In this episode of The Socius Podcast, we’re joined by Jose Ramirez, founder of HOPR, the alcohol-free beverage brand redefining what it means to unwind. Born from a blend of athletic discipline, tech know-how, and a drive to do things differently, Jose shares how he turned a personal frustration with drinking culture into a fast-growing brand stocked in over 70 retailers across Australia.
Jose opens up about the gritty reality of building a business from scratch, learning everything from YouTube, pushing through burnout, and choosing community and content over conventional strategies. His story reflects the entrepreneurial mindset we champion: one grounded in resilience, innovation, and a belief that meaningful change comes when leaders share the journey- not just the wins.
This is a conversation for anyone looking to grow with purpose, challenge industry norms, and build something that actually matters.
Connect with Jose:
Email: Jose@drinkhopr.com.au
HOPR: https://drinkhopr.com.au/
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Facebook: @thesociuspodcast / thesociuspodcast https://www.facebook.com/thesociuspodcast/
LinkedIn: @thesociuspodcast https://au.linkedin.com/company/the-socius-podcast
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Podcasts: @thesociuspodcast https://podcasts.apple.com/au/podcast/the-socius-podcast/id1566473205
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