08):
been talked about negatively, they have The Dirty number one
dude. Gemini has already surpassed
ChatGPT on Apple out of all things right now and it
surpassed it, which is not to think about and it's not even as
good of a model. Now that being said, they
botched GPT 5. Can we talk about this for a
second? I don't even know if this was on
the itinerary. It is slow.
It doesn't even know what it's doing.
It freezes the the machines werecoming.
(12:30):
The machines are coming. How do we go backwards from 4:00
to 5:00? Like I think everyone's got to
also take a step back and say like what this is, these are
self learning models, but where you get better.
So how you learn how to interactwith.
It's not going to get better. It will get better at look what
artwork has gotten much better. If I say here's a description, I
need a rendering. It used to not even be close.
That stuff it's getting better at, but that's not thinking,
(12:51):
that's just taking context. In that in that process, what it
has grown in is being able to think for longer periods of
time. Getting more consistent effort a
rendering is hard to translate and draw.
Exactly. So when you doing your your
research or whatever, if you have something that that
requires systematic, you'll see if you look at it thinking, I'll
(13:12):
say a person is asking for this,what is their intent?
And they'll actually process theinformation.
And the what has gotten better with is being able to speak,
think for in some case I've had to work for me for 40 minutes.
Yeah, you know what I'm saying? Yeah, kind of process to a task,
although that's what it's gotten.
Oh. Dude, I've run, I've run
spreadsheets with 70,000 cells that I'll have to get matched up
(13:32):
against. It's a good several minutes I've
been running and I'm like dude, did I just break this thing?
Is it coming and it still says working and it'll eventually
give it to you? That's where I was not able to
and GP 5 is better than 4 than that and how it's I think, but
it's not self learning. It's just getting better at the
instances of what it's doing. So and again, and they're not
going to botch 6, we know that, but I think they've rushed it
(13:53):
out there and I think Sam Altmanknew it.
But definitely need to be said with the other part about that
is the agent. Have you had a chance to use the
check to? Me I use Copiah but yes it's
built on GPT 5 so yes absolutelyagent.
That they have where you can actually assign a task.
The the coolest thing that I just recently had to do I I told
(14:13):
it I wanted to sell this item. I had an item at a home that I
wanted to sell. I took a picture of it, uploaded
it to my GPT. It actually took and created.
I had to log into my account sure created me a profile on
eBay and it actually posted the description of the project and
everything took like maybe 15 minutes and it was ready to go
and gave me the post try to sellit.
No, I gave it a week. I gave it a week but it has
(14:36):
started the process to create so.
Here's the one thing that it will not understand.
It's just like the stock market.Human emotion is nuts. eBay,
there are things I've I've sold hundreds of items on eBay and
there's a watch. I'm like this watch, I'm like,
this is going to go for it goes for $200 and $2000, not 3000.
And there's a watch, I think it's going to go for 1200 and
just caught an auction at the right time and it goes for
$2500. You cannot predict human
(14:56):
behavior. So yes, if you said sell this
and you put in an attractive price point, it would sell the
crap out of it, right? But who wants to take $1000 hit
and selling something to give itto AI?
So that's where I think that is the key.
And I think people are also getting smarter as to they can
tell it's an AI and they don't give the same attention as one
that's handwritten. So again, all these things are
going to play. Out The thing is is that I
didn't tell that how to sell it right.
(15:18):
So that's the part that's you, right, because that it actually
came up with its own idea, but. Had you, it probably would have
been better if you asked it to give you 4 or five questions as
to what your content is from it.It probably would.
But then again, it takes time and you're training it and
you're so well, Chris, my man, as always, it's wonderful.
How long was that? We probably went for a much
longer than we thought we were gonna, but I think we check in
right around the holidays. I think doing a nice holiday
(15:39):
episode because that's going to be the fastest pace of change
anyone's ever seen. This year, this this next three
months is going to be. Epic.
All right, you've heard it. You listen to the market, Man.
Man, thank you so much. He's a brazer.
Yes, Sir.
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