Jewelry isn’t just beautiful—it’s hard to market. In this hybrid episode of Legacy of Luxury, Nick Constantino and Jaron Solomon break down what’s broken in jewelry marketing, from abandoned brand-building to the overhype of data-driven performance. They talk sports partnerships, in-store experience, digital agency pitfalls, and the new rules of trust and storytelling.
Key Takeaways
- Performance marketing without brand marketing is a dead end.
- Radio still builds long-term loyalty in ways social can’t touch.
- Sports sponsorships create trust signals and real-world rapport.
- In-store experience is a brand touchpoint, not just a transaction.
- Agencies must evolve from vendors to strategic partners.
- Independent jewelers are luxury brands—not just resellers.
Sound bites
"People only see the tip of the iceberg."
"The model needs to change."
"We are going to carve our own path."
Chapters
00:00 The Unique Landscape of Jewelry Marketing
04:44 The Evolution of Brand Marketing
09:24 The Power of Packaging and Branding
11:15 Aligning with Local Sports Teams
17:59 Enhancing the In-Store Experience
19:34 The Importance of Lighting in Jewelry Display
24:24 Navigating the Digital Marketing Landscape
32:53 The Future of Luxury Jewelry Marketing
#LegacyOfLuxury #JewelryMarketing #LuxuryBranding #SolomonBrothers #MarketingStrategy #InStoreExperience #DigitalMarketing #BridalJewelry #SportsMarketing
patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/
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