In this episode of Wisdom Whispers, host Abhishek Mithra sits down with Devan Bhalla, a multifaceted professional who is an educator, marketer, consultant, public speaker, researcher, and content creator. Devan talks about his journey from being a blogger to becoming a recognized content creator and the transition to the creator economy. He shares his insights on personal branding, the importance of authenticity, and how brands can humanise themselves to better connect with their audience. Devan also discusses the challenges of content creation, including burnout and the pressures of commercialisation, and offers advice for the next generation on how to build a 'power brand'.
00:35 Introduction and Guest Welcome
01:06 Devan Bhalla's Multifaceted Career
01:52 The Evolution of Content Creation
03:07 The Rise of Influencers and Commercialization
05:50 Community-Based Content Models
09:38 Rapid Fire Questions with Deewan
13:04 The Concept of Personal and Power Branding
23:10 The Power of a Brand's Face
23:36 Ratan Tata: The Pinnacle of Power Branding
25:43 Generational Influence and Inspiration
26:40 Navigating Social Media Opinions
27:32 Building Authentic Power Brands
30:58 Content Creation Challenges
35:53 Monetising Content and Brand Collaboration
About Wisdom Whispers with Abhishek
Wisdom Whispers with Abhishek Mittal is a podcast aimed at young professionals. The show offers practical insights into the corporate world, equipping listeners with effective tools and techniques to manage their jobs. We emphasise applying these strategies in real-life scenarios and focusing on growing both professional and personal networks
About Abhishek
Abhishek Mittal is a seasoned M&A professional with over 18 years of experience in management consulting. He has worked on multi-billion dollar deals across various industries and geographies, leading and managing teams of consultants. He has also taught at one of India’s top business schools, sharing his practical knowledge with aspiring leaders. Abhishek has a wide range of skills and specializes in M&A operations, such as project and program management, operating model design, process improvement, synergy analysis, and operational due diligence. He is a trusted advisor and thought leader known for his excellence and strategic vision.
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Linkedin: https://www.linkedin.com/in/podcasterabhishekmittal/