Our guest for today’s episode is Warrior One’s very own marketing manager, Sarah Hammond! Sarah Hammond has over 10 years of teaching experience and has a deep passion for all things marketing. She's not only a seasoned yoga teacher but also the mastermind behind Warrior One's marketing initiatives.
She joins us today to share some of the best marketing practices tailored for yoga teachers. Whether you're a fresh graduate from yoga teacher training, returning to teaching after a break, or an experienced teacher looking to boost your marketing strategies, this episode is packed with valuable insights to help you succeed.
One of the core marketing practices Sarah recommends is creating a dedicated Instagram page for your yoga endeavors. This page acts as your virtual CV and showcases your teaching style, class schedules, and unique offerings. We know this is easier said than done, so Sarah shares her top tips for how to do this. These include maintaining consistency in posting, even if it's just a few times a week, and focusing on content pillars that resonate with you, such as sharing class schedules, practical tips, and insights into your teaching philosophy.
Another key part of marketing yourself is having a dedicated website for your yoga teaching career. Sarah emphasises the importance of mobile-friendly design, high-quality imagery, and essential information like your class schedule and booking links. To stand out, consider embedding short YouTube videos on your website to showcase your teaching style and offer mini-practices for your audience.
Another invaluable tool for yoga teachers is word of mouth. Sarah highlights the significance of connecting with your students before and after class. This is the perfect opportunity to mention your upcoming offerings, workshops, and themes. Personal interaction creates a sense of commitment and investment, making students more likely to return and participate in your classes.
Sarah shares so much wisdom in this episode and I know, whether you're just starting or you’re an experienced teacher, these practices can help you unlock your true potential in the yoga world.
Enjoy!
LINKS
Sarah’s Instagram: @sarahhammondyoga
Website: https://warrioroneyoga.com.au/
Instagram: https://www.instagram.com/warrioroneyoga/
YouTube: https://www.youtube.com/@WarriorOneYogaOnlineStudio
See omnystudio.com/listener for privacy information.
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