The Tech Aunties Podcast Seasons 1 & 2

The Tech Aunties Podcast Seasons 1 & 2

In many cultures, "Aunties" are known for their experience and insight. Angelia McFarland and Gina Rosenthal are marketing and technology industry veterans who are spilling the "tea" on the future of these critical areas. In each episode, they take a hard look at trends in marketing and technology and share their experience and insights. Not only will you learn something new each episode, the aunties will challenge you to think through the hype and develop a healthy understanding of the trends affecting your future. Seasons 1 & 2 are sponsored by EOP Media and Digital Sunshine Solutions and can be found at this link. Season 3 welcomes a new Tech Auntie, Marian Newsome, who will join Gina Rosenthal to discuss all things AI. Season 3 episodes can be found here.

Episodes

November 10, 2023 49 mins

Tech Aunties Season 2 Episode 9 Show Notes

Gaming on the edge

In this episode of Tech Aunties we're diving deep into a specific edge use case with our first international guest, Philip Cote, CTO at Edgegap. We'll discuss the use cases that Edgegap is currently working on, including online gaming and how edge computing is revolutionizing the gaming industry.

Here's a quick episode breakdown:

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Responsibility isn't a burden. Actually, it's freedom. Join us as we explore the freedoms that emerge when you take responsibility for your dreams and give yourself permission to succeed.

Sharon Seaberg Nabhan is founder of Sharon Seaberg Coaching: Igniting Joy and Purpose in Women's Lives Through Empowerment Coaching and Neuroscience-Based Strategies. Sharon helps her clients become influential and deeply fulfilled leaders in 10 w...

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November 1, 2023 59 mins

In this podcast, we explore the ethical questions of being a marketer in an economy driven by technology. Melinda leans on her years of experience as a marketer, technologist, and Silicon Valley resident to give us her perspectives on:

  • Morals vs. Ethics
  • The Marketing and Engineering Relationship
  • The Fallacy of 1 to 1 Marketing
  • The Ethics, Benefits, and Dangers of Programmatic Advertising
  • The Truth About Clicks 
  • The Problems wi...
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October 31, 2023 38 mins

This season we're exploring what's up with "the edge". You hear lots of talk about  it in industry circles, but what is the edge exactly? We're talking to experts, asking tough questions and digging deep into this concept. Join us as we investigate the edge this season! 

In this episode, we look deeper at IoT and the edge.  We'll explore what it takes to successfully deploy IoT devices on the edge, from planning and implementation ...

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If Gartner has a market guide, edge computing must be a real thing for the enterprise. Or is it? We’ve brought Allyson Klein to episode 5 to help us understand what (if anything) enterprises are doing on the edge 

Our guest: Allyson Klein, Founder and Principal, TechArena 

Allyson Klein’s insatiable curiosity for what inspires innovation drove her to found her first podcast over a decade ago. She has reached over ...

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October 25, 2023 55 mins

On the heels of her recent book launch, Dr. Carla Michelle visited the studio to discuss her journey from corporate to the owner. As a Multipreneur, Dr. Carla has the ability to lead and grow multiple business interests. In this episode, she shares many secrets of success, in particular, she discusses how she developed a mindset of expansion. Dr. Carla's expansion mindset enabled her recent business expansion and the introduction o...

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October 17, 2023 45 mins

Welcome to the first season 2 technical episode on Edge. Edge is one of those technologies that is hard to define, everyone looks at it from a different lens. We'll be talking to experts in the field about how they look at edge, and get their definitions as well!

First up in Natasha Guarav. She's the product manager at Dell that owns Edge Solutions. It was great to hear her take as someone providing edge solutions to customers. 

Le...

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Customer Data is a great opportunity for marketing professionals but it's also a great responsibility. Join us and our guest Meg Ugenti as we explore the many ways we can use customer data while maintaining customer privacy. 

Meg Ugenti, Corporate Director of Marketing, Focus USA

Meg refers to herself as a data geek, millennial marketer, and a female C-Level executive who specializes in helping companies connect to their audience. ...

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October 13, 2023 48 mins

Join us as we take a look back at our favorite moments of season 1 and give you a teaser of the topics you will enjoy in season 2. 

See omnystudio.com/listener for privacy information.

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July 24, 2023 33 mins

This week we spoke to Dr Jean Leah-Leah Njoroge Ph. D. about AI use cases and benefits from an experienced data scientist. This was one of the best episodes of the season. AI may be all the rage right now, but there are experienced experts who have been building AI for years. It was refreshing to ask questions about this topic that were answered in such a practical manner!

Show notes:

  • Introductions
  • Is AI going mainstream?
  • What...
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July 19, 2023 47 mins

There are many perspectives on where great marketing starts. Many believe it is the customer but when it comes to technology, often customers are unaware of the possibilities. Great product design starts with the capabilities made possible by scientific and technical discovery, but it can’t stop there. Great product design encapsulates discovery into value that clients desire. 

Our guest: 

Alley Lyles-Jenkins

Alley describes hersel...

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When new technologies gain critical mass, the story of success is always focused on the technology and the engineering that went into its development. However, most successful technologies gain acceptance through the guidance of a skilled marketer. However, he or she rarely gets her well-deserved recognition.

Our guest

Brian Whitaker

During his corporate career, Brian worked on regional and global marketing for a wide range of alli...

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July 5, 2023 42 mins

For better or worse, we live in a time where algorithms rule the world. But what happens when algorithms do harm? This has been a concern for about a decade. Articles and books have been written to sound the alarm about the harms we will see if we jump with both feet into automating AI processes (see Emily M. Bender's blog post for plenty of links). 

What are some historical examples, and can anything be done about it? Further, doe...

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When marketers are left to create, they deliver results that seem magical. The allure of a great marketing campaign hides all the technical skill that was required to achieve the result…but that’s the objective. Join us as we explore the technical side of marketing and how the best marketers create the illusion of ease. 

Our guest for this episode is Michael Pope. 

Germany born. Florida raised. Michael designs, builds and implement...

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What kind of compute does it take to train an AI model? And should we be concerned about the environmental impact? Professor Wondernerd (aka Tony Foster) is back for another Tech Auntie session with the deets.

Our guest for this episode is Tony Foster. He’s a Sr. Principal Technical marketing engineer at Dell Technologies, an adjunct professor of Technology at Kansas State University, or simply the WonderNerd! He describes himself ...

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For all the focus we give innovation in corporate strategies, it’s clear that the new method of innovation is in the startup world. We live in an age where most large companies have a venture department that works to build a pipeline of innovative solutions for later acquisition or investment. Launching a startup can be a lucrative opportunity for marketers...now imagine you are a woman. Did you know that of all venture capital inv...

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In Part 1 of this Episode -- The Road to Wussville: Or Marketing's Not so Grand Adventrue -- we discussed how the marketing discipline has been diffused across the corporation and has lost much of the control and accountability that could be used to progress the discipline.

In this episode, we move on from Wussville! We will switch from looking at the problem to looking at the opportunities we have to take back our power and reshap...

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Is AI is the killer app that came from the most recent round of digital transformation? If it is, what are the components of an AI workload?

Our guest for this episode is Tony Foster. He’s a Sr. Principal Technical marketing engineer at Dell Technologies, an adjunct professor of Technology at Kansas State University, or simply the WonderNerd! He describes himself as a VDI/EUC and GPU fanatic bringing Deep Learning, Machine Learning...

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Marketing is a critical discipline to the success of any company but so much of our responsibility has been diffused across modern corporations it is almost impossible to deliver the value we know we bring. How did we get here? 

Don't forget to check out https://techaunties.com and follow us on Instagram too! Have an idea for a show? Email us at hello@techaunties.com.

        See omnystudio.com/listener for pri...

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        In our first technology episode, we set the table to talk more about AI.

        Show notes:

        1. Read more
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