In this episode of Create, Convert, Retain, Gary shares insights on what Questas does for companies, how the podcast name came about, and why it is so important for client services. This is a real deep dive into everything Gary does in his day to day working life.
KEY TAKEAWAYS
- Everybody within the company should fully understand the ‘why' of the business. Why does the company exist, and why their role helps fulfil that.
- Reputation building is about being clear about your purpose, understanding your marketplace, and making enough noise so that your target market is aware of you.
- Only 3% of our market is ready to buy at any one time. That means the sales people need thick skin because they're going to get a lot of nos. Opportunities can come from well-built relationships that have been developed by everyone in the company.
- Retaining existing business costs nothing to your marketing budget. Chasing down new leads consumes time and resources. Having a good connection with existing clients and understanding what they will need and when they will need it can create new opportunities.
- Create, convert, and retain.
BEST MOMENTS
‘Marketing is about bringing people to our table'
‘Are you problem aware?'
‘One of the most important reasons a client is attracted to a bid is because they understood us and what we need'
‘Inform, Investigate, and Inspire'
VALUABLE RESOURCES
Simon Sinek: How great leaders inspire action - Ted Talk
ABOUT THE HOST
Gary Williams has been in sales and marketing his entire career. The past 10 years have been dedicated to helping technically minded non-salespeople become skilled and confident in selling themselves and their services.
CONTACT METHOD
http://linkedin.com/in/garyquestas
https://www.questas.co.uk
Instagram: @bdcoachinghub
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
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