Introducing IVF Disrupted: The Kindbody Story

Kindbody was once one of the fastest-growing fertility chains in the US. The venture-backed company cultivated a modern and millennial-friendly aesthetic that helped it attract more than $300 million in investments, including backing from celebrity investors like Gwyneth Paltrow and Chelsea Clinton. But Kindbody has been riddled with clinical problems, with embryos being mislabeled, lost or accidentally destroyed, and has spiraled into crisis. As more people seek fertility treatment than ever, the startup's story illustrates the dangers of moving fast in a largely unregulated industry. 

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Episode Transcript

Speaker 1 (00:00):
I started trying to get pregnant about four years ago.

Speaker 2 (00:04):
Now we're getting a little bit older and a little
bit older, and it just kind of felt like that
opportunity to have kids the window could be closing.

Speaker 3 (00:11):
The women who walked through the clinic stores had a
common reason. Introducing kind Body a new generation of women's
health and fertility care. With a reader, kind Body promised
to revolutionize fertility care. We believe that going to the
doctor should feel like a visit with a trusted friend.

Speaker 4 (00:29):
My coworker we were walking past the kind Body and
she said, Oh my god, they're supposed to be really amazing.

Speaker 3 (00:35):
Backed by millions in venture capital and private equity, it
grew like a tech startup. Well, kind Body did help
women start families, it also left behind a stream of
disillusioned and angry patients.

Speaker 1 (00:48):
You think you're finally like with the right people in
the right hands, and then to find out again that
you're just not.

Speaker 3 (00:54):
For two years, I've investigated what happens when Silicon Valley's
style disruption. It's one of medicine's most intimate procedures. Bloomberg
and iHeart Podcasts present IVF disrupted. The kind Body story
We'll tell you about kind Body's rocket ship trajectory through
one of healthcare's fastest growing and least regulated fields, and

(01:16):
the patients who feel like they've paid the price.

Speaker 4 (01:19):
Don't be fooled.

Speaker 3 (01:21):
Don't be fooled by what.

Speaker 1 (01:22):
All the we will fool by all the bright and shiny.

Speaker 3 (01:27):
Listen to IVF Disrupted The kind Body Story on the
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