95. From Confusion to Clarity - Jerry’s Epic 12 Month Business & Life Transformation

Fourteen months ago, plasterer Jerry Redman was stuck on the hamster wheel: long hours, tight cashflow, confused on how to break the cycle. 

Then he discovered The Trade Den and made the commitment to change. 

Today, he runs a $2M+ owner-operator business, is completely off the tools, leads an eight-man high-end plastering crew, has support in the office, and is building a business that actually serves his family, lifestyle and financial future. 

In this episode, we follow Jerry’s epic journey through cashflow crunches, pricing overhauls, installing back-office systems, and shifting his identity from a plaster who ‘just works harder’ to a leader who focuses on growth and profits. 

If you’re feeling stuck but know you’re capable of more, Jerry’s story is proof of what’s possible when you set clear goals, follow the right roadmap and commit to the priorities that matter.  This might be the kick you’ve been waiting for.

In this episode you’ll learn: 

🔨 Pricing systems gave clarity, confidence and control over every project delivered. 
🔨 Letting go of the tools unlocked strategic thinking and real business growth. 
🔨 Strong habits and personal discipline fuelled consistency through every tough stage. 
🔨 Community support and coaching accelerated decisions, learning and long-term momentum. 
🔨 Empowering a team creates pride, ownership and higher-quality outcomes on site. 
🔨 Strategic growth replaced chaos, giving Jerry a business with real direction. 

Jerry started making the change from listening to episodes 23, 24, and 25 of The Trade Den. We encourage you to go back and listen to these three episodes on pricing: 

23. The Most Costly Pricing Mistakes You Can Make in a Trades Business
24. How to Adjust Your Prices as Your Business Grows… Without Losing Customers
25. What You Need to be Charging in Your Trades Business 

Listen here: https://open.spotify.com/show/4DcSmeN59hroObrubbwFZ3 

… Book a free Discovery Call to start your journey toward building a sustainable business and balanced life: www.strategysession.com.au 

And if you’re not already part of The Trade Den please come over to our community on Facebook: https://www.facebook.com/groups/thetradeden 

Find out more about Pravar Group at www.pravargroup.com or  https://www.instagram.com/pravargroup 

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