An interview with Gurminder Sagoo, Client Director WSP Middle East

This is a fascinating interview with someone who has worked in the Middle East for more than 10 years. Gurminder shares some insights about winning work in the region as well as busting some myths about how the building industry works. If you work in the built environment in the Middle East or are planning to, this is for you!

 

KEY TAKEAWAYS

• You may think that there is a big cultural difference in business in the Middle East as opposed to the UK. Yes there are differences, but at the end of the day we are all people and we use the skills we've developed to find that common ground. 
• In the Middle East the pace of planning in the built world is so much quicker than the UK. There isn't as much red tape and there is an ambition to grow and expand. For example Dubai wants to be twice the size it is now by 2040. 
• You will often find that in the Middle East there is a lot of communication and decision making between the top of your organisation and the ruling body of the country. You are essentially closer to the ultimate business decision maker and they are closer to the front line. 
• There is a desire from the clients to gain an access all areas relationship with your business. 
• Because workers move in and out of the country relatively regularly, people understand the importance of having multiple strong relationships across the business. 

BEST MOMENTS

‘You have to put yourself in the right position to take advantage of opportunities' 

‘Strong relationships build on a sold trust will come back to reward you' 

‘Let's not make this more complicated than it is, it's all about relationships' 

EPISODE RESOURCES 

Questas Academy
Gurminder on LinkedIn

ABOUT THE HOST

Gary Williams has been in sales and marketing his entire career. The past 10 years have been dedicated to helping technically minded non-salespeople become skilled and confident in selling themselves and their services.

http://linkedin.com/in/garyquestas
https://www.questas.co.uk
Instagram: @bdcoachinghub

Not everyone is a natural salesperson, Find out more on how to improve your sales HERE: https://www.thequestasacademy.com/

This show was brought to you by Progressive Media

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