067 - Rewrite the Rules: Building a Brand That Prints Its Own Money with Stef Skye

What does it take to walk away from the comfort of a 9-to-5 and step boldly into the unknown world of entrepreneurship? In this episode of The Wealthy CEO, host Shae Invidiata sits down with Stef Skye — a powerhouse entrepreneur and investor — to unpack her journey from corporate burnout to building a 7-figure business rooted in freedom, mindset, and purpose. From boardrooms to the villages of Ghana, Stef’s story is one of reinvention, resilience, and radical clarity.

Stef shares how her time in Ghana redefined her understanding of true wealth and sparked a deeper mission: to empower women to take control of their finances and rewrite their legacy. She dives into the essential mindset shifts that helped her break the cycle of hustle culture, the role of daily habits in creating long-term success, and how investing — not saving — became her gateway to financial independence. Plus, we explore how AI is transforming business, and how staying authentic in a noisy digital world is non-negotiable for lasting impact.

This isn’t just an episode — it’s a masterclass in stepping into your next level with intention and power. If you’re craving a life that feels rich on every level — emotionally, mentally, spiritually, and financially — this conversation will inspire you to stop settling and start scaling. Stef’s message is clear: stop playing by outdated rules. It’s time to print your own.

Takeaways

• Stef's journey began with a desire for freedom from the nine-to-five grind.
• Experiences in Ghana reshaped her understanding of wealth and happiness.
• Investing is crucial for building wealth; savings alone won't suffice.
• Mental health is a significant aspect of the entrepreneurial journey.
• Reframing your money mindset can lead to greater financial success.
• Daily habits and routines are essential for personal development.
• AI can be a powerful tool for business efficiency and creativity.
• Authenticity is key in branding and connecting with clients.
• Documenting your journey can inspire others and build your brand.
• Empowering women to achieve financial independence is Stef's legacy work.

Time Stamps

 

01:55: Kelly O'Neil's Journey and Background

04:44: The Broken Hustle Model

11:12: The Dark Night of the Soul

15:38: The Paradigm Shift in Entrepreneurship

23:29: Redefining Success and Purpose

29:29: The Epic AF Movement and Its Principles

31:02: Awakening to Our Gifts

32:28: Desires and Clarity of Purpose

34:17: Removing External Expectations

35:57: Life Lessons and Perspective Shifts

38:18: Collaboration Over Competition

40:57: Steps to Living an Epic Life

47:19: Legacy Work and Community Support

52:14: Wealth Wisdom for Future Generations

 

Stef Skye Bio

 

Stef Skye (aka Stefanie Willis) is a retired-at-29 entrepreneur, investor, and high-ticket sales coach known for helping women scale profitable online brands without sacrificing freedom or authenticity. After leaving corporate America and burning out in low-ticket direct sales, Stef made a bold leap into high-ticket entrepreneurship and built a 7-figure brand teaching women how to close $3K–$10K+ deals, harness feminine sales psychology, and own their identity online. Her mission is to dismantle the outdated rules of wealth and empower women to step into their next level with unapologetic execution and aligned success.

 

Connect with Stef:

 

Website: www.stefskye.com

IG: https://www.instagram.com/stefskye

TikTok: https://tiktok.com/stefskye

Facebook: https://www.facebook.com/stefskye/

ABOUT SHAE INVIDIATA

Impact Entrepreneur | Luxury Realtor | TEDx Speaker | Wealth & Wellness Strategist | Award-Winning Human Rights Advocate | Podcast Host

Based between Toronto and Costa Rica, Shae Invidiata is an impact-driven entrepreneur dedicated to building wealth with purpose. 

 

With over 15 years in luxury real estate, Shae helped scale The Invidiata Team—one of Canada’s top-performing real estate teams—t