Wexer’s CEO Paul Bowman speaks with Hans Muench. Hans is a fitness industry expert, international public speaker, author, and Director of FIT-C. Hans has his finger on the pulse of the fitness and wellness industry. He shares the latest research and developments of digital touchpoints, persona-based content, AI strategies, wearables, and the future of integrating healthcare and nutrition into the digital space.
Muench Solutions, aka MSC GmbH, provides strategic and operational support to growing health club organizations and suppliers and contributes to international industry trade publications. FIT-C represents leading companies/organizations in the fitness industry. The council seeks to grow the fitness industry, improve the user experience, and mature the collection of real-time wellness data by creating interoperability standards for technology-based fitness devices.
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