In this engaging podcast episode, DJ2FOUR7 welcomes content creator Kelly Mac to discuss the ins and outs of content creation. Kelly shares their journey of how they met through a mutual connection and delves into Kelly's evolution as a content creator, highlighting her passion for capturing moments at events, particularly in the music and DJ scene.
KEY TAKEAWAYS
The Importance of Content Creation: Content creation is essential for building a brand and engaging with an audience.
Personal Journey and Passion: The journey into content creation often stems from personal interests and experiences.
Understanding Your Niche: Identifying and focusing on a specific niche, such as events and music, can help content creators stand out.
Value of Professionalism: The difference between a casual content creator and a professional lies in the attention to detail, storytelling ability, and post-production work.
Pricing and Value Perception: Setting appropriate pricing for content creation services is crucial. The guest discussed her pricing strategy, emphasising that the value provided goes beyond the hours spent at an event.
BEST MOMENTS
"I think there's some questions and things that you lot have been asking. And I thought, who is best to bring on, apart from a content creator?"
"I remember going into this room, and he'd literally be putting this, you know, the film into this water, and I'd be like, wow, this is amazing."
"I love being able to watch, capture moments for people and something for them to then keep. And events are all about that, they're celebrations."
"You have to be a certain type of person to be able to do that. I think you've probably got to be a people's person, first and foremost."
"I will charge £100 an hour, for example, right, which people might go, Oh, that sounds quite a lot. But my job doesn't start until the moment I leave."
CHECK OUT KELLY ON INSTAGRAM
https://www.instagram.com/kelly_mac_content_creator/
OUR SOCIAL LINKS
https://dj2four7.com/
https://www.instagram.com/dj2four7/
https://www.instagram.com/mobiledjmastery/
https://www.tiktok.com/@2four7dj
HOST BIO
With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.