June 3, 2025 • 15 mins
The Nintendo Switch has generated some $100 billion in sales for the Japanese gaming giant since its launch in 2017, propelling the company’s shares to record highs.
Now the game-maker is under pressure to do even better with the new Switch 2, out this week. On today’s Big Take Asia Podcast, Bloomberg Opinion’s Gearoid Reidy joins host K. Oanh Ha to talk about why the Switch 2 is so important to Nintendo’s business and whether it can live up to the hype.
Read more: If the Switch 2 Stumbles, Nintendo Has No Plan B
Watch, from Originals: Nintendo’s High-Stakes Bet on the Switch 2
Further listening: A Turning Point in Trump’s Trade War
See omnystudio.com/listener for privacy information.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Bloomberg Audio Studios, podcasts, radio news.
Speaker 2 (00:08):
Gamers, start your engines, let's a go. If that sound
brings back memories, You're likely one of the hundreds of
millions of people who's owned or currently owns a Nintendo
gaming device, and this week the company is hoping to
add to that number when it releases the next generation
of its most popular console, the Switch.
Speaker 1 (00:30):
To Nintendo Switch to joyconto controllers that attach in a
snap and a big, vivid hid. The Switch has been
a massive hit for Nintendo.
Speaker 2 (00:42):
Your Road Ready is a Bloomberg opinion columnist based in Tokyo.
Speaker 1 (00:46):
Nintendo have made about one hundred billion dollars in revenue
over the lifetime all the Switch that is sold over
one hundred and fifty million units worldwide, and it has
absolutely rejuced Nintendo's price.
Speaker 2 (01:01):
The Switch launched back in twenty seventeen, and it's on
track to become Nintendo's most successful device. Ever, eight years later,
the company is hoping to recreate some of that magic
by dropping a new premium product. What's new about the
Switch too?
Speaker 1 (01:17):
It is everything that you love about the Switch one
powered up. It has a much better and larger screen
than the original Switch. I've seen it myself. It looks fantastic.
It's going to have a whole host of new games,
starting with Mario Karts World. It's only going to be
available on the Switch too.
Speaker 2 (01:37):
To outsiders, it may seem like Nintendo is riding high,
but Garod says this is actually a risky period for
the company. That's because Nintendo's business is almost entirely reliant
on this one device, Unlike its closest competitors Sony, who
makes the PlayStation, and Microsoft with the Xbox.
Speaker 1 (01:56):
Nintendo right now would seem to be at the top
of the world. Their stock is just off an all
time high. But this is also the riskiest time for Nintendo.
They really need to make a success out of this right.
If they don't, they don't have something else to fall
back on, like Sony or Microsoft.
Speaker 2 (02:19):
This is the Big Take Asia from Bloomberg News. I'm
one High. Every week we take you inside some of
the world's biggest and most powerful economies and the markets,
tycoons and businesses that drive this ever shifting region. Today
in the show, Nintendo's big bet on the Switch Too,
and why it can't afford any missteps this time around.
(02:45):
Brod did you grow up playing video games? Do you
remember your first video console?
Speaker 1 (02:50):
Absolutely, I've been playing video games almost for as long
as I can remember. The first Nintendo console that I
remember having was the NES, Nintendo's first console on the
first game that I remember playing on that was the
original Super Mario Brothers.
Speaker 2 (03:05):
We were actually the first kids on the block who
also had the original NES. This is the one that
came with the robot. Maybe it was the second edition
for the American markin Oh.
Speaker 1 (03:14):
Well, you had the robot rob the robot. Yeah, it
was so cool.
Speaker 2 (03:17):
All the kids came through our house and I remember
we're all dazzled by the robots. When I first heard
about Nintendo in the early eighties, its products were cool
and cutting edge. Would you be the one to witness
the birth of the incredible Nintendo Entertainment system, the one
to play with rob the extraordinary video robot batteries not
included help tech. We are talking about Nintendo's launch of
(03:40):
the switch to today, and I wonder as we're talking
how much of its success is really about nostalgia.
Speaker 1 (03:47):
I'm not sure if nostalgia is really the right word
so much as connection to those characters Nintendo. I think
has been uniquely good at being able to create characters
and maintain them over the course of so many years,
so it's almost more like a timeless quality to these characters.
(04:09):
Just as you know Disney has been able to do
with Mickey Mouse, Nintendo has been able to do with Mario, Zelda,
and so on across these franchises.
Speaker 2 (04:17):
In the fiscal year of twenty twenty four, Nintendo sold
more than eight million units of Mario Kart eight Deluxe,
a game first released more than a decade ago, and
altogether the company has sold more than seventy five million
units without giving any discounts. On top of that, the
majority of the games sold on the Switch are created
by Nintendo and played exclusively on the device.
Speaker 1 (04:40):
Nintendo's secret SOSS is the intellectual property that they've built.
That's a cold way to describe what is a very
warm collection of different franchises and different characters that so
many people across different generations love. These are characters that,
(05:01):
in this case it's something like Mario or Zelda, several
generations have now grown up with, and that I think
is really the thing that separates Nintendo from its competitors
is that they're almost stewards now of these characters of
these franchises that are so beloved across the world.
Speaker 2 (05:21):
Besides the games, Nintendo is also famous for its unique
hardware designed to create new experiences rather than just upgrading
existing hardware with flashier graphics, something it's competitors like Sony
has done with the popular PlayStation with.
Speaker 1 (05:37):
The PlayStation you know, he went for the PlayStation one,
PlayStation two, PlayStation three. Each generation is broadly similar to
the previous one. Of course, the hardware inside is very
different and much improved from one generation to the next,
but the main focus of the style of playing doesn't
really change that much. The name doesn't really change that much.
(05:58):
Nintendo withdrew from that kind of way of doing things
quite a long time ago and decided to focus more
on play experiences. They have generally gone into each new
generation of product trying to do something new. From the
Super Nintendo to the Nintendo sixty four, it has a
(06:20):
different way of playing. They go from the Nintendo sixty
four to the GameCube. They went from the GameCube then
to the wi and yet with each one of these
you're seeing the name changes, the philosophy changes, what they
want to do with the changes, and oftentimes they have
a hardware innovation that keep users coming back for a
new experience.
Speaker 2 (06:40):
That's why Nintendo takes its time with research and development,
meaning fans often have to wait years for new products.
Speaker 1 (06:48):
The late president Satoriwata talked about the need to surprise
gamers and to give them something new, much to the
chagrin of shareholders over the years, They're not focused on
extrac taking as much profit from their business as they
possibly can. They're very much focused on the player, and.
Speaker 2 (07:06):
For the most part, Nintendo's player focused strategy has paid off.
One of its most successful breakthroughs was the Wei console
in two thousand and six. It was an instant success
in Nintendo's best selling game system for fifteen years.
Speaker 1 (07:21):
It was on every late night talk show. South Park
had a whole episode around the kids trying to get it.
Speaker 2 (07:29):
There you are, Eric, what are you doing here? I'm
waiting for the new Nintendo we to come at.
Speaker 1 (07:33):
The controller did not look like anything that a traditional
controller looked at the time. A lot of the games involved,
you know, using motion sensing technology, and the idea was
that they could bring in people who were intimidated by
traditional sort of like game controller, which has lots of
buttons and knobs and dials and stuff like that, and
can be quite dimidating to people who don't know what's
(07:54):
going on.
Speaker 2 (07:55):
But I remember having dance parties with the kids using
the Wii after it launched right absolutely.
Speaker 1 (08:01):
It really broke the mold and pushed Nintendo back into
the mainstream, and for a while it was one of
the most desirable products in the world.
Speaker 2 (08:09):
The Wii was a hit, but when Nintendo attempted to
follow up with the WIU six years later, it stumbled
big time.
Speaker 1 (08:17):
People didn't actually know it was a new console. People
thought that it was maybe just an add on for
the Wei. Nintendo had three straight years of operating losses.
Their stock was absolutely tanked basically by this.
Speaker 2 (08:34):
After its failure with the Wiu, Nintendo spent five years
making the Switch that combined two different lines of hardware,
the home console, the controller that you play while sitting
in front of the TV, and the handheld like the
game Boy into one device.
Speaker 1 (08:50):
The Switch could do everything right. If you want to
have it as a home console, if you just want
to have it under your TV, you can do that.
If you want to take it out play it in
the park, bring it on playing. You can do that
as well. You're not really compromising on either one of
those things. It's same games, it's the same data, that's
exactly the same device, and no one had, really, to
(09:12):
the best of my knowledge, thought of trying that. There's
no device in the world basically that functions like a
switch does.
Speaker 2 (09:21):
The Switch generated some one hundred billion dollars in sales
and propelled Nintendo's shares to record highs. It's one of
the highest selling consoles of all time, coming in a
close second to the PlayStation two. With the runaway success
of the Switch, Nintendo has been feeling the pressure to
come up with an even better console with the Switch too,
(09:42):
and this time Gerode says the company's trying to learn
from its past mistakes. It's deviating from its traditional approach
of delivering something completely new.
Speaker 1 (09:52):
This is the first time they've just basically taken the
same concept and souped it up, put a two at
them the end of it, and said, it's everything that
you love about the original device, but.
Speaker 2 (10:04):
More after the break the Switch to comes to market,
will a change in strategy work. Nintendo Switched to officially
hit stores on June fifth, but pre orders for the
(10:27):
console have already sold out. Despite the jaw dropping price
tag at four hundred and fifty dollars, the Switch To
lands on the expensive end of what most analysts expected.
But the real jolt is the price of the games.
It'll cost seventy dollars to get Donkey Kong Bonanza and
eighty dollars for Mario Kartworld. That's a hike of as
(10:48):
much as thirty percent, and gamers are up in arms.
Speaker 1 (10:52):
No price dropped four point fifty. That is not good,
not good. Charging eighty dollars for a video game isn't
just ridiculous, but it's dangerous.
Speaker 2 (11:01):
To expense it four hundred and forty nine dollars. Adding
to the challenge on pricing is President Trump's tariffs. Hours
after Nintendo revealed the price for the new Switch, Trump
announced sweeping tariffs on countries around the world, including China
and Vietnam, where Nintendo produces most of their devices, and gerode.
(11:22):
The US is the biggest market for Nintendo. How's that
going to impact Switch To sales?
Speaker 1 (11:29):
It is impossible to tell right now what that actual
impact is going to be. China and Vietnam obviously both
of those countries potentially in the line for tariffs or
potentially not. However, I think it's very hard to believe
that they would be able to sell the switch to
for much more than that's going to retail for it
(11:52):
four hundred and fifty dollars in the US. It's hard
to see how they would you be able to have
a device. As much as I am looking forward to
the switch to, I don't think it's a six hundred
dollars device, which some estimates say that it would cost
if the taruffs go. You know, the worst case scenario.
Speaker 2 (12:08):
Which for sure, is that Nintendo needs to sell its
latest console and lots of it because it has no
plan B.
Speaker 1 (12:17):
And typical year, anything from ninety three to ninety five
percent of their revenue is coming directly from their video
game business. They've had other successes over the past couple
of years. They had the Mario movie, they have Nintendo
stores and increasing number of cities they have theme parks
these days in collaboration with Universal Studios. They really need
(12:39):
this to be a success and that primes them for
success going forward.
Speaker 2 (12:45):
That's a big reason why Nintendo is shifting its strategy
this time. Around building on what's worked so well with
a switch and avoiding a repeat of what happened with
a follow up to the Wii.
Speaker 1 (12:57):
I think they definitely learned the lesson of the marketing
of the WU. The WU was a very confusing proposition,
so I think that's why they've gone this time with
quite a conservative by their approach take on the switch too.
It started with the name, you know, there was a
(13:19):
lot of speculation over you know, or were they going
to call it? What was it going to look like?
They've decided to keep the same basic form factor of
the switch it as the monitor. It has the two controllers.
Now this time instead of clipping on, they go on
via magnets. But you can look at it and you
just immediately know that is a switch, and I think
(13:43):
they are banking on that to avoid the confusion that
they had with the WU GROT.
Speaker 2 (13:50):
It seems like there really isn't another hybrid machine on
the market that can really compete with the switch. Is
that going to change anytime soon?
Speaker 1 (13:58):
There are rumors that both Microsoft and Sony are looking
at doing some sort of portable device. I wouldn't be
surprised to see one or either of those companies come
out with a device that was a portable. However, what
I would say there is that Nintendo has it has
(14:21):
a moat that is very hard for any competitor to copy.
It's not the unique design of the switch, which you know,
at this stage is nearly a decade since it was
first announced. It is their incredible range of intellectual property.
And I think any competitor who tried to go against Nintendo,
(14:42):
even with something similar, does not have that range of
games and experience to fall back on.
Speaker 2 (14:49):
And that's what investors and die hard Nintendo fans are
banking on. Nintendo spends a shocking amount of time and
energy antagonizing the gaming community. And yet I bought a wee.
I bought a wee. You, I bought a switch. I
bought an old switch, and I'm gonna buy a switch too. Why?
Because nobody does what an intent do. This is The
(15:16):
Big Take Asia from Bloomberg News. I'm wan ha To
get more from The Big Take and unlimited access to
all of Bloomberg dot Com, subscribe today at Bloomberg dot
com slash podcast offer. If you like the episode, make
sure to subscribe and review The Big Take Asia wherever
you listen to podcasts. It really helps people find the show.
(15:37):
Thanks for listening, See you next time.
Bloomberg Audio Studios, podcasts, radio news.
Speaker 2 (00:08):
Gamers, start your engines, let's a go. If that sound
brings back memories, You're likely one of the hundreds of
millions of people who's owned or currently owns a Nintendo
gaming device, and this week the company is hoping to
add to that number when it releases the next generation
of its most popular console, the Switch.
Speaker 1 (00:30):
To Nintendo Switch to joyconto controllers that attach in a
snap and a big, vivid hid. The Switch has been
a massive hit for Nintendo.
Speaker 2 (00:42):
Your Road Ready is a Bloomberg opinion columnist based in Tokyo.
Speaker 1 (00:46):
Nintendo have made about one hundred billion dollars in revenue
over the lifetime all the Switch that is sold over
one hundred and fifty million units worldwide, and it has
absolutely rejuced Nintendo's price.
Speaker 2 (01:01):
The Switch launched back in twenty seventeen, and it's on
track to become Nintendo's most successful device. Ever, eight years later,
the company is hoping to recreate some of that magic
by dropping a new premium product. What's new about the
Switch too?
Speaker 1 (01:17):
It is everything that you love about the Switch one
powered up. It has a much better and larger screen
than the original Switch. I've seen it myself. It looks fantastic.
It's going to have a whole host of new games,
starting with Mario Karts World. It's only going to be
available on the Switch too.
Speaker 2 (01:37):
To outsiders, it may seem like Nintendo is riding high,
but Garod says this is actually a risky period for
the company. That's because Nintendo's business is almost entirely reliant
on this one device, Unlike its closest competitors Sony, who
makes the PlayStation, and Microsoft with the Xbox.
Speaker 1 (01:56):
Nintendo right now would seem to be at the top
of the world. Their stock is just off an all
time high. But this is also the riskiest time for Nintendo.
They really need to make a success out of this right.
If they don't, they don't have something else to fall
back on, like Sony or Microsoft.
Speaker 2 (02:19):
This is the Big Take Asia from Bloomberg News. I'm
one High. Every week we take you inside some of
the world's biggest and most powerful economies and the markets,
tycoons and businesses that drive this ever shifting region. Today
in the show, Nintendo's big bet on the Switch Too,
and why it can't afford any missteps this time around.
(02:45):
Brod did you grow up playing video games? Do you
remember your first video console?
Speaker 1 (02:50):
Absolutely, I've been playing video games almost for as long
as I can remember. The first Nintendo console that I
remember having was the NES, Nintendo's first console on the
first game that I remember playing on that was the
original Super Mario Brothers.
Speaker 2 (03:05):
We were actually the first kids on the block who
also had the original NES. This is the one that
came with the robot. Maybe it was the second edition
for the American markin Oh.
Speaker 1 (03:14):
Well, you had the robot rob the robot. Yeah, it
was so cool.
Speaker 2 (03:17):
All the kids came through our house and I remember
we're all dazzled by the robots. When I first heard
about Nintendo in the early eighties, its products were cool
and cutting edge. Would you be the one to witness
the birth of the incredible Nintendo Entertainment system, the one
to play with rob the extraordinary video robot batteries not
included help tech. We are talking about Nintendo's launch of
(03:40):
the switch to today, and I wonder as we're talking
how much of its success is really about nostalgia.
Speaker 1 (03:47):
I'm not sure if nostalgia is really the right word
so much as connection to those characters Nintendo. I think
has been uniquely good at being able to create characters
and maintain them over the course of so many years,
so it's almost more like a timeless quality to these characters.
(04:09):
Just as you know Disney has been able to do
with Mickey Mouse, Nintendo has been able to do with Mario, Zelda,
and so on across these franchises.
Speaker 2 (04:17):
In the fiscal year of twenty twenty four, Nintendo sold
more than eight million units of Mario Kart eight Deluxe,
a game first released more than a decade ago, and
altogether the company has sold more than seventy five million
units without giving any discounts. On top of that, the
majority of the games sold on the Switch are created
by Nintendo and played exclusively on the device.
Speaker 1 (04:40):
Nintendo's secret SOSS is the intellectual property that they've built.
That's a cold way to describe what is a very
warm collection of different franchises and different characters that so
many people across different generations love. These are characters that,
(05:01):
in this case it's something like Mario or Zelda, several
generations have now grown up with, and that I think
is really the thing that separates Nintendo from its competitors
is that they're almost stewards now of these characters of
these franchises that are so beloved across the world.
Speaker 2 (05:21):
Besides the games, Nintendo is also famous for its unique
hardware designed to create new experiences rather than just upgrading
existing hardware with flashier graphics, something it's competitors like Sony
has done with the popular PlayStation with.
Speaker 1 (05:37):
The PlayStation you know, he went for the PlayStation one,
PlayStation two, PlayStation three. Each generation is broadly similar to
the previous one. Of course, the hardware inside is very
different and much improved from one generation to the next,
but the main focus of the style of playing doesn't
really change that much. The name doesn't really change that much.
(05:58):
Nintendo withdrew from that kind of way of doing things
quite a long time ago and decided to focus more
on play experiences. They have generally gone into each new
generation of product trying to do something new. From the
Super Nintendo to the Nintendo sixty four, it has a
(06:20):
different way of playing. They go from the Nintendo sixty
four to the GameCube. They went from the GameCube then
to the wi and yet with each one of these
you're seeing the name changes, the philosophy changes, what they
want to do with the changes, and oftentimes they have
a hardware innovation that keep users coming back for a
new experience.
Speaker 2 (06:40):
That's why Nintendo takes its time with research and development,
meaning fans often have to wait years for new products.
Speaker 1 (06:48):
The late president Satoriwata talked about the need to surprise
gamers and to give them something new, much to the
chagrin of shareholders over the years, They're not focused on
extrac taking as much profit from their business as they
possibly can. They're very much focused on the player, and.
Speaker 2 (07:06):
For the most part, Nintendo's player focused strategy has paid off.
One of its most successful breakthroughs was the Wei console
in two thousand and six. It was an instant success
in Nintendo's best selling game system for fifteen years.
Speaker 1 (07:21):
It was on every late night talk show. South Park
had a whole episode around the kids trying to get it.
Speaker 2 (07:29):
There you are, Eric, what are you doing here? I'm
waiting for the new Nintendo we to come at.
Speaker 1 (07:33):
The controller did not look like anything that a traditional
controller looked at the time. A lot of the games involved,
you know, using motion sensing technology, and the idea was
that they could bring in people who were intimidated by
traditional sort of like game controller, which has lots of
buttons and knobs and dials and stuff like that, and
can be quite dimidating to people who don't know what's
(07:54):
going on.
Speaker 2 (07:55):
But I remember having dance parties with the kids using
the Wii after it launched right absolutely.
Speaker 1 (08:01):
It really broke the mold and pushed Nintendo back into
the mainstream, and for a while it was one of
the most desirable products in the world.
Speaker 2 (08:09):
The Wii was a hit, but when Nintendo attempted to
follow up with the WIU six years later, it stumbled
big time.
Speaker 1 (08:17):
People didn't actually know it was a new console. People
thought that it was maybe just an add on for
the Wei. Nintendo had three straight years of operating losses.
Their stock was absolutely tanked basically by this.
Speaker 2 (08:34):
After its failure with the Wiu, Nintendo spent five years
making the Switch that combined two different lines of hardware,
the home console, the controller that you play while sitting
in front of the TV, and the handheld like the
game Boy into one device.
Speaker 1 (08:50):
The Switch could do everything right. If you want to
have it as a home console, if you just want
to have it under your TV, you can do that.
If you want to take it out play it in
the park, bring it on playing. You can do that
as well. You're not really compromising on either one of
those things. It's same games, it's the same data, that's
exactly the same device, and no one had, really, to
(09:12):
the best of my knowledge, thought of trying that. There's
no device in the world basically that functions like a
switch does.
Speaker 2 (09:21):
The Switch generated some one hundred billion dollars in sales
and propelled Nintendo's shares to record highs. It's one of
the highest selling consoles of all time, coming in a
close second to the PlayStation two. With the runaway success
of the Switch, Nintendo has been feeling the pressure to
come up with an even better console with the Switch too,
(09:42):
and this time Gerode says the company's trying to learn
from its past mistakes. It's deviating from its traditional approach
of delivering something completely new.
Speaker 1 (09:52):
This is the first time they've just basically taken the
same concept and souped it up, put a two at
them the end of it, and said, it's everything that
you love about the original device, but.
Speaker 2 (10:04):
More after the break the Switch to comes to market,
will a change in strategy work. Nintendo Switched to officially
hit stores on June fifth, but pre orders for the
(10:27):
console have already sold out. Despite the jaw dropping price
tag at four hundred and fifty dollars, the Switch To
lands on the expensive end of what most analysts expected.
But the real jolt is the price of the games.
It'll cost seventy dollars to get Donkey Kong Bonanza and
eighty dollars for Mario Kartworld. That's a hike of as
(10:48):
much as thirty percent, and gamers are up in arms.
Speaker 1 (10:52):
No price dropped four point fifty. That is not good,
not good. Charging eighty dollars for a video game isn't
just ridiculous, but it's dangerous.
Speaker 2 (11:01):
To expense it four hundred and forty nine dollars. Adding
to the challenge on pricing is President Trump's tariffs. Hours
after Nintendo revealed the price for the new Switch, Trump
announced sweeping tariffs on countries around the world, including China
and Vietnam, where Nintendo produces most of their devices, and gerode.
(11:22):
The US is the biggest market for Nintendo. How's that
going to impact Switch To sales?
Speaker 1 (11:29):
It is impossible to tell right now what that actual
impact is going to be. China and Vietnam obviously both
of those countries potentially in the line for tariffs or
potentially not. However, I think it's very hard to believe
that they would be able to sell the switch to
for much more than that's going to retail for it
(11:52):
four hundred and fifty dollars in the US. It's hard
to see how they would you be able to have
a device. As much as I am looking forward to
the switch to, I don't think it's a six hundred
dollars device, which some estimates say that it would cost
if the taruffs go. You know, the worst case scenario.
Speaker 2 (12:08):
Which for sure, is that Nintendo needs to sell its
latest console and lots of it because it has no
plan B.
Speaker 1 (12:17):
And typical year, anything from ninety three to ninety five
percent of their revenue is coming directly from their video
game business. They've had other successes over the past couple
of years. They had the Mario movie, they have Nintendo
stores and increasing number of cities they have theme parks
these days in collaboration with Universal Studios. They really need
(12:39):
this to be a success and that primes them for
success going forward.
Speaker 2 (12:45):
That's a big reason why Nintendo is shifting its strategy
this time. Around building on what's worked so well with
a switch and avoiding a repeat of what happened with
a follow up to the Wii.
Speaker 1 (12:57):
I think they definitely learned the lesson of the marketing
of the WU. The WU was a very confusing proposition,
so I think that's why they've gone this time with
quite a conservative by their approach take on the switch too.
It started with the name, you know, there was a
(13:19):
lot of speculation over you know, or were they going
to call it? What was it going to look like?
They've decided to keep the same basic form factor of
the switch it as the monitor. It has the two controllers.
Now this time instead of clipping on, they go on
via magnets. But you can look at it and you
just immediately know that is a switch, and I think
(13:43):
they are banking on that to avoid the confusion that
they had with the WU GROT.
Speaker 2 (13:50):
It seems like there really isn't another hybrid machine on
the market that can really compete with the switch. Is
that going to change anytime soon?
Speaker 1 (13:58):
There are rumors that both Microsoft and Sony are looking
at doing some sort of portable device. I wouldn't be
surprised to see one or either of those companies come
out with a device that was a portable. However, what
I would say there is that Nintendo has it has
(14:21):
a moat that is very hard for any competitor to copy.
It's not the unique design of the switch, which you know,
at this stage is nearly a decade since it was
first announced. It is their incredible range of intellectual property.
And I think any competitor who tried to go against Nintendo,
(14:42):
even with something similar, does not have that range of
games and experience to fall back on.
Speaker 2 (14:49):
And that's what investors and die hard Nintendo fans are
banking on. Nintendo spends a shocking amount of time and
energy antagonizing the gaming community. And yet I bought a wee.
I bought a wee. You, I bought a switch. I
bought an old switch, and I'm gonna buy a switch too. Why?
Because nobody does what an intent do. This is The
(15:16):
Big Take Asia from Bloomberg News. I'm wan ha To
get more from The Big Take and unlimited access to
all of Bloomberg dot Com, subscribe today at Bloomberg dot
com slash podcast offer. If you like the episode, make
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(15:37):
Thanks for listening, See you next time.
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