“The most helpful part of the series arc is dragging people to the next episode,” says ABC’s Matt Bevan, the host of China, If You’re Listening. That’s the fifth season of his geopolitical pod, for which he’s done both chronological and thematic season arcs. In this episode of the Masterclass, he shares what he’s learned about shaping narrative arcs across a season for a podcast, including how to tempt your audience to keep listening and how to reward loyal listeners.
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