Social media has become one of the most effective ways for medical professionals to build trust, visibility and genuine connection – when it’s used with intention and care. Family lawyer Vic Rajah shares how the landscape has shifted from traditional media to digital platforms, and why clinicians should view themselves as a brand.
Vic explains how different demographics use Facebook, Instagram, TikTok and LinkedIn, and why authenticity matters more than polished perfection. He also outlines the legal and ethical guardrails, while highlighting how thoughtful content can humanise a practice and support patient confidence.
Vic Rajah Family Lawyers
https://www.vicrajah.com.au/
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