How Goodpods Helps Indie Podcasts Get Discovered

Finding listeners for your podcast can feel impossible, even when you have a big brand or a well-known name behind you. I talk with JJ Ramberg, co-founder of Good Pods, about why discoverability is a challenge for every host and what you can do about it. On this episode, you will hear:

• How social features and word of mouth help podcasts reach new audiences
• What Good Pods is doing for indie shows and bigger names alike
• Steps you can take today to get your work noticed

Learn more about GoodPods here.

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Key Takeaways

1. Discoverability in Podcasting

Takeaway:
Discoverability is a major challenge for both indie and established podcasters. The market is saturated, and even brands with huge followings often struggle to grow their podcast audiences. There’s a big gap between great content and being found by listeners who would love it.

2. The Power of Word of Mouth

Takeaway:
Word of mouth remains a powerful engine for podcast discovery. Good Pods leverages social connections—by sharing what friends are listening to, it effectively digitizes and amplifies the traditional word-of-mouth recommendation process, making it more immediate and visible on the platform.

3. Social Features and Community Interaction

Takeaway:
Good Pods adds a social layer to podcast listening, similar to how Goodreads works for books. Users can see what friends are listening to, comment, and interact—not just with each other, but with podcast hosts too. This fosters genuine connection, community, and audience retention, going beyond just passive listening.

4. Leveling the Playing Field for Indie Podcasters

Takeaway:
The platform creates special features and lists to help indie podcasters get noticed without having to compete directly with major networks or celebrities. By allowing users to claim shows and self-identify as indie, Good Pods provides opportunities specifically targeted to the needs of smaller creators.

5. Data, Retention, and Marketing Value

Takeaway:
Good Pods gives podcasters actionable data—like listen-through rates, engagement, and social sharing—that’s valuable for understanding and growing audiences, as well as attracting advertisers. Each listen is not just a number, but a potential springboard for more listeners due to the platform’s visibility and sharing tools.

Timestamped Overview

00:00 "Boosting Podcast Discoverability"

03:05 Podcast Discovery Challenge

07:24 Positive Podcast Interaction Feedback

10:02 "Claim Podcasts on GoodPods"

13:07 "Good Pods Sharing Boosts Marketing"

17:25 "Easing Indie Hosts' Content Overwhelm"

20:38 Podcast Discovery Problem

22:33 "Join GoodPods Community"

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