"Business isn't for the faint hearted..." - Small Business Callout: 'The Bragmat Bloke' by Ivana Alfonso

Ivana Alfonso has worked many jobs since emigrating from Croatia at a young age. Coming out of the pandemic in 2020, Ivana's husband, a keen angler, found himself selling brag mats and making a considerable profit. Ivana and her husband saw potential, and a way to entertain themselves when self-isolation was the norm. They combined their respective knowledge and skills to create The Bragmat Bloke, a thriving company that offers customers customizable brag mat that reflect the best of design, craftsmanship and reflect a shared love of the outdoors. But with the Australian economy tightening, Ivana is feeling the strain like so many small business owners fighting against a wealth of challenges.

My team and I have been paying attention, and one thing is clear - you want to hear from businesses beyond Sydney, not just the success stories, but especially those facing real challenges.

That’s why we’re launching The Small Business Callout under The Mentor channel-giving business owners across the country a voice. In between The Mentor episodes, we’ll hear what’s working, what’s not, and what real support from the government should look like. We want to hear from all industries - those struggling, those overlooked, and those who have something to say but haven’t had the platform to say it.

This is about real business owners, real struggles, and real conversations. Let’s get into it.

Check out more about The Bragmat Bloke here: https://thebragmatbloke.com.au/

If you want to be on Small Business Callout - Email: [e-mail]

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