In this episode, Paul is joined by Rob Cunningham. Rob is the Director of Leisure and Business Development at BH Live. Rob says his love of sports from rugby and general fitness is what motivates him to provide others with quality, conscious experiences.
BH Live is one of the UK’s leading leisure and event venue operators – a registered charity and social enterprise that designs and builds engaging experiences to inspire people and enrich lives.
Rob shares how BH Live deployed and executed various digital strategies, the workflow required to mobilize content creation, the key metrics BH uses to gauge the success of digital experiences, and how Gen Z is reshaping the leisure industry.
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