In this episode of The Mobile DJ Mastery Podcast, DJ2FOUR7 dives into the competitive landscape that solo DJs face, particularly in the wedding industry. DJ2FOUR7 emphasises the importance of understanding who your competitors are, including in-house DJs, DJ agencies, and recommended suppliers. DJ2FOUR7 shares personal experiences and insights on how to stand out in a crowded market, encouraging DJs to leverage their unique styles and consistently engage with their audience online.
KEY TAKEAWAYS:
Understanding Competition: Solo DJs face competition from in-house DJs, DJ agencies, and recommended suppliers. Recognising these competitors is crucial for strategising how to secure more bookings.
Importance of Recommendations: Recommendations from clients and venues are vital for gaining new bookings. They serve as free advertising and can significantly increase the likelihood of securing gigs.
Leveraging Social Media: A strong social media presence is essential for DJs to stand out against competitors. Consistent posting and engaging content can help attract potential clients and showcase a DJ's unique style.
Niche Down Your Offerings: As DJs grow in their careers, it's important to specialise in certain genres or styles rather than trying to cater to all types of events. This helps in building a strong brand and attracting the right clientele.
Setting Higher Standards: There is a push to raise the average fees for mobile DJs in the UK. By improving the quality of service and marketing efforts, DJs can aim to increase their rates and elevate the industry standards.
BEST MOMENTS
"If you're a solo op DJ, if you're the type of DJ who gets your own bookings, this is going to be, I'm talking to you 100%."
"Recommendations are some of the best work... they do the work for you and you didn't pay, major key."
"Your first opponent is going to be the in-house DJ... they might be just a DJ or they might be the DJ and they do something else."
"I want to see 450 to 1,000 pounds. That's what I want to see... the work that we do, the things that we put in."
"You can beat all three of these guys, all three of the competition guys with your social media."
OUR SOCIAL LINKS
https://dj2four7.com/
https://www.instagram.com/dj2four7/
https://www.instagram.com/mobiledjmastery/
https://www.tiktok.com/@2four7dj
HOST BIO
With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/