In this episode of the Mobile DJ Mastery Podcast, DJ 2FOUR7 welcomes Afaron Gordon to dive deep into the world of talent agencies with a seasoned talent agent. Afaron shares valuable insights on the importance of branding, marketing, and legalities such as public liability insurance and PAT testing. Afaron emphasize the need for DJs to showcase their skills through engaging visual content rather than traditional audio mixes, and they discuss the significance of setting appropriate pricing structures for different types of events.
KEY TAKEAWAYS
Importance of Branding and Marketing: DJs should focus on building a strong personal brand and effective marketing strategies. This includes having a consistent social media presence that showcases live performances and audience engagement, rather than just audio mixes.
Legal Requirements: DJs must have public liability insurance and a PAT test certificate for their equipment. These legalities are crucial for working with venues, especially post-COVID, as many venues now require proof of these certifications.
Unique Selling Proposition: DJs should strive to differentiate themselves by offering unique experiences, such as collaborations with other musicians or incorporating live instruments into their sets.
Pricing Strategy: DJS need to have tiered pricing based on the type of event (corporate, private, etc.). Having a single price for all events can undervalue their services.
Content Creation: Regularly producing visual content, such as videos of live performances or engaging social media posts, is vital. This not only helps in marketing but also provides potential clients with a clear idea of the DJ's style and capabilities, making it easier for them to make booking decisions.
BEST MOMENTS
"I thought, why not bring on a talent agent and find out what do they want from DJs?"
"I realized I could do A&R. I could be a music producer, do music for film. There’s so much more I can do."
"I kind of stayed away from DJs mainly because, A, I don't think they know how to brand themselves properly."
"Don't send me a mixtape. No one cares about the audio. I need to see you mixing in that video."
"Today's price is not yesterday's price. When you join the agency now, what your undercut price is, we immediately double it."
GUEST SOCIALS
https://www.instagram.com/afaron_gordon/
https://www.instagram.com/mmtauk/
https://linktr.ee/momentummusictalentagency?fbclid=PAZXh0bgNhZW0CMTEAAadPI8jpyWZHCjiWw74qXJaEHegTJlcfBtZSQfjg3eCOJiYIa0fazQHiTPE1lw_aem_KGG0nxv5wKKdrIAAHApJGQ
OUR SOCIAL LINKS
https://dj2four7.com/
https://www.instagram.com/dj2four7/
https://www.instagram.com/mobiledjmastery/
https://www.tiktok.com/@2four7dj
HOST BIO
With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.