In this episode, Paul welcomes Bryan O’Rourke back to the show. Bryan is the CEO of Core Health & Fitness and the President of the Fitness Industry Technology Council. He is an advisor for the health and fitness industry on business strategies, enhanced user experiences, and market trends.
Core Health & Fitness is more than gym equipment. They offer innovative solutions for all your facility needs. They have brought together the most recognizable fitness brands to ensure customers provide members an authentic fitness experience.
Bryan shares insights about digital trends such as building trust through authenticity, designing and personalizing user experiences, and separating the hype of AI from its core functionality.
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