In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 welcomes Danny from Double Impact Events. With over 28 years in the entertainment industry, Danny shares his journey from being "Disco Danny" to establishing a successful events company. Danny emphasises the importance of adding upsells to existing packages, such as uplighting and photo booths, to significantly increase revenue. Danny also discusses his experience during the pandemic, how he adapted his business model, and the power of social media in building a following.
KEY TAKEAWAYS
Importance of Upselling: Adding upsells to existing DJ packages can significantly increase revenue. For example, introducing uplighting as an additional service can enhance the overall package and attract more clients.
Branding Transition: Transitioning from a personal brand (like "Disco Danny") to a more professional name (like "Double Impact Events") can elevate the perception of the business and attract higher-end clients.
Diverse Offerings: Expanding service offerings beyond just DJing, such as photo booths, draping, and uplighting, can create multiple revenue streams and make the business more appealing to clients.
Market Research and Pricing Strategy: Understanding the competition and pricing services slightly lower can help secure more bookings. Offering bundled services at a reasonable price encourages clients to choose your services over others.
Adaptability and Resilience: The ability to pivot during challenging times, such as the COVID-19 pandemic, by diversifying income sources (like starting a window cleaning business) and managing finances wisely is crucial for long-term success in the entertainment industry.
BEST MOMENTS
"There's one thing that we can do to make more money almost instantly and that's adding upsells to the current packages that you already offer."
"I was charging at the time, 150 quid for my disco... and he charged £250 to light the room."
"I believe everybody deserves the right to party and have a celebration."
"If your budget is very, very, very small, then you can have a speaker, a stand, a gig bar, and a lead to plug your phone in."
"You need to start documenting your job and your life."
OUR SOCIAL LINKS
https://dj2four7.com/
https://www.instagram.com/dj2four7/
https://www.instagram.com/mobiledjmastery/
https://www.tiktok.com/@2four7dj
HOST BIO
With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.