Episode 49: Soft Skills, Strong Impact: Building wildwonder with Rosa Li

In this continuation of my conversation with Rosa Li, founder of gut health tonic brand wildwonder, we get even more personal. She shares how working 100-hour weeks in finance shaped her approach to boundaries, why she believes vulnerability is her greatest asset as a leader, and how she manages energy—not just time—to avoid burnout. Has she ever considered leaving the entrepreneurial world and going back to work for someone else? Her answer might surprise you. We also talk about dating as a strong woman, what kind of partner she gravitates toward, and how she views the idea of starting a family—not as a limitation, but as a source of motivation and deeper purpose. Plus, we explore how her flavors come to life (hint: it involves market data and gut instinct), and what it means to build with intention in a bro-dominated space. This episode is for anyone balancing ambition with self-care, success with softness, and the very real messiness of trying to live well. Be sure to listen to Part One of this conversation if you haven’t yet! In this episode: Rosa Li of wildwonder ⁠⁠ Follow/Subscribe to “Living Well (or Trying To) with Janet” on Spotify, Apple Podcasts, YouTube or wherever you get your pods! For more, follow⁠ ⁠⁠⁠⁠⁠@janetdoubleu⁠⁠⁠⁠⁠⁠ Partners: ⁠⁠⁠⁠⁠⁠BetterHelp⁠⁠⁠⁠⁠⁠ - 10% off your first month with code “LWJ” ⁠⁠⁠⁠⁠⁠Pique Life⁠⁠⁠⁠⁠⁠ - 15% off + free Starter Kit (rechargeable frother & glass beaker) on subscriptions $100+ Learn more about your ad choices. Visit podcastchoices.com/adchoices