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July 29, 2025 13 mins

The NBA's Dallas Mavericks are entering a new era with top overall draft pick Cooper Flagg joining a veteran roster that appears poised to bounce back from a disappointing end to last season. The team will also look to move past the largely negative reaction from its fanbase related to the trade of superstar Luka Doncic to the Los Angeles Lakers.

Rick Welts, the Basketball Hall of Fame executive who now serves as the Mavericks' CEO, discusses the outlook for team, the franchise's plans for a new arena and the league's changing media landscape with Carol Massar, Tim Stenovec and Julie Fine on Bloomberg Businessweek Daily.

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Episode Transcript

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Speaker 1 (00:02):
Bloomberg Audio Studios, Podcasts, Radio News. You're listening to Bloomberg
Business Week with Carol Masser and Tim Stenovek on Bloomberg Radio.

Speaker 2 (00:14):
Well.

Speaker 3 (00:15):
Four months after the Dallas Mavericks fans held a mock
funeral for the franchise outside it's arena following the trade
of star forward Luka Doncic, they rushed back to the
team's home court to celebrate what they hope will be
its rebirth. It happened just about a month ago as
about six thousand people watched from the stands of the
American Airline Center as the team selected Duke Universities Cooper

(00:36):
Flag with the top pick in the NBA's draft. Well,
we've got a lot to talk about, and we've got
the perfect guest. Rick Welts is with us. He's the
CEO of the Dallas Mavericks, and we also have with
us Bloomberg News Texas bure chief Julie Fine, both of
them in our Dallas bureau. Julie, Rick, great to have
you here with Tim and myself. Rick got to start
with Cooper Flag. You were with them when he first

(00:57):
got to Dallas. The team that's a slim, slim chance
of getting that first draft pick. How has he kind
of melded into the organization so far?

Speaker 4 (01:08):
Would you call a slim chance from one point eight
percent super slim? A chance, super slim. He's been great.

Speaker 2 (01:19):
He arrived in town with his parents, his brother, grandparents.

Speaker 4 (01:25):
You know, he's a testament to great parenting.

Speaker 2 (01:27):
I experienced that at Golden State my last job with
Steph Curry, and what great parenting can mean. He's the
most decorated eighteen year old in the history of the
game of basketball at this point, coming in with incredibly
high expectations, but really, everything you could see being around
him for a few days, from mindset, from attitude, from

(01:50):
work ethic, everything you can see gives you a lot
of hope. He's going to be everything that basketball fans
expect him to be and maybe a little more.

Speaker 5 (01:59):
You know, Rick comes here to Dallas after a pretty
tumultuous time for the franchise at this point. From a
business sense, are you doing okay? Did you lose season
ticket holders? How about sponsorships?

Speaker 4 (02:11):
So I got here January first.

Speaker 2 (02:13):
You know, I'm here because Dallas is such an amazing market.
The history of fans support here is just incredible. We
have an expression here mas Fans for life, and I
walked into that trying to, you know, just being thrilled
to represent the Mavericks in this market. But trading Luca,
which happened on February first, pretty much broke the internet.

(02:36):
And it was not something that our fans expected and
not certainly not something that they embraced. And so we
went through one hundred days of grieving, you know, with
our fan base understanding what this kid meant to Dallas.
But you know, now with Cooper here, I think the
focus again on the future. Sponsors are probably ringing our

(03:00):
phone a little bit more than we've ever had before.
Season ticket holders are back in greater numbers than they
were last season.

Speaker 4 (03:08):
So so far, so good.

Speaker 5 (03:09):
You know, we talked a little bit earlier about time
and forgiveness after something like that happens. I mean, now
when you look back a few months later and moving forward,
how do you feel feeling great?

Speaker 2 (03:22):
You know, we're going to start the season with three
number one historic three number one picks Anthony Davis, Kyrie Irving,
and Cooper Flag all number one in the NBA draft,
A third another future Hall of Famer in addition to
Anthony and Kyrie is Clay Thompson. We're feeling great about

(03:43):
the team that we're going to feel next year, and
we're feeling great about the momentum that Cooper has brought
to the Mavericks.

Speaker 1 (03:49):
Rick Apart from winning, how else can you continue to
rebuild or redevelop that trust between the organization and the
fan base.

Speaker 4 (04:00):
That's a great question.

Speaker 2 (04:01):
I think what I'm walking into is an organization that
probably has set the standard in terms of community engagement.
Not rehashing the past, but the Mavericks had a pretty
existential crisis six seven years ago when there were a
lot of media coverage of what was really a broken

(04:21):
culture here at the Mavericks. Sint Marshall came in as
chief executive officer at the time and spent the last
six seven years rebuilding the relationship between fans, civic organizations,
religious organizations, government organizations in Dallas and the Mavericks. It
became a point of pride again to be associated with

(04:42):
the Mavericks.

Speaker 4 (04:42):
So that reservoir of goodwill still exists.

Speaker 2 (04:46):
We're going to combine that with that time tested formula
of time and winning, and I think it gives us
a reason to be super optimistic, by the way, at
a time when we're talking about building a brand new
arena and entertainment district in the city of Dallas that'll
be home for the Mavericks for decades to come, and.

Speaker 3 (05:07):
Vick, we want to talk about the arena. I got
to go back though, to Luca, and I'm just curious,
like we've all done things where we're like, if I
could do that over and you talked about the one
hundred days of grieving. Do you have any regrets or
did you learn anything, especially you know, based on your
fan reaction. But first of all, any regrets in making
the trade.

Speaker 2 (05:27):
You can't have fear or regrets in this business, right,
It's all about how you move forward, and you know,
so it doesn't really serve a purpose to have regrets.
What I will say, I learned about the depth of
the connection between Mavericks fans and this team, and that
to me was glass half full because I knew we

(05:48):
could restore that over time. I didn't think it would
happen quite as quickly perhaps as this happened. I would
also say I'm incredibly proud of how the organization presented
itself for Luca's first game back. At American Airline Center
when he was a Los Angeles Laker. I think if
you watch that game, it was an opportunity for fans

(06:11):
to say thank you. I think you saw the emotion
on Lucas's face. You saw the way that night unfolded
and tributes to Luca. I think he'll always be such
a big part of the history here. And you know,
we wish him nothing but good luck, but we also
hope we beat his team every time we play him.

Speaker 3 (06:31):
So do well but not too well. We get it.

Speaker 5 (06:34):
You know, I want to touch back on the stadium.
Your current lease is up in twenty thirty, so I
know you're looking for new spaces. How committed are you
to doing it in the city of Dallas.

Speaker 2 (06:46):
So we publicly said that we are going to exhaust
every opportunity to place the new Mavericks Arena in the
city limits of Dallas. That's one hundred percent of our
focus right now, working with the city Manager's office and
the Mayor's office, identifying potential sites, evaluating those sites for
how they work for transportation, how they work for accessibility
to our season ticket base. So we're in it all

(07:10):
the way with Dallas. I expect we're going to be
successful in finding that location.

Speaker 5 (07:15):
When do you think you will have an announcement by
when we've located this Are you putting a deadline on yourself?

Speaker 4 (07:20):
Well, I know, six years sounds like a long time
in my view. We're on the clock.

Speaker 2 (07:25):
It takes this long to build a project of the
magnitude that we're talking about building.

Speaker 4 (07:29):
This isn't just an arena.

Speaker 2 (07:31):
This is a thirty five to forty acre entertainment district.
It'll have hotels, it'll have all kinds of restaurant options,
it'll have other things that fans are going to do
when they attend a Mavericks game, and it'll be the
most amazing place ever to watch an NBA basketball game.

Speaker 4 (07:44):
So we're on the clock.

Speaker 2 (07:46):
We're hoping that by the end of this calendar year,
at the latest first quarter next year, that we'll be
able to have a flag in the ground, if you'll
excuse the expression of where the new Mavericks arena rick.

Speaker 1 (08:00):
Building of stadiums throughout the country has been a pretty
fraught process over the last couple of decades. In Buffalo,
the state of New York kicked in funds for a
new stadium. Kansas city is working on state funding, but
in both instances, taxpayers had a lot to say about
billionaires getting their money. Is this stadium going to be
a private project?

Speaker 2 (08:18):
Well, certainly the majority of it be a private project.
It depends on where we land, what the challenges are
going to be from a transportation and infrastructure standpoint. I
think one very fair ask everywhere in projects like this
is that the city or whatever the governmental entity is
assists in helping fans get there and helping create an infrastructure.

Speaker 4 (08:40):
That works really well.

Speaker 2 (08:43):
But I don't expect the level of funding that you've
seen in some of the other projects, and we're not
asking for that. We actually haven't asked for anything at
this point. It's going to be very site specific on
the things that the city could do or is prepared
to do.

Speaker 4 (08:57):
It'll have to be something that's very.

Speaker 2 (08:59):
Acceptable to the city government of Dallas.

Speaker 4 (09:03):
Whatever that might.

Speaker 3 (09:03):
Be, all right, acceptable acceptable?

Speaker 4 (09:05):
Excuse me?

Speaker 3 (09:05):
So do you think that they might change the whole state?
If you will when it comes to gambling. And I
only bring that up because Bloomberg News did talk with
Patrick Dumont and when he first bought the club, he
wants to see gambling in the state. They're spending money
on lobbyists. We know gambling is illegal in Texas, but
you talked about this new stadium, this new arena being
an incredible entertainment space. Would gambling Would you like to

(09:28):
see gambling be a part of it?

Speaker 2 (09:31):
The two are absolutely not connected in any way. This
project going forward is one hundred percent focused on creating
a sports entertainment district that does not include a casino
or gambling component. So we're full speed ahead with that.
That's the SAMs Corporation. This is the Dallas Mavericks, and

(09:51):
we have a project that we envision that does not
include any sort of gambling component.

Speaker 5 (09:57):
You know, oftentimes when you talk about the NBA, then
you go to the WNBA, and I frequently hear people saying, oh,
the WNBA is having a moment. The WNBA has been
around for a while, but now there's a lot of
new eyes on it, and of course Page Beckers here
in Dallas along with Cooper Flag. But with your experience
working in the WNBA, what's your reaction to what we

(10:18):
are seeing now in terms of the growth.

Speaker 2 (10:21):
You know, I'm smiling because I can't you know how
I feel about the WNBA. I was at the NBA
League Office and was critical part of launching the WNBA.
I love everything that's happening right now. I will say,
you know, taking a step back, this is a twenty
eight year overnight success.

Speaker 4 (10:41):
Okay, this isn't something that just happened.

Speaker 2 (10:43):
And I'm so happy for the players, the executives, the
coaches that over the last twenty eight years have built
a foundation that has allowed Caitlin Clark and a Page
Beckers to come in now and ignite the kind of
interest and enthusiasm there is around the wa.

Speaker 5 (11:00):
You know we're seeing now with all leagues media rights
in the way of the future. I mean the MAVs.
You have a local you show the games locally, but
you also have MAVs MAVs TV. What do you envision
the future of media being for basketball?

Speaker 2 (11:14):
Well, if Julie, you're hitting on the biggest local issue
that we have right now in the economics of the NBA.
That said, we're also next year launching a brand new
national television agreement that more than triples the rights fees
that that teams will receive based on the new partnerships
we have at the NBA.

Speaker 4 (11:34):
But at the national level, but locally the model's broken.

Speaker 2 (11:39):
The regional sports network model is broken, and whether you're
in baseball, hockey, or basketball, every team right now is
trying to find a way to replicate the kind of
economics and take those valuable local broadcasts. We haven't done
it yet, we we you know, at the Mavericks we
have a director consumer offering MAVs TV, which has more

(12:00):
subscribers than any other comparable system in the NBA. We
also have two over the air broadcasters, but it doesn't
begin to replicate the economics. It does for reach, which
is great. We got to figure it out, and we
haven't figured it out yet.

Speaker 1 (12:15):
Hey, Rick, before we let you go, we touched on
media just now, we've touched on the new stadium, and
we've touched on, of course the players. What else is
the organization and what are you doing at the organization
to raise your valuation and to grow the business.

Speaker 2 (12:27):
Very briefly, well, I think a lot of that is
frankly top down.

Speaker 4 (12:32):
I think the NBA is the best.

Speaker 2 (12:34):
Managed league in sports with Adam Silver and Mark Tatum.
I think our players Association is the most progressive with
Andrea Goodala, David Kelly running that and a lot of
evaluation is really driven by what the NBA is as
a league, and I think I've never been more excited
about This is my forty seventh year of involvement in

(12:54):
the NBA. What's happening internationally with the NBA right now
is just different than the opportunity that any of the
other traditional American sports have. And I'm so excited that
our league is focused on growing the growing the sport
of basketball and the business of the NBA internationally. Those
things that tripling of national television revenue, those are the

(13:17):
things that that are big, big components of driving valuations
that you know are eye.

Speaker 4 (13:23):
Popping these days.

Speaker 3 (13:24):
Well, good luck with the season, Rick, Thank you so
much for finding so much time for us on this Monday. Rickweld,
CEO of the Dallas Mavericks, joining our Bloomberg News Texas
puer chief Julie Fine. They are both in Dallas, and
Tim and I back here at Bloomberg headquarters in New
York City. Rick, be well, thank you, thank you.
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Tim Stenovec

Tim Stenovec

Carol Massar

Carol Massar

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