September 23, 2025 • 29 mins
After spending seven weeks apart, Jacob opens up to Carina about the big changes he’s welcomed into his life while doing a lot of solo reflection. The pair then discuss starting small businesses, becoming entrepreneurs and how to remain motivated.
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Episode Transcript
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Speaker 1 (00:00):
Okay, hang on, I'm just warming my vocals up.
Speaker 2 (00:08):
We're done.
Speaker 3 (00:23):
Since I've been in Bondai for the last seven weeks,
like I feel that I've had a lot of time
to think, and also dating and and messing around with people,
and all of that has also played a part in
my thought process.
Speaker 4 (00:40):
And then you know, I also have.
Speaker 3 (00:46):
Got the really big ick and I've developed a really
really big to.
Speaker 1 (00:50):
Me about this. I I was like, Jacob, get out
of this negative mind.
Speaker 3 (00:54):
I've never had an ike and I've never like understood
what an ick was.
Speaker 1 (00:58):
We're getting this whole thing from is it bloody TikTok?
Speaker 3 (01:03):
You know what, I don't want to say who gave
it to me? Because I don't want to start anything.
Speaker 1 (01:07):
Who cares no this this podcast?
Speaker 4 (01:11):
You know, I mom, and I'm I don't want to
do that.
Speaker 3 (01:13):
But I have been scrolling over the past seven weeks
on Instagram and TikTok because that's all I can do
in this apartment, right, So I'm scrolling, and you know,
I just noticed that everyone shares so much on Instagram
and social media, and I'm like it kind of like
(01:34):
it was fine at the beginning, and then I was like,
why are people posting every little thing that they do,
And then it started to really annoy me. And then
I started looking at guys and I'm like, if a
guy posts themselves too much, like it's actually the biggest ick,
totally like everything that they do or posting like themselves,
(01:57):
and I'm like, ill.
Speaker 1 (01:59):
Yeah, that's why I gravitated towards country boy in America.
Speaker 3 (02:03):
And I've come to the realization that I want a
guy that has no social media or has like one
hundred followers and doesn't really post like posts like once
a year, yeah you know, or has posts from like
twenty sixteen.
Speaker 4 (02:16):
But what gives you the ick?
Speaker 1 (02:17):
Is it the way they take their photos? Is it
I'm constantly active on social media? Their stories? Is it
who they hang out with? Is it what they're doing?
Speaker 3 (02:28):
Is it tell you the reason why it's given me
the ick? But it's just giving me the biggest ick
because then I've come to look at myself and I'm like,
oh my god, like.
Speaker 4 (02:37):
Ill, I don't want to post anymore.
Speaker 3 (02:39):
Like it's posting on Instagram like an ick for anyone else,
Like is posting on Instagram like kind of embarrassing?
Speaker 1 (02:46):
Now, Like I don't know I feel like I'm getting
ikey from what I post because I'm rubbing off on me.
But is it different for females.
Speaker 4 (02:55):
It's different for females.
Speaker 1 (02:56):
I think okay, and like I think, so it's okay
to do like a cell yeah, like.
Speaker 3 (03:01):
Yes, like I think for girls, like you know, they
can post whatever they want. But I mean I think
me looking at like guys that like I like, you know,
I have on my Instagram, say for example, and I'm like, oh,
why are you posting like.
Speaker 1 (03:16):
Call the names out, call them out.
Speaker 3 (03:18):
Call them anyway. No, I'm not malling them out. No,
I'm not calling them out, but anyway.
Speaker 1 (03:23):
Call them out.
Speaker 4 (03:25):
No.
Speaker 3 (03:26):
But yeah, we I just kind of feel that I'm
entering a whole new chapter and I kind of want
to like go ghost like I did delete like most
of my photos on Instagram after I had this massive
kind of like breakdown.
Speaker 4 (03:41):
I was like, ill, like why do I look like?
I think?
Speaker 3 (03:44):
You know what it is social media and it can
it can be sorry, let me rephrase that. On social media,
it's so easy to look a certain way, like with
the way you dress, with where you go to eat,
like you know, I can look like the you know,
I can look like a baller. I can go to
Double Bay and take a photo in front of a
(04:06):
range drover and go eat a tanuki and go to
the cast after. Like I can look like the biggest baller,
But is that really who I am? No? You know,
And it's so easy to kind of like make yourself
something you're not. And that's kind of why it's kind
of also given me the ick too, because I'm like,
I just want to be myself.
Speaker 1 (04:26):
I want to, like you see.
Speaker 3 (04:27):
Even like how we dress on the podcast, like you know,
we were dressing up or you know, I put on
something nice and I'm like, actually, this is what I
wear every day, Like I wear a T shirt and
I wear my sneakers, like be.
Speaker 1 (04:38):
More casual, like minimal.
Speaker 4 (04:40):
And I'm like, it's not even about that.
Speaker 3 (04:43):
It's just kind of like why are we posting on
social media? You know stuff that why we're posting for people?
It's not real life and it's really fucking my head,
like it's really gotten.
Speaker 1 (04:55):
Too real and it's not who you are. And I
get that it doesn't really add social media does not
really add value, and I'm it's not on that journey
now because you've made me reflect on my social media
and what am I doing in a positive way for
my audience rather than tricking them into an unrealistic world
(05:22):
I live in. But I personally do like sharing a
lot to my audience and the lifestyle that I live.
I love fashion and I love beauty and lux lifestyle.
I mean, sorry, So now I'm questioning my social media No,
(05:42):
but I feel presence. But I don't want to do
that whole influencing thing as well. So I'm trying to
figure out what what do I do do I pull
it back now and you but you're definitely going through
it because you don't want to be perceived as showy
and that kind of lifestyle because you know deep down
(06:02):
that people post that similar content they've got nothing going
for them, or that that's not who they really are.
I know who the real Jacob is, and I know
that people view, like, you know, have a big opinion
and perception about who we are and that kind of thing,
which ninety percent of the time we are actually the
(06:23):
most goofy is. We are funny, We are like like
we are the biggest goofballs and we talk about but.
Speaker 3 (06:30):
Social media doesn't see that. Social media is the version
of us showing out to dinner. Yes, and that's what
I don't like. Yeah, I don't. I don't want to
be sharing, like to every bit of my life with
every and I find that, Like I found that when
I deleted all my photos and they removed everything. I
was kind of like, oh, wait, I actually don't have
to go out, Like why am I going out? I'm like,
(06:52):
oh my god, wait, I actually don't have to go
to New Ka to night to take a photo of
my home.
Speaker 1 (06:58):
But you can still go to you know, a Vietnamese
joint down here Chill, which is a fifteen dollar meal
fresh healthy, compared to going spending five hundred dollars at memes.
Speaker 3 (07:13):
Yeah, you know, like I think it's stupid you would
go there amount that we do, and also buying new
outfits to go out to dinner with, Like yeah, to
go out to dinner.
Speaker 1 (07:22):
In and I've been that, ye been there. So is
it all about social acceptance and to show society that
we are winning at life?
Speaker 4 (07:32):
I think so.
Speaker 3 (07:32):
I think it's kind of like this an ego thing,
an ego thing that people need to be posting and
people need to feel accepted with the way that they're
dressing or where they're going. So people are kind of
like posting for acceptance, you know, And I feel like
that attention and that with the attention that dopamine here,
it gives them a dopamine here. And they're like they're like,
(07:55):
you know, like I'm getting likes, like I'm getting you know, attraction,
I'm getting boys in my dms. Like that's that's what
I think people are posting for. Yeah, where when you
really strip it back, like we don't really need to
be doing that. Yeah, Well, I mean I I feel
like I don't want to live that life anymore. And
I've also kind of like redid my why, redid my purpose?
Speaker 4 (08:19):
You know? Why am I posting for?
Speaker 3 (08:21):
Who?
Speaker 4 (08:22):
You know? What's my purpose? And that kind of changed everything.
Speaker 3 (08:26):
Like that not only has changed my view on social media,
but it's also made me change my view on my business,
which I don't know if I'm I want to like
dive into that completely yet, but I'm thinking about, you know,
bringing my business a bit further and doing something with that,
(08:47):
opening up something which I yeah, I want to also
wait till the time's right to share that because I
don't want to share it too soon, and you know,
starting a haircare line too. You know, that's all so
being something I've been very focused on. And as I've
been doing that, I'm like, who's Jacob? And when I
smell these products and I add the centin and I
(09:08):
test them, it needs to feel and sound and smell
like me. So this has really been kind of like
a soul diving kind of exercise. Like it's been weird,
Like I've really found who I am through my products
and my business and then social media, and I'm like, yeah,
why does everything have to stand out so much? Like
(09:29):
why can't we just be good at fucking what we
do and do what we do, have good fucking products.
Speaker 4 (09:35):
Yeah, you know, and that's it, Like why why do
I have to scream it from the rooftop?
Speaker 1 (09:40):
Totally?
Speaker 4 (09:41):
You know, I don't.
Speaker 1 (09:42):
So if you were to create your own hair brand,
would you be the face of it or would you ghost? Essentially,
this is something that we're doing with your social media,
and this is where like marketing a brand or a
product is so crucial with New age media and the
world we live in today in society. As a business
(10:04):
owner and as someone that is maybe a startup or
a merging, design or whatever it is. Whatever business model
you are doing in any form, it still has you know,
the same you're a procedure. Yeah, you're saying the same
procedure to essentially make money. So what would you do?
(10:26):
Would it be? Would you be the face or would
I be the face?
Speaker 3 (10:30):
I'm kidding, I mean, okay, So, like I've thought about it,
and I've been thinking about it and I still haven't
made my mind up yet. Yeah, but I definitely don't
want to be full face of my brand, like to
an extent. To an extent, like I still want to
like I want to walk in my salon and people go,
(10:50):
that's the owner, But I don't want.
Speaker 4 (10:52):
To scream it so totally with my brand.
Speaker 3 (10:55):
I yeah, I want the products to speak for themselves,
and I'm sure that they will. But yeah, I'm going
to do it in a way where I'm more of
like the back end to it, and I'll still be
on social media and stuff business wise business wise, personal wise,
I'm not going to be as much, but yeah, business wise,
I do want to kind of be a bit more
(11:18):
just kind of like on the back burner there, Like
I just kind of.
Speaker 1 (11:21):
Left off innovator, the creating kind of like no face
brain and let the product speak for itself because it
will essentially be Jacob in a bottle.
Speaker 3 (11:31):
And I think this has come like in the most
perfect time because I've always struggled with social media. I've
always struggled with people having an opinion on me. I've
always I've always struggled with kind of that. And it's
not only just now, it's it's been throughout my whole life. Like, yeah,
when I was in school, I think I had like
(11:51):
seventy thousand Instagram accounts. Like I would always like make
them and make them again because I would be scared
of people's perception on me.
Speaker 1 (11:59):
Yeah, but we grew up in that age where.
Speaker 3 (12:02):
Like that's you know, I had a YouTube account and
then I would post and then the whole school would know.
I'd walk into school and people be like, when's the
next video coming out? You know, it was It's scary,
the power, the.
Speaker 1 (12:13):
Way you're putting yourself out there.
Speaker 3 (12:15):
Yeah, the power of social media is scary. So that's
why now, like I think where I am at now
in my business and in my personal life. You know,
Jacob at eighteen would be like, holy fuck, I want.
Speaker 4 (12:28):
That so bad.
Speaker 1 (12:29):
Yeah.
Speaker 3 (12:30):
But me at twenty six, I'm like, actually, I don't
want anything that I said I wanted when I was younger.
I actually want the complete opposite. Yeah, And that's what
blows my mind because I'm like, I.
Speaker 1 (12:42):
Would love to live privately.
Speaker 3 (12:43):
I would love to just be successful have a business,
not like I don't want everyone to know my shit.
Speaker 4 (12:49):
Yeah, you know, And that's that's it.
Speaker 1 (12:52):
That's so crazy. I think you know, it took this
time over winter, you're turning twenty six to.
Speaker 4 (13:00):
Reach front developed.
Speaker 1 (13:02):
Yet I think it has. I mean, I've got eight
years on you, Jacob, and the fact that you are
so driven about, you know, building your business and your
identity in a way is really it's weird, because mind blowing,
because you know, I was twenty nine when I started
my business, and a lot of people come up with
(13:27):
great ideas and concepts, but they're so scared of the
unknown and putting themselves out there. And I think at
your age, I was, oh my god, I was really
scared out. I was, you know, you know, living life
and doing what I was doing. And it took me
a few more years to blossom into creating my business,
which has brought me here and I learned so much
(13:49):
about it. But you're doing all that and implementing all
these amazing ideas or coming up with these different ways
of different revenues of income and money streams, and that's
fantastic at your age, I think, and it's super inspiring.
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Speaker 1 (15:24):
So while I was away, you literally were creating these products.
It was like a chemistry lab in your house, putting
all the different substances together. And they're not only that,
creating different logos, you know, the the what's it called,
like different different logos, all the different names for the
(15:49):
products to make them sound different.
Speaker 3 (15:51):
And I'm still not set on it, and that's okay, Yeah,
it's fine. I think with stuff like this, it has
to evolve, and this is stage one. One thing that
I'm really good at is evolving myself. So like I know,
like with my business, you know, for the past five years,
I've evolved it slowly, slowly, Like I went from being
just a colorist to a normal stylist. So then doing
(16:13):
you know, celebrities, then you know, going into red carpet
and then stopping color you know sens. Yeah, so everything's
kind of like I'm really good at evolving my business
and myself. So I think now it was time to
build a product line because I thought Why am I
an ambassador for these brands when? And why am I
(16:33):
selling their product when I can sell my own? And
I want to be so happy and I want to
love my products. That's why it's taking really long. And
then I want to also open up a bigger space.
So yeah, that's tb cyah, but yeah, I.
Speaker 4 (16:51):
Think it's all about evolving, and I think I'm evolving right.
Speaker 1 (16:54):
Now space here in Sydney.
Speaker 3 (16:55):
Yeah yeah, yeah, and something that's easy for everyone to
get to. But also like it's going to be a
fucking vibe. I would never do anything if it wasn't
a vibe. Yeah, but also like you're evolving too, like
with your next do you want to talk about your
next morab?
Speaker 4 (17:10):
But I've been pushing you to do something you need
to do it.
Speaker 1 (17:13):
Pushing so much every Yeah. I think my family had
been as well, because you know, all my stock and
my business is in Perth, so my family and our
dispatched team are shipping everything out, they're doing all the
logistics for me. So yeah, everyone's been.
Speaker 4 (17:32):
On my case.
Speaker 3 (17:33):
I feel like we've both been on this kind of
journey and we've both kind of said the same word,
which is going back to our roots, yeah, and kind
of figuring out who we are without the world and
kind of you know, asking ourselves who is Karina and
who is Jacob like and these are really important questions.
(17:55):
So I feel like you've gone and taken this and
you're like, who's Karna? Actually don't know who Krea is?
And I've heard you say that, and it's like you're
now finding yourself through your brand.
Speaker 4 (18:06):
Yeah, and yeah you speak about it.
Speaker 1 (18:09):
No, yeah, I I you know, I've always loved and
had a passion for their fashion world, and I've just
always gravitated towards that and I've always, you know, been
wanting to be very comfortable in what I wear. I
don't like tight clothing. I'll wear it when I have
to wear it. But I felt like I was, again
(18:32):
a few years ago, you know, always endorsing or like
I was always like wearing other people's brands and helping
them build them build their business and make courrish And
I was like, wait, why am I not doing this
for myself? And I think the hardest thing for me
was getting it up off the ground. So again I
(18:54):
was listening to a lot of podcasts about startup businesses
and my family business. I learned so much from that
and the e commerce, the website building, the product of
how do you even find product? And how do you
do trial and error? Like how do you even liaise
with your manufacturers? Like how do you create a logo?
(19:16):
Like I learn all these things from my family business
while I was working there full time every day, long hours,
and I kind of transitioned into creating my own and
I started off with samples. Found a really good manufacturer.
Actually put that on my TikTok that my manufacturer manufacturers
for White Fox Boutique, and that's really hard to find
(19:40):
such a big establishment. First go obviously I've got a
bunch of different manufacturers for like the denim aspect for
the hats that I'm getting for my tracksuits. And then
I want to transition into actual clothing pieces that are
staple pieces, but more you know, like a woman in
(20:02):
business that wants to wear like edgy clothes and keep
it still minimalist because it needs to be obviously like
eco friendly. That's my my my key, like my ethos
will be sustainable, gainability, and it doesn't have to be
fast forward fashion because I am a sucker for fast
(20:25):
forward fashion, which is terrible. Yeah. I love a good
staple piece that you don't have to feel like you
have to buy the next thing, the next one. You've
got timeless and they can be in your wardrobe and
they never date. That's why I'm such like a neutral
colorway galley because they can be in your wardrobe for years. Anyway,
(20:49):
long story short, My biggest, you know, hurdle was obviously, okay,
what the hell where do I even start? Where do
I start? Like you, you have to become a old trader,
You have to create an ABM, you have to obviously
tax and GC they don't teed you any of that.
How do you even start a website? Okay? You have
(21:09):
to do all of this so and that and then
do the front face of the website. It is not easy.
It took me hours and I was like always always
googling with shop off because I use the shop fire platform,
which many businesses do, which is better than all the
other all the other online platforms that sell a product.
(21:31):
It's a lot. It's also user friendly as well, and
you can start off with a base or you can
use a template and connect all the different payment packages
kind of thing like after pay pay Pal, zip pay
all those mission you have to kind of don't think
(21:52):
about this, and you have to create all the emails.
Speaker 4 (21:54):
Kind of that's my favorite part. My favorite part is design.
Speaker 1 (21:57):
Individuals everything, and then you also have to do the
campaign photo.
Speaker 4 (22:01):
Shoots, I wait for a couple of card.
Speaker 1 (22:06):
And then you have to then do the digital marketing,
the online presence, create the YouTube pages of Facebook, TikTok, Instagram.
So it's a lot, and then you've got to try
and somehow promote this product in a way. And the
best thing for me is like user generated content. I
(22:28):
don't like gifting my product because I know how much
those items cost. And then you break it down and
when you gift an influencer or someone that has access
to it without having to pay for it, they might
not even get their own content. They might just put
it to the curb and be like, oh, I didn't
actually pay for this, Like I didn't work hard for
(22:50):
this product, so then why would I endorse it? And
I found that a lot of people in the industry
do do that.
Speaker 3 (22:58):
I mean, I would like say, I've been giving my
products to my hair friends, so I'm like, take this product.
It's all kind of trial and error and tell me
what it needs, because I like, I can be like
that needs that, but then like you can tell me
that it's gone, hasn't got enough hydration, hasn't got enough bread,
hasn't gotten that.
Speaker 4 (23:17):
Hold take it so.
Speaker 1 (23:19):
They use it in the industry, so I like to like.
Speaker 3 (23:21):
Kind of And then also I feel like gifting is
a big thing in the influencer world, and I feel
like you do have.
Speaker 2 (23:28):
To do that.
Speaker 1 (23:28):
Yeah, I'm just very very like I hold it my
brand close to much.
Speaker 3 (23:33):
I didn't do it when I sold my brush, but yeah,
now with my products one hundred percent, you.
Speaker 1 (23:37):
Need to absolutely and you just ride off with like
tax or I mean, I don't know how it works. Yeah,
you've got to get those.
Speaker 4 (23:43):
In my business.
Speaker 1 (23:45):
Yes, it's not easy though creative aspect is the best,
but the financial aspect and making sure that everything's in
a spreadsheet. Everything matches up when you do tax time,
and it is crazy and I'm so grateful my brother
does all that for me actually, but again it's brings
it all back down to the website because you have
to add the inventory when you give something or when
(24:06):
you give something to yet you have to you know,
deduct that because then it won't all add up, and
then you will lose inventory then and that's my issue
as well. Like I'm very like I might be like, oh,
I'm going over each I quickly have to take this jump,
and then I won't log it on my website and
then I I'm less one of one you know size anyway.
(24:28):
But yeah, it's definitely not easy. But I think the
best thing is that you are going into the unknown,
and so many people can only dream of that or
fantasize about having it's so scary.
Speaker 3 (24:43):
But I think the biggest thing that I've always said
to myself is that you know, I'm just going to jump,
and if it doesn't work out, it actually doesn't work out,
and the like what, you just go get a job,
you know, if I.
Speaker 1 (24:54):
Can't have my own business, normal people do good work people.
I mean, I mean you me and my sister said
this to me because I was like, you know, you're
investing your hard earned money that you've saved so hard for.
Like with me, when I when I started my business
twenty twenty three, I sold my house, my investment. I
sold my house and I used that money for my
(25:17):
groop job and morale. But I didn't rely on anything
or anyone, And honestly, it made me work even hard
exause I knew it was my own money that I
was investing into my business. But it is scary, it is.
But my sister has always said to me, if America,
the US can still function and they are in trillions
(25:40):
dollars of debt, you'll be okay, creener, Yeah, and never
be scared of debt, never be scared of it. Yes,
even the most you know, successful people in the world,
they still have loans, they still have mortgages, they still
have like pay plans, because why would they use cash flow,
(26:02):
why would they use their savings. If you have your
savings in a bank account, it accumulates, accumulates interest that
the banks literally transfer into your account. So you're building
more money and momentum on top of what you've got
in savings. So even the wealthiest or the WEALTHI is,
still take out loans or do payments monthly payments because
(26:28):
they're not silly. But anyway, that's a little hot tip. Yeah,
So I guess people that do ask us, how do
you start a brand, how do you start a business?
What's your model? Just do it?
Speaker 3 (26:38):
Do it, and you know, I think the biggest thing
is taking that jump. I a lot of hairdresses come
to me and are like, how did you do it?
How did you get your clients? And honestly, I say
to them, I don't know. I just did it with
I had not one client in my chair, I didn't
have anyone. I used Instagram, I used social media to
(26:58):
build that and I was scared, but I was like,
if I don't jump and do it, then.
Speaker 4 (27:03):
You're always going to be You're always going to do that.
Just jump.
Speaker 1 (27:06):
It's going to be playing on your mind. And then
you know that festers and creates negativity and stresses you out.
It makes you unhappy, unfulfilled.
Speaker 4 (27:15):
Yeah, and you're always going to want to.
Speaker 1 (27:16):
Rest, So right, go for if you have that mindset.
Speaker 3 (27:20):
Absolutely, if you have that dream that you want to do,
Like if you have that dream of a clothing brand,
or a dream of a salon, or a dream to
be whatever you want, a singer, a dancer, an actor,
you know, do it. Take that jump, don't hold yourself back,
and if it doesn't work out, it's okay. And I've
always come back to this same kind of thing in
my head where I'm like, if it doesn't work out,
(27:42):
that's redirection for the right thing to happen. Like if
I don't get this spot, I know that's redirection for
that thing over there. Like it always works out. Everything
always works out, you know. I'm a big believer in that.
Speaker 1 (27:53):
So also another one which gets me going all the
time is that your job is always going to be replaceable.
You are essentially a number if your job in anything
that you do, once you leave, you're getting replaced instantly, right,
(28:14):
But your passion and your dream can never be replaced.
Speaker 3 (28:21):
And it's okay to evolve it to and do something else,
you know. But yeah, I think if you're will, if
you want to start up a business and you're thinking
about it, you know, do it. I think that's the
what we're taking away from this.
Speaker 4 (28:34):
And trust me, yea we have.
Speaker 1 (28:36):
I've had five mental breakdowns. That's what life is all about,
the journey, the hurdles, the ups and downs, Jacob, ups
and down. I feel like this has gotten very.
Speaker 4 (28:47):
Deep, but I kind of love sharing like this kind
of part.
Speaker 1 (28:52):
We have had a lot of questions. Yeah, we did
do in a to us and people want answers. However,
in saying that we'll wait until we'll do it next episode.
But until next time, stay messy and stay chaotic.
Speaker 4 (29:07):
That's good.
Speaker 1 (29:08):
That was better than the last one. Don't fix the chaos,
just vibe with it.
Speaker 4 (29:14):
This is getting okay.
Speaker 3 (29:17):
I think this is my new y Okay. Goodbye, guys.
Hope you guys enjoyed this episode. Say I'm summary, I'm
literally summary.
Okay, hang on, I'm just warming my vocals up.
Speaker 2 (00:08):
We're done.
Speaker 3 (00:23):
Since I've been in Bondai for the last seven weeks,
like I feel that I've had a lot of time
to think, and also dating and and messing around with people,
and all of that has also played a part in
my thought process.
Speaker 4 (00:40):
And then you know, I also have.
Speaker 3 (00:46):
Got the really big ick and I've developed a really
really big to.
Speaker 1 (00:50):
Me about this. I I was like, Jacob, get out
of this negative mind.
Speaker 3 (00:54):
I've never had an ike and I've never like understood
what an ick was.
Speaker 1 (00:58):
We're getting this whole thing from is it bloody TikTok?
Speaker 3 (01:03):
You know what, I don't want to say who gave
it to me? Because I don't want to start anything.
Speaker 1 (01:07):
Who cares no this this podcast?
Speaker 4 (01:11):
You know, I mom, and I'm I don't want to
do that.
Speaker 3 (01:13):
But I have been scrolling over the past seven weeks
on Instagram and TikTok because that's all I can do
in this apartment, right, So I'm scrolling, and you know,
I just noticed that everyone shares so much on Instagram
and social media, and I'm like it kind of like
(01:34):
it was fine at the beginning, and then I was like,
why are people posting every little thing that they do,
And then it started to really annoy me. And then
I started looking at guys and I'm like, if a
guy posts themselves too much, like it's actually the biggest ick,
totally like everything that they do or posting like themselves,
(01:57):
and I'm like, ill.
Speaker 1 (01:59):
Yeah, that's why I gravitated towards country boy in America.
Speaker 3 (02:03):
And I've come to the realization that I want a
guy that has no social media or has like one
hundred followers and doesn't really post like posts like once
a year, yeah you know, or has posts from like
twenty sixteen.
Speaker 4 (02:16):
But what gives you the ick?
Speaker 1 (02:17):
Is it the way they take their photos? Is it
I'm constantly active on social media? Their stories? Is it
who they hang out with? Is it what they're doing?
Speaker 3 (02:28):
Is it tell you the reason why it's given me
the ick? But it's just giving me the biggest ick
because then I've come to look at myself and I'm like,
oh my god, like.
Speaker 4 (02:37):
Ill, I don't want to post anymore.
Speaker 3 (02:39):
Like it's posting on Instagram like an ick for anyone else,
Like is posting on Instagram like kind of embarrassing?
Speaker 1 (02:46):
Now, Like I don't know I feel like I'm getting
ikey from what I post because I'm rubbing off on me.
But is it different for females.
Speaker 4 (02:55):
It's different for females.
Speaker 1 (02:56):
I think okay, and like I think, so it's okay
to do like a cell yeah, like.
Speaker 3 (03:01):
Yes, like I think for girls, like you know, they
can post whatever they want. But I mean I think
me looking at like guys that like I like, you know,
I have on my Instagram, say for example, and I'm like, oh,
why are you posting like.
Speaker 1 (03:16):
Call the names out, call them out.
Speaker 3 (03:18):
Call them anyway. No, I'm not malling them out. No,
I'm not calling them out, but anyway.
Speaker 1 (03:23):
Call them out.
Speaker 4 (03:25):
No.
Speaker 3 (03:26):
But yeah, we I just kind of feel that I'm
entering a whole new chapter and I kind of want
to like go ghost like I did delete like most
of my photos on Instagram after I had this massive
kind of like breakdown.
Speaker 4 (03:41):
I was like, ill, like why do I look like?
I think?
Speaker 3 (03:44):
You know what it is social media and it can
it can be sorry, let me rephrase that. On social media,
it's so easy to look a certain way, like with
the way you dress, with where you go to eat,
like you know, I can look like the you know,
I can look like a baller. I can go to
Double Bay and take a photo in front of a
(04:06):
range drover and go eat a tanuki and go to
the cast after. Like I can look like the biggest baller,
But is that really who I am? No? You know,
And it's so easy to kind of like make yourself
something you're not. And that's kind of why it's kind
of also given me the ick too, because I'm like,
I just want to be myself.
Speaker 1 (04:26):
I want to, like you see.
Speaker 3 (04:27):
Even like how we dress on the podcast, like you know,
we were dressing up or you know, I put on
something nice and I'm like, actually, this is what I
wear every day, Like I wear a T shirt and
I wear my sneakers, like be.
Speaker 1 (04:38):
More casual, like minimal.
Speaker 4 (04:40):
And I'm like, it's not even about that.
Speaker 3 (04:43):
It's just kind of like why are we posting on
social media? You know stuff that why we're posting for people?
It's not real life and it's really fucking my head,
like it's really gotten.
Speaker 1 (04:55):
Too real and it's not who you are. And I
get that it doesn't really add social media does not
really add value, and I'm it's not on that journey
now because you've made me reflect on my social media
and what am I doing in a positive way for
my audience rather than tricking them into an unrealistic world
(05:22):
I live in. But I personally do like sharing a
lot to my audience and the lifestyle that I live.
I love fashion and I love beauty and lux lifestyle.
I mean, sorry, So now I'm questioning my social media No,
(05:42):
but I feel presence. But I don't want to do
that whole influencing thing as well. So I'm trying to
figure out what what do I do do I pull
it back now and you but you're definitely going through
it because you don't want to be perceived as showy
and that kind of lifestyle because you know deep down
(06:02):
that people post that similar content they've got nothing going
for them, or that that's not who they really are.
I know who the real Jacob is, and I know
that people view, like, you know, have a big opinion
and perception about who we are and that kind of thing,
which ninety percent of the time we are actually the
(06:23):
most goofy is. We are funny, We are like like
we are the biggest goofballs and we talk about but.
Speaker 3 (06:30):
Social media doesn't see that. Social media is the version
of us showing out to dinner. Yes, and that's what
I don't like. Yeah, I don't. I don't want to
be sharing, like to every bit of my life with
every and I find that, Like I found that when
I deleted all my photos and they removed everything. I
was kind of like, oh, wait, I actually don't have
to go out, Like why am I going out? I'm like,
(06:52):
oh my god, wait, I actually don't have to go
to New Ka to night to take a photo of
my home.
Speaker 1 (06:58):
But you can still go to you know, a Vietnamese
joint down here Chill, which is a fifteen dollar meal
fresh healthy, compared to going spending five hundred dollars at memes.
Speaker 3 (07:13):
Yeah, you know, like I think it's stupid you would
go there amount that we do, and also buying new
outfits to go out to dinner with, Like yeah, to
go out to dinner.
Speaker 1 (07:22):
In and I've been that, ye been there. So is
it all about social acceptance and to show society that
we are winning at life?
Speaker 4 (07:32):
I think so.
Speaker 3 (07:32):
I think it's kind of like this an ego thing,
an ego thing that people need to be posting and
people need to feel accepted with the way that they're
dressing or where they're going. So people are kind of
like posting for acceptance, you know, And I feel like
that attention and that with the attention that dopamine here,
it gives them a dopamine here. And they're like they're like,
(07:55):
you know, like I'm getting likes, like I'm getting you know, attraction,
I'm getting boys in my dms. Like that's that's what
I think people are posting for. Yeah, where when you
really strip it back, like we don't really need to
be doing that. Yeah, Well, I mean I I feel
like I don't want to live that life anymore. And
I've also kind of like redid my why, redid my purpose?
Speaker 4 (08:19):
You know? Why am I posting for?
Speaker 3 (08:21):
Who?
Speaker 4 (08:22):
You know? What's my purpose? And that kind of changed everything.
Speaker 3 (08:26):
Like that not only has changed my view on social media,
but it's also made me change my view on my business,
which I don't know if I'm I want to like
dive into that completely yet, but I'm thinking about, you know,
bringing my business a bit further and doing something with that,
(08:47):
opening up something which I yeah, I want to also
wait till the time's right to share that because I
don't want to share it too soon, and you know,
starting a haircare line too. You know, that's all so
being something I've been very focused on. And as I've
been doing that, I'm like, who's Jacob? And when I
smell these products and I add the centin and I
(09:08):
test them, it needs to feel and sound and smell
like me. So this has really been kind of like
a soul diving kind of exercise. Like it's been weird,
Like I've really found who I am through my products
and my business and then social media, and I'm like, yeah,
why does everything have to stand out so much? Like
(09:29):
why can't we just be good at fucking what we
do and do what we do, have good fucking products.
Speaker 4 (09:35):
Yeah, you know, and that's it, Like why why do
I have to scream it from the rooftop?
Speaker 1 (09:40):
Totally?
Speaker 4 (09:41):
You know, I don't.
Speaker 1 (09:42):
So if you were to create your own hair brand,
would you be the face of it or would you ghost? Essentially,
this is something that we're doing with your social media,
and this is where like marketing a brand or a
product is so crucial with New age media and the
world we live in today in society. As a business
(10:04):
owner and as someone that is maybe a startup or
a merging, design or whatever it is. Whatever business model
you are doing in any form, it still has you know,
the same you're a procedure. Yeah, you're saying the same
procedure to essentially make money. So what would you do?
(10:26):
Would it be? Would you be the face or would
I be the face?
Speaker 3 (10:30):
I'm kidding, I mean, okay, So, like I've thought about it,
and I've been thinking about it and I still haven't
made my mind up yet. Yeah, but I definitely don't
want to be full face of my brand, like to
an extent. To an extent, like I still want to
like I want to walk in my salon and people go,
(10:50):
that's the owner, But I don't want.
Speaker 4 (10:52):
To scream it so totally with my brand.
Speaker 3 (10:55):
I yeah, I want the products to speak for themselves,
and I'm sure that they will. But yeah, I'm going
to do it in a way where I'm more of
like the back end to it, and I'll still be
on social media and stuff business wise business wise, personal wise,
I'm not going to be as much, but yeah, business wise,
I do want to kind of be a bit more
(11:18):
just kind of like on the back burner there, Like
I just kind of.
Speaker 1 (11:21):
Left off innovator, the creating kind of like no face
brain and let the product speak for itself because it
will essentially be Jacob in a bottle.
Speaker 3 (11:31):
And I think this has come like in the most
perfect time because I've always struggled with social media. I've
always struggled with people having an opinion on me. I've
always I've always struggled with kind of that. And it's
not only just now, it's it's been throughout my whole life. Like, yeah,
when I was in school, I think I had like
(11:51):
seventy thousand Instagram accounts. Like I would always like make
them and make them again because I would be scared
of people's perception on me.
Speaker 1 (11:59):
Yeah, but we grew up in that age where.
Speaker 3 (12:02):
Like that's you know, I had a YouTube account and
then I would post and then the whole school would know.
I'd walk into school and people be like, when's the
next video coming out? You know, it was It's scary,
the power, the.
Speaker 1 (12:13):
Way you're putting yourself out there.
Speaker 3 (12:15):
Yeah, the power of social media is scary. So that's
why now, like I think where I am at now
in my business and in my personal life. You know,
Jacob at eighteen would be like, holy fuck, I want.
Speaker 4 (12:28):
That so bad.
Speaker 1 (12:29):
Yeah.
Speaker 3 (12:30):
But me at twenty six, I'm like, actually, I don't
want anything that I said I wanted when I was younger.
I actually want the complete opposite. Yeah, And that's what
blows my mind because I'm like, I.
Speaker 1 (12:42):
Would love to live privately.
Speaker 3 (12:43):
I would love to just be successful have a business,
not like I don't want everyone to know my shit.
Speaker 4 (12:49):
Yeah, you know, And that's that's it.
Speaker 1 (12:52):
That's so crazy. I think you know, it took this
time over winter, you're turning twenty six to.
Speaker 4 (13:00):
Reach front developed.
Speaker 1 (13:02):
Yet I think it has. I mean, I've got eight
years on you, Jacob, and the fact that you are
so driven about, you know, building your business and your
identity in a way is really it's weird, because mind blowing,
because you know, I was twenty nine when I started
my business, and a lot of people come up with
(13:27):
great ideas and concepts, but they're so scared of the
unknown and putting themselves out there. And I think at
your age, I was, oh my god, I was really
scared out. I was, you know, you know, living life
and doing what I was doing. And it took me
a few more years to blossom into creating my business,
which has brought me here and I learned so much
(13:49):
about it. But you're doing all that and implementing all
these amazing ideas or coming up with these different ways
of different revenues of income and money streams, and that's
fantastic at your age, I think, and it's super inspiring.
Speaker 3 (14:05):
It's really scary though. So this episode is brought to
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Speaker 1 (14:36):
I've got the LED under eye patches, the game changer
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with tired eyes. And I have like dark pigmentation under
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(14:59):
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Speaker 1 (15:24):
So while I was away, you literally were creating these products.
It was like a chemistry lab in your house, putting
all the different substances together. And they're not only that,
creating different logos, you know, the the what's it called,
like different different logos, all the different names for the
(15:49):
products to make them sound different.
Speaker 3 (15:51):
And I'm still not set on it, and that's okay, Yeah,
it's fine. I think with stuff like this, it has
to evolve, and this is stage one. One thing that
I'm really good at is evolving myself. So like I know,
like with my business, you know, for the past five years,
I've evolved it slowly, slowly, Like I went from being
just a colorist to a normal stylist. So then doing
(16:13):
you know, celebrities, then you know, going into red carpet
and then stopping color you know sens. Yeah, so everything's
kind of like I'm really good at evolving my business
and myself. So I think now it was time to
build a product line because I thought Why am I
an ambassador for these brands when? And why am I
(16:33):
selling their product when I can sell my own? And
I want to be so happy and I want to
love my products. That's why it's taking really long. And
then I want to also open up a bigger space.
So yeah, that's tb cyah, but yeah, I.
Speaker 4 (16:51):
Think it's all about evolving, and I think I'm evolving right.
Speaker 1 (16:54):
Now space here in Sydney.
Speaker 3 (16:55):
Yeah yeah, yeah, and something that's easy for everyone to
get to. But also like it's going to be a
fucking vibe. I would never do anything if it wasn't
a vibe. Yeah, but also like you're evolving too, like
with your next do you want to talk about your
next morab?
Speaker 4 (17:10):
But I've been pushing you to do something you need
to do it.
Speaker 1 (17:13):
Pushing so much every Yeah. I think my family had
been as well, because you know, all my stock and
my business is in Perth, so my family and our
dispatched team are shipping everything out, they're doing all the
logistics for me. So yeah, everyone's been.
Speaker 4 (17:32):
On my case.
Speaker 3 (17:33):
I feel like we've both been on this kind of
journey and we've both kind of said the same word,
which is going back to our roots, yeah, and kind
of figuring out who we are without the world and
kind of you know, asking ourselves who is Karina and
who is Jacob like and these are really important questions.
(17:55):
So I feel like you've gone and taken this and
you're like, who's Karna? Actually don't know who Krea is?
And I've heard you say that, and it's like you're
now finding yourself through your brand.
Speaker 4 (18:06):
Yeah, and yeah you speak about it.
Speaker 1 (18:09):
No, yeah, I I you know, I've always loved and
had a passion for their fashion world, and I've just
always gravitated towards that and I've always, you know, been
wanting to be very comfortable in what I wear. I
don't like tight clothing. I'll wear it when I have
to wear it. But I felt like I was, again
(18:32):
a few years ago, you know, always endorsing or like
I was always like wearing other people's brands and helping
them build them build their business and make courrish And
I was like, wait, why am I not doing this
for myself? And I think the hardest thing for me
was getting it up off the ground. So again I
(18:54):
was listening to a lot of podcasts about startup businesses
and my family business. I learned so much from that
and the e commerce, the website building, the product of
how do you even find product? And how do you
do trial and error? Like how do you even liaise
with your manufacturers? Like how do you create a logo?
(19:16):
Like I learn all these things from my family business
while I was working there full time every day, long hours,
and I kind of transitioned into creating my own and
I started off with samples. Found a really good manufacturer.
Actually put that on my TikTok that my manufacturer manufacturers
for White Fox Boutique, and that's really hard to find
(19:40):
such a big establishment. First go obviously I've got a
bunch of different manufacturers for like the denim aspect for
the hats that I'm getting for my tracksuits. And then
I want to transition into actual clothing pieces that are
staple pieces, but more you know, like a woman in
(20:02):
business that wants to wear like edgy clothes and keep
it still minimalist because it needs to be obviously like
eco friendly. That's my my my key, like my ethos
will be sustainable, gainability, and it doesn't have to be
fast forward fashion because I am a sucker for fast
(20:25):
forward fashion, which is terrible. Yeah. I love a good
staple piece that you don't have to feel like you
have to buy the next thing, the next one. You've
got timeless and they can be in your wardrobe and
they never date. That's why I'm such like a neutral
colorway galley because they can be in your wardrobe for years. Anyway,
(20:49):
long story short, My biggest, you know, hurdle was obviously, okay,
what the hell where do I even start? Where do
I start? Like you, you have to become a old trader,
You have to create an ABM, you have to obviously
tax and GC they don't teed you any of that.
How do you even start a website? Okay? You have
(21:09):
to do all of this so and that and then
do the front face of the website. It is not easy.
It took me hours and I was like always always
googling with shop off because I use the shop fire platform,
which many businesses do, which is better than all the
other all the other online platforms that sell a product.
(21:31):
It's a lot. It's also user friendly as well, and
you can start off with a base or you can
use a template and connect all the different payment packages
kind of thing like after pay pay Pal, zip pay
all those mission you have to kind of don't think
(21:52):
about this, and you have to create all the emails.
Speaker 4 (21:54):
Kind of that's my favorite part. My favorite part is design.
Speaker 1 (21:57):
Individuals everything, and then you also have to do the
campaign photo.
Speaker 4 (22:01):
Shoots, I wait for a couple of card.
Speaker 1 (22:06):
And then you have to then do the digital marketing,
the online presence, create the YouTube pages of Facebook, TikTok, Instagram.
So it's a lot, and then you've got to try
and somehow promote this product in a way. And the
best thing for me is like user generated content. I
(22:28):
don't like gifting my product because I know how much
those items cost. And then you break it down and
when you gift an influencer or someone that has access
to it without having to pay for it, they might
not even get their own content. They might just put
it to the curb and be like, oh, I didn't
actually pay for this, Like I didn't work hard for
(22:50):
this product, so then why would I endorse it? And
I found that a lot of people in the industry
do do that.
Speaker 3 (22:58):
I mean, I would like say, I've been giving my
products to my hair friends, so I'm like, take this product.
It's all kind of trial and error and tell me
what it needs, because I like, I can be like
that needs that, but then like you can tell me
that it's gone, hasn't got enough hydration, hasn't got enough bread,
hasn't gotten that.
Speaker 4 (23:17):
Hold take it so.
Speaker 1 (23:19):
They use it in the industry, so I like to like.
Speaker 3 (23:21):
Kind of And then also I feel like gifting is
a big thing in the influencer world, and I feel
like you do have.
Speaker 2 (23:28):
To do that.
Speaker 1 (23:28):
Yeah, I'm just very very like I hold it my
brand close to much.
Speaker 3 (23:33):
I didn't do it when I sold my brush, but yeah,
now with my products one hundred percent, you.
Speaker 1 (23:37):
Need to absolutely and you just ride off with like
tax or I mean, I don't know how it works. Yeah,
you've got to get those.
Speaker 4 (23:43):
In my business.
Speaker 1 (23:45):
Yes, it's not easy though creative aspect is the best,
but the financial aspect and making sure that everything's in
a spreadsheet. Everything matches up when you do tax time,
and it is crazy and I'm so grateful my brother
does all that for me actually, but again it's brings
it all back down to the website because you have
to add the inventory when you give something or when
(24:06):
you give something to yet you have to you know,
deduct that because then it won't all add up, and
then you will lose inventory then and that's my issue
as well. Like I'm very like I might be like, oh,
I'm going over each I quickly have to take this jump,
and then I won't log it on my website and
then I I'm less one of one you know size anyway.
(24:28):
But yeah, it's definitely not easy. But I think the
best thing is that you are going into the unknown,
and so many people can only dream of that or
fantasize about having it's so scary.
Speaker 3 (24:43):
But I think the biggest thing that I've always said
to myself is that you know, I'm just going to jump,
and if it doesn't work out, it actually doesn't work out,
and the like what, you just go get a job,
you know, if I.
Speaker 1 (24:54):
Can't have my own business, normal people do good work people.
I mean, I mean you me and my sister said
this to me because I was like, you know, you're
investing your hard earned money that you've saved so hard for.
Like with me, when I when I started my business
twenty twenty three, I sold my house, my investment. I
sold my house and I used that money for my
(25:17):
groop job and morale. But I didn't rely on anything
or anyone, And honestly, it made me work even hard
exause I knew it was my own money that I
was investing into my business. But it is scary, it is.
But my sister has always said to me, if America,
the US can still function and they are in trillions
(25:40):
dollars of debt, you'll be okay, creener, Yeah, and never
be scared of debt, never be scared of it. Yes,
even the most you know, successful people in the world,
they still have loans, they still have mortgages, they still
have like pay plans, because why would they use cash flow,
(26:02):
why would they use their savings. If you have your
savings in a bank account, it accumulates, accumulates interest that
the banks literally transfer into your account. So you're building
more money and momentum on top of what you've got
in savings. So even the wealthiest or the WEALTHI is,
still take out loans or do payments monthly payments because
(26:28):
they're not silly. But anyway, that's a little hot tip. Yeah,
So I guess people that do ask us, how do
you start a brand, how do you start a business?
What's your model? Just do it?
Speaker 3 (26:38):
Do it, and you know, I think the biggest thing
is taking that jump. I a lot of hairdresses come
to me and are like, how did you do it?
How did you get your clients? And honestly, I say
to them, I don't know. I just did it with
I had not one client in my chair, I didn't
have anyone. I used Instagram, I used social media to
(26:58):
build that and I was scared, but I was like,
if I don't jump and do it, then.
Speaker 4 (27:03):
You're always going to be You're always going to do that.
Just jump.
Speaker 1 (27:06):
It's going to be playing on your mind. And then
you know that festers and creates negativity and stresses you out.
It makes you unhappy, unfulfilled.
Speaker 4 (27:15):
Yeah, and you're always going to want to.
Speaker 1 (27:16):
Rest, So right, go for if you have that mindset.
Speaker 3 (27:20):
Absolutely, if you have that dream that you want to do,
Like if you have that dream of a clothing brand,
or a dream of a salon, or a dream to
be whatever you want, a singer, a dancer, an actor,
you know, do it. Take that jump, don't hold yourself back,
and if it doesn't work out, it's okay. And I've
always come back to this same kind of thing in
my head where I'm like, if it doesn't work out,
(27:42):
that's redirection for the right thing to happen. Like if
I don't get this spot, I know that's redirection for
that thing over there. Like it always works out. Everything
always works out, you know. I'm a big believer in that.
Speaker 1 (27:53):
So also another one which gets me going all the
time is that your job is always going to be replaceable.
You are essentially a number if your job in anything
that you do, once you leave, you're getting replaced instantly, right,
(28:14):
But your passion and your dream can never be replaced.
Speaker 3 (28:21):
And it's okay to evolve it to and do something else,
you know. But yeah, I think if you're will, if
you want to start up a business and you're thinking
about it, you know, do it. I think that's the
what we're taking away from this.
Speaker 4 (28:34):
And trust me, yea we have.
Speaker 1 (28:36):
I've had five mental breakdowns. That's what life is all about,
the journey, the hurdles, the ups and downs, Jacob, ups
and down. I feel like this has gotten very.
Speaker 4 (28:47):
Deep, but I kind of love sharing like this kind
of part.
Speaker 1 (28:52):
We have had a lot of questions. Yeah, we did
do in a to us and people want answers. However,
in saying that we'll wait until we'll do it next episode.
But until next time, stay messy and stay chaotic.
Speaker 4 (29:07):
That's good.
Speaker 1 (29:08):
That was better than the last one. Don't fix the chaos,
just vibe with it.
Speaker 4 (29:14):
This is getting okay.
Speaker 3 (29:17):
I think this is my new y Okay. Goodbye, guys.
Hope you guys enjoyed this episode. Say I'm summary, I'm
literally summary.
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