In this episode, DJ 2FOUR7 welcomes Tony Roberts. They dive deep into the world of event management and the intricacies of being a successful DJ. With a rich background in music stemming from his parents' singing careers, Tony shares his journey from a young singer to a multi-talented performer who juggles DJing, singing, and managing a busy schedule of bookings.
KEY TAKEAWAYS
Importance of Management: Having a manager is crucial for handling bookings and inquiries, especially when dealing with a high volume of events. This allows for better organisation and ensures that the performer can focus on delivering quality performances.
Unique Selling Proposition (USP): Combining multiple talents, such as DJing and singing, can set a performer apart in a competitive market. This versatility can attract more bookings and create memorable experiences for clients.
Engagement with the Audience: Successfully managing the energy and vibe of an event involves reading the crowd and adjusting the performance accordingly. This includes knowing when to elevate the energy and when to bring it down, ensuring a dynamic experience.
Booking Strategy: Clients need to book entertainment well in advance, especially for popular performers. Early inquiries can secure desired dates and prevent disappointment as schedules fill up quickly.
Flexibility and Adaptability: Being able to adapt to different types of events and audiences is vital. This includes understanding the demographics of the crowd and tailoring the performance to suit their preferences, whether it's a wedding, corporate event, or a club night.
BEST MOMENTS
"When you start to get really, really busy, you're going to need a way of managing your bookings."
"I can literally be playing a song. I can drop out the bass line... and everyone's going mad."
"If you're expecting to get champagne for orange juice money, you ain't going to get it."
"There's millions of brides getting married on a daily basis in the UK. There's enough pie for everybody."
"You've got to be able to just switch it on, you know, and both, I know you're very similar to me in that respect."
Tony’s Links:
https://www.instagram.com/tonykroberts/
https://www.tonyrobertsmusic.co.uk/
https://www.tiktok.com/@tonykroberts?_t=8sPOFJdci7V&_r=1&fbclid=PAZXh0bgNhZW0CMTEAAadlpGKX1eD12mB25ytHtIVMGT-kN5ZIKztDpTEub72ojxPiJ-wwceRIS3si_Q_aem_giHVNJpbKoBiHV4JuLf32Q
OUR SOCIAL LINKS
https://dj2four7.com/
https://www.instagram.com/dj2four7/
https://www.instagram.com/mobiledjmastery/
https://www.tiktok.com/@2four7dj
HOST BIO
With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/