Leslie Zinn, CEO of Arden’s Garden, shares insights from her journey growing a family business into a beloved wellness brand. She discusses the tension between her mother Arden's unwavering commitment to health and the practical demands of running a profitable enterprise. Leslie highlights pivotal moments, such as navigating the industry's E. coli crisis and unintentionally establishing successful stores in food deserts. Her reflections reveal the powerful impact of mission-driven decisions, customer loyalty, and the growth mindset that sustains their business today.
Key Takeaways
- Leslie’s early experiences balancing her mother's passion for wellness with business profitability.
- How Arden’s Garden navigated critical decisions during industry-wide health scares without compromising their core values.
- Unplanned strategic moves into underserved communities that led to surprising success and deep community impact.
Resources Mentioned
- Visit Arden's Garden at https://www.ardensgarden.com
- Follow Leslie Zinn on LinkedIn at https://www.linkedin.com/in/lesliezinn
- Follow Arden’s Garden on social media at:
- Facebook: https://facebook.com/ardensgardenatl
- Instagram: https://instagram.com/ardensgardenatl
- Twitter/X: https://twitter.com/ardensgardenatl
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