September 1, 2025 • 49 mins
Sammy Robinson is one of Australia’s most famous influencers, an entrepreneur, and the founder of fashion label One Mile.
In this episode, she opens up about her journey from creating content as a teenager to building a successful fashion brand. We dive into her early days on YouTube, the evolution of social media, and the challenges of balancing personal and professional life under the spotlight. Sammy also shares the story behind launching One Mile, the realities of building and scaling a fashion business, and the role physical retail plays in today’s digital world. To wrap up, she reflects on what’s next for her career and the lessons she’s learned along the way.
Check out One Mile's website here: https://onemilethelabel.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:05):
Welcome to the Mentor. I'm Mark Boris, Sammy Robinson, Welcome
to the Mentor. Thank you now, now you've been around,
despite your young age and young appearance, you've been doing
stuff for a long time in the beauty influence the world,
let's call it that. I don't really like the world influence.
Speaker 2 (00:23):
What do you think about that?
Speaker 3 (00:25):
I don't, I didn't for a while. I don't really
care now. I always say people can call me what
they want. I think it's you know, it's become the
title of the world, but I prefer to say sort.
Speaker 2 (00:34):
Of on social media.
Speaker 3 (00:36):
Influence, you are influencing people in a way, but anyone
can be influencing. Anyone with five hundred followers could be
an influencer. So yeah, the word, I don't love the word.
Speaker 1 (00:45):
But but you're not at they' trying to influence people.
Speaker 2 (00:47):
No, not necessarily. It's all very organic.
Speaker 3 (00:50):
But I do think that there is a movement on
social media where people are trying to influence something or
you know, creating that influence on social media is where
you create conversions. So you do want to have some
kind of influence.
Speaker 1 (01:02):
Yeah, well you want to direct people to what you're
trying to sell. Get that, but you're not trying to
push ideas down people's throats.
Speaker 2 (01:09):
No me personally, no, not me, No, no.
Speaker 1 (01:11):
Because there's a big topic influence. I mean, I actually
I'm not saying I don't like influence. I just don't
like the whole thought of it. And whoever came up
with I've got no freaking idea. But like, as far
as I concern, it's a shitty word because most people
know who are doing it are doing it for a job.
They're trying to make a quid, trying to make a living,
and at the same time trying to play in a
different world that say, people like me might have played
(01:34):
at the same age. Like it's available to you, you're
taking it on. So could you let me know, let
the audience know how you become one of these people?
And when did you become one of these people?
Speaker 2 (01:47):
Yeah? So absolutely.
Speaker 3 (01:49):
I started when the word influence wasn't really a thing
because it wasn't a monetized industry, or it was, and
it was quickly becoming one.
Speaker 2 (01:57):
But it was far more organ Back in the day.
Speaker 3 (02:00):
People were just creating content for the sake of creating content,
and it was more just a fun hobby. I would
say when when, which I was eighteen nineteen. I had
just left high school and it was YouTube. Instagram had
kind of started taking off again. Nothing was monetized, but YouTube.
I made the decision to do like makeup tutorials again
(02:21):
not monetized.
Speaker 1 (02:21):
But why did you decide? Because laugh, why would someone
decide to do that? Like where it's go? Left school?
Speaker 2 (02:28):
Uh? Left school?
Speaker 3 (02:29):
Yeah, I was at UNI. I was a basketball coach
working in a pub. There was other there was two
other use word influences. I would say YouTubers was what
they were called back There two YouTubers that I that
were notable back then that I used to watch, which
was Lauren Curtis and Clonerello.
Speaker 2 (02:45):
And I loved it.
Speaker 3 (02:46):
And I'd always loved doing makeup, and my Instagram had
taken off slightly simultaneously, you know, at the same time
as these makeup tutorials were becoming a thing or had
had been a thing, but I just started watching them,
and so I had started getting a few dms and
comments from people being like, how do you do your makeup?
What lipstick you're wearing? And so I loved watching them.
I loved make up. I had a collection that I'd
(03:08):
built up over the years, and I thought, why not
just do you know film one. I just took my
brother's camera, just gave it a go, and it sort
of just took off.
Speaker 2 (03:16):
Really really quickly.
Speaker 1 (03:17):
So it started off as a hobby.
Speaker 2 (03:18):
Yeah, started off as a hobby totally.
Speaker 3 (03:20):
I didn't realize not only was it not monetized, I
didn't realize that people were getting pr from it. I
didn't get I started getting PR maybe a couple of months,
six months in, and that was crazy, like, why this
person wants to send me something for free? What do
you mean pring Like, so, yeah, sends you a Mascar
and you know, what are you sending up to me
(03:40):
for free?
Speaker 2 (03:40):
Why why are you doing that?
Speaker 3 (03:42):
And then when I got the first offer to hit
take the Mascar for free, but also take some cash,
I just it was just a totally new world.
Speaker 2 (03:51):
And now now when people start, it's so back to
your question.
Speaker 3 (03:54):
Now, when people start, I you know, you there's a
different mentality around it. You're starting it knowing that it's
central to capitalize on that industry, whereas when I started,
I didn't, so a little more organic and yeah, very naive.
Speaker 1 (04:06):
Yeah, well but it was Was it a matter that,
as you say, you're at UNI studying, but it was
a matter that you thought yourself, Ah, I'll just have
a crack at this and see what happens.
Speaker 2 (04:15):
Yes, it was as simple as that.
Speaker 3 (04:17):
And it wasn't oh, this will be my career or
this will be the direction that I'll.
Speaker 2 (04:21):
Take my life in. Not at all. It was just
let's have some fun play with makeup.
Speaker 3 (04:25):
Maybe I'll end up in the makeup industry because of it.
Maybe people will see that I have skills around it,
or that I have an interest in it. Act as
a bit of a portfolio, Like I didn't know where
it was going to take.
Speaker 1 (04:34):
But yeah, but that's interesting. So that you know, you're
nineteen or twenty whatever the age you were at the
time and Instagram, and it wasn't really a thing. Influencers
was not a term. YouTubers was a term, but it
was a lot most it was a bad gaming and
stuff like that for boys. Girls would probably planning around makeup,
et cetera. Was it a thing that you sat down
(04:57):
and you said to yourself, because there are some ingred
sometimes for these things to work, and I'm suspecting this
to be the case. Or I'm assuming this to be
the case for a better way of putting it, because
I've got no expertise in it whatsoever. Do you sit
back and say, I'm Sam Robinson, I look a certain way.
(05:17):
I mean, because it's like one of the ingredients is
you've got to You've got to you've got to get attention. Yeah,
you're not doing it for attention, sacred right. You've got
to be able to say, Okay, well it's going to
look good on me. Yeah, I mean, and people tell
you look a Sammy, You've got blue eyes and nice
shaye face, blah blah blonde hair. And if you when
you put makeup and you look good, you need that endorsement.
Speaker 3 (05:39):
Otherwise you think, yeah, that can play a part in
the beginning, but that's not necessarily the reason.
Speaker 1 (05:43):
People come back now in the beginning, though, in.
Speaker 3 (05:45):
The beginning possibly, I don't know. I think that they're
Were you aware of that though? I such an awkward question,
but there's.
Speaker 1 (05:54):
Some honestly, yeah, if you were, you were, it doesn't matter.
Speaker 2 (05:57):
Yeah, no, I know that didn't play a part in it.
I thought I was going it make up. I think
that was the main skill.
Speaker 3 (06:02):
The skill of it yeah, as opposed to this, as
opposed to how I look. I quickly soon realized that
there were a lot of comments that would then say, oh,
you look like guy Hittid, And so the people were
paying attention to my looks for sure, But I was
a very spotty kid. Looks weren't look like makeup, and
looks weren't big in my family. A lot of people like,
why didn't you become model? Because I'm six foot tall,
(06:22):
Looks weren't a thing for me. I wasn't like, I'm
I look certain ways, so I'm going to start a
YouTube channel. It didn't really play a part in my
decision of doing it. To start, yeah, to start it.
Whether that's why people watched me, I can't answer that.
Speaker 2 (06:34):
I don't know.
Speaker 1 (06:35):
But do you say, okay, I'm going to sit back
and analyze this, not me, because you are going to Yeah.
Speaker 2 (06:40):
I did lean into it.
Speaker 3 (06:41):
So then when I noticed people saying, you know, you
look like gudh did, I would like copy her makeup
look from the VMA's and I'd say, recreating this looks.
So you lean into certain things, or you know, people
really like how I can say, you know how to
make blue eyes?
Speaker 2 (06:53):
Pop, so use red eye shadow shades for sure. You
do lean into looks.
Speaker 1 (06:58):
Yeah, we have to. That's that's the thing, that's the
resource you've been given. Yes, yeah, but you've got to
analyze that. You've got to sit down and analyze it.
Let's call it unbiased. And how do you stop it
from going to your head? Like because think it's the offset.
Speaker 2 (07:16):
It doesn't go to your head.
Speaker 3 (07:16):
I feel like when you're sitting down editing your face
and looking at yourself all.
Speaker 2 (07:20):
The time, you become super critical. Yeah, quite self critical.
Speaker 1 (07:24):
Yeah.
Speaker 3 (07:25):
I think when you're not in this world where you're
you know, either a model on social media in front
of a camera, whether you're a YouTuber, you're not staring
yourself all day, you don't really care that. You know,
you don't notice the wrinkle that's appeared, or the pimple
that's on your face or Yeah, you just start to
hurrying in on the negative things and which you know
you've got to catch yourself. And there's been many times
(07:48):
of the years where you know it can negatively impact you,
but it's not a case of it. I don't find
it goes. It can go to some people's heads, but
it didn't really go to my head.
Speaker 1 (07:58):
If anything, it was more and your friends. How do
you deal with your friends? Do you get I mean,
you're from Sydney, so you know it can be fairly
fickled in Sydney. I'm in the city too, so I
know it works but not at your level. But it works.
But do you get people getting jealous and people saying
(08:19):
I've had the same your success.
Speaker 3 (08:20):
Just yeah, I've had the same friendship group since high school.
So my best friends are still the same ones that
I met in year seven. There's been some that have
been weeded out for sure, because it wasn't necessarily because
of any jealousy. Let's put it this way. You want
the people around you. You want to be able to
tell them your wins. Or the way that I read
(08:42):
it is that my best friends are the ones that
I know that I can go to to tell them
their wins, to tell them my wins as well as.
Speaker 2 (08:49):
My loss lows and losses.
Speaker 3 (08:51):
Because the ones that celebrate you are the ones that
are You're real, the real ones, the ones that make
you feel uncomfortable to tell them your successes or your
you know, your wins that not your real friends.
Speaker 1 (09:01):
Is YouTube still in terms of your social going to
talk about your fashion brand a moment, is YouTube still
your major outlet or your or if you're more lemo
on Instagram?
Speaker 3 (09:10):
Now, yeah, i'd say TikTok probably even even playing between
TikTok and Instagram and then YouTube, I'm a little bit
more slack, but it's hard, Like I do more vlog style,
So I film for you know, a couple of weeks
and then I put it all together. So I probably
post at the moment once a month, once every two
weeks YouTube YouTube, but Instagram and TikTok I try to
do every day.
Speaker 1 (09:30):
Yeah, So because they're more for your product, because that's
your top of your final brand down to your website
or however, whereas YouTube's if you're popular, they'll pay you, yes, Yeah,
it's hard to make money YouTube and lists they pay you.
Speaker 2 (09:42):
Yes, exactly. Yeah, And that's more just a fun outlet.
Speaker 3 (09:45):
Still it's become it's not really I'm not really monetizing
YouTube at the moment. It's more just back to trying
to bring back sort of that fun hobby side of
it because I've always enjoyed it and I always loved
it before I capitalized on it.
Speaker 1 (09:56):
Do you still do makeup.
Speaker 2 (09:58):
Yeah, I do it within flog.
Speaker 3 (10:00):
I don't really sit down and do tutorials anymore, like
this is how you get a smoky eye. But I
do do my makeup, and I still sit down, and
I do it on TikTok and I.
Speaker 2 (10:07):
Do it on all the forums. Smoky eye smoky.
Speaker 3 (10:11):
It's like a brown or dark black eye shadow that
you do on the eye, you know, like a darker
smoky sort of nighttime.
Speaker 1 (10:19):
It's a look. It's not it's not the shape of
the eye.
Speaker 2 (10:21):
It's no, it's the eye shadow that you do.
Speaker 1 (10:23):
I just sort of learned something today. Smoky eyes pretty?
How do I make the eyes pop up? The two
things I already picked up? So do you remember the
time that Do you remember the day or the period
in your business career that you discovered that Instagram is
the place to be And how do I how do
I turn that into a business top myself? Yeah?
Speaker 3 (10:46):
Yeah, so I was definitely YouTube was my main source
of income, I would.
Speaker 2 (10:51):
Say for quite a while.
Speaker 1 (10:53):
But maybe you just explained send me to the audience
that YouTube being your main speces of income is that
that YouTube would pay you for the now.
Speaker 2 (10:58):
No brands would pay me sorry.
Speaker 3 (11:00):
Yeah, So brands would come to my manager and obviously
they would pay a fee to be in a YouTube video,
whether it was exclusive non exclusive. Instagram was second and
not far below, but it was people were less interested
in getting a static photo of your face to sell
a product.
Speaker 2 (11:19):
YouTube. I could talk through.
Speaker 3 (11:21):
Things, I could explain and really market a product much easier.
When Instagram started releasing stories and reels and more video
sort of aspects of their platform. That's when Instagram became
the main platform that I would focus on because it
was easier.
Speaker 2 (11:38):
It's like you could do it on your phone.
Speaker 3 (11:40):
I could touch a button, I could post live if
I wanted to. And that's when that I started monetizing
on Instagram a lot more when the video was released.
But that wasn't at the beginning. It was just you know,
take a photo and put a weird filter on it,
and how do you sell a product through that?
Speaker 1 (11:54):
It's a bit tricky, pretty hard. Yeah, so maybe you
could explain your to about your product in moment, but
like your your own product, but maybe you can explain
how you monetized your product, for example, on Instagram, Yes,
like through reels and things.
Speaker 2 (12:12):
Yeah, so when I was probably I still probably am.
The main.
Speaker 3 (12:17):
Category that I would be in is in the beauty
world because that's such a monster the essay. A lot
of companies it's just conglomerates, consumables. It's like you can
sell you can you can sell foundations, lipsticks, skincare, hair care,
anything to a person.
Speaker 2 (12:34):
Far easier these days because you use it.
Speaker 3 (12:37):
You you know, you can go through a product quite
quickly and then you actually need you go. You go
to the people that you trust to that are online.
That's say I have really long hair, this is how
I got this really long hair, or my skin is clear,
this is you know, the skincare products that I use.
Or right now a trend is you know glass get
and how do people achieve the glasskets Korean career. Yeah,
there's a lot of Korean skincare at the moment.
Speaker 1 (12:58):
Yeah, a lot of as a skincare product. I thought
it might be genetic.
Speaker 2 (13:02):
No, yeah, oh it is absolutely genetic.
Speaker 3 (13:04):
But also the Korean skincare method where it's like skin flooding,
a lot of people are leaning into that. So there's
there's a lot of trends as well. But you find
a creator that you go that you know sort of
maybe is quite aspirational and you for whatever reason. And
so then brands come and find those creators and what
they like about those creators, whether it's authenticity, whether they
like it they've got long hair, or whether they you know,
(13:25):
whatever they like about them, they'll pay them a certain
figure to promote their product. And you obviously have to
disclose sponsor sponsored and add and things now, so people
it's harder to convert now through that because it's such
an over saturated market. But at the beginning it was
quite easy because I had so many brands coming to me.
There wasn't that many people doing social media, so I
(13:46):
was able to say yes and no to whatever I wanted.
Speaker 2 (13:49):
And so it was really genuine and authentic the products
that I was using.
Speaker 3 (13:52):
So even if it was a sponsorship or an ad,
it was a product that I had genuinely been using
for a year.
Speaker 1 (13:56):
Anyway, can you make good money out of it?
Speaker 2 (13:59):
Yeah?
Speaker 3 (14:00):
Yeah, it's still my main source beingcome, I would say,
over even my brand.
Speaker 2 (14:03):
I mean, I obviously.
Speaker 3 (14:05):
Push it, well I leave, I leave my brand sort
of running on its own, and it's not my main
source of being come, but it's I always look at it,
like the reason I started my brand was because I
didn't want to be in social media forever. I didn't
want to have to take photos and do content of
myself forever. But it would be silly not to capitalize
on it at social media while I while I have it.
Speaker 1 (14:26):
Maybe you get explained because I probably everybody listening to this,
and I know this is not the case, but everyone
listening to probably thing. So well, she just gets her
phone up there and a brain company, said Revlon, Or
where's how you do this as a team, Hey, you
edit stuff the whole process. Maybe it just gives a
bit of an example. It's just as one person's lots
of other people.
Speaker 3 (14:45):
Yeah, no, I have I mean I have a team
at one Mile so that's my brand and they do
only one Mile stuff. So I have two managers that
do the brand brand Sammi Robinson brand, Yeah, Sammy Robinson brand,
and what are they called promotion talent agents, Yeah, talent
(15:06):
agents and.
Speaker 1 (15:08):
They go so they'll go out to brands.
Speaker 3 (15:10):
They go to brands and brands come to them and
that's they do those negotiations. As for actually the filming
and editing and the executing on the social media front
for Sammy Robinson, which is across TikTok, Instagram, and YouTube.
Speaker 2 (15:21):
I just do all that myself personally.
Speaker 1 (15:23):
Yeah really, yeah.
Speaker 2 (15:24):
Yeah, I've just done it al my.
Speaker 3 (15:26):
But I wouldn't say that I'm like the most consistent
in the industry that I'm I. You know, a lot
of people say you have to post three times a day,
you have to stay highly engaged. I do believe that
that's true. To have a really highly engaged audience, you
should be extremely consistent. You should always be on their
feed because people crave consistency and they crave comfort in
just knowing they can come back to their same creator.
I'm probably not the best at it, but I but
(15:47):
I prefer doing it myself because it's genuinely coming from
me and it's just how I've always done it.
Speaker 1 (15:52):
So how many times a day would you post it?
As a rule, I.
Speaker 2 (15:55):
Don't post nearly enough.
Speaker 3 (15:56):
I probably post stories every day, tiktoks every couple of days,
Instagram every week.
Speaker 1 (16:01):
Yeah.
Speaker 2 (16:02):
Yeah.
Speaker 3 (16:03):
If I have more going on and I get photos
taken to me, maybe I'll post it. But most of
the time I have my hair up in an oily
bun and I'm wearing my gym gal like I don't.
I don't look at every day I'm running a business
at the end of the day and I'm you know,
juggling between to my social media Sammy Gribbin's inside and
one mile and my ninety percent of my time is
one mile.
Speaker 2 (16:21):
I'm then nine to five. That's my job.
Speaker 3 (16:22):
So then you know, Fridays, I'll fill my brand clubs,
edit those up on the weekend, and then often I'm
too tired to go out. So I don't get photo
like it's all organic. Social media's organic.
Speaker 2 (16:32):
So I don't. I don't curate and plan content. It's
really like what my life is is what I showcase.
Speaker 1 (16:38):
It's going to be more if it's not authentic. People
against not pretty quick exactly. Yeah. So unfortunately in my
unfortunately my business, I'm we do social but like my god,
I couldn't do it myself in a million years. The
whole team who do it stuff for me. I just
turn up and do the interview and the rest of
gets done for I wouldn't even know it's different.
Speaker 3 (16:57):
I wouldn't Oh, maybe I would know how to do this,
but yeah, no, you've this is your business.
Speaker 2 (17:03):
I don't do that. I don't do the same for
one mile.
Speaker 3 (17:05):
I don't do all the content and all the mediums
and all of the socials and the assets and the
website and banners and photography, like, I don't do that.
Speaker 2 (17:12):
So I've got the team that does that.
Speaker 3 (17:13):
My stuff I'm just a little bit more pedantic about
And I just feel like, sooner the hand that away,
it becomes less me and it becomes more of a
brand that's separated from me again, And I'm I just
don't want to lose touch on that.
Speaker 1 (17:24):
So why do you keep the semi problems? And brain
is it in terms of one mile? Like what's the
relevance of the two and having them both running at
the same time. It's just a personal thing you want
to keep.
Speaker 2 (17:33):
It's just a personal thing I want to keep. I
want them separate.
Speaker 3 (17:35):
But at the same time, you know, one doesn't exist
without the other, so they're very aligned, but at the
same time they're their own entities. I often run into
people on the street and I go, oh, I love
you Jumper when they're wearing one mile, and they're like thanks.
Speaker 2 (17:46):
And they walk off and no idea who I am.
I'm like, Okay, it's good to know that it's bigger
than me now.
Speaker 3 (17:51):
So I just think it's important when when if I
do step away from the business, that the business is
its own entity. But I also am not naiven the
fact that I know that my you know, my attachment
to it does elevate it at the moment and will
while I'm also doing my own social.
Speaker 1 (18:07):
Media's still about one while, so I might just gave
it one step for the park, one off for one
second during the COVID period, What did it help you
and or what were you doing during that period?
Speaker 2 (18:23):
Yeah, so I had just before COVID.
Speaker 3 (18:28):
Was the lockdown was announced, I had planned, bought, executed
the entire business brand, The entire thing was built for
one Mile, and I was ready to ready launch, ready
to launch. At the same time, obviously just still doing
my YouTube and things. I've been doing it for like
eight years at that point, so that was just running
as normal. But one Mile was ready to go, and
(18:48):
then lockdown was announced. I didn't have bricks and water,
I wasn't in a store, I didn't have fixed overheads
at that point. It was me and one employee, so
it wasn't so stressful on the on the overhead side of.
Speaker 2 (19:00):
But it was stressful because I had a lot of
stock I had just.
Speaker 3 (19:02):
Bought, and a lot of planning that I already brought
it. It was already here, yeah, sitting in the way house,
ready to go. So it was a stressful time, but
it ended up being a little bit of a blessing
because of rooms at home bought on their phones. No
one has ever shopped more than they did in lockdown.
Online sales skyrocketed for everyone in a lot of industries.
(19:22):
And luckily my first collection was nitwear, which was comfortable
like it. Had it have been knitwear like this jump um,
had it have been evening where going out bodycln dresses
see you later in my brand there goes like I
wouldn't have even been able to pay my rent because
I put everything that I'd ever made into the brand.
So it was a stressful time, but I was very
(19:43):
lucky that sort of the collection that I.
Speaker 2 (19:45):
Had been working on was suited to that lockdown lifestyle.
Speaker 1 (19:49):
Yeah, So do you remember the moment prior to that
product COVID that you decided to do one while and
where does the name come from?
Speaker 3 (19:56):
One mile one mile Beach in Foster So I went
to Foster a lot when I was little. It's sort
of where my mom grew up. It was a bit
of an ode to my mom. Yeah she's alive, but
she's yeah, yeah mom, but no, See, it's just more
it was just such a special memory growing up there,
(20:18):
and it's just holds so much sentiment to me and
my brand. You know, I'm big on values and morals
and my brand. You know, I want my brand to
to exude.
Speaker 2 (20:29):
That as well. So I just wanted it to have
like a really personal touch to it.
Speaker 3 (20:33):
I thought it had a nice flow, Like finding brand
name is actually quite hard, and I just it felt right.
So that was sort of the the brand name and
that what was the second wortion?
Speaker 1 (20:47):
I want to know, do you remember the moment you
to do this business? Yeah?
Speaker 3 (20:51):
So I obviously, in having done social media for so long,
I brands wouldn't be paying me as much as they
were if they wasn't conversion. So I knew that there
was room for me to have my own business because
I could see that I was doing that for these
other brands, and I knew that I wanted to eventually
have an exit plan for social media if everything went downhill.
Speaker 2 (21:13):
You don't know. TikTok got removed from US for a
day from America. You know, you never know. It's very
volatile the industry as well, so.
Speaker 1 (21:22):
You think of a redundancy plan.
Speaker 2 (21:23):
I was thinking of a reduce redundancy.
Speaker 1 (21:25):
That's interesting, Yeah, because I not go forever.
Speaker 2 (21:27):
Yeah, it might not go forever.
Speaker 3 (21:28):
I got to the point where I hated taking photos
every day, and like I go in waves like sometimes
I don't really care.
Speaker 2 (21:34):
Other times I'm like, oh, I feel gross.
Speaker 1 (21:35):
And I want to just stop me because that's really important.
I know where come from. When I was doing the
TV series, I said, fucking hey, you getting my photograph tape? Yeah,
and keep the camera off me. I think most people
assume that you love it. Yeah, maybe you can explain
to people we haven't experienced this what the feeling is
when you're getting a photo and.
Speaker 3 (21:55):
You got to YEA social media team will laugh at
me because they're constantly come, can we please just shoot
a hall down in the store, and I'm like, no,
not today. It's like pulling teeth getting because it's just
when when you get a good shot. Anyone loves Anyone
loves getting a good phototaken of them. You're like, oh, great,
in that, for sure, I'm gonna post it. Nine times
(22:15):
out of ten you get a terrible photo. Even if
you think that you're, you know, an attractive person or
you like your outfit that day, it's just nine times
out of ten you don't like what you look like
in a photo. And when your entire business runs off
your looks or what you look like, how you look
in that moment, it just becomes exhausting. So you know,
that's why I think a lot of people turn to
(22:37):
podcasting too, because the people that were on YouTube or
on social media, it's like nice just being able to
talk to a cameras still be able to create content
for people that isn't you know, yeah, or isn't It
wasn't always even about my face. It was just that
my face had to be in it, and sometimes I
would like the option not to have my.
Speaker 2 (22:52):
Face in it. So it was more.
Speaker 3 (22:54):
It was more a combination of not wanting to necessarily
not knowing what was going to happen with social media,
wanting something that was a little bit more challenging as well.
Speaker 1 (23:03):
I would say, actually, and less focus on your head.
Speaker 2 (23:06):
Yeah, let's and less focus on this.
Speaker 1 (23:08):
Way I guess, like, I don't want to have to
look this time. Well, at the time, I like to
feel like I'm going with no makeup.
Speaker 3 (23:13):
Yeah, and it is isolating as well, I will say
social media, Like I was quite isolated, do you I
didn't have a team I wanted. I wanted to create
a team, or I wanted to have something that I
was working on that could potentially, you know, go in
the direction of having a team. Where I was, I
was quite lonely, filming YouTube every day unless it was
an event that I was attending, I was alone.
Speaker 1 (23:31):
And the funny thing in the world, it's called social media,
and it's the most lonely the world, the only.
Speaker 2 (23:34):
Thing in the world.
Speaker 3 (23:35):
Yeah, it's weird, and I'm quite a social person. So
that was challenging for me for a few years.
Speaker 1 (23:39):
And then, so why did you decide to go into
clothing as opposed to the makeup.
Speaker 3 (23:44):
Yeah, so make up at the time, I guess because
that was my main source of income. I found it
quite oversaturated. I think it's a place and you know,
there's a place for anything. But at the same time,
I was getting sent so many products at that time
that I didn't really see a gap in the market
or I didn't really see a need to create a product,
whereas with clothing, I had done a couple of clubs
(24:06):
with other brands. I really enjoyed it. I enjoyed the process.
I enjoyed sort of the idea of designing. I always
loved fashion, and so I, yeah, I learnt down the
fashion route because it was just kind of a little
bit more of an unfamiliar territory.
Speaker 2 (24:21):
As well. As I am.
Speaker 3 (24:22):
Six foot, I really rarely could find pants that were
the right length for me. It always went out halfway
out my calves. So I just wanted to create a
brand that was for tall women. In saying that I
now have obviously crop down regular so they have I have.
I cater to everyone now, But at the time it
was really I just wanted to create pants that dragged
on the floor for me and looked.
Speaker 1 (24:43):
Like that's how it started, wasn't for taller women. Yeah, yeah,
that was deep.
Speaker 3 (24:48):
That was kind of my Yeah, that was kind of
I would say the main the main reason for me
was because I'm tall, and I wanted to create like
oversized items that made me feel like I was cute
and petitumed drowning in them, because often I would put
clothes on and I'd be like, I look like I'm
a toddler wearing like they just don't yeah, like wear
men's clothes.
Speaker 2 (25:08):
Yeah, still wear men's shoes.
Speaker 3 (25:09):
Was you know, I could have gone down shoes, but
that's a whole nother I actually I'm bringing shoes out.
Speaker 1 (25:15):
But in terms of what your brand values are, for
one mile, we know where then aim came from, from
a beach up there in Foster, and you know, there's
there's some romance in sort of remembering what it was
like as a kid going to a certain beach. There's
a lot of romance associated with I don't want to
come back to that. How do you actually explain that
(25:36):
to everybody? But in terms of the values of what
your clothing stands for, what sort of value is it?
Is there a value in there?
Speaker 2 (25:44):
Yeah? For sure.
Speaker 3 (25:45):
I think for me it was really important to create
something that was aspirational but also attainable. I think my
value proposition is that I sit around my competitors, probably
at a lower price point, but my quality is the same,
if not, like, I think it's the best. So I
want to create items that or you know, for my
community that were comfortable, you know, would last a lifetime.
(26:07):
The sustainability was important for me because you know, whether
that's creating a piece that has cost per wear, or
whether it's the material that you're using or the processes
that you're using from all the way from beginning to
end of the packaging, the you know, the way you
ship what you what you the entire ethical Yeah, So
(26:27):
for me when I started it, I didn't want to
take any shortcuts. It wasn't really just about like white
labeling a T shirt and off it goes. It was
really about like curating collections that were beautiful, that felt beautiful,
that made people feel beautiful, and yeah, bringing it to
them for it isn't the cheapest, it isn't fast fashion,
but it's really thought through, it's really considered, and it's
(26:49):
affordable for you know what what it is. But it
is it every day where yes, yeah, it's a good
I'd say it's a good combination. We do do around
Christmas as everyone does, you know, an evening where an
event where season we do bring a couple of nice
pieces up, but for the most part, it's just comping
out's jeans every day where that you can just it's comfortable,
(27:09):
it's going to last a lifetime and it's not gonna
it doesn't hit trends necessarily.
Speaker 2 (27:12):
It's it's timeless.
Speaker 1 (27:14):
Because there's been a couple of really highly successful people
in Australia and I was just thinking of Camille Franks
and a few Australians done really well, particularly in the
global stage. There's also a few Australians who have done
really well just locally. I mean, I can't remember the
name of it, but there's a brand that you always
send in the back of the bus.
Speaker 2 (27:33):
Yeah, oh yeah, is it White Fox?
Speaker 1 (27:36):
Yeah yeah. And I used to think to myself, they
don't even have their website or how you contact them,
where the hell you buy the stuff or not nice
to think, yeah, but then I found out that the
husband and wife are doing extraordinarily well. It's a particular
niche market for a certain age group and blah blah blah.
Speaker 2 (27:54):
Definitely it's not in my market.
Speaker 1 (27:56):
It sounds like your market if you were to sort
of give it an age group or pick a co people,
what are we talking about here if you've done that demographic?
Speaker 3 (28:05):
So yeah, definitely, I mean that's the value of social
media and you can just see people's age. You can
see so much about your shoppers, so much information so
well that sounds really creepy, but.
Speaker 2 (28:15):
You can see the data there.
Speaker 3 (28:17):
So we would mainly predominantly be from the twenty five
to thirty five range, but even per location it's different.
Like we had a Bondi store that opened as twenty
five to thirty five age age group, still still open. Yeah,
we opened last October and we've just opened Paddington and
that's probably more thirty five to forty five. Just by
(28:38):
demographic people that live in Paddington must shopers there are
just a little bit older, and the Bondai cohort would
just be like, you know, more tourists, people going to
the beach.
Speaker 2 (28:51):
A little bit younger.
Speaker 1 (28:52):
You around Gould Street.
Speaker 3 (28:53):
Yeah, so get School Street and Hall Street. So we're
opposite the post off Venro now it's post office. So
where jack Savenue, Yeah, Jack's Avenue, my.
Speaker 1 (29:01):
Son works us Venoy. Yeah, the boys from they went
to Cranbrook actually.
Speaker 3 (29:05):
Yeah yeah, so yeah, we're directly opposite them, just down
the road on Jack's Avenue. There's a new development that
just opened there.
Speaker 1 (29:11):
Okay, so is it important to have a store, physical store,
because I'm keep talking a Venroy boys about this because
they go on to Barron Has it's not that great. Yeah,
because there's a shitty spot. I reckon is anyway, And
I often wonder about the importance of having a store
because I know that they do most of their sales online.
Speaker 3 (29:26):
Yeah, most of the sales are still on line. For us,
I think it's so important to have a store. It's
it's been instrumental for us in just creating like firstly,
legitimizing the brand past again me and that was my
biggest hurdle was just pushing part this brand past just
being an influencers brand. So it really legitimizes the brand
for me. But it creates a sense of community. It
(29:50):
gives your customers somewhere to come shop it. You can
paint a bigger picture of what your brand is when
you create a store like the I signed on for
a Cold Shell at my first development and oh my god,
that was probably a little bit of a regret because
it was such a large project. But I got to
do every single part of that project of the fit out,
and it's expensive, very stressful and stressful, especially when you
(30:13):
don't get a project manager on you decide to do
it on your own, total idiot.
Speaker 2 (30:17):
But now at least I know I can.
Speaker 3 (30:18):
I'm probably I can be hired as a project manager somewhere.
Speaker 1 (30:21):
We have to make one of those mistakes.
Speaker 2 (30:22):
Yeah, totally, And I learned. I now know.
Speaker 3 (30:24):
You know, you go greeting and the airkon and then
jip rock and then you go pain that you go falling.
I know how to do it all, managing all of
the trades and different people. It's fine, it's fun and
it's fun. I like doing different projects and learning about
different things. But the store, now I know, it's fully
my baby, and I have so much pride and I'm
so proud of it. And it doesn't generate as nearly
(30:45):
as much as online obviously because the market in the
pool of the population is so small, you know, attached
to the suburbs. But it just creates it's so important
for your brand, just as a place that people can.
Speaker 1 (30:56):
I wonder about that though, because there's expensive. You don't
make it much money out of the store, right and
because you've got all the overheads and staff and the
other bloody thing, and you've got to have them seven
days a week. Probably Yeah, And there will be periods
of time with you just no one's in Loto for example,
or Paddington's for that matter, and you've got a stock
point that's yeah, drama. These days you have power, electricity,
(31:17):
every other thing. I've just I've struggled with. Maybe you
can help us out here. Why do you need a
flagship store and you got too in Sydney? Would you
have one in Brisbane or have one in Melbourne?
Speaker 3 (31:32):
Yeah?
Speaker 2 (31:33):
Having two in Sydney, Yeah, No, definitely.
Speaker 3 (31:34):
Paddington was a We already had that lease and Bondai
we signed it as we wanted that as at first
one because it's much bigger. Paddington was just a small one,
but we already had that lease, so we we had
that before bond day. I will do probably North first,
because that's my biggest demographic, whether or as in North,
as in Brisbane or Gold Coast or Byron, wherever the
(31:58):
right property pops up, I'm not I'm just being patient.
I like to keep lean and I don't like to
just get ahead of myself. So when the property comes
up on James street's quite expensive, but that's beautiful district
to be a part of.
Speaker 2 (32:10):
In Brisbane.
Speaker 1 (32:11):
That's what you mean near the Khalil Hotel. Yeah, that's
that's like the coolest place.
Speaker 2 (32:15):
That's the coolest place.
Speaker 3 (32:16):
Obviously pay the dollars to be there. Yeah, and I
think you know Byron's good. But again technically that's New
South Wales.
Speaker 2 (32:23):
So whether that causes.
Speaker 1 (32:25):
Some change demographically it has, yeah a lot.
Speaker 3 (32:29):
Yeah, and now with the Airbnb, I think they have
a ruler. They can on the Airbnb like ten weeks
out of the year. It's tourisms changed.
Speaker 1 (32:35):
So but there's some new big hotels being built there,
big ones, and Hemi is building a place there and
road from the war there, So my drag your customer basis.
Speaker 2 (32:45):
But yeah, exactly, I think.
Speaker 3 (32:47):
So there was one that I wanted to sign and
it's a new development and but a boy you know
the cookie and the building, oh right, right, So I
was looking at one of those spots and again that
was probably cold, but a boy from Manly going there
and that would be I really want to be located
next to someone that has that virality.
Speaker 1 (33:06):
On the corner. Yeah, you took about the corner store.
They used to be clothing store, but it was some
like low down brand, right, So I can put you
in contact with a dude.
Speaker 2 (33:15):
Yeah, I'd love that. Give give me a good run.
Speaker 1 (33:19):
Came in another guy called Chris and there Chris's son,
yea by the boy, and I know they're moving in.
Speaker 3 (33:26):
Yes, they're definitely, Yeah, and it would be good because
you want to be located next to someone that has
the same virality, that isn't a competitor. They've got, you know,
their viral on TikTok on social media. They have lines
of shoppers that are waiting to get that fresh cookie.
So while you're waiting to take cookie, pop into one
mile and have a little look. So that was that
was kind of we were looking at that location, but
(33:47):
it's cold Shelley again and doing that entire renovating it
and so for me to get up and running wouldn't
be up and running by this summer, so then it
would be an awkward time. So we're still in conversations,
but I mean a couple of conversations with even in
Melbourne or Sorrento, but nothing in the works at the moment,
but it's definitely in the plan for twenty twenty six.
Speaker 1 (34:05):
Yeah, So you're planning on reaching out into other places
and again, is do you think that that having a
physical store drives people then to your online store? Definitely,
it is online drives it to the physical store.
Speaker 3 (34:17):
I think bit of both. I think online doesn't drive
you to the physical store. I think social media drives
you to the physical store. And then when you're shopping
and you're having a look in person, you then become
by default er shopper online as well, where you might
just you get added to the funnel without you know,
it's more of an organic way to get added to
the funnel because you came, you have a look, you
(34:38):
touch and fill the clothes.
Speaker 2 (34:39):
You also get foot trafficking yet people.
Speaker 3 (34:41):
That aren't going to necessarily find you through social media
because you can't stily on social media. So it's just
another marketing touch point for just more organic foot traffic
that then you know, brings the shoppers to the store
and then they might add a curiosity go online and.
Speaker 1 (34:54):
How many you probably don't know exactly, but like what
number of product lines you have exkews, you were talking
about like hundreds of things.
Speaker 3 (35:01):
Hundreds, Yeah, we would have hundreds on their website at
the moment, but no more than that at any time.
Our collections are quite curated and small.
Speaker 2 (35:09):
We would launch. We used to launch once every month
or bi monthly. Now we do smaller.
Speaker 3 (35:14):
Drops every fortnight, probably because new products. Yeah, and they're smaller,
but it just it just creates. It's within the apparel industry,
there's a lot of fatigue, so you need reasons to
bring people into your stores and you need that freshness.
So we find that the strategy of smaller drops more
frequently works. It doesn't mean that we're doing more scus
(35:35):
per year, it's just keeps people more engaged.
Speaker 1 (35:38):
Do you do do you have your basics so that
fundamentals that you're always supplying and then you bring in
your new things. Yes, yeah, of interest, so we're always
going to have this.
Speaker 2 (35:47):
Top yes, yeah, so we're not.
Speaker 3 (35:49):
I mean it's that's what I always say, like a
consumable industry is amazing because you can have that one
really good product sell at a million times.
Speaker 2 (35:55):
Apparel fatigues. You know, Ralph Lauren or Tommy Halfecker have
done it well. They've got their pole, those that polar stage.
Speaker 3 (36:01):
Forever and that's just they're always on shelf life product.
Speaker 2 (36:06):
Because we're more of a boutique.
Speaker 3 (36:07):
Brand, it's harder to have that like always on products,
You've always got to have the freshness. But people do
know they can come to us to find that category anyway.
So maybe it's this jumper, but it's this jumper in
a new colorway next year. Or it's this you know,
same yarn, it's slightly different shapes, So you do have
to alter it to give it a fresh life.
Speaker 2 (36:25):
Because it does. It fatigues, people get sick of it,
and it's hard to sell the same product over and
over and over again.
Speaker 1 (36:30):
You're also really selling a classic, you're selling a fashion item.
Speaker 2 (36:32):
Yeah, I would say so. And the classics where the classic.
Speaker 3 (36:35):
Comes in is more that it's like you know, you're
coming to one mile and you're finding a product that's similar.
Speaker 2 (36:40):
You know what you're going to come and find, but.
Speaker 3 (36:42):
There's freshness to it, and it's it's it's more the
category that stays consistent for us. Knitwear is one of
our most popular items. People always come and buy our knitwear,
but it's not necessarily that it's the same product over
and over and over and over again.
Speaker 1 (36:57):
So if someone thinks I guess because not obviously I'm
not a big sort of you probably tell well, look,
when I got around track paints on.
Speaker 2 (37:06):
You look terrible.
Speaker 1 (37:09):
But I guess tell me this if it's correct. I
was just thinking aloud, if someone's thinking nitwhear, you would
even think one mile.
Speaker 2 (37:18):
I think a lot of people.
Speaker 3 (37:20):
Well that's my hope is that eventually if people think,
you know, it's winter and it's cold, I want a
new jumper one mile or you know, in summer we
bring really fun, really cute, colorful, unique pieces, but it's
less consistent knitwear for us in winter. Winter for us
is our bread and butter because it's knitwear and jumpers
that we do really well. Jeans and knitwear. I would Yeah,
(37:42):
I think a lot of our customers, because we've got
a really high returning customer rate, a lot of our
customers come back and we'll get the new season jumper
of the because they trust on it.
Speaker 1 (37:50):
Were because when I think of vee, I think linen
for some reason. Yeah, it's it's like a bit. If
I think of I feel like a steak. I've got
to go to this place, I've got to do this joint.
I mean, maybe I'm much more simple shoper than most people.
But thinking about track pans, I think about Adidas or whatever,
and I'll I'll get to Rebel because I know they're
(38:10):
in the full range and pick out whatever I want
or try everything, and I like to try it on
because I don't like this.
Speaker 2 (38:15):
There you that's why you like shopping.
Speaker 1 (38:18):
I will go. But I have been thinking, like more recently,
I should get on the Iconic for example, and just
do what everyone else does, buy everything and everything.
Speaker 2 (38:27):
Don't do that it costs around.
Speaker 1 (38:29):
I reckon to be a pain in the ass, like
I'd have to get my officer to do it for me,
and because because I'd end up forgetting and my god
paying the.
Speaker 3 (38:39):
Next Sami, where from where to from here?
Speaker 1 (38:42):
So like, what do you got in plants?
Speaker 2 (38:44):
So obviously scaling is a big strategy for me yourself.
Speaker 3 (38:53):
I yeah, you know, yeah, so it's I'm I'm dear
in the owner, you know. Eventually, I love the idea
of building it always, building my brand in a way
that if someone was to come in and want to,
you know, give me equity or become an investor, that
it would be beautifully wrapped up in a ribbon for them.
But at the time, at the moment, that's not a
plan for me. In the next, you know, five ten years.
(39:14):
I want to continue building one mom myself. I want
a family, and I want to be able to step away.
But I've built my team to, you know, such a
strength at the moment that I can, I can go
on two week holiday and I know I won't because
I don't, but but I can. And I have such
a good team around me at the moment that I
could technically go away for two months and I know
(39:34):
that they've got it. I'm a little bit of a
control freak. I still do all the financials run for
and l of the open de bye and the purchase orders.
I still do all of that, but I find it
important to do so because I am the one so
lad you know, here's but spearheading the scaling and the projects.
So you know, if I'm doing four stores at the
(39:54):
same time and I don't have the units to back it, like,
I find.
Speaker 2 (39:57):
It all you know circular.
Speaker 3 (40:00):
But I yeah, I think a couple of new stores,
a couple of new boutiques in the next couple of years,
and then obviously that international growth. I think we're gonna
go for the UK first. The US was the goal,
but obviously, just with everything going on, with the tariffs
and everything, that's kind of been put to pause.
Speaker 2 (40:21):
So hit the UK.
Speaker 3 (40:23):
There's the Europe has such fashionable girl is and I
think if you can nail it in that market or
even in the US, obviously the populations so much bigger. Yeah, yeah,
so that would that would look more like, you know,
creating distribution channels, whether that's you know, in somewhere around
Europe and in the US because the shipping and the
logistics around being an Australian brand and shipping from Australia
(40:47):
it's too expensive. But so that's sort of the goal
in the next five ten years.
Speaker 1 (40:51):
My cousin who runs the perfume brand off you know,
it's called who Is Elijah? Yes, Raquel's just and the family,
but they just come back from UK and the back
in Australia because they've got kids and stuff like that too,
I guess. But it's a big mission to try and
create the UK and we just had you made a
measure coming into There are Williams team and they're in
(41:13):
the UK, but they are not in the US and
in the UK and those things. They were born in
nineteen thirty two, so I've been around a hell of
a lot of time. Those things sort of are quite
quite daunting that those moves, because you if you're stuff
it up, it can.
Speaker 3 (41:29):
Cash a bomb, oh one hundred percent. And I think,
you know, I've got quite a simple model. My model
would be it would be quite easy to do, or
I'd have to just replicate what I've done in Australia
split stock, because I do that anyway with my stores,
open a logistics solution three pl over in that region.
But it's the marketing that you have to put behind
it in order to really get the customers and the
(41:52):
community around around you over there. If they don't know
who you are. You don't it's almost like you don't
want to do it retrospectively. You don't want to set
it up and then not have the customers. You need
the customers and they need to be loud and they
need to want your product, and then you set up
the three pl But you kind of have it's a
fine line because you don't want to deter people from
shopping from you because it's too expensive because you're shipping
from Australia and all the rest. So it's not impossible
(42:14):
when you have social media as your largest marketing weapon
because that's essentially free. So you know, when you go viral,
you go viral anywhere and everywhere. TikTok's not just oh
I'm a you know, it's the Australian market that's following me.
Speaker 2 (42:27):
Anyone can find you.
Speaker 3 (42:29):
So it's not impossible, and I think it's it is expensive,
but I think if you do it, I always say,
stay lean and don't spend flash cash and spend money
on things that are unnecessary.
Speaker 2 (42:42):
Cash flow so important, So do it when you're feeling
like you're.
Speaker 1 (42:44):
In stage disciplined.
Speaker 3 (42:45):
Yeah, stay, stay disciplined and true to you know your processes,
and don't get.
Speaker 2 (42:53):
I have a habit of getting in over my.
Speaker 1 (42:54):
Head and doing all the things, getting ahead of yourself.
Speaker 3 (42:56):
Getting ahead of myself and doing everything at the same time,
like opening a store, doing away house. They are buying
my house, moving houses. I did it all in the
same month. I was like, why do I do these things?
So just.
Speaker 1 (43:05):
Jennef. There's a score of a psychological score people forget about.
I can't remember it's called now, but it's been an
hell a long time. They can allocate to points for
certain life events. For example, you get married, you have
a kid, you buy a house, move house, We'll just
move house, have a death, start a business, close a business.
(43:28):
And so I'll just give you an example. If you
get married for fragments, ey, that's three points three numbers three.
If you open a new business, that's another three. If
you move house, that's another three. And if you do
(43:48):
that within a six month period, there is a ninety
percent chance that if you're over six no, not necessarily
won't work out or might not work out. But if
you're over six points, if you get to eleven, it's
a big problem. But if you're over six points, it's
a ninety percent chance that you have a physical trauma
within one year. Other would you have an illness? Right,
(44:09):
you can get migraines all of a sudden, we could
get I don't know, I guess you could have a
hard problem or something like that. But or you just
get run down.
Speaker 3 (44:17):
I believe so wholeheartedly like all, because that happened me
that the first couple of years of business, and I
totally wore myself thin.
Speaker 2 (44:24):
And then it would have been in my genes because
my dad has it.
Speaker 3 (44:27):
But I developed I just got a journal fatigue high quarters,
all levels all of the things that all the CEOs
you do fatigued totally would just get sick every month
for what I thought with the flu, So I went
in for all these botasts and I developed hashimotos, which
is a thyroid disease, because I just think my body,
in my immune system was down so often, so frequently
that I wasn't able to just build the antibodies back up.
(44:49):
And now I take medication.
Speaker 1 (44:51):
Every day, so I remember that, that that little program
because if you just keep adding one thing up, because
some people like you have the tendency I stuff that
I can take that, and I can do that. I
can do that, and maybe inch lecture you can, but
your body can't or your metabolism can't totally, and it
then reflects in some other thing like your tech matters now,
So you I mean, I just I just know this
(45:13):
because I was reading about it and I went I
made of mine as a psychologist, and I just had
a baby. I didn't have a baby. My wife had
a baby. Then one year lady were divorced, and because
we were divorced, I had to move out because they
get the whole the house, and so to get another house.
So three things and I just started a new business.
(45:33):
I was working a law for them, so I started
a new job and I got ill. And it's funny,
and I was only in my twenties and I remember
it much older that now, So I actually when you
were talking to me then, I just remember that process
and your similar age now, so you just when it
doesn't matter older it can happen to you.
Speaker 3 (45:53):
Yeah, one hundred per And I think, yeah, it does.
It manifest so much in your physical And I used
to just stress myself out a lot more, whereas now
I just look at things and I go, it's just
it's not that deep. And you know, if you haven't
put that submitted even tho. I say to my girls,
if you haven't submitted the tech pack by five pm today,
go home, have arrest, do it tomorrow.
Speaker 1 (46:12):
It's not that deep leadership style.
Speaker 3 (46:14):
Yeah, the brand's not going to fall collapse overnight just
because you know you didn't get one job done. You
manage your own workload. You're the only person you're relying on.
You know the team's relying on you as well. But
you can't show up and be the best version of
yourself if you're the worst version of yourself at the
same time with your health and your mental health and things.
Speaker 2 (46:32):
So I believe in balance very very much.
Speaker 3 (46:35):
And I you know, I believe in If I over
exert and I really do take on too many things,
I show up as the worst version of the worst leader,
and it just then manifests in my brand and it's
just a terrible strategy.
Speaker 1 (46:47):
Generally, it leaks through the whole business.
Speaker 2 (46:49):
The whole business.
Speaker 1 (46:51):
So last question for sent me before we go. Is
there anyone who you Australian or even American them, or
anyone but who you have as a poster person up
there that in your game fashion that you would like
to emulate.
Speaker 2 (47:07):
Yeah, that's a really good question. I actually haven't thought
about that.
Speaker 1 (47:10):
Probably not in the fashion worldas Vibe.
Speaker 2 (47:14):
Or, I haven't really followed their journey that closely. I
don't think that I've done I think that's kind of.
Speaker 3 (47:22):
One of the reasons maybe I've done well is that
I don't think I've tried to replicate or do a
copy anyone. I've kind of just fully followed my own
journey and done what I want. In the fashion world,
I honestly can't tell you, I, you know, my mentor
would be my dad because he's more of a business
minded person. But as for fashion, I don't think that
(47:43):
I've really tried to emulate anyone. I think, yeah, I'm
trying to think of people like even I think people
that have done it really well. You know Hailey Beaber
with Road, but she's from the US. I'm trying to
think of an Australian. Yeah, put me on the spot.
Speaker 2 (48:03):
I can't think of Yeah. That just goes to show
I probably don't really.
Speaker 1 (48:05):
Have fran Camilla.
Speaker 3 (48:08):
I don't know how yeah, Johnny either. I think that
the old.
Speaker 1 (48:12):
Is because they're older. She's not old that old, but
definitely not your it's not your it's not your age group.
And it's interesting that and she didn't really operate through
the way you've done from social media. It's interesting your category.
It's a bit like asking one of the producers here,
do you remember watching Arthur Beats and play rugby league
in the eighties? Yeah, and I look at our the
(48:33):
Beats an absolute icon. But these guys don't even know
the hell I'm talking about. They never watched because they
weren't even born for another thirty years. And I think
people someone like me, I automatically think that something like
you would like to try and emulate some well known
Australian fashion probably never heard of Maggie Tabra. I've never
heard of her.
Speaker 3 (48:54):
It's weird, it's and I don't want to come across
as disrespectful because I think that they've you know, paved
the way. They're incredible, They're incredible at what they've done,
and they have their own journeys. But I think, you know,
when I was younger, everyone would say the fashion industry
was such a volatile, scary place to be a part of.
So I haven't really necessarily followed anyone's journey or tried
(49:15):
to emulate any kind of brand or process that anyone
else has done. I've really truly just done sort of
what felt right to me and try to make fashion
a really fun, warm place again for my team anyway,
And you know, not a judgmental, not saying that any
of those brands were, but you know, I don't think
(49:35):
that I looked at anyone or anything before I thought
that's amazing, that's kind of what I want to do.
I kind of just thought I just want to do
whatever I wanted to do well.
Speaker 1 (49:44):
By the way, it's obviously working, so stick to a
semi good luck to your will, do, thank you,
Welcome to the Mentor. I'm Mark Boris, Sammy Robinson, Welcome
to the Mentor. Thank you now, now you've been around,
despite your young age and young appearance, you've been doing
stuff for a long time in the beauty influence the world,
let's call it that. I don't really like the world influence.
Speaker 2 (00:23):
What do you think about that?
Speaker 3 (00:25):
I don't, I didn't for a while. I don't really
care now. I always say people can call me what
they want. I think it's you know, it's become the
title of the world, but I prefer to say sort.
Speaker 2 (00:34):
Of on social media.
Speaker 3 (00:36):
Influence, you are influencing people in a way, but anyone
can be influencing. Anyone with five hundred followers could be
an influencer. So yeah, the word, I don't love the word.
Speaker 1 (00:45):
But but you're not at they' trying to influence people.
Speaker 2 (00:47):
No, not necessarily. It's all very organic.
Speaker 3 (00:50):
But I do think that there is a movement on
social media where people are trying to influence something or
you know, creating that influence on social media is where
you create conversions. So you do want to have some
kind of influence.
Speaker 1 (01:02):
Yeah, well you want to direct people to what you're
trying to sell. Get that, but you're not trying to
push ideas down people's throats.
Speaker 2 (01:09):
No me personally, no, not me, No, no.
Speaker 1 (01:11):
Because there's a big topic influence. I mean, I actually
I'm not saying I don't like influence. I just don't
like the whole thought of it. And whoever came up
with I've got no freaking idea. But like, as far
as I concern, it's a shitty word because most people
know who are doing it are doing it for a job.
They're trying to make a quid, trying to make a living,
and at the same time trying to play in a
different world that say, people like me might have played
(01:34):
at the same age. Like it's available to you, you're
taking it on. So could you let me know, let
the audience know how you become one of these people?
And when did you become one of these people?
Speaker 2 (01:47):
Yeah? So absolutely.
Speaker 3 (01:49):
I started when the word influence wasn't really a thing
because it wasn't a monetized industry, or it was, and
it was quickly becoming one.
Speaker 2 (01:57):
But it was far more organ Back in the day.
Speaker 3 (02:00):
People were just creating content for the sake of creating content,
and it was more just a fun hobby. I would
say when when, which I was eighteen nineteen. I had
just left high school and it was YouTube. Instagram had
kind of started taking off again. Nothing was monetized, but YouTube.
I made the decision to do like makeup tutorials again
(02:21):
not monetized.
Speaker 1 (02:21):
But why did you decide? Because laugh, why would someone
decide to do that? Like where it's go? Left school?
Speaker 2 (02:28):
Uh? Left school?
Speaker 3 (02:29):
Yeah, I was at UNI. I was a basketball coach
working in a pub. There was other there was two
other use word influences. I would say YouTubers was what
they were called back There two YouTubers that I that
were notable back then that I used to watch, which
was Lauren Curtis and Clonerello.
Speaker 2 (02:45):
And I loved it.
Speaker 3 (02:46):
And I'd always loved doing makeup, and my Instagram had
taken off slightly simultaneously, you know, at the same time
as these makeup tutorials were becoming a thing or had
had been a thing, but I just started watching them,
and so I had started getting a few dms and
comments from people being like, how do you do your makeup?
What lipstick you're wearing? And so I loved watching them.
I loved make up. I had a collection that I'd
(03:08):
built up over the years, and I thought, why not
just do you know film one. I just took my
brother's camera, just gave it a go, and it sort
of just took off.
Speaker 2 (03:16):
Really really quickly.
Speaker 1 (03:17):
So it started off as a hobby.
Speaker 2 (03:18):
Yeah, started off as a hobby totally.
Speaker 3 (03:20):
I didn't realize not only was it not monetized, I
didn't realize that people were getting pr from it. I
didn't get I started getting PR maybe a couple of months,
six months in, and that was crazy, like, why this
person wants to send me something for free? What do
you mean pring Like, so, yeah, sends you a Mascar
and you know, what are you sending up to me
(03:40):
for free?
Speaker 2 (03:40):
Why why are you doing that?
Speaker 3 (03:42):
And then when I got the first offer to hit
take the Mascar for free, but also take some cash,
I just it was just a totally new world.
Speaker 2 (03:51):
And now now when people start, it's so back to
your question.
Speaker 3 (03:54):
Now, when people start, I you know, you there's a
different mentality around it. You're starting it knowing that it's
central to capitalize on that industry, whereas when I started,
I didn't, so a little more organic and yeah, very naive.
Speaker 1 (04:06):
Yeah, well but it was Was it a matter that,
as you say, you're at UNI studying, but it was
a matter that you thought yourself, Ah, I'll just have
a crack at this and see what happens.
Speaker 2 (04:15):
Yes, it was as simple as that.
Speaker 3 (04:17):
And it wasn't oh, this will be my career or
this will be the direction that I'll.
Speaker 2 (04:21):
Take my life in. Not at all. It was just
let's have some fun play with makeup.
Speaker 3 (04:25):
Maybe I'll end up in the makeup industry because of it.
Maybe people will see that I have skills around it,
or that I have an interest in it. Act as
a bit of a portfolio, Like I didn't know where
it was going to take.
Speaker 1 (04:34):
But yeah, but that's interesting. So that you know, you're
nineteen or twenty whatever the age you were at the
time and Instagram, and it wasn't really a thing. Influencers
was not a term. YouTubers was a term, but it
was a lot most it was a bad gaming and
stuff like that for boys. Girls would probably planning around makeup,
et cetera. Was it a thing that you sat down
(04:57):
and you said to yourself, because there are some ingred
sometimes for these things to work, and I'm suspecting this
to be the case. Or I'm assuming this to be
the case for a better way of putting it, because
I've got no expertise in it whatsoever. Do you sit
back and say, I'm Sam Robinson, I look a certain way.
(05:17):
I mean, because it's like one of the ingredients is
you've got to You've got to you've got to get attention. Yeah,
you're not doing it for attention, sacred right. You've got
to be able to say, Okay, well it's going to
look good on me. Yeah, I mean, and people tell
you look a Sammy, You've got blue eyes and nice
shaye face, blah blah blonde hair. And if you when
you put makeup and you look good, you need that endorsement.
Speaker 3 (05:39):
Otherwise you think, yeah, that can play a part in
the beginning, but that's not necessarily the reason.
Speaker 1 (05:43):
People come back now in the beginning, though, in.
Speaker 3 (05:45):
The beginning possibly, I don't know. I think that they're
Were you aware of that though? I such an awkward question,
but there's.
Speaker 1 (05:54):
Some honestly, yeah, if you were, you were, it doesn't matter.
Speaker 2 (05:57):
Yeah, no, I know that didn't play a part in it.
I thought I was going it make up. I think
that was the main skill.
Speaker 3 (06:02):
The skill of it yeah, as opposed to this, as
opposed to how I look. I quickly soon realized that
there were a lot of comments that would then say, oh,
you look like guy Hittid, And so the people were
paying attention to my looks for sure, But I was
a very spotty kid. Looks weren't look like makeup, and
looks weren't big in my family. A lot of people like,
why didn't you become model? Because I'm six foot tall,
(06:22):
Looks weren't a thing for me. I wasn't like, I'm
I look certain ways, so I'm going to start a
YouTube channel. It didn't really play a part in my
decision of doing it. To start, yeah, to start it.
Whether that's why people watched me, I can't answer that.
Speaker 2 (06:34):
I don't know.
Speaker 1 (06:35):
But do you say, okay, I'm going to sit back
and analyze this, not me, because you are going to Yeah.
Speaker 2 (06:40):
I did lean into it.
Speaker 3 (06:41):
So then when I noticed people saying, you know, you
look like gudh did, I would like copy her makeup
look from the VMA's and I'd say, recreating this looks.
So you lean into certain things, or you know, people
really like how I can say, you know how to
make blue eyes?
Speaker 2 (06:53):
Pop, so use red eye shadow shades for sure. You
do lean into looks.
Speaker 1 (06:58):
Yeah, we have to. That's that's the thing, that's the
resource you've been given. Yes, yeah, but you've got to
analyze that. You've got to sit down and analyze it.
Let's call it unbiased. And how do you stop it
from going to your head? Like because think it's the offset.
Speaker 2 (07:16):
It doesn't go to your head.
Speaker 3 (07:16):
I feel like when you're sitting down editing your face
and looking at yourself all.
Speaker 2 (07:20):
The time, you become super critical. Yeah, quite self critical.
Speaker 1 (07:24):
Yeah.
Speaker 3 (07:25):
I think when you're not in this world where you're
you know, either a model on social media in front
of a camera, whether you're a YouTuber, you're not staring
yourself all day, you don't really care that. You know,
you don't notice the wrinkle that's appeared, or the pimple
that's on your face or Yeah, you just start to
hurrying in on the negative things and which you know
you've got to catch yourself. And there's been many times
(07:48):
of the years where you know it can negatively impact you,
but it's not a case of it. I don't find
it goes. It can go to some people's heads, but
it didn't really go to my head.
Speaker 1 (07:58):
If anything, it was more and your friends. How do
you deal with your friends? Do you get I mean,
you're from Sydney, so you know it can be fairly
fickled in Sydney. I'm in the city too, so I
know it works but not at your level. But it works.
But do you get people getting jealous and people saying
(08:19):
I've had the same your success.
Speaker 3 (08:20):
Just yeah, I've had the same friendship group since high school.
So my best friends are still the same ones that
I met in year seven. There's been some that have
been weeded out for sure, because it wasn't necessarily because
of any jealousy. Let's put it this way. You want
the people around you. You want to be able to
tell them your wins. Or the way that I read
(08:42):
it is that my best friends are the ones that
I know that I can go to to tell them
their wins, to tell them my wins as well as.
Speaker 2 (08:49):
My loss lows and losses.
Speaker 3 (08:51):
Because the ones that celebrate you are the ones that
are You're real, the real ones, the ones that make
you feel uncomfortable to tell them your successes or your
you know, your wins that not your real friends.
Speaker 1 (09:01):
Is YouTube still in terms of your social going to
talk about your fashion brand a moment, is YouTube still
your major outlet or your or if you're more lemo
on Instagram?
Speaker 3 (09:10):
Now, yeah, i'd say TikTok probably even even playing between
TikTok and Instagram and then YouTube, I'm a little bit
more slack, but it's hard, Like I do more vlog style,
So I film for you know, a couple of weeks
and then I put it all together. So I probably
post at the moment once a month, once every two
weeks YouTube YouTube, but Instagram and TikTok I try to
do every day.
Speaker 1 (09:30):
Yeah, So because they're more for your product, because that's
your top of your final brand down to your website
or however, whereas YouTube's if you're popular, they'll pay you, yes, Yeah,
it's hard to make money YouTube and lists they pay you.
Speaker 2 (09:42):
Yes, exactly. Yeah, And that's more just a fun outlet.
Speaker 3 (09:45):
Still it's become it's not really I'm not really monetizing
YouTube at the moment. It's more just back to trying
to bring back sort of that fun hobby side of
it because I've always enjoyed it and I always loved
it before I capitalized on it.
Speaker 1 (09:56):
Do you still do makeup.
Speaker 2 (09:58):
Yeah, I do it within flog.
Speaker 3 (10:00):
I don't really sit down and do tutorials anymore, like
this is how you get a smoky eye. But I
do do my makeup, and I still sit down, and
I do it on TikTok and I.
Speaker 2 (10:07):
Do it on all the forums. Smoky eye smoky.
Speaker 3 (10:11):
It's like a brown or dark black eye shadow that
you do on the eye, you know, like a darker
smoky sort of nighttime.
Speaker 1 (10:19):
It's a look. It's not it's not the shape of
the eye.
Speaker 2 (10:21):
It's no, it's the eye shadow that you do.
Speaker 1 (10:23):
I just sort of learned something today. Smoky eyes pretty?
How do I make the eyes pop up? The two
things I already picked up? So do you remember the
time that Do you remember the day or the period
in your business career that you discovered that Instagram is
the place to be And how do I how do
I turn that into a business top myself? Yeah?
Speaker 3 (10:46):
Yeah, so I was definitely YouTube was my main source
of income, I would.
Speaker 2 (10:51):
Say for quite a while.
Speaker 1 (10:53):
But maybe you just explained send me to the audience
that YouTube being your main speces of income is that
that YouTube would pay you for the now.
Speaker 2 (10:58):
No brands would pay me sorry.
Speaker 3 (11:00):
Yeah, So brands would come to my manager and obviously
they would pay a fee to be in a YouTube video,
whether it was exclusive non exclusive. Instagram was second and
not far below, but it was people were less interested
in getting a static photo of your face to sell
a product.
Speaker 2 (11:19):
YouTube. I could talk through.
Speaker 3 (11:21):
Things, I could explain and really market a product much easier.
When Instagram started releasing stories and reels and more video
sort of aspects of their platform. That's when Instagram became
the main platform that I would focus on because it
was easier.
Speaker 2 (11:38):
It's like you could do it on your phone.
Speaker 3 (11:40):
I could touch a button, I could post live if
I wanted to. And that's when that I started monetizing
on Instagram a lot more when the video was released.
But that wasn't at the beginning. It was just you know,
take a photo and put a weird filter on it,
and how do you sell a product through that?
Speaker 1 (11:54):
It's a bit tricky, pretty hard. Yeah, so maybe you
could explain your to about your product in moment, but
like your your own product, but maybe you can explain
how you monetized your product, for example, on Instagram, Yes,
like through reels and things.
Speaker 2 (12:12):
Yeah, so when I was probably I still probably am.
The main.
Speaker 3 (12:17):
Category that I would be in is in the beauty
world because that's such a monster the essay. A lot
of companies it's just conglomerates, consumables. It's like you can
sell you can you can sell foundations, lipsticks, skincare, hair care,
anything to a person.
Speaker 2 (12:34):
Far easier these days because you use it.
Speaker 3 (12:37):
You you know, you can go through a product quite
quickly and then you actually need you go. You go
to the people that you trust to that are online.
That's say I have really long hair, this is how
I got this really long hair, or my skin is clear,
this is you know, the skincare products that I use.
Or right now a trend is you know glass get
and how do people achieve the glasskets Korean career. Yeah,
there's a lot of Korean skincare at the moment.
Speaker 1 (12:58):
Yeah, a lot of as a skincare product. I thought
it might be genetic.
Speaker 2 (13:02):
No, yeah, oh it is absolutely genetic.
Speaker 3 (13:04):
But also the Korean skincare method where it's like skin flooding,
a lot of people are leaning into that. So there's
there's a lot of trends as well. But you find
a creator that you go that you know sort of
maybe is quite aspirational and you for whatever reason. And
so then brands come and find those creators and what
they like about those creators, whether it's authenticity, whether they
like it they've got long hair, or whether they you know,
(13:25):
whatever they like about them, they'll pay them a certain
figure to promote their product. And you obviously have to
disclose sponsor sponsored and add and things now, so people
it's harder to convert now through that because it's such
an over saturated market. But at the beginning it was
quite easy because I had so many brands coming to me.
There wasn't that many people doing social media, so I
(13:46):
was able to say yes and no to whatever I wanted.
Speaker 2 (13:49):
And so it was really genuine and authentic the products
that I was using.
Speaker 3 (13:52):
So even if it was a sponsorship or an ad,
it was a product that I had genuinely been using
for a year.
Speaker 1 (13:56):
Anyway, can you make good money out of it?
Speaker 2 (13:59):
Yeah?
Speaker 3 (14:00):
Yeah, it's still my main source beingcome, I would say,
over even my brand.
Speaker 2 (14:03):
I mean, I obviously.
Speaker 3 (14:05):
Push it, well I leave, I leave my brand sort
of running on its own, and it's not my main
source of being come, but it's I always look at it,
like the reason I started my brand was because I
didn't want to be in social media forever. I didn't
want to have to take photos and do content of
myself forever. But it would be silly not to capitalize
on it at social media while I while I have it.
Speaker 1 (14:26):
Maybe you get explained because I probably everybody listening to this,
and I know this is not the case, but everyone
listening to probably thing. So well, she just gets her
phone up there and a brain company, said Revlon, Or
where's how you do this as a team, Hey, you
edit stuff the whole process. Maybe it just gives a
bit of an example. It's just as one person's lots
of other people.
Speaker 3 (14:45):
Yeah, no, I have I mean I have a team
at one Mile so that's my brand and they do
only one Mile stuff. So I have two managers that
do the brand brand Sammi Robinson brand, Yeah, Sammy Robinson brand,
and what are they called promotion talent agents, Yeah, talent
(15:06):
agents and.
Speaker 1 (15:08):
They go so they'll go out to brands.
Speaker 3 (15:10):
They go to brands and brands come to them and
that's they do those negotiations. As for actually the filming
and editing and the executing on the social media front
for Sammy Robinson, which is across TikTok, Instagram, and YouTube.
Speaker 2 (15:21):
I just do all that myself personally.
Speaker 1 (15:23):
Yeah really, yeah.
Speaker 2 (15:24):
Yeah, I've just done it al my.
Speaker 3 (15:26):
But I wouldn't say that I'm like the most consistent
in the industry that I'm I. You know, a lot
of people say you have to post three times a day,
you have to stay highly engaged. I do believe that
that's true. To have a really highly engaged audience, you
should be extremely consistent. You should always be on their
feed because people crave consistency and they crave comfort in
just knowing they can come back to their same creator.
I'm probably not the best at it, but I but
(15:47):
I prefer doing it myself because it's genuinely coming from
me and it's just how I've always done it.
Speaker 1 (15:52):
So how many times a day would you post it?
As a rule, I.
Speaker 2 (15:55):
Don't post nearly enough.
Speaker 3 (15:56):
I probably post stories every day, tiktoks every couple of days,
Instagram every week.
Speaker 1 (16:01):
Yeah.
Speaker 2 (16:02):
Yeah.
Speaker 3 (16:03):
If I have more going on and I get photos
taken to me, maybe I'll post it. But most of
the time I have my hair up in an oily
bun and I'm wearing my gym gal like I don't.
I don't look at every day I'm running a business
at the end of the day and I'm you know,
juggling between to my social media Sammy Gribbin's inside and
one mile and my ninety percent of my time is
one mile.
Speaker 2 (16:21):
I'm then nine to five. That's my job.
Speaker 3 (16:22):
So then you know, Fridays, I'll fill my brand clubs,
edit those up on the weekend, and then often I'm
too tired to go out. So I don't get photo
like it's all organic. Social media's organic.
Speaker 2 (16:32):
So I don't. I don't curate and plan content. It's
really like what my life is is what I showcase.
Speaker 1 (16:38):
It's going to be more if it's not authentic. People
against not pretty quick exactly. Yeah. So unfortunately in my
unfortunately my business, I'm we do social but like my god,
I couldn't do it myself in a million years. The
whole team who do it stuff for me. I just
turn up and do the interview and the rest of
gets done for I wouldn't even know it's different.
Speaker 3 (16:57):
I wouldn't Oh, maybe I would know how to do this,
but yeah, no, you've this is your business.
Speaker 2 (17:03):
I don't do that. I don't do the same for
one mile.
Speaker 3 (17:05):
I don't do all the content and all the mediums
and all of the socials and the assets and the
website and banners and photography, like, I don't do that.
Speaker 2 (17:12):
So I've got the team that does that.
Speaker 3 (17:13):
My stuff I'm just a little bit more pedantic about
And I just feel like, sooner the hand that away,
it becomes less me and it becomes more of a
brand that's separated from me again, And I'm I just
don't want to lose touch on that.
Speaker 1 (17:24):
So why do you keep the semi problems? And brain
is it in terms of one mile? Like what's the
relevance of the two and having them both running at
the same time. It's just a personal thing you want
to keep.
Speaker 2 (17:33):
It's just a personal thing I want to keep. I
want them separate.
Speaker 3 (17:35):
But at the same time, you know, one doesn't exist
without the other, so they're very aligned, but at the
same time they're their own entities. I often run into
people on the street and I go, oh, I love
you Jumper when they're wearing one mile, and they're like thanks.
Speaker 2 (17:46):
And they walk off and no idea who I am.
I'm like, Okay, it's good to know that it's bigger
than me now.
Speaker 3 (17:51):
So I just think it's important when when if I
do step away from the business, that the business is
its own entity. But I also am not naiven the
fact that I know that my you know, my attachment
to it does elevate it at the moment and will
while I'm also doing my own social.
Speaker 1 (18:07):
Media's still about one while, so I might just gave
it one step for the park, one off for one
second during the COVID period, What did it help you
and or what were you doing during that period?
Speaker 2 (18:23):
Yeah, so I had just before COVID.
Speaker 3 (18:28):
Was the lockdown was announced, I had planned, bought, executed
the entire business brand, The entire thing was built for
one Mile, and I was ready to ready launch, ready
to launch. At the same time, obviously just still doing
my YouTube and things. I've been doing it for like
eight years at that point, so that was just running
as normal. But one Mile was ready to go, and
(18:48):
then lockdown was announced. I didn't have bricks and water,
I wasn't in a store, I didn't have fixed overheads
at that point. It was me and one employee, so
it wasn't so stressful on the on the overhead side of.
Speaker 2 (19:00):
But it was stressful because I had a lot of
stock I had just.
Speaker 3 (19:02):
Bought, and a lot of planning that I already brought
it. It was already here, yeah, sitting in the way house,
ready to go. So it was a stressful time, but
it ended up being a little bit of a blessing
because of rooms at home bought on their phones. No
one has ever shopped more than they did in lockdown.
Online sales skyrocketed for everyone in a lot of industries.
(19:22):
And luckily my first collection was nitwear, which was comfortable
like it. Had it have been knitwear like this jump um,
had it have been evening where going out bodycln dresses
see you later in my brand there goes like I
wouldn't have even been able to pay my rent because
I put everything that I'd ever made into the brand.
So it was a stressful time, but I was very
(19:43):
lucky that sort of the collection that I.
Speaker 2 (19:45):
Had been working on was suited to that lockdown lifestyle.
Speaker 1 (19:49):
Yeah, So do you remember the moment prior to that
product COVID that you decided to do one while and
where does the name come from?
Speaker 3 (19:56):
One mile one mile Beach in Foster So I went
to Foster a lot when I was little. It's sort
of where my mom grew up. It was a bit
of an ode to my mom. Yeah she's alive, but
she's yeah, yeah mom, but no, See, it's just more
it was just such a special memory growing up there,
(20:18):
and it's just holds so much sentiment to me and
my brand. You know, I'm big on values and morals
and my brand. You know, I want my brand to
to exude.
Speaker 2 (20:29):
That as well. So I just wanted it to have
like a really personal touch to it.
Speaker 3 (20:33):
I thought it had a nice flow, Like finding brand
name is actually quite hard, and I just it felt right.
So that was sort of the the brand name and
that what was the second wortion?
Speaker 1 (20:47):
I want to know, do you remember the moment you
to do this business? Yeah?
Speaker 3 (20:51):
So I obviously, in having done social media for so long,
I brands wouldn't be paying me as much as they
were if they wasn't conversion. So I knew that there
was room for me to have my own business because
I could see that I was doing that for these
other brands, and I knew that I wanted to eventually
have an exit plan for social media if everything went downhill.
Speaker 2 (21:13):
You don't know. TikTok got removed from US for a
day from America. You know, you never know. It's very
volatile the industry as well, so.
Speaker 1 (21:22):
You think of a redundancy plan.
Speaker 2 (21:23):
I was thinking of a reduce redundancy.
Speaker 1 (21:25):
That's interesting, Yeah, because I not go forever.
Speaker 2 (21:27):
Yeah, it might not go forever.
Speaker 3 (21:28):
I got to the point where I hated taking photos
every day, and like I go in waves like sometimes
I don't really care.
Speaker 2 (21:34):
Other times I'm like, oh, I feel gross.
Speaker 1 (21:35):
And I want to just stop me because that's really important.
I know where come from. When I was doing the
TV series, I said, fucking hey, you getting my photograph tape? Yeah,
and keep the camera off me. I think most people
assume that you love it. Yeah, maybe you can explain
to people we haven't experienced this what the feeling is
when you're getting a photo and.
Speaker 3 (21:55):
You got to YEA social media team will laugh at
me because they're constantly come, can we please just shoot
a hall down in the store, and I'm like, no,
not today. It's like pulling teeth getting because it's just
when when you get a good shot. Anyone loves Anyone
loves getting a good phototaken of them. You're like, oh, great,
in that, for sure, I'm gonna post it. Nine times
(22:15):
out of ten you get a terrible photo. Even if
you think that you're, you know, an attractive person or
you like your outfit that day, it's just nine times
out of ten you don't like what you look like
in a photo. And when your entire business runs off
your looks or what you look like, how you look
in that moment, it just becomes exhausting. So you know,
that's why I think a lot of people turn to
(22:37):
podcasting too, because the people that were on YouTube or
on social media, it's like nice just being able to
talk to a cameras still be able to create content
for people that isn't you know, yeah, or isn't It
wasn't always even about my face. It was just that
my face had to be in it, and sometimes I
would like the option not to have my.
Speaker 2 (22:52):
Face in it. So it was more.
Speaker 3 (22:54):
It was more a combination of not wanting to necessarily
not knowing what was going to happen with social media,
wanting something that was a little bit more challenging as well.
Speaker 1 (23:03):
I would say, actually, and less focus on your head.
Speaker 2 (23:06):
Yeah, let's and less focus on this.
Speaker 1 (23:08):
Way I guess, like, I don't want to have to
look this time. Well, at the time, I like to
feel like I'm going with no makeup.
Speaker 3 (23:13):
Yeah, and it is isolating as well, I will say
social media, Like I was quite isolated, do you I
didn't have a team I wanted. I wanted to create
a team, or I wanted to have something that I
was working on that could potentially, you know, go in
the direction of having a team. Where I was, I
was quite lonely, filming YouTube every day unless it was
an event that I was attending, I was alone.
Speaker 1 (23:31):
And the funny thing in the world, it's called social media,
and it's the most lonely the world, the only.
Speaker 2 (23:34):
Thing in the world.
Speaker 3 (23:35):
Yeah, it's weird, and I'm quite a social person. So
that was challenging for me for a few years.
Speaker 1 (23:39):
And then, so why did you decide to go into
clothing as opposed to the makeup.
Speaker 3 (23:44):
Yeah, so make up at the time, I guess because
that was my main source of income. I found it
quite oversaturated. I think it's a place and you know,
there's a place for anything. But at the same time,
I was getting sent so many products at that time
that I didn't really see a gap in the market
or I didn't really see a need to create a product,
whereas with clothing, I had done a couple of clubs
(24:06):
with other brands. I really enjoyed it. I enjoyed the process.
I enjoyed sort of the idea of designing. I always
loved fashion, and so I, yeah, I learnt down the
fashion route because it was just kind of a little
bit more of an unfamiliar territory.
Speaker 2 (24:21):
As well. As I am.
Speaker 3 (24:22):
Six foot, I really rarely could find pants that were
the right length for me. It always went out halfway
out my calves. So I just wanted to create a
brand that was for tall women. In saying that I
now have obviously crop down regular so they have I have.
I cater to everyone now, But at the time it
was really I just wanted to create pants that dragged
on the floor for me and looked.
Speaker 1 (24:43):
Like that's how it started, wasn't for taller women. Yeah, yeah,
that was deep.
Speaker 3 (24:48):
That was kind of my Yeah, that was kind of
I would say the main the main reason for me
was because I'm tall, and I wanted to create like
oversized items that made me feel like I was cute
and petitumed drowning in them, because often I would put
clothes on and I'd be like, I look like I'm
a toddler wearing like they just don't yeah, like wear
men's clothes.
Speaker 2 (25:08):
Yeah, still wear men's shoes.
Speaker 3 (25:09):
Was you know, I could have gone down shoes, but
that's a whole nother I actually I'm bringing shoes out.
Speaker 1 (25:15):
But in terms of what your brand values are, for
one mile, we know where then aim came from, from
a beach up there in Foster, and you know, there's
there's some romance in sort of remembering what it was
like as a kid going to a certain beach. There's
a lot of romance associated with I don't want to
come back to that. How do you actually explain that
(25:36):
to everybody? But in terms of the values of what
your clothing stands for, what sort of value is it?
Is there a value in there?
Speaker 2 (25:44):
Yeah? For sure.
Speaker 3 (25:45):
I think for me it was really important to create
something that was aspirational but also attainable. I think my
value proposition is that I sit around my competitors, probably
at a lower price point, but my quality is the same,
if not, like, I think it's the best. So I
want to create items that or you know, for my
community that were comfortable, you know, would last a lifetime.
(26:07):
The sustainability was important for me because you know, whether
that's creating a piece that has cost per wear, or
whether it's the material that you're using or the processes
that you're using from all the way from beginning to
end of the packaging, the you know, the way you
ship what you what you the entire ethical Yeah, So
(26:27):
for me when I started it, I didn't want to
take any shortcuts. It wasn't really just about like white
labeling a T shirt and off it goes. It was
really about like curating collections that were beautiful, that felt beautiful,
that made people feel beautiful, and yeah, bringing it to
them for it isn't the cheapest, it isn't fast fashion,
but it's really thought through, it's really considered, and it's
(26:49):
affordable for you know what what it is. But it
is it every day where yes, yeah, it's a good
I'd say it's a good combination. We do do around
Christmas as everyone does, you know, an evening where an
event where season we do bring a couple of nice
pieces up, but for the most part, it's just comping
out's jeans every day where that you can just it's comfortable,
(27:09):
it's going to last a lifetime and it's not gonna
it doesn't hit trends necessarily.
Speaker 2 (27:12):
It's it's timeless.
Speaker 1 (27:14):
Because there's been a couple of really highly successful people
in Australia and I was just thinking of Camille Franks
and a few Australians done really well, particularly in the
global stage. There's also a few Australians who have done
really well just locally. I mean, I can't remember the
name of it, but there's a brand that you always
send in the back of the bus.
Speaker 2 (27:33):
Yeah, oh yeah, is it White Fox?
Speaker 1 (27:36):
Yeah yeah. And I used to think to myself, they
don't even have their website or how you contact them,
where the hell you buy the stuff or not nice
to think, yeah, but then I found out that the
husband and wife are doing extraordinarily well. It's a particular
niche market for a certain age group and blah blah blah.
Speaker 2 (27:54):
Definitely it's not in my market.
Speaker 1 (27:56):
It sounds like your market if you were to sort
of give it an age group or pick a co people,
what are we talking about here if you've done that demographic?
Speaker 3 (28:05):
So yeah, definitely, I mean that's the value of social
media and you can just see people's age. You can
see so much about your shoppers, so much information so
well that sounds really creepy, but.
Speaker 2 (28:15):
You can see the data there.
Speaker 3 (28:17):
So we would mainly predominantly be from the twenty five
to thirty five range, but even per location it's different.
Like we had a Bondi store that opened as twenty
five to thirty five age age group, still still open. Yeah,
we opened last October and we've just opened Paddington and
that's probably more thirty five to forty five. Just by
(28:38):
demographic people that live in Paddington must shopers there are
just a little bit older, and the Bondai cohort would
just be like, you know, more tourists, people going to
the beach.
Speaker 2 (28:51):
A little bit younger.
Speaker 1 (28:52):
You around Gould Street.
Speaker 3 (28:53):
Yeah, so get School Street and Hall Street. So we're
opposite the post off Venro now it's post office. So
where jack Savenue, Yeah, Jack's Avenue, my.
Speaker 1 (29:01):
Son works us Venoy. Yeah, the boys from they went
to Cranbrook actually.
Speaker 3 (29:05):
Yeah yeah, so yeah, we're directly opposite them, just down
the road on Jack's Avenue. There's a new development that
just opened there.
Speaker 1 (29:11):
Okay, so is it important to have a store, physical store,
because I'm keep talking a Venroy boys about this because
they go on to Barron Has it's not that great. Yeah,
because there's a shitty spot. I reckon is anyway, And
I often wonder about the importance of having a store
because I know that they do most of their sales online.
Speaker 3 (29:26):
Yeah, most of the sales are still on line. For us,
I think it's so important to have a store. It's
it's been instrumental for us in just creating like firstly,
legitimizing the brand past again me and that was my
biggest hurdle was just pushing part this brand past just
being an influencers brand. So it really legitimizes the brand
for me. But it creates a sense of community. It
(29:50):
gives your customers somewhere to come shop it. You can
paint a bigger picture of what your brand is when
you create a store like the I signed on for
a Cold Shell at my first development and oh my god,
that was probably a little bit of a regret because
it was such a large project. But I got to
do every single part of that project of the fit out,
and it's expensive, very stressful and stressful, especially when you
(30:13):
don't get a project manager on you decide to do
it on your own, total idiot.
Speaker 2 (30:17):
But now at least I know I can.
Speaker 3 (30:18):
I'm probably I can be hired as a project manager somewhere.
Speaker 1 (30:21):
We have to make one of those mistakes.
Speaker 2 (30:22):
Yeah, totally, And I learned. I now know.
Speaker 3 (30:24):
You know, you go greeting and the airkon and then
jip rock and then you go pain that you go falling.
I know how to do it all, managing all of
the trades and different people. It's fine, it's fun and
it's fun. I like doing different projects and learning about
different things. But the store, now I know, it's fully
my baby, and I have so much pride and I'm
so proud of it. And it doesn't generate as nearly
(30:45):
as much as online obviously because the market in the
pool of the population is so small, you know, attached
to the suburbs. But it just creates it's so important
for your brand, just as a place that people can.
Speaker 1 (30:56):
I wonder about that though, because there's expensive. You don't
make it much money out of the store, right and
because you've got all the overheads and staff and the
other bloody thing, and you've got to have them seven
days a week. Probably Yeah, And there will be periods
of time with you just no one's in Loto for example,
or Paddington's for that matter, and you've got a stock
point that's yeah, drama. These days you have power, electricity,
(31:17):
every other thing. I've just I've struggled with. Maybe you
can help us out here. Why do you need a
flagship store and you got too in Sydney? Would you
have one in Brisbane or have one in Melbourne?
Speaker 3 (31:32):
Yeah?
Speaker 2 (31:33):
Having two in Sydney, Yeah, No, definitely.
Speaker 3 (31:34):
Paddington was a We already had that lease and Bondai
we signed it as we wanted that as at first
one because it's much bigger. Paddington was just a small one,
but we already had that lease, so we we had
that before bond day. I will do probably North first,
because that's my biggest demographic, whether or as in North,
as in Brisbane or Gold Coast or Byron, wherever the
(31:58):
right property pops up, I'm not I'm just being patient.
I like to keep lean and I don't like to
just get ahead of myself. So when the property comes
up on James street's quite expensive, but that's beautiful district
to be a part of.
Speaker 2 (32:10):
In Brisbane.
Speaker 1 (32:11):
That's what you mean near the Khalil Hotel. Yeah, that's
that's like the coolest place.
Speaker 2 (32:15):
That's the coolest place.
Speaker 3 (32:16):
Obviously pay the dollars to be there. Yeah, and I
think you know Byron's good. But again technically that's New
South Wales.
Speaker 2 (32:23):
So whether that causes.
Speaker 1 (32:25):
Some change demographically it has, yeah a lot.
Speaker 3 (32:29):
Yeah, and now with the Airbnb, I think they have
a ruler. They can on the Airbnb like ten weeks
out of the year. It's tourisms changed.
Speaker 1 (32:35):
So but there's some new big hotels being built there,
big ones, and Hemi is building a place there and
road from the war there, So my drag your customer basis.
Speaker 2 (32:45):
But yeah, exactly, I think.
Speaker 3 (32:47):
So there was one that I wanted to sign and
it's a new development and but a boy you know
the cookie and the building, oh right, right, So I
was looking at one of those spots and again that
was probably cold, but a boy from Manly going there
and that would be I really want to be located
next to someone that has that virality.
Speaker 1 (33:06):
On the corner. Yeah, you took about the corner store.
They used to be clothing store, but it was some
like low down brand, right, So I can put you
in contact with a dude.
Speaker 2 (33:15):
Yeah, I'd love that. Give give me a good run.
Speaker 1 (33:19):
Came in another guy called Chris and there Chris's son,
yea by the boy, and I know they're moving in.
Speaker 3 (33:26):
Yes, they're definitely, Yeah, and it would be good because
you want to be located next to someone that has
the same virality, that isn't a competitor. They've got, you know,
their viral on TikTok on social media. They have lines
of shoppers that are waiting to get that fresh cookie.
So while you're waiting to take cookie, pop into one
mile and have a little look. So that was that
was kind of we were looking at that location, but
(33:47):
it's cold Shelley again and doing that entire renovating it
and so for me to get up and running wouldn't
be up and running by this summer, so then it
would be an awkward time. So we're still in conversations,
but I mean a couple of conversations with even in
Melbourne or Sorrento, but nothing in the works at the moment,
but it's definitely in the plan for twenty twenty six.
Speaker 1 (34:05):
Yeah, So you're planning on reaching out into other places
and again, is do you think that that having a
physical store drives people then to your online store? Definitely,
it is online drives it to the physical store.
Speaker 3 (34:17):
I think bit of both. I think online doesn't drive
you to the physical store. I think social media drives
you to the physical store. And then when you're shopping
and you're having a look in person, you then become
by default er shopper online as well, where you might
just you get added to the funnel without you know,
it's more of an organic way to get added to
the funnel because you came, you have a look, you
(34:38):
touch and fill the clothes.
Speaker 2 (34:39):
You also get foot trafficking yet people.
Speaker 3 (34:41):
That aren't going to necessarily find you through social media
because you can't stily on social media. So it's just
another marketing touch point for just more organic foot traffic
that then you know, brings the shoppers to the store
and then they might add a curiosity go online and.
Speaker 1 (34:54):
How many you probably don't know exactly, but like what
number of product lines you have exkews, you were talking
about like hundreds of things.
Speaker 3 (35:01):
Hundreds, Yeah, we would have hundreds on their website at
the moment, but no more than that at any time.
Our collections are quite curated and small.
Speaker 2 (35:09):
We would launch. We used to launch once every month
or bi monthly. Now we do smaller.
Speaker 3 (35:14):
Drops every fortnight, probably because new products. Yeah, and they're smaller,
but it just it just creates. It's within the apparel industry,
there's a lot of fatigue, so you need reasons to
bring people into your stores and you need that freshness.
So we find that the strategy of smaller drops more
frequently works. It doesn't mean that we're doing more scus
(35:35):
per year, it's just keeps people more engaged.
Speaker 1 (35:38):
Do you do do you have your basics so that
fundamentals that you're always supplying and then you bring in
your new things. Yes, yeah, of interest, so we're always
going to have this.
Speaker 2 (35:47):
Top yes, yeah, so we're not.
Speaker 3 (35:49):
I mean it's that's what I always say, like a
consumable industry is amazing because you can have that one
really good product sell at a million times.
Speaker 2 (35:55):
Apparel fatigues. You know, Ralph Lauren or Tommy Halfecker have
done it well. They've got their pole, those that polar stage.
Speaker 3 (36:01):
Forever and that's just they're always on shelf life product.
Speaker 2 (36:06):
Because we're more of a boutique.
Speaker 3 (36:07):
Brand, it's harder to have that like always on products,
You've always got to have the freshness. But people do
know they can come to us to find that category anyway.
So maybe it's this jumper, but it's this jumper in
a new colorway next year. Or it's this you know,
same yarn, it's slightly different shapes, So you do have
to alter it to give it a fresh life.
Speaker 2 (36:25):
Because it does. It fatigues, people get sick of it,
and it's hard to sell the same product over and
over and over again.
Speaker 1 (36:30):
You're also really selling a classic, you're selling a fashion item.
Speaker 2 (36:32):
Yeah, I would say so. And the classics where the classic.
Speaker 3 (36:35):
Comes in is more that it's like you know, you're
coming to one mile and you're finding a product that's similar.
Speaker 2 (36:40):
You know what you're going to come and find, but.
Speaker 3 (36:42):
There's freshness to it, and it's it's it's more the
category that stays consistent for us. Knitwear is one of
our most popular items. People always come and buy our knitwear,
but it's not necessarily that it's the same product over
and over and over and over again.
Speaker 1 (36:57):
So if someone thinks I guess because not obviously I'm
not a big sort of you probably tell well, look,
when I got around track paints on.
Speaker 2 (37:06):
You look terrible.
Speaker 1 (37:09):
But I guess tell me this if it's correct. I
was just thinking aloud, if someone's thinking nitwhear, you would
even think one mile.
Speaker 2 (37:18):
I think a lot of people.
Speaker 3 (37:20):
Well that's my hope is that eventually if people think,
you know, it's winter and it's cold, I want a
new jumper one mile or you know, in summer we
bring really fun, really cute, colorful, unique pieces, but it's
less consistent knitwear for us in winter. Winter for us
is our bread and butter because it's knitwear and jumpers
that we do really well. Jeans and knitwear. I would Yeah,
(37:42):
I think a lot of our customers, because we've got
a really high returning customer rate, a lot of our
customers come back and we'll get the new season jumper
of the because they trust on it.
Speaker 1 (37:50):
Were because when I think of vee, I think linen
for some reason. Yeah, it's it's like a bit. If
I think of I feel like a steak. I've got
to go to this place, I've got to do this joint.
I mean, maybe I'm much more simple shoper than most people.
But thinking about track pans, I think about Adidas or whatever,
and I'll I'll get to Rebel because I know they're
(38:10):
in the full range and pick out whatever I want
or try everything, and I like to try it on
because I don't like this.
Speaker 2 (38:15):
There you that's why you like shopping.
Speaker 1 (38:18):
I will go. But I have been thinking, like more recently,
I should get on the Iconic for example, and just
do what everyone else does, buy everything and everything.
Speaker 2 (38:27):
Don't do that it costs around.
Speaker 1 (38:29):
I reckon to be a pain in the ass, like
I'd have to get my officer to do it for me,
and because because I'd end up forgetting and my god
paying the.
Speaker 3 (38:39):
Next Sami, where from where to from here?
Speaker 1 (38:42):
So like, what do you got in plants?
Speaker 2 (38:44):
So obviously scaling is a big strategy for me yourself.
Speaker 3 (38:53):
I yeah, you know, yeah, so it's I'm I'm dear
in the owner, you know. Eventually, I love the idea
of building it always, building my brand in a way
that if someone was to come in and want to,
you know, give me equity or become an investor, that
it would be beautifully wrapped up in a ribbon for them.
But at the time, at the moment, that's not a
plan for me. In the next, you know, five ten years.
(39:14):
I want to continue building one mom myself. I want
a family, and I want to be able to step away.
But I've built my team to, you know, such a
strength at the moment that I can, I can go
on two week holiday and I know I won't because
I don't, but but I can. And I have such
a good team around me at the moment that I
could technically go away for two months and I know
(39:34):
that they've got it. I'm a little bit of a
control freak. I still do all the financials run for
and l of the open de bye and the purchase orders.
I still do all of that, but I find it
important to do so because I am the one so
lad you know, here's but spearheading the scaling and the projects.
So you know, if I'm doing four stores at the
(39:54):
same time and I don't have the units to back it, like,
I find.
Speaker 2 (39:57):
It all you know circular.
Speaker 3 (40:00):
But I yeah, I think a couple of new stores,
a couple of new boutiques in the next couple of years,
and then obviously that international growth. I think we're gonna
go for the UK first. The US was the goal,
but obviously, just with everything going on, with the tariffs
and everything, that's kind of been put to pause.
Speaker 2 (40:21):
So hit the UK.
Speaker 3 (40:23):
There's the Europe has such fashionable girl is and I
think if you can nail it in that market or
even in the US, obviously the populations so much bigger. Yeah, yeah,
so that would that would look more like, you know,
creating distribution channels, whether that's you know, in somewhere around
Europe and in the US because the shipping and the
logistics around being an Australian brand and shipping from Australia
(40:47):
it's too expensive. But so that's sort of the goal
in the next five ten years.
Speaker 1 (40:51):
My cousin who runs the perfume brand off you know,
it's called who Is Elijah? Yes, Raquel's just and the family,
but they just come back from UK and the back
in Australia because they've got kids and stuff like that too,
I guess. But it's a big mission to try and
create the UK and we just had you made a
measure coming into There are Williams team and they're in
(41:13):
the UK, but they are not in the US and
in the UK and those things. They were born in
nineteen thirty two, so I've been around a hell of
a lot of time. Those things sort of are quite
quite daunting that those moves, because you if you're stuff
it up, it can.
Speaker 3 (41:29):
Cash a bomb, oh one hundred percent. And I think,
you know, I've got quite a simple model. My model
would be it would be quite easy to do, or
I'd have to just replicate what I've done in Australia
split stock, because I do that anyway with my stores,
open a logistics solution three pl over in that region.
But it's the marketing that you have to put behind
it in order to really get the customers and the
(41:52):
community around around you over there. If they don't know
who you are. You don't it's almost like you don't
want to do it retrospectively. You don't want to set
it up and then not have the customers. You need
the customers and they need to be loud and they
need to want your product, and then you set up
the three pl But you kind of have it's a
fine line because you don't want to deter people from
shopping from you because it's too expensive because you're shipping
from Australia and all the rest. So it's not impossible
(42:14):
when you have social media as your largest marketing weapon
because that's essentially free. So you know, when you go viral,
you go viral anywhere and everywhere. TikTok's not just oh
I'm a you know, it's the Australian market that's following me.
Speaker 2 (42:27):
Anyone can find you.
Speaker 3 (42:29):
So it's not impossible, and I think it's it is expensive,
but I think if you do it, I always say,
stay lean and don't spend flash cash and spend money
on things that are unnecessary.
Speaker 2 (42:42):
Cash flow so important, So do it when you're feeling
like you're.
Speaker 1 (42:44):
In stage disciplined.
Speaker 3 (42:45):
Yeah, stay, stay disciplined and true to you know your processes,
and don't get.
Speaker 2 (42:53):
I have a habit of getting in over my.
Speaker 1 (42:54):
Head and doing all the things, getting ahead of yourself.
Speaker 3 (42:56):
Getting ahead of myself and doing everything at the same time,
like opening a store, doing away house. They are buying
my house, moving houses. I did it all in the
same month. I was like, why do I do these things?
So just.
Speaker 1 (43:05):
Jennef. There's a score of a psychological score people forget about.
I can't remember it's called now, but it's been an
hell a long time. They can allocate to points for
certain life events. For example, you get married, you have
a kid, you buy a house, move house, We'll just
move house, have a death, start a business, close a business.
(43:28):
And so I'll just give you an example. If you
get married for fragments, ey, that's three points three numbers three.
If you open a new business, that's another three. If
you move house, that's another three. And if you do
(43:48):
that within a six month period, there is a ninety
percent chance that if you're over six no, not necessarily
won't work out or might not work out. But if
you're over six points, if you get to eleven, it's
a big problem. But if you're over six points, it's
a ninety percent chance that you have a physical trauma
within one year. Other would you have an illness? Right,
(44:09):
you can get migraines all of a sudden, we could
get I don't know, I guess you could have a
hard problem or something like that. But or you just
get run down.
Speaker 3 (44:17):
I believe so wholeheartedly like all, because that happened me
that the first couple of years of business, and I
totally wore myself thin.
Speaker 2 (44:24):
And then it would have been in my genes because
my dad has it.
Speaker 3 (44:27):
But I developed I just got a journal fatigue high quarters,
all levels all of the things that all the CEOs
you do fatigued totally would just get sick every month
for what I thought with the flu, So I went
in for all these botasts and I developed hashimotos, which
is a thyroid disease, because I just think my body,
in my immune system was down so often, so frequently
that I wasn't able to just build the antibodies back up.
(44:49):
And now I take medication.
Speaker 1 (44:51):
Every day, so I remember that, that that little program
because if you just keep adding one thing up, because
some people like you have the tendency I stuff that
I can take that, and I can do that. I
can do that, and maybe inch lecture you can, but
your body can't or your metabolism can't totally, and it
then reflects in some other thing like your tech matters now,
So you I mean, I just I just know this
(45:13):
because I was reading about it and I went I
made of mine as a psychologist, and I just had
a baby. I didn't have a baby. My wife had
a baby. Then one year lady were divorced, and because
we were divorced, I had to move out because they
get the whole the house, and so to get another house.
So three things and I just started a new business.
(45:33):
I was working a law for them, so I started
a new job and I got ill. And it's funny,
and I was only in my twenties and I remember
it much older that now, So I actually when you
were talking to me then, I just remember that process
and your similar age now, so you just when it
doesn't matter older it can happen to you.
Speaker 3 (45:53):
Yeah, one hundred per And I think, yeah, it does.
It manifest so much in your physical And I used
to just stress myself out a lot more, whereas now
I just look at things and I go, it's just
it's not that deep. And you know, if you haven't
put that submitted even tho. I say to my girls,
if you haven't submitted the tech pack by five pm today,
go home, have arrest, do it tomorrow.
Speaker 1 (46:12):
It's not that deep leadership style.
Speaker 3 (46:14):
Yeah, the brand's not going to fall collapse overnight just
because you know you didn't get one job done. You
manage your own workload. You're the only person you're relying on.
You know the team's relying on you as well. But
you can't show up and be the best version of
yourself if you're the worst version of yourself at the
same time with your health and your mental health and things.
Speaker 2 (46:32):
So I believe in balance very very much.
Speaker 3 (46:35):
And I you know, I believe in If I over
exert and I really do take on too many things,
I show up as the worst version of the worst leader,
and it just then manifests in my brand and it's
just a terrible strategy.
Speaker 1 (46:47):
Generally, it leaks through the whole business.
Speaker 2 (46:49):
The whole business.
Speaker 1 (46:51):
So last question for sent me before we go. Is
there anyone who you Australian or even American them, or
anyone but who you have as a poster person up
there that in your game fashion that you would like
to emulate.
Speaker 2 (47:07):
Yeah, that's a really good question. I actually haven't thought
about that.
Speaker 1 (47:10):
Probably not in the fashion worldas Vibe.
Speaker 2 (47:14):
Or, I haven't really followed their journey that closely. I
don't think that I've done I think that's kind of.
Speaker 3 (47:22):
One of the reasons maybe I've done well is that
I don't think I've tried to replicate or do a
copy anyone. I've kind of just fully followed my own
journey and done what I want. In the fashion world,
I honestly can't tell you, I, you know, my mentor
would be my dad because he's more of a business
minded person. But as for fashion, I don't think that
(47:43):
I've really tried to emulate anyone. I think, yeah, I'm
trying to think of people like even I think people
that have done it really well. You know Hailey Beaber
with Road, but she's from the US. I'm trying to
think of an Australian. Yeah, put me on the spot.
Speaker 2 (48:03):
I can't think of Yeah. That just goes to show
I probably don't really.
Speaker 1 (48:05):
Have fran Camilla.
Speaker 3 (48:08):
I don't know how yeah, Johnny either. I think that
the old.
Speaker 1 (48:12):
Is because they're older. She's not old that old, but
definitely not your it's not your it's not your age group.
And it's interesting that and she didn't really operate through
the way you've done from social media. It's interesting your category.
It's a bit like asking one of the producers here,
do you remember watching Arthur Beats and play rugby league
in the eighties? Yeah, and I look at our the
(48:33):
Beats an absolute icon. But these guys don't even know
the hell I'm talking about. They never watched because they
weren't even born for another thirty years. And I think
people someone like me, I automatically think that something like
you would like to try and emulate some well known
Australian fashion probably never heard of Maggie Tabra. I've never
heard of her.
Speaker 3 (48:54):
It's weird, it's and I don't want to come across
as disrespectful because I think that they've you know, paved
the way. They're incredible, They're incredible at what they've done,
and they have their own journeys. But I think, you know,
when I was younger, everyone would say the fashion industry
was such a volatile, scary place to be a part of.
So I haven't really necessarily followed anyone's journey or tried
(49:15):
to emulate any kind of brand or process that anyone
else has done. I've really truly just done sort of
what felt right to me and try to make fashion
a really fun, warm place again for my team anyway,
And you know, not a judgmental, not saying that any
of those brands were, but you know, I don't think
(49:35):
that I looked at anyone or anything before I thought
that's amazing, that's kind of what I want to do.
I kind of just thought I just want to do
whatever I wanted to do well.
Speaker 1 (49:44):
By the way, it's obviously working, so stick to a
semi good luck to your will, do, thank you,
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