Old-school marketing strategies. If you’re interested in building a business with rock-solid foundations that’s primed for growth, then you’re in the right place. Not because today’s special guest owns Australia's largest, family-run stone business; but because he’s doing it in a way that ensures steady, long-term growth that avoids the painful peaks and troughs. It’s a not-so-rocky episode 648 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
A little more about Gitani Stone Owner Jason Gittany...
As an immigrant tiler, Jason Gittany’s father started Gitani Stone in 1974. At the time, it was a modest business providing exceptional supply and installation of marble stone bench tops and other stone products to homes across the Sydney metropolitan area.
Fast-forward to 2023, and Jason’s now running the business, having taken it from a modest one man show, to now one of Australia's premier, family-owned stone suppliers and installers, employing 60 staff, and turning over $40 million annually. They even own their very own Australian quarry, whilst still importing from a quarry outside of Florence, Italy where Michaelangelo once acquired his own stone for the likes of creating David and other famous works.
In this candid chat, Jason shares what he calls his steady strategies for growing the business to where it is today, how he builds loyal, trusted client relations, and how he targets both B2C and B2B customers, each one requiring something just a little bit different.
I started off by asking Jason what the most extravagant project Gittany Stone has ever delivered.
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AI For Small Business: A Beginner's Guide with Dr Catriona Wallace | 648
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