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June 23, 2025 19 mins

While auction day gets all the attention, it’s the weeks beforehand – quiet strategy, early inspections, buyer conversations – that often determine the final result. 

In this second of a two-part series on selling a home, the Bongiorno Group’s Ricky Caldow is joined by Marshall White real estate agent Ben Bongiorno to explore the key stages in the lead-up to auction. 

A well-structured campaign, early buyer engagement, and open communication between agent and vendor are key to achieving the best possible outcome on auction day. 

The Money Doctors is proudly brought to you by leading financial services organisation the Bongiorno Group, the preferred tax and accounting partner for the Australian Medical Association Victoria. 

For more information, please call 03 9863 3111 or visit https://bongiorno.com.au/  

This general advice has been prepared without taking account of your objectives, financial situation or needs. You should consider the appropriateness of this advice before acting on it. If this general advice relates to acquiring a financial product, you should obtain a Product Disclosure Statement before deciding to acquire the product. 

See omnystudio.com/listener for privacy information.

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