In this episode of the Mobile DJ Mastery Podcast, DJ 2FOUR7 dives into the essential topic of securing bookings as a mobile DJ. Drawing from personal experiences, DJ 2FOUR7 shares valuable insights on how to get started, including the importance of creating content through free gigs to build credibility and showcase skills. Listeners will learn practical tips on pricing their services, the necessity of collecting deposits, and strategies for marketing themselves effectively. Whether you're a seasoned DJ or just starting, this episode offers actionable advice to help grow your business and secure those coveted bookings.
KEY TAKEAWAYS
Start with Free Gigs for Content: Offering your DJ services for free at local events or friends' parties can help you gain valuable content (videos and pictures) that showcases your skills, which is essential for marketing yourself.
Utilize Social Media Effectively: Choose a primary social media platform (like Instagram or TikTok) to consistently post your content. Ensure that your branding is uniform across platforms to make it easier for potential clients to find you.
Focus on Video Content: Videos are more impactful than pictures when promoting your DJ services. They allow potential clients to see your skills in action, making it easier for them to decide to book you.
Set a Minimum Charge for Gigs: When starting out, aim to charge between £250 and £500 for your first paid gig. This reflects the investment you've made in your equipment and helps ensure that you can cover any potential damages.
Collect Deposits: Always collect a deposit when booking gigs to secure your commitment and reduce the risk of cancellations. This helps ensure that you are compensated for your time and effort, even if the client decides to cancel later.
BEST MOMENTS
"One of the hardest things was getting like your first booking, you know, your first thing under your belt so you can start to get going."
"If you've got some kind of proof for you to do what you do, it's much more easier for you to market, for you to sell yourself."
"Offering your services for free... there's a low chance they're going to say no, because it's no skin off their back."
"The minimum you should charge... is between 250 and 500 pounds. This is the minimum."
"When you get that first message... make sure you celebrate. I'm always a big fan of celebrating all your achievements."
OUR SOCIAL LINKS
https://dj2four7.com/
https://www.instagram.com/dj2four7/
https://www.instagram.com/mobiledjmastery/
https://www.tiktok.com/@2four7dj
HOST BIO
With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.