Building a Podcast that Lasts: World Podcast Network Founder Bruce Chamoff on Discoverability and Distribution

In this episode of Your Mic, Freddy Cruz sits down with Bruce Chamoff, founder of the World Podcast Network and host of Become a Successful Podcaster.

With over 1,200 shows in his portfolio and nearly two decades of experience, Bruce shares his journey from the early days of podcasting to the current landscape, where video, syndication, and discoverability are more important than ever. The conversation covers the evolution of podcasting, the real power of the RSS feed, how syndication works (with a Seinfeld analogy you won’t forget), and practical advice for podcasters at every level.

Whether you’re just starting out or looking to take your show to the next level, this episode is packed with wisdom, humor, and actionable tips from one of the industry’s originals.

Learn more about World Podcast Network here.

Listen to Bruce’s podcast Become a Successful Podcaster here.

Subscribe to Your Mic on YouTube, Apple, Spotify or wherever you get your podcasts.

Shoot Freddy an email: [e-mail].

Buy tickets to Speke Fest: Night of the Living Pod here.

Key Takeaways

1. RSS Feeds Are Your Secret Weapon:
   Bruce explains why the RSS feed is the backbone of podcasting, enabling distribution and syndication across platforms—and why every podcaster should understand how it works.
2. Syndication Is Like TV Reruns:
   Using a memorable Seinfeld analogy, Bruce breaks down how podcast syndication can give your episodes a second life, reaching new audiences long after their original release.
3. Video Is Here to Stay:
   The shift from audio-only to video-first podcasts is real. Bruce shares how embracing video can expand your reach and make your show more discoverable.
4. Show Notes and SEO Matter:
   Detailed, keyword-rich show notes help your podcast get found in search—don’t overlook this simple but powerful tool.
5. Be Consistent, Be Yourself:
   Bruce and Freddy agree: Consistency and authenticity are the keys to long-term success. Don’t chase trends at the expense of your unique voice.

Timestamped Overview

• 00:00 – 02:30
  Introduction to Bruce Chamoff and the World Podcast Network; Bruce’s early days in podcasting.
• 02:31 – 07:15
  The evolution of podcasting: audio to video, changing listener habits, and why video is now essential.
• 07:16 – 13:45
  Deep dive into RSS feeds: what they are, why they matter, and how they power podcast distribution.
• 13:46 – 19:50
  Syndication explained: Seinfeld reruns, podcast longevity, and how to get your show on more platforms.
• 19:51 – 25:10
  The importance of show notes and SEO; practical steps to make your podcast more discoverable.
• 25:11 – 31:00
  Common mistakes new podcasters make, and Bruce’s advice for building a show that lasts.
• 31:01 – End
  Bruce’s final thoughts on the future of podcasting, his Mount Rushmore of podcasters, and where to find him online.

.css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}