Today’s guest lives by the philosophy that offering less enables you to build a business that others simply can’t touch. Has it worked? Has it ever! It’s a ridiculously simple yet powerful, episode 660 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
A little more about Mobile Skips owner Jacob Spencer ...
Eight years ago, and without any industry experience, Jacob Spencer bought the underperforming Mobile Skips business.
This year it will turn over $8 million, thanks to his 17 very motivated franchisees across Australia, a lucrative Bunnings contract and his very own and unique skip bin design.
Now … if you think there’s nothing to learn from a mobile skip business, then you could not be wronger!
Jacob, who’s incredibly humble about his business achievements and marketing know-how, has built a highly profitable business off the back of some very clever, yet simple, concepts. Concepts, that as you’ll see, have made it hard for others to replicate. And concepts that you can apply immediately into your business.
So seriously, grab a journal, as you’re about to discover so much business and marketing gold including:
- Why choosing to do less creates an untouchable business
- The power of offering a celebrity service (and that’s not what you think)
- What you can learn from Janine Allis and her Boost Juice empire
- How to create a brand that attracts the right people
- Jacob explains how he’s encouraged over 5,000 Google reviews
- And you’ll hear yet another example of a compelling customer experience
A big thank-you to past guest and founder of Lord of the Fries, Amanda Leigh-Walker, for bringing Jacob and his business to my attention.
Oh, and a reminder that if you’d like to watch this interview, then simply join my small business owner Membership at Pateron.com/MarketingPodcast. The first 7-days are free.
I started off by asking Jacob why rubbish removal?
Resources mentioned in this episode ...
Product Review website Jacob mentioned
Geoff Ramm's book on Celebrity Service
Businesses that make this podcast possible
StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).
Patreon - Join Timbo's Business Owner Membership and take control of your marketing.
Book Tim Reid - Keynote or conference emceeing.
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.