The Power of Podcasting for Nonprofits: Behind the Scenes at The Rose

What happens when you have a goal that keeps getting moved to the next year, and then someone comes along with a way to make it real? Dorothy Gibbons put "start a podcast" on her list—year after year—without even knowing how podcasts worked. Now, "Let's Talk About Your Breasts" brings stories out of the Rose that would otherwise go unheard. Hear why telling your own story matters. Find out what happens when a guest meets the doctor who changed her life. See how sharing these stories makes a difference far beyond Texas. Key Takeaways 1. The Power of Storytelling and Sharing Patient Experiences Takeaway: The podcast provides a unique platform for individuals—especially patients—to tell their own stories in their own words, free from the limitations or editing common in traditional media. This empowers guests and creates genuine connections with listeners, who may recognize themselves in the stories and feel inspired to take charge of their health. 2. The Mission-Driven Nature of The Rose and Its Podcast Takeaway: At its core, the podcast is an extension of The Rose’s commitment to breast cancer awareness, early detection, and support for those affected. By featuring a wide array of patient, staff, and community voices, they amplify their advocacy, educate the public, and emphasize the importance of self-care and being your own health advocate. 3. Evolution, Growth, and Endurance in Podcasting Takeaway: The journey from a modest conference room setup to a professional studio and tens of thousands of downloads highlights the significance of perseverance and continual growth. Success in podcasting requires going the distance, focusing on improvement rather than instant results, and maintaining an element of fun and engagement for both the hosts and the audience. 4. The Importance of Community and Support Networks Takeaway: The Rose's work is made possible by a broad community—including sponsors, foundations, and individuals—demonstrating the importance of collective support in healthcare and nonprofit spaces. The podcast not only celebrates survivors but also the partners and supporters who make the mission possible. 5. Broad Reach and Impact of Podcasting as a Medium Takeaway: Podcasting enables stories and health information to reach listeners far beyond local boundaries, spreading awareness and education globally. This accessibility has the power to touch and influence lives internationally, often in places where such stories and knowledge are desperately needed. Timestamped Overview 00:00 Breast Cancer Awareness Campaign Launch 03:56 "Reflective Goal-Setting Outside Work" 09:17 "Emotional Roller Coaster at Shrimp Boil" 10:28 "Emotional Podcast: Courage and Loss" 14:48 "Prioritizing Others Over Health" 18:54 Podcasting's Global Impact on Awareness 20:56 "Learning Podcasting: Focus Before Analytics"