On this episode of “The Shine Strategy,” I’m excited to bring you the host of the “Creative Warriors” podcast, Jeffrey Shaw, who is also a brand consultant, TEDx speaker and author of Lingo: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. For over 30 years, Jeffrey was one of the country’s most sought-after photographers, shooting top athletes and executives—with his portraits appearing on “The Oprah Show,” People and O Magazine. Jeffrey pivoted his photography career into becoming a business coach to help creatives learn how to be seen by the world. Jeffrey’s passion for his work is infectious, and it was instantly clear that his community of soulful entrepreneurs perfectly aligns with our own Shine Insiders. Additionally, his thorough understanding of how he can serve his community—and help others serve their communities—is beyond motivating. It’s no surprise that his podcast recently hit a million downloads! You’ll definitely want to listen to this episode to hear why it’s important to understand the deepest desires of your clients.
For show notes and more visit: podcast.theshinestrategy.com
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