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July 21, 2025 54 mins

In this episode of The Wellthy CEO Podcast, host Shae Invidiata is joined by best-selling author, entrepreneur, and retreat leader Katie Sampayo to discuss what it truly means to thrive as a purpose-driven woman in business. Katie shares her journey from corporate burnout to building a seven-figure freedom-based business aligned with her values. From her first steps teaching wellness in a traditional 9–5, to taking bold leaps into entrepreneurship and solo travel, Katie’s story is a powerful reminder that personal alignment is the key to sustainable success.

A major turning point in her life came during a solo trip to Bali, where she completed her yoga teacher training, ended a toxic relationship, and rewrote her book from scratch in just 30 days. Katie explains how trusting her intuition over logic opened doors to exponential growth—not just financially, but spiritually and emotionally. This led her to embrace the digital nomad lifestyle, build a remote team, and eventually launch transformative programs and events like the Millionaire Playbook.

Katie also introduces her Seven Pillars of Thriving—a foundational framework she uses with clients to help them self-assess and create holistic success. She speaks candidly about overcoming inherited money beliefs, learning how to lead a team, and building in systems like her monthly “Flex Week” to avoid burnout. Whether you're just starting out or scaling to the next level, this episode is full of practical wisdom and inspiration to help you grow with more freedom, intention, and joy.

Key Takeaways:

  • Thriving isn’t just about money—it’s about holistic alignment across mindset, health, purpose, and relationships.

  • Solo travel, especially her transformative trip to Bali, gave Katie clarity, confidence, and creative fire.

  • Trusting your gut—even when others say "don’t"—can be the catalyst for your biggest growth.

  • The Seven Pillars of Thriving framework provides a monthly self-check to ensure you're not just working—but truly living.

  • Katie’s journey to seven figures hinged on hiring a team, creating SOPs, and stepping into visionary leadership.

  • Her "Flex Week" concept helps prevent burnout and promotes long-term creativity and balance.

  • The Millionaire Playbook is a global, free virtual event designed to help women build wealth without sacrificing joy or freedom.

  • Money is a tool and amplifier—not the source of worth. Healing money narratives is essential to financial freedom.

Time Stamps

 

0:30 – Meet Katie Sampayo

1:45 – Katie’s Journey into Entrepreneurship

4:50 – Building Her First Wellness Program

6:40 – Making the Leap to Self-Employment

7:45 – The Digital Nomad Spark

10:20 – Launching Her First Online Product

11:30 – Writing Her First Book

12:55 – The Breakup That Changed Everything

14:45 – Bali as a Catalyst

20:00 – Lessons from Solo Travel

28:40 – The Seven Pillars of Thriving

33:00 – Rewriting Her Money Story

38:00 – Burnout & the Hustle Hangover

40:30 – Team as the Breakthrough Strategy

46:30 – The Millionaire Playbook Event

53:00 – Final Thoughts & Free Coaching Gift

 

Katie Sampayo Bio

 

Katie is the Founder of THRIVE Life and Business Coaching for Entrepreneurs, and Owner of THRIVE Fitness, Adventure, and Transformational Retreats. She is also a Certified Personal Trainer, 200 Hour Ashtanga-Vinyasa Yoga Instructor, #1 Bestselling Author of "Eat To Thrive: The Anti-Diet Cookbook", and former T.V. show host of "Eat Right, Live Well " on channel 47 ABC.

 

Her mission is to help burnt-out and disconnected high achievers and entrepreneurs step into their next-level of success to fully live life on their terms with her proven 7 pillar life-redesign system.

 

Katie has been traveling the world full-time since 2018 running her businesses and living a life filled with adventure, connection, and transformational experiences.

 

You can catch her surfing in the AM and leading powerful zoom coaching sessions in her bikini from the beach in the afternoon. She walks the talk, and is committed to helping high achievers create their own version of a FREEDOM lifestyle too!



Connect with Katie:

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