In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 dives into the critical topic of investing in oneself and one's business as a mobile DJ. Through a compelling story about a friend's experience at a school prom, DJ2FOUR7 highlights the importance of having the right equipment and setup for events, emphasising that every gig is essentially an audition for future bookings. DJ2FOUR7 encourages DJs to reinvest their earnings into better gear and services, stressing that professionalism and quality are key to building a successful DJ business.
Thanks to DJ NIBBLER for this show's story
https://www.instagram.com/djnibbler/
KEY TAKEAWAYS
Invest in Your Business: It's crucial to reinvest profits back into your DJ business to improve equipment and services.
Set Standards for Equipment: Using inadequate sound equipment, such as small speakers for large venues, can damage your reputation. It's essential to have the right gear that meets the demands of the event and audience size.
Every Gig is an Audition: Treat every performance as an opportunity to showcase your skills. Positive experiences can lead to referrals and future bookings, while poor setups and performance can harm your reputation.
Adapt to Your Audience: When working with younger clients, traditional marketing methods like business cards may not be effective. Instead, utilise social media platforms like Instagram and TikTok to connect and engage with potential clients.
Professionalism Matters: Arriving dressed appropriately and maintaining good customer service is vital. Poor etiquette, such as leaving auto-mixes running or dressing casually for formal events, can negatively impact your business and client perception.
BEST MOMENTS
"Guys, mobile DJ mastery. Yeah. We need to start setting some standards. And this one I'm talking about is no way near a standard."
"Every single gig is an audition. 99% of the time if you're good at what you do, you will get a recommendation or a referral from every single event you do."
"If you're one of those people and your setup isn't all that, invest into your business by getting some support from another company that makes you look good."
"Bad news travels fast. If you had your Instagram up during that gig, you're stuffed. That Instagram, people black, that was that whack DJ from the prom."
"Investing into yourself and your business is crucial. Reinvesting in your business and not taking profit for a while is probably the only way you're going to be able to lose your daytime job."OUR SOCIAL LINKS
https://dj2four7.com/
https://www.instagram.com/dj2four7/
https://www.instagram.com/mobiledjmastery/
https://www.tiktok.com/@2four7dj
HOST BIO
With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/