064 - Why The Hustle Model Is Broken—And What Women Need Instead

What if the hustle wasn’t the answer—but the problem? In this soul-stirring episode of Soul Aligned: The Wellthy CEO Podcast, Shae Invidiata sits down with visionary strategist and creator of the Fusion Paradigm™, Kelly O’Neil, for a powerful conversation about redefining success on your own terms.

Together, they unpack why the old models of entrepreneurship are crumbling, how healing past wounds unlocks future wealth, and why fusing your personal desires with your professional mission is the real secret to building a legacy.

Kelly shares the wisdom she’s gained from helping impact-driven entrepreneurs generate over $750 million in aligned business growth—without burning out, selling out, or playing small. If you’ve ever felt like the hustle doesn’t fit who you truly are, this is your permission slip to do business differently.

Key Takeaways:

• The hustle model is outdated—and harmful to visionary leaders.
  
  
• Authenticity and alignment aren’t luxuries; they’re the foundation of true wealth.
  
  
• Healing is a growth strategy—for your life and your business.
  
  
• Purpose is your North Star; profit is the vehicle.
  
  
• Boundaries are a business plan.
  
  
• A supportive, soul-aligned community is everything.
  
  
• Legacy isn’t about ego—it’s about impact that outlives you.

 

Time Stamps

 

01:55: Kelly O'Neil's Journey and Background

04:44: The Broken Hustle Model

11:12: The Dark Night of the Soul

15:38: The Paradigm Shift in Entrepreneurship

23:29: Redefining Success and Purpose

29:29: The Epic AF Movement and Its Principles

31:02: Awakening to Our Gifts

32:28: Desires and Clarity of Purpose

34:17: Removing External Expectations

35:57: Life Lessons and Perspective Shifts

38:18: Collaboration Over Competition

40:57: Steps to Living an Epic Life

47:19: Legacy Work and Community Support

52:14: Wealth Wisdom for Future Generations

 

Guest Bio

 

Kelly O’Neil is a visionary strategist, futurist, and creator of the Fusion Paradigm™, known for helping impact-driven entrepreneurs break free from outdated business models and lead from deep alignment. With over two decades of experience and a legacy of generating more than $750 million for clients, Kelly serves as a mirror, accelerator, and alignment strategist for those ready to disrupt the status quo and forward humanity. 

 

Her work centers on developing powerful strategies and intellectual property that empower 7- to 10-figure visionaries, philanthropists, and conscious businesses to create legacy-level impact. 

As the founder of the EPIC AF Consulting Collective, she supports change agents in leading with soul, structure, and sovereignty. Kelly’s purpose is rooted in transformation, liberation, and whole-person leadership—guiding clients to reclaim their voice, operate in their genius, and build businesses that serve both profit and purpose. She is, quite literally, here for this.

 

Connect with Kelly:

 

Website: www.kellyoneil.com

IG: https://www.instagram.com/officialkellyoneil

TikTok: https://tiktok.com/@official.kellyoneil

Facebook: https://www.facebook.com/KellyONeilOfficial

Give-a-Way: https://epicisthenewhustle.com  Use the Code WELLTHYCEO

Time Stamps

ABOUT SHAE INVIDIATA

Impact Entrepreneur | Luxury Realtor | TEDx Speaker | Wealth & Wellness Strategist | Award-Winning Human Rights Advocate | Podcast Host

Based between Toronto and Costa Rica, Shae Invidiata is an impact-driven entrepreneur dedicated to building wealth with purpose. 

 

With over 15 years in luxury real estate, Shae helped scale The Invidiata Team—one of Canada’s top-performing real estate teams—to over $6 billion in career sales. From managing operations and business development to selling and representing some of the country's most elite listings ranging from $2M to