The Sales Revolution

The Sales Revolution

The sales process is broken. What’s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community. Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid’s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine. The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales. The Sales Revolution Book https://thesalesdr.com.au/the-sales-revolution-book/

Episodes

July 16, 2025 11 mins

Sales isn’t just about answers – it’s about asking the right questions. The kind that don’t just gather information, but shift thinking, deepen connection, and guide conversations toward real solutions. 

Ingrid steps through a list of transformative questions designed to elevate every sales conversation. These aren’t your typical checkbox queries. They’re crafted to build trust, surface real...

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What does it take to transform from top sales gun to exceptional sales leader? Darren Mitchell knows firsthand – and he’s on a mission to prove sales leadership isn’t about ego or spreadsheets. 

Voted one of Australia’s top 20 sales influencers, Darren shares how he ditched engineering dreams, fell into sales during Australia’s recession, and never looked back. He reveals why the best salespeople ...

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We hear so much about how emotional intelligence is essential for leadership. But, often overlooked is the game-changing power of relationship intelligence (RQ). Drawing from her own sales background and 20 years of experience coaching non-sales professionals, relational strategist Julia Palmer, CEO of Relatus, Julia reveals why RQ is the missing link in leadership, team dynamics and business growth. 

Forget superficial networ...

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What if every interaction with a customer felt like a privilege, not a transaction? This episode flips the script on how we view value – shifting from what we want to what they need. Mutual enrichment isn’t just a buzzword in The Sales Revolution – it’s a mindset. A reminder that customers aren’t interruptions; they’re the reason we show up. 

From internal teams to end buyers, real success h...

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What happens when the high-achieving, get-it-done mindset crashes headfirst into the human reality of leadership? Shelley Flett knows – because she’s lived it. From childhood spent milking cows in the cold early mornings to leading some of Australia’s most recognised brands, Shelley’s journey is all about evolving from doing to being. 

Now known as the dynamic leader, she helps others shift from transac...

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From data entry to national sales leader, Tamzin Trimboli’s journey is anything but ordinary. Starting at just 16 in a male-dominated manufacturing business, she’s built her career from the ground up – literally. 

Tamzin reveals how a school-based apprenticeship led to mastering CRMs, marketing via fax (yes, really!), and eventually running national sales and logistics at DM Plastics & Steel in South Aust...

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Sales pipeline meetings often feel like uncomfortable interrogations – but they don’t have to. When structured well, they become powerful tools for clarity, momentum and team development.

A strong pipeline should drive action, not anxiety. This approach outlines three key stages – above the pipeline, in progress, and ready to close –offering a clear framework for evaluating opportunities and coaching sales t...

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Amanda Rose doesn’t hold back, as she takes aim at the systemic blind spots holding sideling small business owners. Known as the #BossLady, Amanda unpacks how policies, funding models, and lazy legislation often ignore the needs of SMEs, despite them making up 97% of Aussie businesses. 

From the flawed “Future Made in Australia” fund to exclusionary industry grants, she exposes how small operators – par...

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What do bricklaying, noxious weeds, and Radio Rentals have in common with global leadership and goal mastery? Everything – when the story belongs to Keith Abraham. Keith brings his infectious energy and enthusiasm in this episode as he shares his remarkable transformation from school dropout to world-renowned goal achievement expert. 

With 1.7 million people across 43 countries hanging on his every word, Keith explains w...

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Too often, the best salesperson is promoted to sales leader – then left to sink or swim. But what does it take to actually lead a high-performing sales team?  Sales performance hinges on three core drivers: clarity, confidence, and consistency. 

Clarity means knowing the role, understanding what good looks like, and following a defined sales process supported by tools and training. Confidence comes from practice, pr...

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What does it take to thrive in a male-dominated industry, crush cold calls, and redefine resilience? Franky Kennedy is a seasoned Business Development Manager with over 13 years of experience in the logistics and freight management industry. Known for her relationship-driven approach, she’s a passionate advocate for diversity and inclusion in a traditionally male-dominated field.

 

With no roadmap and plenty of rejection...

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Sales teams can dramatically improve performance by using AI to support mid-funnel activities like research, preparation, and proposal development. That’s according to David Marshall, founder of SalesGrid, an AI-powered sales productivity platform designed to support sales teams working on large, complex deals. With 25+ years in B2B sales innovation, including the success of Performio, David brings deep expertise in how sales...

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Chasing revenue and profit isn’t just a job for sales anymore. In today’s leaner, faster-paced world, your whole business needs to pull in the same direction – towards the customer. 

And so, what if your entire organisation – not just your sales team – became a magnet for growth? 

A magnetic organisation is the kind of workplace where customers, team members, even partners are drawn to your b...

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Culture isn’t a vibe – it’s a strategic tool. When leaders intentionally shape systems, behaviours, communication, and relationships, they create environments where people thrive and performance follows. Rachel Service is founder of Happiness Concierge, who explores the powerful connection between workplace culture and performance.

Rachel shares her journey from corporate burnout to building a globally recognised ...

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Sales leadership is no longer just about revenue – it’s about driving strategic, customer-focused outcomes across the business. That’s according to Paul Connolly, Sales Director at Lincoln Sentry, a division of the Dulux Group. 

With a career spanning the UK, Ireland, New Zealand, and Australia, Paul shares his journey from supermarket management to leading high-performing sales teams in complex, multi-channe...

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Great salespeople create value, build strong customer relationships, and continually refine their approach to stay ahead in a competitive market. That’s according to Ian Selbie. And he would know! He’s an internationally renowned sales expert and has trained more than 17,000 sales professionals worldwide. A former top global salesperson at Apple, Ian shares insights from his time with Steve Jobs, the methodology that he...

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In this milestone 50th episode, Ingrid explores a fundamental shift in the sales process – moving from pushing a sale to creating an environment where customers naturally want to buy.

She breaks down four essential elements that help sales professionals shift from hard-selling to guiding the customer’s decision-making process.

Drawing from real-world experience, Ingrid shares key insights from a competitive enterprise-l...

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Ep53 Why Sales training alone isn’t enough

Sales training is often seen as the ultimate solution for improving sales performance – but is it really? Ingrid explores why training alone won’t deliver lasting results without the right foundation. From business context to leadership effectiveness, internal processes, and customer experience, she breaks down the key elements that determine whether sales training will h...

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Incentives drive action. But what makes an incentive truly irresistible? 

Today, we’re diving into the world of incentive strategy with a powerhouse in the field – Mercedes Ibbett, Managing Director and Owner of EVT Incentive Marketing. 

With 23 years of experience, she’s been shaping the way businesses motivate and reward their top performers. 

This year, EVT celebrates an incredible 40 years of su...

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While chasing more revenue seems like the obvious way to boost profits, the real game-changer is optimising the entire business equation. Ingrid offers practical ways to maximise profitability, from quick wins like tapping into customer service insights and strengthening existing accounts to smarter pricing strategies and cost-saving tactics. She says there a way to reduce costs without sacrificing growth by shortening sales cycles...

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