The Small Business Big Marketing Spotlight with Tim Reid

Mike Paulus of Encore Investments is today's guest, who's a successful entrepreneur in the FinTech sector. Mike shares his journey of bootstrapping businesses, emphasising the importance of customer focus, identifying overlooked problems, and leveraging technology, particularly AI, to enhance business efficiency. He discusses the significance of metrics in driving growth and the strategic approach of choosing the right customers fo...

Charles Burt & Omar Parker of Egerton Crescent Productions share their journey of building a successful production company and creating impactful content. Starting in college, they used networking and cold emails to connect with filmmakers. Attending Sundance in 2018 marked a turning point with two short films in competition and valuable industry connections. They discuss working with YouTubers like MrBeast and Preston, learnin...

Andrew Spira, a serial entrepreneur and recovered drug addict, shares his compelling story of transformation and redemption. From living in a $10 million house to ending up in jail, Andrew hit rock bottom before seeking recovery. He discusses his experiences in jail and the challenges he faced after getting out. Andrew emphasises the importance of routine and daily practices in maintaining sobriety and staying focused on positive g...

Marcella Guidry is the dynamic owner of Belle L'adore, a 10-year-old beauty brand renowned for its natural skincare products. Belle L'adore offers luxurious body butter, liquid butter, and deodorant, all handcrafted with natural ingredients. Marcella's journey began when her daughter reacted to store-bought lotions, prompting her to create gentle, effective skincare solutions. Discover how Belle L'adore stands out in a crowded mark...

Kim Williams, owner of Shanti Life, a hemp and CBD business, discusses the uses and benefits of hemp, the challenges of operating in the industry, and her own product line, Woke Botanicals. She emphasises the importance of integrating wellness practices into daily life and offers tips for relaxation and stress relief.

In this Spotlight episode, Kim Williams flicks the switch on:

• Hemp - its uses and well-bein...

Chad Allen, founder of Convenit Consultants, shares insights on crafting bespoke financial strategies for businesses in diverse global markets. His travel experience and understanding of local market conditions shape his business approach. Chad emphasises the need for customised strategies and the challenges of emerging markets. His expertise spans financial operations, legal aspects, taxation, risk management, and other considerat...

J.D. Barker, an international bestselling author, discusses the importance of book covers, his transition from a corporate job to becoming an author, and his views on the broken traditional publishing model. He also shares insights on working with co-authors, the impact of Stephen King on his career, and the future of publishing.

In this Spotlight episode, J.D. Barker flicks the switch on:

• How he got his sta...

Fellow business warrior, are you juggling more balls than a circus clown? Battling to make sense of marketing, cash flow, recruitment, while still trying to remember what sleep feels like?

Fortunately for you, The Small Business Big Marketing Spotlight changes all that.

I'm Tim Reid, here to guide you through the maze of business madness; and trust me, I've seen it all, having run my own business for 15 years, and interviewed over ...