A race is on to map millions of farms around the globe – all in the hopes of saving the world’s forests. A new EU deforestation regulation requires companies to prove their goods don’t contain products grown on deforested land. But that’s no easy task. And billions of dollars in global trade are at stake.
On today’s Big Take podcast: Bloomberg Global Food Tsar Agnieszka de Sousa breaks down just what’s in these new rules – and why the price of everything from cocoa to coffee and lipstick to tires could rise.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Bloomberg Audio Studios, podcasts, radio news.
Speaker 2 (00:10):
Omar and Dino is huddled over a smartphone in a
lush forest in Honduras's mountainous euroregion. He's confirming details about
the boundaries of the small plot where he grows coffee beans.
Speaker 1 (00:26):
So do.
Speaker 2 (00:30):
It's something and Dino has never done before, mapping his farm.
This exercise won't help Endino's harvest, but it's become a
crucial part of his work because of regulations that were
passed thousands of miles away.
Speaker 3 (00:45):
We have to reduce the use consumption footprint on land
and forest around the world.
Speaker 2 (00:52):
That's President of the European Commission Ursula vonderlyon in twenty
twenty one, pledging to introduce new rules to protect global forces.
Speaker 3 (01:00):
European voters and consumers no longer want to buy products
that are responsible for deforestation or forest degradation.
Speaker 2 (01:11):
The rules she's talking about ended up being called the
European Union Deforestation Regulation. It tackles deforestation risks in the
supply chain and goes into effect later this year.
Speaker 1 (01:24):
Bear with me.
Speaker 2 (01:25):
I know there are few things that can make a
brain shut down faster than the words new EU regulations.
But these new rules are keeping people all over the
world up at night.
Speaker 1 (01:36):
You know, we're talking about anxiety, fear, panic, hope that
maybe something will be postponed, something will be tweaked.
Speaker 2 (01:44):
Bloomberg's Agneshka Desausa says that's because these rules have reached.
They reach into the mountains of Honduras and the forests
of Indonesia. They reach into your coffee cut, your lipstick tube,
and even the tires on your car.
Speaker 1 (02:03):
It's a hotly discussed topic. It's something that many traders, producers,
food producers are really really worrying about and are watching.
And yet you know, it's something that I think most
of the people are not even aware of.
Speaker 2 (02:24):
Today on the show, how a little known piece of
regulation intended to save the world's forests could have huge,
unintended consequences for billions of dollars in trade. This is
the big take from Bloomberg News. I'm Sarah Holder.
Speaker 1 (02:45):
I'm Agnetka de Souza, senior food and agricultural reporter based
in London, and I'm also Bloomberg's Global Foods.
Speaker 2 (02:53):
Are That is a fabulous title. That's the best title
I've heard a Bloomberg so far.
Speaker 1 (02:56):
It's a great job.
Speaker 2 (02:58):
Agneshka has been looking into this new law, known as
the EUDR since it was passed last year.
Speaker 1 (03:04):
I think this is a fascinating example of a green
policy and how it's rolled out works in practice. What
are the shortcomings, what are the challenges, what are the
economic tradeoffs?
Speaker 2 (03:16):
The regulation started off with one simple goal, to make
sure the EU is doing its best to stop deforestation.
In just the last thirty years, the world lost woodlands
equivalent to an area larger than the European Union itself.
A lot of that forest was cleared to make way
for farms or cattle grazing land.
Speaker 1 (03:37):
Essentially, the key purpose of this legislation is to help
REGs or hold deforestation around the world. It is a
big issue, one of the greatest environmental challenges the world faces,
and it's still pretty behind where it should be in
terms of tackling it.
Speaker 2 (03:56):
The EUDR mandates that all of the companies and cont
trees that sell products to the EU must prove those
products did not come from land that was deforested after
twenty twenty, whether legally or illegally. The new regulations target
some of the products that have historically been some of
the worst offenders.
Speaker 1 (04:15):
Those seven commodities are soy, cattle, palm oil, rubber wood,
coffee and cocoa, and any related product so chocolate, furniture, tires.
It's a pretty long list. It could be books, wow, newspapers, plywood.
Speaker 2 (04:36):
Pretty much anything you might touch on a given day
that's right. To prove these products don't come from recently
deforested land, companies, producers and farmers have to submit paperwork
that traces every raw material back to where it came from.
Speaker 1 (04:53):
So that goes all the way to farm They need
to prepare the geofencing of arms, for example, so they
have to draw those show where exactly every cocoa, bean
or carcass of beef came from. It has to be
fully traced doing that.
Speaker 2 (05:11):
Meticulous tracing can involve everything from visits from field agents
like we heard earlier, to reports from neighbors, to mapping
previously unmapped land. The responsibility forgetting this proof mostly rests
with the companies themselves.
Speaker 1 (05:27):
And that includes pretty much like all the household names.
Think about food giants like Nestle, Uniliver, chocolate makers, cosmetics
producers that need palm oil for the lipsticks. It is
a pretty wide range of companies.
Speaker 2 (05:45):
The law also touches smaller companies, which will have a
bit longer to comply with the regulations. All told, more
than fifty five countries will be affected, along with millions
of farmers and producers all across the globe.
Speaker 1 (05:58):
We've calculated that the EUDR will tackle at least one
hundred and ten billion dollars in trade.
Speaker 2 (06:08):
And can you talk more about why this was such
a priority for the EU.
Speaker 1 (06:13):
Deforestation is a major source of global greenhouse gas emissions,
of biodiversity laws. It is a very, very big problem.
The European Union is one of the biggest marketplaces in
the world and it does import huge amounts of those commodities.
You know, it is a huge consumer of coffee and
(06:34):
for many years the European Union faced criticism that very
much it's demand and it's appetite for those goods fuel
deforestation elsewhere.
Speaker 2 (06:44):
And what happens if companies don't comply with these new
regulations that are meant to curb deforestation.
Speaker 1 (06:50):
If they don't comply, they cannot shift those goods to
the EU. If they are found in breach of the regulations,
they face have to finds, and that could include being
banned or suspended from doing business dirt, being suspended from
public procurement, their cargo being confiscated.
Speaker 2 (07:11):
So not complying means fines, loss of business, and pain
for companies, but complying could mean layers of regulation, red tape,
and lots of paperwork. This is hard on farmers and businesses,
but consumers will see the effect of these rules as well.
That is, buyers of all that coffee, chocolate, lipstick, books,
and car tires. Companies have argued that whatever way you
(07:35):
slice it, the EUDR will increase the cost of production,
slow down supply chains, and possibly lead to shortages, something
neither companies nor consumers want.
Speaker 1 (07:45):
Right now, you know the coco market, right now, there's
not enough coco. There's a coco shortage, which naturally means
higher prices. Traders have worn that sustainability does cost, and
European consumers will bear that cost eventually.
Speaker 2 (08:00):
Yea, But chocolate prices aren't the only thing at stake here.
Coming up after the break, what these new rules could
do to hundreds of thousands of farmers who desperately rely
on these crops to survive. Mapping the world is no
(08:22):
easy task. Mapping one farm on a shoe string budget
in a remote area is particularly tricky. Bloomberg Global Foods
are Agneshka de Sauza says, that's why these new European
Union rules could be very difficult for smaller farmers. That is,
if they even know they exist.
Speaker 1 (08:42):
Many farmers are not even aware of this regulation. And
the people who have been really leading the efforts so
that we see our copperatives, so there are many members
within those farmer cooperatives that go out there help farmers
try to do all the mapping in touch with the buyers.
And also we've seen big companies doing a lot of
(09:04):
those efforts as well.
Speaker 2 (09:05):
There are smartphone apps and other tools to help farmers
submit land titles, boundaries and coordinates of their farms, but
many of the farmers in the most remote locations don't
even have cell phone service.
Speaker 1 (09:17):
It's something that requires training and very often farmers may
not have that training. So this is where companies, copper
chafes and even governments can come in and lead those efforts.
Speaker 2 (09:28):
Some businesses have spotted an opportunity here, like the Dutch
company Meridia. It's seen its business double since the EUDR
was announced in twenty twenty one. It's one contracts from
companies like Unilever and Cargill who are scrambling to source
all of the materials in all of the thousands of
products they sell to the EU.
Speaker 1 (09:47):
They're a mapping company, but primarily there are data verification company.
They call themselves data doctors, and their job is to
get the list of farms from their clients and verify
them and make sure that they're actually solid, that they
make sense, that there are no flows, because at the
end of the day, it actually mapping something. Mapping a
(10:08):
farm is an effort and it does take work, and
you cannot be sloppy.
Speaker 2 (10:14):
Meridia and other data companies like it send teams of
people from farm to farm to help trace their boundaries.
Speaker 1 (10:22):
They have people on the ground. They start early. They
go to a village, They find out where are the farmers,
what they grow could They take them to the land.
They will hold a long gpis stick that will receive
the satellite signal. They will have the tablet. They will
ask a lot of questions to a farmer and then
the farmers will take them around the land and show
(10:45):
them where exactly the farm boundaries are. Now you also
have to verify it with the neighbors, right, You have
to ask the neighbors are this boundaries actually correct or
just he's trying to get his farm bigger than it
actually is. So there's a lot of questions that people
on the ground really need to ask.
Speaker 2 (11:06):
For some countries, figuring out how to answer all these questions,
how do identify the origins of every coffee bean and
every rubber tree by the end of the year is
causing a lot of concern.
Speaker 1 (11:17):
You know. One of the examples we are citing is Honduras.
It's a small country, it doesn't have that many farmers.
You could argue, Okay, it doesn't really matter, you know,
on the grand scheme of things. But for Honduras it's
a big deal. As my colleagues calculated, the exposure of
Honduran economy to the EUDR is something like three point
five percent of the GDP.
Speaker 2 (11:40):
Many of the countries that have a high number of
smaller farmers have come together to lobby the EU to
lighten up a little or at least to give them
extra time or guidance in complying with the new rules.
Speaker 1 (11:51):
You know, commodities have complex supply chains. There's a lot
of questions how things will get done, who's going to
police it, who's going to handle the cargo when it
arrives at the port, what does that mean? And that
is a source of a lot of anxiety for a
lot of companies, for a lot of countries, because they
still do not understand all the details of it, and
(12:13):
so they have been asking for delays. I mean recently
we even had the Agriculture Ministry in Australia asking for
delay until the requirements of the EUDR are well understood.
And this is one thing that where industry or countries
I could say, I'm pretty united as to their concerns
whether they have enough time to adjust to the new law.
Speaker 2 (12:39):
Some countries are going even further and looking for other
places to sell their goods outside of the EU, which
could undermine efforts to stop deforestation. For example, Ethiopia's coffee
farmers have started exploring markets in Saudi Arabia, China and Russia.
Speaker 1 (12:56):
Nobody we've spoken to denies that the forestation is problem
and it needs to be tackled. But I think one
key issue that those countries and companies have is the
implementation of the regulations, so in a way, the devil
is in the implementation of it.
Speaker 2 (13:16):
Agniashka says. One country has even accused the EU of
regulatory imperialism.
Speaker 1 (13:22):
Indonesia, just like several other countries, wrote a letter to
the new expressing concern it's in this industry minister brandeded
a form of regulator imperialism. You know, the EU imposing
their way of thinking, their requirements, their regulations onto the
(13:43):
rest of the world. It's a pretty sensitive topic.
Speaker 2 (13:47):
Still. Environmental advocates argue curbing deforestation just can't wait. European
regulators are trying to balance the sense of urgency against
the economic concerns of farmers and small businesses. To start,
they've set aside a fund of seventy six million dollars
to help support small producers in complying with regulations. But ultimately,
(14:09):
the law is the law. EU member states voted on it,
and now everyone just has to figure out how to
make it work best.
Speaker 1 (14:17):
Rolling out green policies does require trade off. It is challenging,
it does require thoughts. There could be unintended consequences stemming
from it, but it's something that countries are going through
and could learn from their mistakes.
Speaker 2 (14:35):
Agnoshka says that her role as global Foods are means
she's seen a lot of these regulations over the years
to make supply chains greener or more transparent, and she's
come away with one big lesson.
Speaker 1 (14:47):
You know, it's something that it is a big challenge,
but it's not a reason not to do it. It's
just the question of how it gets done and how
regulators can improve Going forward.
Speaker 2 (15:00):
Mre and Dino, the farmer from Honduras who already struggles
to get by selling coffee. The new rule came as
a surprise, as it did to so many, but with
the help of his local farming collective and a supply
chain mapping company, he's finally adding his plot to the map.
(15:20):
Little by little, regulators hope that a new picture will
start to emerge, tree by tree, farm by farm of
where the world's goods really come from. This is the
(15:41):
big take from Bloomberg News. I'm Sarah Holder. This episode
was produced by Jessica Beck and Adriana Tapia. It was
edited by Stacy Vannocksmith and Rodney Jefferson. It was mixed
by Blake Maples. It was fact checked by Thomas lu
Our senior producers are Kim Gettelson and Naomi Shi. Our
senior editor is Elizabeth Ponso. Nicole beamsterbor is our executive producer.
(16:06):
Sage Bauman is our head of podcasts. Thanks for listening.
Please follow and review The Big Take wherever you get
your podcasts. It helps new listeners find the show. We'll
be back on Monday.
Bloomberg Audio Studios, podcasts, radio news.
Speaker 2 (00:10):
Omar and Dino is huddled over a smartphone in a
lush forest in Honduras's mountainous euroregion. He's confirming details about
the boundaries of the small plot where he grows coffee beans.
Speaker 1 (00:26):
So do.
Speaker 2 (00:30):
It's something and Dino has never done before, mapping his farm.
This exercise won't help Endino's harvest, but it's become a
crucial part of his work because of regulations that were
passed thousands of miles away.
Speaker 3 (00:45):
We have to reduce the use consumption footprint on land
and forest around the world.
Speaker 2 (00:52):
That's President of the European Commission Ursula vonderlyon in twenty
twenty one, pledging to introduce new rules to protect global forces.
Speaker 3 (01:00):
European voters and consumers no longer want to buy products
that are responsible for deforestation or forest degradation.
Speaker 2 (01:11):
The rules she's talking about ended up being called the
European Union Deforestation Regulation. It tackles deforestation risks in the
supply chain and goes into effect later this year.
Speaker 1 (01:24):
Bear with me.
Speaker 2 (01:25):
I know there are few things that can make a
brain shut down faster than the words new EU regulations.
But these new rules are keeping people all over the
world up at night.
Speaker 1 (01:36):
You know, we're talking about anxiety, fear, panic, hope that
maybe something will be postponed, something will be tweaked.
Speaker 2 (01:44):
Bloomberg's Agneshka Desausa says that's because these rules have reached.
They reach into the mountains of Honduras and the forests
of Indonesia. They reach into your coffee cut, your lipstick tube,
and even the tires on your car.
Speaker 1 (02:03):
It's a hotly discussed topic. It's something that many traders, producers,
food producers are really really worrying about and are watching.
And yet you know, it's something that I think most
of the people are not even aware of.
Speaker 2 (02:24):
Today on the show, how a little known piece of
regulation intended to save the world's forests could have huge,
unintended consequences for billions of dollars in trade. This is
the big take from Bloomberg News. I'm Sarah Holder.
Speaker 1 (02:45):
I'm Agnetka de Souza, senior food and agricultural reporter based
in London, and I'm also Bloomberg's Global Foods.
Speaker 2 (02:53):
Are That is a fabulous title. That's the best title
I've heard a Bloomberg so far.
Speaker 1 (02:56):
It's a great job.
Speaker 2 (02:58):
Agneshka has been looking into this new law, known as
the EUDR since it was passed last year.
Speaker 1 (03:04):
I think this is a fascinating example of a green
policy and how it's rolled out works in practice. What
are the shortcomings, what are the challenges, what are the
economic tradeoffs?
Speaker 2 (03:16):
The regulation started off with one simple goal, to make
sure the EU is doing its best to stop deforestation.
In just the last thirty years, the world lost woodlands
equivalent to an area larger than the European Union itself.
A lot of that forest was cleared to make way
for farms or cattle grazing land.
Speaker 1 (03:37):
Essentially, the key purpose of this legislation is to help
REGs or hold deforestation around the world. It is a
big issue, one of the greatest environmental challenges the world faces,
and it's still pretty behind where it should be in
terms of tackling it.
Speaker 2 (03:56):
The EUDR mandates that all of the companies and cont
trees that sell products to the EU must prove those
products did not come from land that was deforested after
twenty twenty, whether legally or illegally. The new regulations target
some of the products that have historically been some of
the worst offenders.
Speaker 1 (04:15):
Those seven commodities are soy, cattle, palm oil, rubber wood,
coffee and cocoa, and any related product so chocolate, furniture, tires.
It's a pretty long list. It could be books, wow, newspapers, plywood.
Speaker 2 (04:36):
Pretty much anything you might touch on a given day
that's right. To prove these products don't come from recently
deforested land, companies, producers and farmers have to submit paperwork
that traces every raw material back to where it came from.
Speaker 1 (04:53):
So that goes all the way to farm They need
to prepare the geofencing of arms, for example, so they
have to draw those show where exactly every cocoa, bean
or carcass of beef came from. It has to be
fully traced doing that.
Speaker 2 (05:11):
Meticulous tracing can involve everything from visits from field agents
like we heard earlier, to reports from neighbors, to mapping
previously unmapped land. The responsibility forgetting this proof mostly rests
with the companies themselves.
Speaker 1 (05:27):
And that includes pretty much like all the household names.
Think about food giants like Nestle, Uniliver, chocolate makers, cosmetics
producers that need palm oil for the lipsticks. It is
a pretty wide range of companies.
Speaker 2 (05:45):
The law also touches smaller companies, which will have a
bit longer to comply with the regulations. All told, more
than fifty five countries will be affected, along with millions
of farmers and producers all across the globe.
Speaker 1 (05:58):
We've calculated that the EUDR will tackle at least one
hundred and ten billion dollars in trade.
Speaker 2 (06:08):
And can you talk more about why this was such
a priority for the EU.
Speaker 1 (06:13):
Deforestation is a major source of global greenhouse gas emissions,
of biodiversity laws. It is a very, very big problem.
The European Union is one of the biggest marketplaces in
the world and it does import huge amounts of those commodities.
You know, it is a huge consumer of coffee and
(06:34):
for many years the European Union faced criticism that very
much it's demand and it's appetite for those goods fuel
deforestation elsewhere.
Speaker 2 (06:44):
And what happens if companies don't comply with these new
regulations that are meant to curb deforestation.
Speaker 1 (06:50):
If they don't comply, they cannot shift those goods to
the EU. If they are found in breach of the regulations,
they face have to finds, and that could include being
banned or suspended from doing business dirt, being suspended from
public procurement, their cargo being confiscated.
Speaker 2 (07:11):
So not complying means fines, loss of business, and pain
for companies, but complying could mean layers of regulation, red tape,
and lots of paperwork. This is hard on farmers and businesses,
but consumers will see the effect of these rules as well.
That is, buyers of all that coffee, chocolate, lipstick, books,
and car tires. Companies have argued that whatever way you
(07:35):
slice it, the EUDR will increase the cost of production,
slow down supply chains, and possibly lead to shortages, something
neither companies nor consumers want.
Speaker 1 (07:45):
Right now, you know the coco market, right now, there's
not enough coco. There's a coco shortage, which naturally means
higher prices. Traders have worn that sustainability does cost, and
European consumers will bear that cost eventually.
Speaker 2 (08:00):
Yea, But chocolate prices aren't the only thing at stake here.
Coming up after the break, what these new rules could
do to hundreds of thousands of farmers who desperately rely
on these crops to survive. Mapping the world is no
(08:22):
easy task. Mapping one farm on a shoe string budget
in a remote area is particularly tricky. Bloomberg Global Foods
are Agneshka de Sauza says, that's why these new European
Union rules could be very difficult for smaller farmers. That is,
if they even know they exist.
Speaker 1 (08:42):
Many farmers are not even aware of this regulation. And
the people who have been really leading the efforts so
that we see our copperatives, so there are many members
within those farmer cooperatives that go out there help farmers
try to do all the mapping in touch with the buyers.
And also we've seen big companies doing a lot of
(09:04):
those efforts as well.
Speaker 2 (09:05):
There are smartphone apps and other tools to help farmers
submit land titles, boundaries and coordinates of their farms, but
many of the farmers in the most remote locations don't
even have cell phone service.
Speaker 1 (09:17):
It's something that requires training and very often farmers may
not have that training. So this is where companies, copper
chafes and even governments can come in and lead those efforts.
Speaker 2 (09:28):
Some businesses have spotted an opportunity here, like the Dutch
company Meridia. It's seen its business double since the EUDR
was announced in twenty twenty one. It's one contracts from
companies like Unilever and Cargill who are scrambling to source
all of the materials in all of the thousands of
products they sell to the EU.
Speaker 1 (09:47):
They're a mapping company, but primarily there are data verification company.
They call themselves data doctors, and their job is to
get the list of farms from their clients and verify
them and make sure that they're actually solid, that they
make sense, that there are no flows, because at the
end of the day, it actually mapping something. Mapping a
(10:08):
farm is an effort and it does take work, and
you cannot be sloppy.
Speaker 2 (10:14):
Meridia and other data companies like it send teams of
people from farm to farm to help trace their boundaries.
Speaker 1 (10:22):
They have people on the ground. They start early. They
go to a village, They find out where are the farmers,
what they grow could They take them to the land.
They will hold a long gpis stick that will receive
the satellite signal. They will have the tablet. They will
ask a lot of questions to a farmer and then
the farmers will take them around the land and show
(10:45):
them where exactly the farm boundaries are. Now you also
have to verify it with the neighbors, right, You have
to ask the neighbors are this boundaries actually correct or
just he's trying to get his farm bigger than it
actually is. So there's a lot of questions that people
on the ground really need to ask.
Speaker 2 (11:06):
For some countries, figuring out how to answer all these questions,
how do identify the origins of every coffee bean and
every rubber tree by the end of the year is
causing a lot of concern.
Speaker 1 (11:17):
You know. One of the examples we are citing is Honduras.
It's a small country, it doesn't have that many farmers.
You could argue, Okay, it doesn't really matter, you know,
on the grand scheme of things. But for Honduras it's
a big deal. As my colleagues calculated, the exposure of
Honduran economy to the EUDR is something like three point
five percent of the GDP.
Speaker 2 (11:40):
Many of the countries that have a high number of
smaller farmers have come together to lobby the EU to
lighten up a little or at least to give them
extra time or guidance in complying with the new rules.
Speaker 1 (11:51):
You know, commodities have complex supply chains. There's a lot
of questions how things will get done, who's going to
police it, who's going to handle the cargo when it
arrives at the port, what does that mean? And that
is a source of a lot of anxiety for a
lot of companies, for a lot of countries, because they
still do not understand all the details of it, and
(12:13):
so they have been asking for delays. I mean recently
we even had the Agriculture Ministry in Australia asking for
delay until the requirements of the EUDR are well understood.
And this is one thing that where industry or countries
I could say, I'm pretty united as to their concerns
whether they have enough time to adjust to the new law.
Speaker 2 (12:39):
Some countries are going even further and looking for other
places to sell their goods outside of the EU, which
could undermine efforts to stop deforestation. For example, Ethiopia's coffee
farmers have started exploring markets in Saudi Arabia, China and Russia.
Speaker 1 (12:56):
Nobody we've spoken to denies that the forestation is problem
and it needs to be tackled. But I think one
key issue that those countries and companies have is the
implementation of the regulations, so in a way, the devil
is in the implementation of it.
Speaker 2 (13:16):
Agniashka says. One country has even accused the EU of
regulatory imperialism.
Speaker 1 (13:22):
Indonesia, just like several other countries, wrote a letter to
the new expressing concern it's in this industry minister brandeded
a form of regulator imperialism. You know, the EU imposing
their way of thinking, their requirements, their regulations onto the
(13:43):
rest of the world. It's a pretty sensitive topic.
Speaker 2 (13:47):
Still. Environmental advocates argue curbing deforestation just can't wait. European
regulators are trying to balance the sense of urgency against
the economic concerns of farmers and small businesses. To start,
they've set aside a fund of seventy six million dollars
to help support small producers in complying with regulations. But ultimately,
(14:09):
the law is the law. EU member states voted on it,
and now everyone just has to figure out how to
make it work best.
Speaker 1 (14:17):
Rolling out green policies does require trade off. It is challenging,
it does require thoughts. There could be unintended consequences stemming
from it, but it's something that countries are going through
and could learn from their mistakes.
Speaker 2 (14:35):
Agnoshka says that her role as global Foods are means
she's seen a lot of these regulations over the years
to make supply chains greener or more transparent, and she's
come away with one big lesson.
Speaker 1 (14:47):
You know, it's something that it is a big challenge,
but it's not a reason not to do it. It's
just the question of how it gets done and how
regulators can improve Going forward.
Speaker 2 (15:00):
Mre and Dino, the farmer from Honduras who already struggles
to get by selling coffee. The new rule came as
a surprise, as it did to so many, but with
the help of his local farming collective and a supply
chain mapping company, he's finally adding his plot to the map.
(15:20):
Little by little, regulators hope that a new picture will
start to emerge, tree by tree, farm by farm of
where the world's goods really come from. This is the
(15:41):
big take from Bloomberg News. I'm Sarah Holder. This episode
was produced by Jessica Beck and Adriana Tapia. It was
edited by Stacy Vannocksmith and Rodney Jefferson. It was mixed
by Blake Maples. It was fact checked by Thomas lu
Our senior producers are Kim Gettelson and Naomi Shi. Our
senior editor is Elizabeth Ponso. Nicole beamsterbor is our executive producer.
(16:06):
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be back on Monday.
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